Q4 Epp I.A. Las Week 5
Q4 Epp I.A. Las Week 5
Department of Education
Regional Office No. VIII (Eastern Visayas)
Division of Leyte
Government Center, Candahug, Palo, Leyte
PALO II DISTRICT
Lesson 1
Objective: Markets products. (TLE6IA -0e – 7)
Explore:
Direction: Read each statement below and write I if it tells about the
importance of a rubric, U for uses of Rubrics and P for parts of a rubrics.
Write it on your answer sheets.
3. Rubrics help learners, parents and teachers identify what quality work is.
4. Rubrics help the teacher to easily explain to the learners why they got the
grade that they received.
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LEARN:
MARKETING PRODUCTS
Packaging and labelling are important because they add to the
marketability of the product.
In marketing product always remember the following:
Correct information in the product label will give the customers
product satisfaction. The clearer the information of the product will
encourage the buyer to patronize the said product.
The best way of making the new product to be accepted by the market
is to target the possible costumer that will buy and people who will
patronize it.
Function of Packaging
1. Contain and protect the product.
2. Promote the product.
3. Facilitate the storage.
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Purpose of Labelling
1. Provide information about the product.
A. Content
B. Features
C. Instruction
D. Information about the product
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2. Promote the products.
A. Use of branding
B. Attractive, color marks
The following are the appropriate marketing strategies that can be applied in
selling enhanced or decorated finished product.
1. Print Media – Finished products can be marketed in print advertisements
such as newspaper, magazines, brochures and flyers.
3. Internet
Marketing – Finished products can be promoted through the internet, e-
mail, and social networking sites.
To create new
products or
produce
volume of products one must be guided with the following planning ideas.
1. Product planning – enhancement, packaging and distribution or selling.
It includes adapting to current trends.
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2. Budget or Financial planning – developing effective strategies in
managing capital or funds.
3. Marketing planning – a review on the current market situation, the
capacity of the target market to buy the products. The promotions of be
considered.
4. Competitive pricing – the capacity to compete in pricing with the same
products in the market.
5. Innovation – the capacity or the ability to improve or enhance existing
product.
Always remember
the following vocabulary:
Business Income – is the amount earned from sales of a service or product
after deducting the expenses incurred by the business.
Revenue – is the amount received in exchange for the products or services
sold to customers. This is getting your selling price from the cost-pricing
method multiplying it with the total items or product sold.
Expense – is the total amount of materials used and cost of labor in making
project.
Example:
Marco sold 50 pieces of bamboo picture frames in a month with a selling
price of Php 150 each item. To get the total revenue, multiply the selling
price of the item with the total item sold.
Given:
Number of bamboo picture frames sold ………………. 50 pcs.
Price per item ……………………………………………….. Php 150.00
Solution:
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Selling price Php 150.00
Total item sold 50 pcs.
Total Revenue Php 7,500.00
ENGAGE:
ACTIVITY 1
Direction: Copy the appropriate word from the box below that will make the
sentence complete. Write your answer on a separate sheet.
ACTIVITY 2
Direction: Match Column A with Column B. Write the letter of the correct
answer before the number.
A B
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1. Competitive Pricing A. is the amount earned from sales of a
service or product after deducting the
expenses incurred by the business.
2. Print Media B. this is promoting the finished
products can be promoted through the
internet, e-mail, and social networking
sites.
3. Expense C. the capacity to compete in pricing
with the same products in the market.
4. Business income D. developing effective strategies in
managing capital or funds.
5. Internet Marketing E. is the total amount of materials used
and cost of labor in making project.
F. Finished products can be marketed
in print advertisements such as
newspaper, magazines, brochures and
flyers.
ACTIVITY 3
Direction: Classify the following marketing strategies found inside the box.
Write your answer in the appropriate column.
Additional Activities
Direction: Give what is asked in the following.
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a. Give the three Function of Packaging
1.
2.
3.
1.
2.
Answer Key:
EXPLORE ACTIVITY 2
1. I 1. C
2. P 2. F
3. U 3. E
4. U 4. A
5. I 5. B
ACTIVITY 1
1. STRATEGY
2. BUYER
3. MARKET
4. PRODUCT DISPLAY
5. INTERNET MARKETING
ACTIVITY 3
Print Media Product Display Internet Marketing
Newspapers Market Lazada
Magazine Ukay-Ukay Internet
Flyers Exhibit Online Selling
ADDITIONAL ACTIVITY
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a. 1. Contain and protect the product.
2. Promote the product.
3. Facilitate the storage.
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