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Netflix Product Analysis

Netflix is a subscription-based streaming service that offers films, TV shows, documentaries, Netflix originals and more. For as little as PHP 149 per month, users get unlimited access to watch content on their smartphone, tablet, laptop or smart TV without ads or interruptions. Netflix's recommendation algorithm, which takes into account a user's watch history, search history and time spent watching each title, helps users find more content they may enjoy easily. This algorithm is responsible for 80% of what subscribers watch on Netflix.

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julia borromeo
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494 views10 pages

Netflix Product Analysis

Netflix is a subscription-based streaming service that offers films, TV shows, documentaries, Netflix originals and more. For as little as PHP 149 per month, users get unlimited access to watch content on their smartphone, tablet, laptop or smart TV without ads or interruptions. Netflix's recommendation algorithm, which takes into account a user's watch history, search history and time spent watching each title, helps users find more content they may enjoy easily. This algorithm is responsible for 80% of what subscribers watch on Netflix.

Uploaded by

julia borromeo
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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WHAT IS NETFLIX?

PRODUCT DESCRIPTION

FEATURE #1 FEATURE #3
Netflix is a subscription-based streaming For as low as PHP 149 a month, you can
service that offers various content, such enjoy unlimited access to their contents
as: films, documentaries, TV shows, without any interruptions, and you can
Netflix originals, and more even download them to watch offline.

FEATURE #2 SUMMARY OF FEATURES


As long as you have a streaming device With Netflix, you can watch as much as
(e.g. smartphone, tablet, Smart TV, you want at your own convenience.
laptop) that can connect to the internet,
you can sign-up for a membership.
THE SCIENCE & IMAGE THUMBNAILS
TECHNOLOGY Study revealed that this is one way

BEHIND NETFLIX
to provide personalized
recommendations to viewers.

IN 2014, Netflix conducted a study constituted 82% of customer focus


to determine how they can while browsing the application
maximize viewership and ensure
the loyalty of their users through
content recommendations.
WHAT IS AN ALGORITHM?
TRANSFORMING A set of instructions provided to a
machine, such as a computer, to

DATA THROUGH perform a specific task.

INNOVATION NETFLIX'S ALGORITHM


According to Aish Fenton, the INPUTS
Manager of the Research and 1. user’s watch history
2. search history
Engineering Department of Netflix,
3. number of minutes a content is
80% of the contents that watched
subscribers watch come from the
recommendation algorithm. OUTPUT
- RECOMMENDED CONTENT
RECENTLY WATCHED RECOMMENDATION

THROUGH THIS
1. Easily and quickly find similar contents
RECOMMENDATION of their interest (Steck, 2018);
ALGORITHM, USERS 2. Stay engaged and continue their
monthly subscription.
ARE ABLE TO:
FRAMEWORKS
OFANALYSIS
As part of understanding Netflix’s
product in the frame of science, it
would be appropriate to look at an
economic framing -analyzing the
implications of scientific knowledge
in terms of technological push and
demand-pull (Zuniga 2018).
TECHNOLOGICAL PUSH
Netflix research and development create innovations in AI to help
with custom entertainment

Wifi routers, fiber optics, smartphones / smart devices, market


computers, CPU power, displays, server improvements

DEMAND PULL
People demand better user experience

Netflix uses innovation to answer demands

Answering to demands creates better profitability


RELEVANCE
A main contributing factor behind this would
be how Netflix has instilled the concept of
“binge watching” in its subscribers

Given the overall impact Netflix has had in


society on a global-scale, this streaming
service is relevant now more than ever amidst
It enables us to see this pandemic
the effects and
positive impact it Netflix has played a key role in the lifestyle of
has had on people society through its subscribers
and society as a
whole
PROS / BENEFITS
All contents can be streamed in Various extensions let you stream
almost all devices together with other people
Offline playback is supported No Commercials

There are four premium plans


Personalized recommendations
to choose from
There is a skip intro buton Allows streaming in multiple
devices
They produce original content
(e.g. queen’s gambit)
It is affordable
CONS / LIMITATIONS
Some of the contents are not available for all countries

Latest shows and movies are not added right away

Not all movies and shows are found in Netflix

“Technical limitations” removed AirPlay functionality in


IOS

You need to pay in order to watch anything

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