OMEGA, NEON.

Digital Marketing Beginner's Guide 2021: Complete guide for starting a successful career in
Digital Marketing
 
Tables of Content
1. Introduction
2. Why Digital Marketing?
3. How to START!
4. Profit?
5. Conclusion
 1. Introduction
Digital marketing encompasses all marketing efforts that use an electronic device or the internet.
Businesses leverage digital channels such as search engines, social media, email, and other websites
to connect with current and prospective customers. A seasoned inbound marketer might say
inbound marketing and digital marketing are virtually the same thing, but there are some minor
differences. While traditional marketing might exist in print ads, phone communication, or physical
marketing, digital marketing can occur electronically and online. This means that there are far more
possibilities for brands to reach customers, including email, video, social media, and search engines.
 
At this stage, digital marketing is vital for your business and brand awareness. It seems like every
other brand has a website. And if they don't, they at least have a social media presence or digital ad
strategy. Digital content and marketing is so common that consumers now expect and rely on it as a
way to learn about brands. Because digital marketing has so many options and strategies associated
with it, you can get creative and experiment with a variety of marketing tactics on a budget. With
digital marketing, you can also use tools like analytics dashboards to monitor the success and ROI of
your campaigns more than you could with a traditional promotional content — such as a billboard or
print ad. Until now you must've got an idea what digital marketing really is but there are various
types of digital marketing with each being different for other. Here's a quick rundown of some of the
most common digital marketing tactics:-

Content Marketing Social Media Affiliate Native Advertising Email Marketing Sponsored Content
This term denotes the creation and Marketing This Marketing Native advertising Companies use email With sponsored
promotion of content assets for the practice promotes This is a type of refers to marketing as a way of content, you as a
purpose of generating brand your brand and your performance- advertisements that communicating with brand pay another
awareness, traffic growth, lead content on social based advertising are primarily their audiences. Email company or entity
generation, and customers. The media channels to where you receive content-led and is often used to to create and
channels that can play a part in your increase brand commission for featured on a promote content, promote content
content marketing strategy include: awareness, drive promoting platform alongside discounts and events, that discusses your
Blog posts: Writing and publishing traffic, and generate someone else's other, non-paid as well as to direct brand or service in
articles on a company blog helps you leads for your products or content. BuzzFeed- people toward the some way. One
demonstrate your industry expertise business. The services on your sponsored posts are business's website. popular type of
and generates organic search traffic channels you can website. Affiliate a good example, but The types of emails sponsored content
for your business. This ultimately use in social media marketing many people also you might send in an is
gives you more opportunities to marketing include: channels include: consider social email marketing influencer
convert website visitors into leads for Facebook, Twitter, o media advertising to campaign include: marketing. With
your sales team. LinkedIn, Instagram, ads through the be "native" — Blog subscription this type of
Ebooks and whitepapers: Ebooks, Snapchat,  Pinterest. YouTube Partner Facebook newsletters. sponsored content,
whitepapers, and similar long-form If you're new to Program. advertising and Follow-up emails to a brand sponsors
content helps further educate website social platforms, you o Instagram website visitors who an influencer in its
visitors. It also allows you to exchange can use tools like Associates & advertising, for downloaded industry to publish
content for a reader's contact HubSpot to connect Clickbank example. something. posts or videos
information, generating leads for your channels like o Customer welcome related to the
company and moving people through LinkedIn and links from your emails. company on social
the buyer's journey. Facebook in one social media Holiday promotions media.
Info-graphics: Sometimes, readers place. This way, you accounts. to loyalty program blog post or article
want you to show, not tell. Info- can easily schedule members. that is written to
graphics are a form of visual content content for multiple Tips or similar series highlight a topic,
that helps website visitors visualize a channels at once, emails for customer service, or brand.
concept you want to help them learn. and monitor nurturing.
analytics from the
platform as well.

 
Digital Marketing has now become a major way to market. It's a thing that is evolving constantly.
Now is the best time to step foot in the world of digital marketing cause it will get only harder in
future to.
 

2. Why Digital Marketing?

1. Targeting audience - You can 1. Targeting audience - Digital marketing, on the other hand, allows you to
target only the prospects most identify and target a highly-specific audience, and send that audience
likely to purchase your product personalized, high-converting marketing messages. For instance, you might
or service. If you place an take advantage of social media's targeting features to show social media
advertisement on TV, in a ads to a certain audience based on variables such as age, gender, location,
magazine, or on a billboard, you interests, networks, or behaviors. Alternatively, you might use PPC or SEO
have limited control over who strategies to serve ads to users who've shown interest in your product or
sees the ad. Of course, you can service, or who've searched specific keywords that relate to your industry.
measure certain demographics Ultimately, digital marketing enables you to conduct the research necessary
— including the magazine's to identify your buyer persona, and lets you refine your marketing strategy
typical readership, or the over time to ensure you're reaching prospects most likely to buy. Best of all,
demographic of a certain digital marketing helps you market to sub-groups within your larger target
neighborhood — but it's still audience. If you sell multiple products or services to different buyer
largely a shot in the dark. personas, this is especially helpful.

2. costly he same can't be said 2. It's more cost-effective than traditional marketing methods. Digital
for traditional forms of marketing enables you to track campaigns on a daily basis and decrease the
advertising. It doesn't matter amount of money you're spending on a certain channel if it isn't
how your billboard performs — demonstrating high ROI. Plus, with digital marketing, you have complete
it still costs the same, whether control over where you choose to spend your money. Perhaps rather than
or not it converts for you. paying for PPC campaigns, you choose to spend money on design software
to create high-converting Instagram content. A digital marketing strategy
allows you to continuously pivot, ensuring you're never wasting money on
channels that don't perform well. For instance, if you work for a small
business with a limited budget, you might try investing in social media,
blogging, or SEO – three strategies that can give you high ROI even with
minimal spend.

3. Unable to outrank bigger 3. Digital marketing lets you outrank bigger players in your industry. If you
players in your industry. work for a small business, it's likely difficult for you to compete with the
major brands in your industry, many of which have millions of dollars to
invest in television commercials or nationwide campaigns. Fortunately,
there are plenty of opportunities to outrank the big players through
strategic digital marketing initiatives. For instance, you might identify
certain long-tail keywords that relate to your product or service, and create
high-quality content to help you rank on search engines for those keywords.
Search engines don't care which brand is biggest — instead, search engines
will prioritize content that resonates best with the target audience.
Additionally, social media enables you to reach new audiences through
influencer marketing. I don't personally follow any big brands on social
media, but I do follow influencers who will occasionally showcase products
or services they like — if you work for a small-to-medium sized company,
 this could be a good avenue to consider.

4. Unmeasurable. While 4. Digital marketing is measurable. Digital marketing can give you a
traditional advertising can be comprehensive, start-to-finish view of all the metrics that might matter to
useful for certain goals, its your company — including impressions, shares, views, clicks, and time on
biggest limitation is page. This is one of the biggest benefits of digital marketing. Unlike most
measurability. If you've ever offline marketing efforts, digital marketing allows marketers to see accurate
put an advertisement in a results in real time.
newspaper, you'll know how On the other hand, with digital marketing, you can measure the ROI of
difficult it is to estimate how pretty much any aspect of your marketing efforts. Here are some examples:
many people actually flipped to Website Traffic
that page and paid attention to With digital marketing, you can see the exact number of people who have
your ad. There's no surefire way viewed your website's homepage in real time by using digital analytics
to know if that ad was software. You can also see how many pages they visited, what device they
responsible for any sales at all. were using, and where they came from, amongst other digital analytics
Traffic data. This intelligence helps you to prioritize which marketing channels to
With offline marketing, it's very spend more or less time on, based on the number of people those channels
difficult to tell how people are are driving to your website. For example, if only 10% of your traffic is
interacting with your brand coming from organic search, you know that you probably need to spend
before they have an interaction some time on SEO to increase that percentage. With digital marketing, you
with a salesperson or make a can identify trends and patterns in people's behavior before they've
purchase. reached the final stage in their buyer's journey, meaning you can make
  more informed decisions about how to attract them to your website right at
Content Performance and Lead the top of the marketing funnel.
Generation Content Performance and Lead Generation
Imagine you've created a Now imagine you had that brochure on your website instead. You can
product brochure and posted it measure exactly how many people viewed the page where it's hosted, and
through people's letterboxes — you can collect the contact details of those who download it by using forms.
that brochure is a form of Not only can you measure how many people are engaging with your
content, albeit offline. The content,but you're also generating qualified leads when people download it.
problem is that you have no Attribution Modeling
idea how many people opened An effective digital marketing strategy combined with the right tools and
your brochure or how many technologies allows you to trace all of your sales back to a customer's first
people threw it straight into the digital touchpoint with your business. We call this attribution modeling, and
trash. it allows you to identify trends in the way people research and buy your
  product, helping you to make more informed decisions about what parts of
your marketing strategy deserve more attention, and what parts of your
sales cycle need refining. Connecting the dots between marketing and sales
is hugely important — according to Aberdeen Group, companies with strong
sales and marketing alignment achieve a 20% annual growth rate,
compared to a 4% decline in revenue for companies with poor alignment. If
you can improve your customer's' journey through the buying cycle by using
digital technologies, then it's likely to reflect positively on your business's
bottom line. All in all digital marketing is both necessary and vital in today's
world. Until now you must've known the answer to question Why Digital
Marketing? Interested in it? YOU must be so now we will begin how to start
Digital Marketing.
 
3. HOW To START!
Is digital marketing a good career?
Yes, Digital marketing is a great career choice. Because:
 We are living in a digital world and marketing budgets are moving to digital advertising
and away from traditional marketing channels.
 Companies need to improve their online visibility and there is an increased demand for
digital marketing jobs worldwide.
 The fact that you don’t need to be physically present in a particular location makes digital
marketing ideal for people looking to start their own businesses or work as full-time
freelancers.
 Digital Marketing Salary For many people, it’s the salary that makes a good career, and
digital marketing salaries are more than competitive. In a recent industry survey by Credo they
found that the average rate for digital marketing consultants worldwide is $140 per hour. Of
course, you won’t be able to charge this rate from day one, there are various factors that
affect the rate like years of experience, the industry the client is in, country location, etc. What
is certain though is that there is money to be made in the digital marketing industry and the
demand for digital marketing consultants is growing very fast.
 
To start a successful Digital Marketing career follow these steps:-
1. Get to know the basics of digital marketing For beginners to digital marketing, the first
obvious step is to understand what is digital marketing and the main components that make up
digital marketing. Digital marketing or online marketing as it is sometimes known is a broad term
that is used to describe the process of marketing on the Internet. It has a number of components
that cover all areas of online promotion. You need to understand that it’s not a single discipline but
it has a number of processes (channels) that can participate in a digital marketing campaign. A good
digital marketing manager should have the necessary skills to work with ALL the above channels.
Don’t get stressed, you don’t have to learn everything from day 1. As you progress through your
digital marketing career path, you’ll get a chance to work with different techniques, technologies,
and tools, and eventually, the puzzle will be completed.
2. Start your own website Once you get to know the basics, the next step is to get your hands
dirty and start practicing digital marketing. One of the best ways to apply different digital marketing
concepts in the real world is to start your own website. Digital marketing is not a theoretical
concept, but it’s highly measurable and practical. It’s not enough to know the theory behind SEO and
social media marketing but you need to know how to apply the different techniques in practice.
Throughout your digital marketing career, you’ll be asked to promote different kinds of websites to
either increase their organic traffic (SEO) or sales through PPC and social media advertising. To gain
the necessary skills and confidence, start your own website that will combine both concepts. In
other words, set up a blog and work on increasing your rankings and at the same time either create
a product or find a product to promote through advertising and try to make sales. I know that this
process will take time and if you are new to this, the learning curve will be big, but it’s the only way
to build a solid foundation for your career. Having your own website will not only help you to learn
the different concepts but you can use it as a showcase to convince new employers or clients to trust
you and secure a good contract or job. When we hire new digital marketing specialists we don’t just
look for certifications but for people who can prove their knowledge and having a website with high
rankings and traffic is the best way to do this.
3. Become an SEO Expert You cannot pursue a career in digital marketing if you are not good at SEO.
You first need to become an SEO expert and then build other skills. With SEO you’ll learn how to
create websites that both users and search engines love, and you can apply the same concepts to
improve your Google Ads and Facebook paid campaigns. Build your SEO career gradually and when
you feel that you have master the skills of SEO, continue with the rest.
4. Get a Google Ads Certification Part of your job responsibilities as a digital marketing consultant
is to use Google Ads (previously known as Google AdWords), to promote products or services in the
various Google properties and websites on the Internet. The fastest way to acquire the necessary
skills is to get a Google Ads certification. Google has a plethora of resources to help you become a
Google AdWords Expert and getting a certification is a great way to prove to your clients or potential
employers that you have the necessary skills.
5. Become an expert in Google Analytics Besides learning the different tools that can generate
traffic, a digital marketing professional needs to know Analytics. One of the main characteristics of
any digital marketing campaign is that everything is measurable. You know how many people viewed
your campaigns, how many people clicked on your ads, how many conversions they generated, and
a lot of other metrics that cover every aspect of a campaign. To be able to make informed decisions
based on real data, you need to know how to measure the effectiveness of a campaign and how to
analyze the results. Your starting point is becoming an expert in Google Analytics.
6. Get a real internship Another way to grow your skills and experience fast is to get a real job as a
digital marketing assistant in an established agency. This is highly recommended because you will
get to learn how a modern digital marketing agency works and you can use some of their practices.
iF you decide later to start your own agency or join another company as a digital marketing expert.
Starting your career as a freelance marketer, without having working experience in a company, will
be more difficult because you’ll have to figure out everything from scratch. As I mentioned above,
working with clients is different than doing digital marketing on your own websites and if you don’t
have the right processes in places, you will lose valuable time in activities that are not ‘billable’ and
this will reduce your salary and revenue.
7. Learn how to use Digital Marketing Tools Besides learning how to use Google analytics, you
also need to learn how to use other digital marketing tools. When you climb up the ladder and
become a digital marketing manager, you will have to manage a team of digital marketing specialists.
The only way to evaluate their work and control the progress of multiple projects at the same time is
through tools. A good tool will allow you to create dashboards for all channels and meaningful
reports to management or clients. There are a plethora of good tools available, and although they
are not free, the monthly fee is an investment for your career and another great item for your
resume. Now that you've done everything it's time to get on the fun side and that's of Course is
PROFIT.
 

4 PROFIT
Digital Marketing Salary 2021
 The salary of digital marketing professionals is between $40K and $97K per year.
The salary per job title is:
 Junior Digital Marketing Professionals (no-experience) – $40K per year
 Digital Marketing Specialist (5 to 9 years of experience) – $55K per year
 Digital Marketing Manager (10+ years of experience) – $97K per year
 Digital Marketing Freelancers – hourly rate is between $50 – $200 per hour
 Not all digital marketing positions are equal. Marketers who have a wide range of skills and
work in ‘manager positions’ get paid more than specialists. As you have seen, not all digital
marketing positions are equal. Marketers who have a wide range of skills get paid more than
‘one-area’ specialists. When you start as a junior digital marketer, your average salary will be
around $40K per year and as you climb up the ladder, you can reach the maximum which is
around $90K per year.
  If you want to get to a 6-figure salary then you need to exit the digital marketing space and
pursue a managerial position. This will give you the opportunity to eventually become a Chief
Marketing Officer or Marketing Manager.
 As a digital marketing professional, you also have other choices that can potentially earn you
a higher salary. You can become a freelancer or start a digital marketing agency and run your
own online business. Don’t forget that the most important factor that can influence your
salary or income (when running your own business), is the ability to deliver results.
Digital marketing is about making money and if you can do that for your employer or client, then
everything else (qualifications, experience, etc) is secondary.
 

5 CONCLUSION
Starting a career in digital marketing is a great choice. There is increased demand for digital
marketing professionals worldwide, the salary is good (depending on experience) and it’s a job you
can do on our own as a freelancer or by joining a digital marketing agency.
If you are starting out now, your first concern should be to build your skills. Digital marketing is not a
‘single thing’ that you learn by taking a course and then get to work. There are many disciplines that
make up digital marketing and you should be an expert in all of them if you want to reach the higher
end of the pay scale. The best way to learn digital marketing is to practice on your own website.
Create a blog and start writing content. Spend time mastering SEO and then move on to Google Ads
and Facebook marketing. If you have the opportunity to join an established digital marketing agency
then do it. The experience you will gain working with experts and on multiple projects will be
invaluable. If you want to become self-employed or start your own digital marketing business, then
start your career as a freelancer and gradually build your clientele and expand your business. I really
wish you a successful Digital Marketing career. Thanks for choosing this book.