PROJECT REPORT ON

STUDY TO ACCESS THE PERCEPTION OF

MUTUAL FUND INVESTOR IN RANCHI

PROJECT BY:-

NAME :-

DEPARTMENT :-)

ROLL NO :-

YEAR :-

SESSION :-

UNDER THE GUIDANCE OF:-

 ACKNOWLEDGEMENT

I have taken efforts in this project. However , it would not have been
possible without the kind support and help of many individuals and
organisation. I would like to extend my sincere thanks to all of them.

I am highly indebted to Abhishek Sir for his guidance and constant

supervision as well as for providing necessary information regarding
the project and also for their support in completing the project.

I would like to express my special gratitude and thanks to company

person for giving me such attention and time. I would also like to
express my gratitude towards my parents and member of
organisation for their kind co-operation.

My thanks and appreciation also go to my colleague in developing

the project and people who have willingly helped me out with their
abilities.
 CERTIFICATE

This is to certify that Ms Deepa Pandey, a student of Radha Govind

University,Ramghar ,Registration no. 19rgu0000 has successfully
completed the project on “STUDY TO ACCESS THE PERCEPTION OF
MUTUAL FUND INVESTOR IN RANCHI” in partial fulfilment of the
requirement for the award of the degree of M.A (Economices) is an
original work carried out by her. The matter embodied in this project
is a genuine work done by her to the best of my knowledge and
belief and has not been submitted before ,neither to this university
nor to the any other university for the fulfilment of the requirement
of any course of study.

External signature Internal signature

 TO WHOM IT MAY CONCERN

THIS IS TO CERTIFY THAT Ms. Deepa Pandey ROLL NO 19RGU036704

( Radha Govind University, Ramghar) HAVE SUCESSFULLY
COMPLETED HER ON JOB TRAINING ( DURATION – 1st March TO 1st
April 2021) IN ADITYA BIRLA SUN LIFE MUTUAL FUND,RANCHI
BRANCH UNDER THE GUIDANCE OF CLUSTER HEAD MR. SANTOSH
MISHRA.
 DECLARATION
I do hereby declare that the internship report on Study to Access The
Perception of Mutual Fund Investors in Ranchi is a perception of any
original work. Whenever contributions of others are involved, every
effort is made to indicate this clearly, with due refrence to the
literature and acknowledgement of collaborate research and
discussion. The work done under the guidance of Dr. Abhishek
Assistant Professor and our Mentor, Department of Economices,
Radha Govind University .

It is also mentioned that this report has not been submitted for any
other degree.

Name : Kumari Deepa Pandey

Class Roll No :

Regd no. 19RGU036704

 INDEX

S.N PAGE
O PARTICULARS NO.
1. CHAPTER 1 7-13
 Introductiom
 Objective
 Company Profile
2. CHAPTER 2 14-16
 Literature Review on Perception Of M.F Investor
3. CHAPTER 3 17-20
 Research Methodology
4. CHAPTER 4 21-39
 Benefits
 Different M.F Plans
 Document Needed
 Redemption Process
5. CHAPTER 5 40-55
 SWOT Analysis
 Data Analysis
6. CHAPTER 6 56-59
 Findings
 Conclusion
 Bibliography
7. APPENDIX 60-64
 CHAPTER 1

 INTRODUCTION (TOPIC)
 OBJECTIVE

 COMPANY PROFILE
*INTRODUCTION
*ACHIVEMENTS
*BOARD OF DIRECTORS
 INTRODUCTION
A person has so many expectations , one of those expectations
includes taking benefits from his surplus money. So, people invest
their surplus of money into different kinds of investment avenues.
Mutual fund is one of them. It is professionally managed fund by an
expertise in which various investors savings invests in securities like
stocks,bonds short term money market instruments etc.

Investment means commitment of money for generating income or

profit in future. It includes surplus of money that people or an
investor sacrified today for the generation of futute income. It may
be fixed or variable nature.

Mutual Funds are financial intermediaries, which collect the savings

of investors and invest them in a large and well diversified portfolio
of securities such as money market instruments, corporate and
government bonds and equity shares of joint stock companies. A
mutual fund is a pool of common funds invested by different
investors, who have no contact with others. Mutual Fund are
conceived as institution for providing small investors with avenues of
investments in the capital market. Since, small investors generally do
not have adequate time knowledge, experience and resources for
directly accessing the capital market . They have to rely on an
intermediary which undertakes informed investment decision and
provide consequential benefits of professional expertise. The
advantage for the investors are reduction in risk, expert professional
management, diversified portfolio and liquidity of investment and
tax benefits. By pooling their assets through mutual fund investors
achieve economies of scale. The interest of the investors are
protected by the SEBI ,which acts as a watchdog . Mutual funds are
governed by the SEBI regulations 1993.

Mutual funds are the avenues for common investors to reap the
benefits of share market performance. Investing in equity directly by
investors is fraught with highest level of risk and uncertainity retail
investors do not actively participated in share market but inflation
edges investment return demand the exploitation of the equity
market as an investment avenues. Therefore , there is a necessity to
create awareness of the utility of investing in mutual funds schemes
to enjoy a return which will be inflation adjusted real return.

From its inception the growth of mutual funds is very slow and it
took really long years to evolve the modern day mutual funds.
Mutual Funds emerged for the first time in Netherlands in the18th
century and then got introduced to Switzerland, Scotland and then
to United States in the 19th century.

The main motive behind mutual fund investments is to deliver a form

of diversified investment solution.
 OBJECTIVES
 To know about Awarness of Mutual Funds in Indian Market.

 To know about the investors buying behaviour while selecting

Mutual Fund.

 To identify the investor’s perception about Mutual Fund in

Ranchi.

 To examine the various Mutual Fund investment available to

investor’s offered by Aditya Birla Sun Life Mutual Fund in
Ranchi.
 COMPANY PROFILE
Aditya Birla Sun Life AMC Limited, the investment manager of Aditya
Birla Sun Life Mutual Fund, is a joint venture between the Aditya
Birla Group and the Sun Life Financial Inc. of Canada. The joint
venture brings together the Aditya Birla Group's experience in the
Indian market and Sun Life's global experience.

Established in 1994, Aditya Birla Sun Life Mutual Fund (ABSLMF), is

co-sponsored by Aditya Birla Capital Limited (ABCL) and Sun Life
(India) AMC Investments Inc.

Having total domestic assets under management (AUM) of close to

Rs.2500 billion for the quarter ended December 31, 2019, ABSLMF is
one of the leading Fund Houses in India based on domestic average
AUM as published by the Association of Mutual Funds of India
(AMFI). ABSLMF has an impressive mix of reach, a wide range of
product offerings across equity, debt, balanced as well as structured
asset classes, sound investment performance and over 7 million
investor folios as of December 31, 2019.

With a pan India presence across 310 locations, ABSLMF is

committed to deepening mutual fund penetration in the country.
The company is ceaselessly working to enhance the appeal of mutual
funds across a wider set of investors and advisors across India. Part
of this effort includes introducing smart solutions, user-friendly
services and conveniences which simplify mutual fund processes
with digitization for both – investors as well as distribution partners.
ABSLMF provides sector specific equity schemes, fund of fund
schemes, hybrid and monthly income funds, debt and treasury
products and offshore funds.
 Aditya Birla Capital Limited (ABCL) is the holding company for
financial services businesses of the Aditya Birla Group. With
subsidiaries that have a strong presence across Protecting, Investing
and Financing solutions, ABCL is a universal financial solution
provider catering to the diverse needs of its customers across their
life cycle. Anchored by more than 18,000 employees, ABCL has a
nationwide reach with 850+ branches and more than 2,00,000
agents / channel partners and several bank partners. ABCL is
committed to serving the end-to-end financial services needs of its
retail and corporate customers under a unified brand — Aditya Birla
Capital.

Aditya Birla Capital, through its subsidiaries and joint ventures,

manages aggregate assets worth Rs. 3,000 plus billion and has a
lending book of over Rs. 619 billion as of June 30th, 2019.

ACHIVEMENTS –
 In pursuit of our leadership vision
o We are among the Top 5 Private Diversified NBFCs in India
o We are one of the largest Private Life Insurance
Companies in India
o We are one of the largest Asset Management Companies
in India
o We are one of the largest General Insurance Brokers in
the country
 
 In pursuit of our desire to be a role model
o We are today, a leading non-bank financial services player
with a strong focus on quality of growth
o We are renowned for risk management, people practices,
sales management, investor education, product innovation & fund
management capabilities
o We are among the best 3 financial services players to
work for
 
 We have continued to build a Broad based & Integrated
financial services business
o We continue to be one of the few players in the industry
with a diversified portfolio that allows us to meet almost any
customer need across the entire spectrum of his / her lifecycle
o Our integrated play has helped us gain a competitive edge
by allowing us to share best practices, derive cross-business
synergies & provide our talent pool an opportunity to grow their
career through cross-functional and cross-sectoral experience
o Our distributors and partners see tremendous value in
association with our businesses
o We are successfully expanding the market for our
offerings, along with our market share in each of our businesses
 

 Financial Achievements as of June 30, 2019

o AUM - Rs. 3,000 plus billion
o Our Consolidated Lending Book is at Rs 619 billion

BOARDS OF DIRECTORS –

 Mr. A Balasauramanian
(Managing director and C.E.O)
  Mr. Mahesh Patil and Mr Mahesh Dangi
( Co- Chief Investment Officer)

 Ms Keerti Gupta
( Chief operation officer)

CHAPTER 2

LITERATURE REVIEW ON PERCEPTION OF

MUTUAL FUND INVESTOR
Priyanka Sharma and Payal Agrawal (2015)
in their study made an attempt to understand
the effect of
demographic factors in mutual fund
investment decisions. The study reveals that
the investors’ perception
is dependent on their demographic profile.
Investor’s age, marital status and occupation
has a direct impact
on investors’ choice of investment. The study
further reveals that the female segment is not
fully tapped.
The research also reveals that the liquidity and
transparency are some factors which have a
high impact on
investment decisions.Parihar B B S, Sharma R
and Parihar D.S (2009) also studied that
respondent’s age,
gender and income are significantly associated
with their attitude. Desigan G, Lalaiselvi S and
Anusuya L
(2006) conducted a study on women
investors’ perception towards investment and
found that women
investors generally hesitate in investing in
mutual funds due to lack of their knowledge
and awareness
Priyanka Sharma and Payal Agrawal (2015)
in their study made an attempt to understand
the effect of
demographic factors in mutual fund
investment decisions. The study reveals that
the investors’ perception
is dependent on their demographic profile.
Investor’s age, marital status and occupation
has a direct impact
on investors’ choice of investment. The study
further reveals that the female segment is not
fully tapped.
The research also reveals that the liquidity and
transparency are some factors which have a
high impact on
investment decisions.Parihar B B S, Sharma R
and Parihar D.S (2009) also studied that
respondent’s age,
gender and income are significantly associated
with their attitude. Desigan G, Lalaiselvi S and
Anusuya L
(2006) conducted a study on women
investors’ perception towards investment and
found that women
investors generally hesitate in investing in
mutual funds due to lack of their knowledge
and awareness
iyanka Sharma and Payal Agrawal (2015) in
their study made an attempt to understand the
effect of
demographic factors in mutual fund
investment decisions. The study reveals that
the investors’ perception
is dependent on their demographic profile.
Investor’s age, marital status and occupation
has a direct impact
on investors’ choice of investment. The study
further reveals that the female segment is not
fully tapped.
The research also reveals that the liquidity and
transparency are some factors which have a
high impact on
investment decisions.Parihar B B S, Sharma R
and Parihar D.S (2009) also studied that
respondent’s age,
gender and income are significantly associated
with their attitude. Desigan G, Lalaiselvi S and
Anusuya L
(2006) conducted a study on women
investors’ perception towards investment and
found that women
investors generally hesitate in investing in
mutual funds due to lack of their knowledge
and awareness
International Journal of Economic Research 214
regarding investment protection, procedure of
making investment, valuation of investment
and redressal
of grievances regarding their investment
related problems. Peggy D Dwyer, James H
Gilkenson and John
A List (2001) also concluded in their paper
which suggests that women take less risk than
men in their
mutual fund investments. Binod Kumar
Singh (2012) had studied the impact of
various demographic
factors on investor’s attitude towards mutual
fund for measuring and analyzing various
factors responsible
for investment in mutual funds.
SimranSaini and BimalAnjum (2011) had
analyses the mutual fund
investments in relation to investor’s behavior
that attract them to invest in mutual funds.
Investor’s opinion
and perception has been studied relating to
various issues like type of mutual fund
scheme, main objective
behind investing in mutual fund scheme, level
of satisfaction, role of financial advisors and
brokers, sources
of information, deficiencies in the services
provided by the mutual fund managers,
challenges before the
mutual fund industry etc. R. Vasudevan &
Peermohaideen (2012) The study aimed to
understand and
analyze investor’s perception of such risk and
expectation associated with specific mutual
fund. The research
also revealed that investors perceive risk as
under performance as risk and return in mutual
fund investment
are medium and not so satisfactory.
D. Rajasekar (2013) The study was conducted
with a sample size of 150 respondent by
using the
statistical tools like percentage analysis, chi
square, weighted average, with an objective to
know about the
investor’s perception on their profile, income,
savings pattern, investment patterns and their
personality
criteria. The study was concluded by taking
into consideration various parameters involved
in investors
decision making keeping in mind investors
perception towards mutual fund investment.
Vipin Kumar
&Preeti Bansal (2014) this research paper
has focused attention on various parameters
that highlights
investor’s perception on mutual funds. It was
studied that the scheme of mutual fund
investment were not
known to many of the investors as still the
investors rely upon the traditional pattern of
investments like
investment in banks and investment in postal
savings. As most of the mutual fund investors
used to invest
in mutual fund for not more than three years
and used to quit from the fund as they were
not giving desired
result as stated in the objective during
inception of mutual fund scheme. It was
also found from the
research that maximum number of mutual
fund investor’s has to depend upon their
brokers and agent to
invest in mutual fund. Subramanya PR (2015)
The research has been studied on socio
economic factors
like age, gender, education income and
savings of investor’s perception towards
mutual fund is not
encouraging but the age of investor’s and
saving habit of the respondent is closely
correlated. Mukesh. H.
V. (2015) had studied investor’s perception on
mutual fund for return, tax benefit and capital
appreciation,
but most of the investors lack awareness
about mutual funds and their various schemes
like, SIP (Systematic
Investment Plan). Hence, it becomes necessary
to create awareness among the investors
through conducting
seminars, workshops on financial market and
published data like newspaper, magazines and
journals. Preeti
Khitoliya (2014) examined through her
research that majority of the respondents in
the age of 35-44 wish
to invest in mutual fund having moderate risk
which ensures wealth maximization followed
by balanced
fund and income funds. Similar results have
been seen in the age group of 25-34. But a
reverse trend were
seen in the age group of 45 above where
majority is risk averse as they wish to invest
in mutual fund
schemes which guarantees safety of
principal amount followed by balanced
fund and growth fund.
K.Lakshman Rao (2011) surveyed in their
paper that majority of investing respondents
were found to be
in the age group of 31-50 years. People
belonging to the age group of more than 60
years and less than 20
years were found to be less aware of different
investment schemes and so their investments
are comparatively
much less. Singh and Jha (2009) conducted a
study on awareness and acceptability of
mutual fund an
D. Rajasekar (2013) The study was conducted
with a sample size of 150 respondent by
using the
statistical tools like percentage analysis, chi
square, weighted average, with an objective to
know about the
investor’s perception on their profile, income,
savings pattern, investment patterns and their
personality
criteria. The study was concluded by taking
into consideration various parameters involved
in investors
decision making keeping in mind investors
perception towards mutual fund investment.
Vipin Kumar
&Preeti Bansal (2014) this research paper
has focused attention on various parameters
that highlights
investor’s perception on mutual funds. It was
studied that the scheme of mutual fund
investment were not
known to many of the investors as still the
investors rely upon the traditional pattern of
investments like
investment in banks and inv
 LITERATURE REVIEW
Ippolito (1992) states that an investor is ready to invest in those fund
or schemes which have resulted in good rewards and most investors’
are attracted by those funds or schemes that are performing better
over the worst. Goetzman (1997) opined that investor’s psychology
affects mutual fund selection for investment and to withdraw from
the fund. De Bondt and Thaler (1985) submitted that mean reversion
in prices of stock is backed by investor’s retrogression which is based
upon investor’s psychology to overvalue firm’s recent performance
in forming future expected results which is also known as
endowment effect. Gupta (1994) surveyed household investor to find
investors’ preferences to invest in mutual funds and other available
financial assets. The findings of the study were more relevant, at that
time, to the policy makers and mutual funds to design the financial
products for the future. Kulshreshta (1994) in his study suggested
some guidelines to the investors’ that can help them to select
needed mutual fund schemes. Shanmugham (2000) conducted a
survey of individual investors with the objective to find out what
information source investor depends on. The results explained that
they are economical, sociological and psychological factors which
control investment decisions.

Syama Sunder (1998) conducted a survey with an objective to get an

in-depth view into the operations of private sector mutual fund with
special reference to Kothari Pioneer. The survey tells that knowledge
about mutual fund concept was unsatisfactory during that time in
small cities like Visakapatanam. It also suggested that agents can
help to catalyse mutual fund culture, open-ended options are much
popular than any other schemes, asset management company’s
brand is chief consideration to invest in mutual fund. Anjan
Chakarabarti and Harsh Rungta (2000) emphasised the importance of
brand in ascertaining competence of asset management companies.
Shankar (1996) suggested that for penetrating mutual fund culture
deep in to society asset management companies have to work and
steer the consumer product distribution model. Raja Rajan (1997)
under

riyanka Sharma and Payal Agrawal (2015) in

their study made an attempt to understand the
effect of
demographic factors in mutual fund
investment decisions. The study reveals that
the investors’ perception
is dependent on their demographic profile.
Investor’s age, marital status and occupation
has a direct impact
on investors’ choice of investment. The study
further reveals that the female segment is not
fully tapped.
The research also reveals that the liquidity and
transparency are some factors which have a
high impact on
investment decisions.Parihar B B S, Sharma R
and Parihar D.S (2009) also studied that
respondent’s age,
gender and income are significantly associated
with their attitude. Desigan G, Lalaiselvi S and
Anusuya L
(2006) conducted a study on women
investors’ perception towards investment and
found that women
investors generall
LITERATURE REVIEW
Priyanka Sharma and Payal Agrawal (2015)
in their study made an attempt to understand
the effect of
demographic factors in mutual fund
investment decisions. The study reveals that
the investors’ perception
is dependent on their demographic profile.
Investor’s age, marital status and occupation
has a direct impact
on investors’ choice of investment. The study
further reveals that the female segment is not
fully tapped.
The research also reveals that the liquidity and
transparency are some factors which have a
high impact on
investment decisions.Parihar B B S, Sharma R
and Parihar D.S (2009) also studied that
respondent’s age,
gender and income are significantly associated
with their attitude. Desigan G, Lalaiselvi S and
Anusuya L
(2006) conducted a study on women
investors’ perception towards investment and
found that women
investors generally hesitate in investing in
mutual funds due to lack of their knowledge
and awareness
International Journal of Economic Research 214
213 International Journal of Economic Research
Priyanka Sharma and Payal Agarwal (2015) in their study made an
attempt to understand the effects of demographic factors in Mutual
Fund investment decisions. The studt reveals that the investor’s
perception is dependent on their demographic profile. The investors’
age, martial status and occupation has a direct impact on investor’s
choice of investment. The study further reveals that the female
segment is not fully tapped. The research also reveals that the
liquidity and transparency are some factors which have a high impact
on investment decision.
 Parihar B.B.S ,Sharma R and Parihar D.S (2009) also studied that
respondent’s age, gender and income are significantly associated
with their attitude. G, Lalaiselvi S and Anusuya L (2006) conducted a
study on women investor’s perception towards investment and
found that women investor’s generally hesitate in investing in
Mutual Funds due to lack of their knowledge and awareness.

Binod Kumar Singh (2012) has studied the impact of various

demographic factor on investor’s attitude towards Mutual Fund for
measuring and analysing various factors responsible for investment
in Mutual Funds. R. Vasudevan and Peermohaideen (2012) the study
aimed to understand and analyse investor’s perception of such risk
and expectation associated with specific Mutual Fund.

regarding investment protection, procedure of

making investment, valuation of investment
and redressal
of grievances regarding their investment
related problems. Peggy D Dwyer, James H
Gilkenson and John
A List (2001) also concluded in their paper
which suggests that women take less risk than
men in their
mutual fund investments. Binod Kumar
Singh (2012) had studied the impact of
various demographic
factors on investor’s attitude towards mutual
fund for measuring and analyzing various
factors responsible
for investment in mutual funds.
SimranSaini and BimalAnjum (2011) had
analyses the mutual fund
investments in relation to investor’s behavior
that attract them to invest in mutual funds.
Investor’s opinion
and perception has been studied relating to
various issues like type of mutual fund
scheme, main objective
behind investing in mutual fund scheme, level
of satisfaction, role of financial advisors and
brokers, sources
of information, deficiencies in the services
provided by the mutual fund managers,
challenges before the
mutual fund industry etc. R. Vasudevan &
Peermohaideen (2012) The study aimed to
understand and
analyze investor’s perception of such risk and
expectation associated with specific mutual
fund. The research
also revealed that investors perceive risk as
under performance as risk and return in mutual
fund investment
are medium and not so satisfactory.
D. Rajasekar (2013) The study was conducted
with a sample size of 150 respondent by
using the
statistical tools like percentage analysis, chi
square, weighted average, with an objective to
know about the
investor’s perception on their profile, income,
savings pattern, investment patterns and their
personality
criteria. The study was concluded by taking
into consideration various parameters involved
in investors
decision making keeping in mind investors
perception towards mutual fund investment.
Vipin Kumar
&Preeti Bansal (2014) this research paper
has focused attention on various parameters
that highlights
investor’s perception on mutual funds. It was
studied that the scheme of mutual fund
investment were not
known to many of the investors as still the
investors rely upon the traditional pattern of
investments like
investment in banks and investment in postal
savings. As most of the mutual fund investors
used to invest
in mutual fund for not more than three years
and used to quit from the fund as they were
not giving desired
result as stated in the objective during
inception of mutual fund scheme. It was
also found from the
research that maximum number of mutual
fund investor’s has to depend upon their
brokers and agent to
invest in mutual fund. Subramanya PR (2015)
The research has been studied on socio
economic factors
like age, gender, education income and
savings of investor’s perception towards
mutual fund is not
encouraging but the age of investor’s and
saving habit of the respondent is closely
correlated. Mukesh. H.
V. (2015) had studied investor’s perception on
mu

CHAPTER 3
 RESEARCH METHODOLOGY
 RESEARCH METHODOLOGY
INTRODUCTION

Research means a search for knowledge or gain some new

knowledge and methodoly can properly refer to the theoretical
analysis of the methods appropriate to the field of study or to the
body of methods and principles particular to a branch of knowledge.
Research is also important because it suggests improvement for
practice. Research is a creative and systematic work undertaken to
increase the stock of knowledge. It involves the collection,
organisation and an analysis of information to increase our
understanding of atopic or issue.

This report is based on both the method of data collection (Primary

Data and Secondary Data). All the data requires for this analytical
study has been obtained through questionnaire methods and
collected through various journals and websites. Secondary data is
based on information gleaned from studies previously performed by
various journals.

RESEARCH IS DIVIDED INTO TWO PARTS –

 RESEARCH METHOD
  COLLECTION OF DATA
The survey followed descriptive research design based on study.
The survey attempts to find out the perception of investors while
investing in Mutual Fund.

COLLECTION OF DATA: -

1 . PRIMARY DATA –

Since the study requires a systematic gathering of information, a

survey research( using a structured questionnaire) was selected.
This is those, which are collected afresh and for the first time, and
thus happen to be original in character. There are many ways of
data collection of primary data like observation method, interview
method, through schedules, distributors audit, consumer panel etc.

QUESTIONNAIRE METHOD

For the collection of primary data I used questionnaire method. A

formal list of questions, which are to be asked, is prepared in a
questionnaire and questions are to be asked on those basis.

2 . SECONDARY DATA –

These are those data , which are not collected afresh and are used
earlier also and thus they cannot be considered as original in
character. There are many ways of data collection secondary data
like:-
1 . Publication of the state and central government.

2 . Reports prepared by researcher.

3 . Reports of various associations connected with business

companies.
 CHAPTER 4
 BENEFITS
 DIFFERENT MUTUAL FUND PLANS
 DOCUMENT NEEDED
 REDEMPTION PROCESS
 BENEFITS
If someone told you that there is an investment option that is
managed by an experts, has an expert looking into it, and let you get
started with even a small amount, would you be interested? Mutual
Fund can offer you such advantages and much more.

BENEFITS ARE AS FOLLOWS:-

1 . NO LARGE INVESTMENT COMPULSORY –

Mutual Funds allow you to make an investment,even if you have a

very small amount to invest. This advantages makes it more
attractive among investors.

2. INVESTING IN A VARIETY OF INVESTMENTS –

Imagine ordering a thaali at your favourite restaurant where you can

eat a variety of different foods in one affordable package. Mutual
Funds also work in a similar way.

3 . CONVENIENCE –

You can invest directly with the fund house or through your financial
advisor. You get regular information on the value of your investment
and portfolio of the schemes.
4 . PROFESSIONAL MANAGEMENT –

Mutual fund investment are managed by experienced and skilled

professionals, who with the help of an investment research team,
analyse the performance and prospects of companies and selects
suitable investments to achieve the objectives of the scheme.

5 . EASY ACCESS TO YOUR MONEY –

In open- ended Mutual Funds, you can redeem all or part of your
units any time you wish. Some schemes do have a lock-in period
where an investor can’t return the units until the completion of such
a lock-in period. With close-ended schemes, you can sell your units
on a stock exchange at all prevailing market price.
 DIFFERENT PLANS OF MUTUAL FUND

SIP (Systematic Investment Plan)

A systematic Investment Plan (SIP) is a facility with which you can
invest in Mutual Fund through small and periodic instalment. You
can initiate your investment on any day of the month by investing a
fixed amount in a scheme of your choice.

SIP is an investment route offered by Mutual Funds wherein one can

invest a fixed amount in a Mutual Fund scheme at regular intervals-
say once a month or once a quarter, instead of making a lump-sum
investment. The instalment amount could be as little as INR 500 a
month and is similar to a recurring deposit. It’s convenient as you can
give your bank standing instructions to debit the amount every
months .

Key Benefits Of Investing in SIP-

1 . Flexibility – You can adjust the investment amount as per your

convenience.

2 . Convenience – You can also choose the frequency of your

investment ( weekly, monthly, quarterly instalments) as per your
convenience.

3. Pocket Friendly – you can start an SIP for as low as Rs. 500.
4 . Power of compounding – As SIP not only inculates financial
discipline but it also helps you to earn better returns as interest on
the invested amount gets compounded each time.

5 . Simplified Goal Planning – A disciplined approach towards your

SIP can help you map out your goals for the present as well as the
future.

Golden Rules for Investing in SIP –

1 . Start Early - An early start with SIPs allow you to invest smaller
amount over a longer period of time , making it ideal for long term
goals.

2 . Diversify SIPs – Diversify your SIPs as per your risk appetite and
time horizon required for each of your goals.

3 . Invest in Multiple SIPs – One SIP is not sufficient and you need a
mutual fund portfolio. It is advisable to invest in SIP in equity and
debt funds.

4 . Stay Committed for the long term – A long term investment in SIP
can help in Compounding effects.

5 . Avoid withdrawls based on Market movement – It’s natural to

feel anxious due to market movements.
TOP 5 PLANS OF ADITYA BIRLA
MUTUAL FUND –

1 . ADITYA BIRLA SUN LIFE EQUITY FUND

An open ended equity scheme investing across large cap,mid
cap, small cap stocks.
It is a diversified equity scheme that looks for opportunities without
any sectorial or market cap bias with the aim to provide long- term
capital gain.

Fund Category :- Multi cap

Investment Category :- The objective of the scheme is long term

growth of capital, through a portfolio with a target allocation of 90%
equity and 10% debt and money market securities.

RETURNS (NAV as on 15th May, 2020)

Period Invested for ₹10000 Invested on Latest Value Absolute Returns Annualised Returns Category Avg Rank within Category

1 Week 08-May-20 9933.00 -0.67% - -0.22% 49/65

1 Month 15-Apr-20 10190.10 1.90% - 0.79% 19/66

3 Month 14-Feb-20 7351.80 -26.48% - -23.23% 55/66

6 Month 15-Nov-19 7845.50 -21.54% - -19.72% 42/66

YTD 01-Jan-20 7626.90 -23.73% - -21.00% 48/66

1 Year 15-May-19 8389.30 -16.11% -16.07% -13.65% 40/65

2 Year 15-May-18 8072.20 -19.28% -10.14% -10.46% 31/55

Period Invested for ₹10000 Invested on Latest Value Absolute Returns Annualised Returns Category Avg Rank within Category

3 Year 15-May-17 8952.50 -10.47% -3.62% -3.26% 19/34

5 Year 15-May-15 12225.70 22.26% 4.10% 2.67% 8/30

10 Year 14-May-10 23282.60 132.83% 8.81% 8.16% 7/21

Since Inception 27-Aug-98 581530.00 5715.30% 20.56% 0.30% 1/64

SIP RETURNS (NAV as on 15th May, 2020)

Period Invested for ₹1000 SIP Started on Investments Latest Value Absolute Returns Annualised Returns

1 Year 15-May-19 12000 10008.83 -16.59 % -29.2 %

2 Year 15-May-18 24000 19922.99 -16.99 % -16.84 %

3 Year 15-May-17 36000 29950.54 -16.8 % -11.58 %

5 Year 15-May-15 60000 57394.51 -4.34 % -1.74 %

10 Year 14-May-10 120000 182423.87 52.02 % 8.12 %

2. ADITYA BIRLA SUN LIFE TAX RELIEF ’96 (U/S 80 C)

An open ended equity linked saving scheme with a statutory lock – in
of 3 years and tax benefit.

It is an open- ended ELSS that provides an opportunity to save tax

while growing your money through equity investments.

FUND CATEGORY :- ELSS

INVESTMENT OBJECTIVE :- An open-ended equity linked savings

scheme (ELSS) with the objective of long term growth of capital
through a portfolio with a target allocation of 80% equity , 20% debt
and money market securities.
 RETURNS (NAV as on 15th May, 2020)
Period Invested for ₹10000 Invested on Latest Value Absolute Returns Annualised Returns Category Avg Rank within Category

1 Week 08-May-20 9800.20 -2.00% - -3.27% 65/67

1 Month 15-Apr-20 10267.40 2.67% - -5.08% 10/67

3 Month 14-Feb-20 7938.30 -20.62% - -26.21% 8/67

6 Month 15-Nov-19 8417.50 -15.82% - -23.42% 13/67

YTD 01-Jan-20 8211.40 -17.89% - -24.52% 12/68

1 Year 15-May-19 8865.50 -11.35% -11.32% -19.93% 15/66

2 Year 15-May-18 8309.30 -16.91% -8.83% -12.60% 19/62

3 Year 15-May-17 9822.00 -1.78% -0.60% -4.96% 10/53

5 Year 15-May-15 12465.90 24.66% 4.50% 1.87% 11/40

10 Year 14-May-10 24169.70 141.70% 9.22% 7.63% 7/30

Since Inception 07-Mar-08 26490.00 164.90% 8.31% 2.38% 30/64

SIP RETURNS (NAV as on 15th May, 2020)

Period Invested for ₹1000 SIP Started on Investments Latest Value Absolute Returns Annualised Returns

1 Year 15-May-19 12000 10598.92 -11.68 % -20.89 %

2 Year 15-May-18 24000 20827.65 -13.22 % -13.01 %

3 Year 15-May-17 36000 31559.94 -12.33 % -8.36 %

5 Year 15-May-15 60000 60322.55 0.54 % 0.21 %

10 Year 14-May-10 120000 192833.49 60.69 % 9.17 %

3 . ADITYA BIRLA SUN LIFE FOCUSED EQUITY FUND

An open ended Large cap Equity Scheme investing in maximum 30

stocks.

It is an open-ended equity scheme investing in a maximum of 30

stocks focusing on Top 100 companies (large caps) as measured by
full market capitalisation.

FUND CATEGORY :- focused fund

INVESTMENT OBJECTIVE :- The investment objective of the scheme

is to achieve long term capital appreciation by investing in upto 30
companies with long term sustainable companies advantage and
growth potential.

RETURNS (NAV as on 15th May, 2020)

Period Invested for ₹10000 Invested on Latest Value Absolute Returns Annualised Returns Category Avg Rank within Category

1 Week 08-May-20 9945.40 -0.55% - -3.66% 11/21

1 Month 15-Apr-20 10114.60 1.15% - -4.86% 16/22

3 Month 14-Feb-20 7625.90 -23.74% - -24.63% 12/22

6 Month 15-Nov-19 7972.60 -20.27% - -22.35% 14/21

YTD 01-Jan-20 7789.60 -22.10% - -23.64% 14/22

1 Year 15-May-19 8612.40 -13.88% -13.84% -16.70% 13/19

2 Year 15-May-18 8576.40 -14.24% -7.38% -8.83% 8/17

3 Year 15-May-17 9293.90 -7.06% -2.41% -2.62% 9/15

5 Year 15-May-15 11621.40 16.21% 3.05% 2.61% 9/15

10 Year 14-May-10 24369.70 143.70% 9.31% 7.69% 5/11

Since Inception 24-Oct-05 49104.90 391.05% 11.54% 2.43% 6/22

 SIP RETURNS (NAV as on 15th May, 2020)
Period Invested for ₹1000 SIP Started on Investments Latest Value Absolute Returns Annualised Returns

1 Year 15-May-19 12000 10167.39 -15.27 % -27 %

2 Year 15-May-18 24000 20543.59 -14.4 % -14.21 %

3 Year 15-May-17 36000 31042.05 -13.77 % -9.39 %

5 Year 15-May-15 60000 57913.96 -3.48 % -1.39 %

10 Year 14-May-10 120000 173545.23 44.62 % 7.17 %

4 .ADITYA BIRLA SUN LIFE FRONTLINE EQUITY FUND

An open ended equity schemes predominantly investing in large cap

stocks.

It is a diversified equity scheme predominantly investing in largecap

stocks across sectors in line with Nifty 50 TRI .

FUND CATEGORY :- Large cap Fund.

INVESTING OBJECTIVE:- The objective of the scheme is long term

growth of capital , through a portfolio with a target allocation of
100% equity by aiming at being as diversified across various
industries and / or sectors as its chosen benchmark index, Nifty 50
TRI . The secondary objective is income generation and distribution
of dividend.

RETURNS (NAV as on 15th May, 2020)

Period Invested for ₹10000 Invested on Latest Value Absolute Returns Annualised Returns Category Avg Rank within Category

1 Week 08-May-20 9928.50 -0.71% - -3.98% 13/32

1 Month 15-Apr-20 10112.30 1.12% - -5.04% 23/30

3 Month 14-Feb-20 7585.70 -24.14% - -24.98% 24/32

6 Month 15-Nov-19 7706.60 -22.93% - -23.51% 26/32

 Period Invested for ₹10000 Invested on Latest Value Absolute Returns Annualised Returns Category Avg Rank within Category

YTD 01-Jan-20 7571.00 -24.29% - -24.82% 25/32

1 Year 15-May-19 8223.80 -17.76% -17.72% -18.54% 28/32

2 Year 15-May-18 8082.90 -19.17% -10.08% -8.03% 29/31

3 Year 15-May-17 8811.00 -11.89% -4.13% -2.62% 25/31

5 Year 15-May-15 11006.80 10.07% 1.93% 1.73% 21/30

10 Year 14-May-10 22086.60 120.87% 8.24% 7.24% 7/25

Since Inception 30-Aug-02 176450.00 1664.50% 17.58% 10.09% 5/32

SIP RETURNS (NAV as on 15th May, 2020)

Period Invested for ₹1000 SIP Started on Investments Latest Value Absolute Returns Annualised Returns

1 Year 15-May-19 13000 10521.12 -19.07 % -35.34 %

2 Year 15-May-18 25000 19944.9 -20.22 % -20.88 %

3 Year 15-May-17 37000 29566.13 -20.09 % -14.37 %

5 Year 15-May-15 61000 54172.56 -11.19 % -4.72 %

10 Year 14-May-10 121000 158632.27 31.1 % 5.32 %

5 . ADITYA BIRLA SUN LIFE MNC FUND

An open ended equity scheme following the MNC theme in its
investments.

It is a thematic fund that invests in securities of multinational

companies in order to achieve long-term growth of capital. These
companies have proven to be market performance due to their
corporate governance, strong business models,brands and market
leadership.

FUND CATEGORY :- Sectoral / Thematic

INVESTMENT OBJECTIVE :- The objective of the scheme is to achieve

long-term growth of capital at relatively moderate levels of risk by
making investments in securities of multinational companies through
a research based investment approach.

RETURNS (NAV as on 15th May, 2020)

Period Invested for ₹10000 Invested on Latest Value Absolute Returns Annualised Returns Category Avg Rank within Category

1 Week 08-May-20 9874.00 -1.26% - -3.10% 88/112

1 Month 15-Apr-20 9988.00 -0.12% - -5.25% 74/112

3 Month 14-Feb-20 8108.80 -18.91% - -22.14% 41/112

6 Month 15-Nov-19 8603.10 -13.97% - -19.53% 32/109

YTD 01-Jan-20 8448.70 -15.51% - -20.66% 38/110

1 Year 15-May-19 9130.10 -8.70% -8.68% -15.83% 36/103

2 Year 15-May-18 8777.00 -12.23% -6.31% -10.41% 32/88

3 Year 15-May-17 9990.20 -0.10% -0.03% -4.08% 28/85

5 Year 15-May-15 11590.30 15.90% 2.99% 0.74% 31/79

10 Year 14-May-10 36396.30 263.96% 13.77% 6.03% 3/64

Since Inception 27-Dec-99 184068.10 1740.68% 15.35% 3.57% 10/121

 SIP RETURNS (NAV as on 15th May, 2020)
Period Invested for ₹1000 SIP Started on Investments Latest Value Absolute Returns Annualised Returns

1 Year 15-May-19 12000 10823.22 -9.81 % -17.65 %

2 Year 15-May-18 24000 21476.55 -10.51 % -10.3 %

3 Year 15-May-17 36000 32627.59 -9.37 % -6.28 %

5 Year 15-May-15 60000 60028.54 0.05 % 0.02 %

10 Year 14-May-10 120000 217948.22 81.62 % 11.48 %

DOCUMENT NEEDED
 Buying a mutual fund is very easy – you could even do it online
within a few minutes. However, like any other financial transaction,
it is not devoid of documentation. Providing the right documents is
important because that helps prevent fraudulent deals, averts tax
irregularities and builds people’s trust in you. In this article we will
discuss the documents you would require if you have decided to buy
a mutual fund.

1. Application form: You may need to fill in more than 1

application form to get a mutual fund. One would be to open a
mutual fund account, another form would be required if you opt for
a SIP plan within the fund, and if you are going for an electronic
transfer from your bank account, an ECS form will also need to be
filled. Some Asset Management Companies may ask for other forms
such as a Risk Profile form.

2. KYC Compliance: Your PAN has to be verified by under the

Know Your Customer (KYC) norms of the Government of India to be
able to invest in mutual funds. You can check your KYC compliance
or register yourself for KYC through the website of CDSL Ventures
Limited (CVL). If you are already KYC-compliant, you need to submit
the KYC acknowledgement letter or copy of the KYC-compliance
page. If you are not KYC-compliant, keep the following documents
handy:
1. KYC individual form
2. Passport-sized photograph

3. Proof of identity: Any of the following documents are

acceptable as proof of identity –
1. PAN with photograph
2. Aadhaar
3. Passport
4. Voter’s ID card
 5. Driving licence
6. Identity card/document with applicant’s photo, issued by any
of the following: Central/State Government and its Departments,
Statutory/Regulatory Authorities, Public Sector Undertakings,
Scheduled Commercial Banks, Public Financial Institutions,
Colleges affiliated to Universities, Professional Bodies such as ICAI,
ICWAI, ICSI, Bar Council etc. to their Members; and Credit
cards/Debit cards issued by Banks.

4. Proof of address: Any of the following documents can be

submitted as proof of identity –
1. Aadhaar
2. Driving licence
3. Passport
4. Voter’s ID card
5. Ration card
6. Registered lease/sale agreement of residence
7. Flat maintenance bill
8. Insurance copy
9. Utility bills such as landline telephone bill, electricity bill or gas
bill, less than 3 months old
10. Bank account statement/passbook, less than 3 months old
11. Self-declaration by High Court and Supreme Court judges,
giving the new address in respect of their own account
12. Proof of address issued by Bank Managers of Scheduled
Commercial Banks/Multinational Foreign Banks/Gazetted
Officer/Notary Public/Elected Representatives to the Legislative
Assembly or Parliament/a document issued by any Government or
Statutory Authority
13. Identity card/document with address, issued by any of the
following: Central/State Government and its Departments.
Statutory/Regulatory Authorities, Public Sector Undertakings,
Scheduled Commercial Banks, Public Financial Institutions,
 Colleges affiliated to Universities and Professional Bodies such
ICAI, ICWAI, ICSI, Bar Council etc. to their Members
14. For Foreign Institutional Investors (FII)/sub account, Power of
Attorney given by FII/sub-account to the Custodians, duly
notarised and/or apostiled or consularised
15. Proof of address in the name of the spouse is also acceptable.

5. Cheque for SIP or lump sum amount, as per your choice : If the
cheque doesn’t have your name on it, then bank statement for the
ongoing month also has to be submitted. Blank cheques are not
mandatory any more. Cheques are also not required if you are
starting the mutual fund account online.

6. Third party declaration for minors: If the investor is a minor,

parents are allowed to invest on behalf of them. For this, you need
to fill out a third party declaration form.
For non-individuals – that is, companies, trusts, partnership firms,
Hindu United Families (HUF), etc. – the following documents are
required, apart from or instead of the ones listed above:
1. Certificate of registration/incorporation
2. Memorandum and Article of Association
3. Address proofs
4. Resolution of the Board of Directors to open an account for
investment in Mutual Funds Schemes
5. List and signature/s of authorised person/s
6. Deed of declaration of HUF
7. Bank Statement
8. Trust deeds (for Trusts)
9. Power of Attorney (for Trust)
10. Certificate of registration with SEBI (for FIIs)
11. Self-certification on letterhead (for banks, institutional investors,
regulatory bodies, army organisations and government bodies

Once you have the required documents ready, you are ready to
open a mutual fund account and choose a fund that suits your risk
appetite and monetary goals.

REDEMPTION PROCESS
 Below are the following ways through which mutual funds can be
redeemed:

 Directly through Asset Management Companies (AMC)

 Through Demat and Trading account
 Offline through an agent or a distributor
 Through Registrar and Transfer Agency
When investors redeem their mutual fund they will receive their
amount within 1-5 working days according to the number of units
they sell. In case, a debt related fund or a liquid fund is redeemed
the money will be credited within 1-2 working days. Whereas, in case
of equity mutual fund the amount is credited within 4-5 working
days.

You can simply calculate to know the approximate value of your

investments. You just have to take the number of units that you are
holding on a particular day multiply it with the NAV of that day for
that scheme. The amount will appear depending on several factors
like:

 Exit load
 NAV
 Securities Transaction Tax (STT)

How to redeem mutual fund online

When you have purchased Mutual Fund online it can be redeemed
through the AMC’s website or through a trading account. As this is
an online process you are asked to login with your ID and select the
desired funds and the number of units you wish to redeem and
confirm.
Exit or load charges:
Generally, equity oriented mutual funds have one percent of exit
load if in case redeemed within a year of purchase. Also, there are
schemes such as liquid or ultra short term which does not have any
exit load. Therefore, the load or charges vary from scheme to
scheme and these are to be paid by the investors at the time of
redemption of units.
 CHAPTER 5

 SWOT ANALYSIS OF MUTUAL FUND

 DATA ANALYSIS

SWOT ANALYSIS
STRENGTHS
-Large number of potential customers are base.

-Government support by way of tax concession for MF investors.

-Volatility of bank interest rate.

-Better scope for accessing market information.

-Offer liquidity to the investors at any time.

-Offers variety of products to the investors.

-The size of the market is large.

WEAKNESS
-Poor participation of retail investor.

-Lack of focus.

-Under performance.

-Poor service conditions.

-Distribution network is confines only to metro cities.

OPPORTUNITIES
-Huge untapped market in semi-urban and rural areas.

-High level of savings habit among the people

-Liberalized business environment.

-Using on-line mode of trading systems.

-Investment opportunities abound in the international market.

-Failures of non bank financial company operations.

THREATS
-Increasing competition among the players.

-High level of volatility in the stock market.

-Possibility of more stringent regulations by SEBI , RBI , AMFI , etc .,

in future.

DATA ANALYSIS

(1) Age profile of investors

- 18 yrs -24yrs
- 25yrs -34yrs

- 35yrs – 49yrs

-50 and above

AGE PROFILE OF INVESTOR : %

25

20
20

15
15

10
10

5 AGE OF
5 RESPON
DENT

0
18yrs -24yrs 25yrs-34yrs 35yrs-49yrs 50yrs and above

AGE RESPONDENTS
18yrs-24yrs 5
25yrs-34yrs 15
35yrs-49yrs 20
50 and above 10

From the above graph, out of 50 respondent, we see that most of

the investors belong to the age group of 25yrs-34yrs years followed
by those belonging to the age group of 35yrs-49 years.

( 2)Annual Income profile of Investor

 -Below 100000
-100000-300000
-300000-500000
-500000 and Above

MONTHLY FAMILY iNCOME :%

5
8

Below 100000
-100000-300000
-300000-500000
-500000 and Above
11

26

MONTHLY FAMILY INCOME RESPONDENT

Below 100000 5
100000-300000 26
300000-500000 11
500000 and Above 8

Income of the 5 respondent is below 100000 and for 26 respondent

is 100000-300000,for 11 it is 300000-500000,and for 8 it is 500000
and above.
(3) Investement Avenue preferred by the investor
-Fixed Deposit
-Insurance
-Mutual Fund
-Gold/Silver
-Real Estate
-PPF
-Other

Series 1
35
30
30
25
25
20
20

15 Series 1
10
10
5 5
5

0
it e d er te F er
os nc un iS lv sta -P
P th
p ra la F E -O
De su d /
ea
l
ed -In ut
u ol -R
Fix -M -G

PREFERENCE CHOICE RESPONDENTS

Fixed Deposits 20
Insurance 25
Mutual Fund 30
Gold/Silver 5
Real Estate 5
PPF 10

Majority of the investors prefer investing in mutual funds

( 30%) followed by Insurance, Fixed deposit , PPF, gold/silver
and Real Estate

(4) Do You Invets in Mutual Fund

- YES
-NO

28%

yes
no

72%

INVESTMENT IN M.F RESPONDENTS

YES 36
NO 14

Out of 50 investors 36 investors invest in mutual fund and 14 do not

invst in mutual fund
(5) Awareness of Benefits of investment in mutual
funds
-Tottaly Ignorant
-Some Knowledge
-Fully Aware

AWARNESS OF BENEFIT OF M.F :%

10%

TottalyIgnorant
20%
Some Knowledge
Fully Aware

70%

BENEFITS AWARNESS RESPONDENTS

Totally Ignorant 10
Some Knowledge 20
Fully Aware 70
70% of the population is aware of the benefits of investment in
mutual funds. 20% have some knowledge of investment in mutual
funds and 10% have no knowledge about mutual fund.

(6). What do you look before investing in a particular

mutual fund scheme?
-Past Performance (NAV)
-Ratings (by CRISIL, ICRA, Etc.)
-Asset Management Companies (AMC)
-Expert Advise

PEOPLE LOOK BEFORE INVESTING

20

20
18 15
16
14
10
12 %
10
8 5
6
4
2
0
Past Performance Ratings (by CRISIL, Asset Management Expert Advise
(NAV ICRA, etc). Companies (AMC)

Factors Affecting Respondents

Past Performance (NAV) 5
Ratings (by CRISIL, ICRA, Etc.) 15

Asset Management 10
Companies (AMC
Expert Advise 20

Out of 50 investors, 5 investors 5 invest by checking the past

experience, while 15 invest by checking the rating,10 by
assest mgt company and 20 by expert advice.

(7) Most Preferred Asset Mgt. Company

-AXIS mutual fund
-HDFC mutual fund
-Aditya Birla mutual fund
 MOST PREFERRED COMPANY
35
30
30

25

20
Series 1
15
10 10
10

0
-AXIS mutual fund -HDFC mutual fund -Aditya Birla mutual fund

MOST PREFERRED COMPANY RESPONDENTS

AXIS mutual fund 10
HDFC mutual fund 10
Aditya Birla mutual fund 30

From the above table, it is shown that out of 50

poepole 30 people prefer Aditya Birla,10 prefer HDFC
and rest 10 prefer AXIS mutual fund for investment.

(8)Where do you gather information about the

performance of different mutual fund schemes?
-Financial Institutions
-Brokers
-Financial Consultants
-TV Channels
-Magazines
-Internet

PEOPLE GATHER KNOWLEDGE : %

30
30
25 20 20
20 15
15 10
% Of knowledge
10 5
5
0
on
s rs nt
s ls es et
ti oke lta nne zin ern
tu Br u a a t
sti ns Ch ag In
Il n o TV M
lC
cia cia
an an
Fin Fin

People Gather Kowledge Respondents

Financial Institution 5
Brokers 20
Financial Consultants 15
TV channels 30
Magazines 10
Internet 20
Out of 100 respondents , 30 respondents gather knowledge by Tv
channel, 20 by internet and broker,15 by financial consultants,10 by
magazines and rest 5 are by financial institution.

(9) Which Scheme do you feel is acceptable

-Close ended
-Open ended

TYPES OF SCHEME
23
25

20

15 13 %

10

Open Ended
Close Ended

Types of Scheme Respondents

Open ended 23
Close ended 13

Out of 36 investors,23 investors say open ended scheme is better as

entry and exit is easy,while 13 says close ended is better.
(10) Is there a need for creating awareness among the
public of Ranchi about the benefits of investing in
Mutual Funds
-YES
-NO

NEED FOR CREATING AWAENESS IN RANCHI

46%
YES
NO
54%

NEED FOR CREATING RESPONDENTS

AWARNESS
YES 23
NO 27

Out of 50 respondents 27 say yes for creating awareness in

Ranchi while 23 say no.
(11) Are there sufficient Mutual Fund investor
education and service centers In Ranchi.
- YES
- NO

M.F Edu. and Service Centre in Ranchi

YES
46% No

54%

M.F investor Edu. and Respondents

service centers In Ranchi.
YES 27
NO 23
Out of 50 respondents 27 say yes for having sufficient mutual
fund education and service centre in Ranchi ,while 23 say no.
 CHAPTER 6
 FINDINGS
 CONCLUSION
 BIBLIOGRAPHY

FINDINGS
 Many of the investors are aware of Mutual Funds but most of
their perception is not positive due to lack of information about
the Mutual Fund.

 Investors are mainly concerned with the risk factors of Mutual

Fund.

 The investors who have invested in Mutual Funds mainly go for

it because of liquidity and tax exemption.

 There are numerous schemes of Mutual Funds about which

common man is not aware of.

 Most of the Respondents don’t have proper knowledge about

the Mutual Fund and that is why probably they don’t invest in
Mutual Fund.

 Most of the respondents consider bank deposit as investment

vehicle. As it is the safest option for them and they don’t have
clear cut idea about the different between the savings and
investment.

CONCLUSION
The study conducted shows that most of the investors are aware of
various schemes of mutual funds in Ranchi but is still in its growing
phase. The following are some other important facts-

 Huge opportunities of Mutual Funds exist in the Ranchi. In

short the market in this city is a growing market.
 As because many companies exixt in market , competition is cut
to throat.
 Mindsets of the investors are not towards mutual funds, They
stillthink of investing in Traditional investment alternatives.
Customers are not properly educated about the mutual fund.
 Insurance products are and can be the main competitors of
mutual fund.
 Mutual fund investors are confined to tje upper –middle and
upper social class in this market. Upper –lower class and lower-
upper people are still untouched.
 More than half of the respondents have wrong perception
about themutual fund. They fell mutual funds are very risky
investment alternative.
 Most of the respondents are satisfied with their current return
from their investment. Most of the respondents neither do not
want to take in investing their money in mutual funds.
 BIBLIOGRAPHY
 www.mutualfund.adityabirlacapital.com

 www.moneycontrol.com

 www.karvyonline.com

 www.researchgate.com

 www.policybazaar.com

 www.investopedia.com
APPENDIX
QUESTIONNAIRE
1) Age profile of investors
18 yrs -24yrs

25yrs -34yrs

35yrs – 49yrs

50 and above

( 2)Annual Income profile of Investor

Below 100000
100000-300000
300000-500000
500000 and Above

3) Investement Avenue preferred by the investor

Fixed Deposit
Insurance
 Mutual Fund
Gold/Silver
Real Estate
PPF
Other

(4) Do You Invets in Mutual Fund

YES
NO

(5) Awareness of Benefits of investment in mutual

funds
Tottaly Ignorant
Some Knowledge
Fully Aware

(6). What do you look before investing in a particular

mutual fund scheme?
Past Performance (NAV)
Ratings (by CRISIL, ICRA, Etc.)
Asset Management Companies (AMC)
Expert Advise

(7) Most Preferred Asset Mgt. Company

AXIS mutual fund
HDFC mutual fund
Aditya Birla mutual fund

(8)Where do you gather information about the

performance of different mutual fund schemes?
Financial Institutions
Brokers
Financial Consultants
TV Channels
Magazines
Internet

(9) Which Scheme do you feel is acceptable

Close ended
Open ended

(10) Is there a need for creating awareness among the

public of Ranchi about the benefits of investing in
Mutual Funds
YES
NO

(11) Are there sufficient Mutual Fund investor

education and service centers In Ranchi.
YES
NO