10 Tools to

Visualize
Numbers and
How to Find
Influencers Percentages
in Your Niche
(6 Easy Steps) The Bests Sites to Buy

How to Set Up
Views
My Business To Win
New Customers in 2021
SPECIAL:
Best 8 Tools The Entire
To Optimize Your Content Creation
Process
in 17 Steps and
Bio Link a Single Flowchart

Digital Marketing Tools Magazine | Issue 96 | June 2021

 © Digital Marketing Tools Magazine 2021
Nick Nicholls
2850 Shoreline Trail
Suite 56
Rockwall, TX 75032
Website: http://digitalmarketingtools.com
Email: support@DigitalMarketingTools.com
Layout by www.babental.com
 Tap and hold screen to show the top bar
Tap “HOME” to return to the App home page

how to use this app

Swipe horizontally to move between pages

Tap and Hold screen to show the bottom bar

Swipe horizontally to quickly navigate between pages
Tap a page to view
 Contents
5
EDITOR’S NOTES

COVER STORY
The Entire Content Creation Process in 17 Steps and a Single
7 Flowchart by Andy Crestodina

FEATURE STORIES

Here’s Why the Power of User Intent Matters for SEO

33 by Eric Enge

How to Set Up Google My Business to Win New Customers

37 in 2021 by Martha Kendall Custard

How to Find Influencers in Your Niche (6 Easy Steps)

60 by Brett G. Friedman

8 Tools To Optimize Your Instagram Bio Link by Lyn Wildwood

88
10 Tools to Visualize Numbers and Percentages by Ann Smarty
107
The Bests Sites to Buy YouTube Views: 5 Recommendations
118 + 5 Pro Tips by Johnny Pulling

RESOURCES & REVIEWS

Contributor Bios
134
8 Types of Video Content Your Business Should Try in 2021
143 and Beyond by Jamie Turner

Digital Marketing Tools Magazine 4

 Welcome to Digital Marketing Tools!
EDITOR’S NOTES

Thank you to everyone who clicked the link below and

took my quick survey. You said you wanted more SEO and
Content Marketing Tips.

My goal is to bring you the latest digital marketing tools,

practical step-by-step guides and ‘how-to’ blueprints from the
best SEO, Social and Content Marketing masters on the planet!

That said, here are the latest marketing strategies, Content

Marketing tools, Social Selling tips and SEO blueprints from
today’s top digital marketing professionals.

• The Entire Content Creation Process in 17 Steps and

a Single Flowchart

• Here’s Why the Power of User Intent Matters for SEO

• How to Set Up Google My Business to Win New

Customers in 2021

• How to Find Influencers in Your Niche (6 Easy Steps)

• Best 8 Tools To Optimize Your Instagram Bio Link

• 10 Tools to Visualize Numbers and Percentages

• The Bests Sites to Buy YouTube Views:

5 Recommendations + 5 Pro Tips

• 8 Types of Video Content Your Business Should Try

in 2021 and Beyond

Editor-in-Chief

Digital Marketing Tools Magazine 5

 SUBSCRIBE TO

DIGITAL
MARKETING TOOLS
We hope you’re enjoying
the Tips and Tools from
Digital Marketing Tools
magazine.

Stay informed and up-to-

date on the latest proven
Digital Marketing Tools,
Tips & Strategies from the
world’s experts!

Subscribe & Connect with

Digital Marketing Tools
 The Entire
COVER STORY

Content Creation Process

in 17 Steps and a Single Flowchart
by Andy Crestodina

From first inspiration to the final draft, this is the process

for content creation. It’s a lot of thinking and planning,
outreach and research, writing and editing.

Digital Marketing Tools Magazine 7

The Entire Content Creation Process in 17 Steps and a Single Flowchart

We laid out all the steps in order, with all of the little decisions involved, into a single
flowchart.

This diagram reflects our content strategy here at Orbit. Yours may be different. But
browsing through this single, simple graphic may remind you of tactics that might
work for you if you aren’t doing them already.

Here it is, for all of our readers and subscribers. Detailed notes, links to resources
and input from experts are included below.

Enjoy!

— Andy and Amanda

Digital Marketing Tools Magazine 8

 The Entire Content Creation Process in 17 Steps and a Single Flowchart

Digital Marketing Tools Magazine

9
The Entire Content Creation Process in 17 Steps and a Single Flowchart

You can see that our process includes updating past content, original research,
keyphrase research, visuals and collaboration. But we don’t do everything every
time.

1. Inspiration
This comes from all directions, from content audits and bike rides. Every topic must
fit within your content strategy, but beyond that, it’s all fair game.

Some sources are better than others. The best are focused on the audience and
often come directly from conversations and meetings.

Answers to questions your clients and customers are asking you

• An original take on a topic your audience is talking about

• Analytics-driven review of what your audience is engaging with

If the well is dry, here are our best tips for finding blog topics.

2. Consider rewriting an old article

There’s often greater glory in rewriting something old, rather than writing something
new. Older content often sits on URLs with strong, unrealized benefits:

• They may already rank, but not yet rank high

• The research and writing process has a huge head start

• You already may have feedback on the topic from your readers

Rewrite an old post that needs love, following the process here. Once done, you’ll
re-launch it just as if it was new. Send it as a newsletter and put it back on top of the
blog.

Digital Marketing Tools Magazine 10

The Entire Content Creation Process in 17 Steps and a Single Flowchart

The key is to not change the URL. If the URL has been linked to by other websites,
you can leverage that authority and target more competitive phrases.

Once we learned the power of updating old content, it became central to our content
strategy. Here you can see the entire history of my own writing and the changes
over the years:

Digital Marketing Tools Magazine 11

The Entire Content Creation Process in 17 Steps and a Single Flowchart

————————————————————————————————————————————

Alina Petrova, Semrush

“When it comes to developing an editorial plan, the first

impulse might be to create new content. However, updating or
repurposing an existing copy can help you achieve your goals
by spending less time and resources on content creation. This
approach also has SEO benefits, as an updated page takes
less time to rank higher than a new piece of content created
from scratch.

Here are some simple steps that you can include in your
content audit workflow:

• Combine different pieces of content covering the same

topic to create a long read or a white paper.

• Turn an article into an infographic, a slideshow, or a video.

• Refresh your content with new statistics, examples,

trends, and relevant links.

• Improve your article’s structure with subheadings, lists,

and visuals.”

————————————————————————————————————————————

3. Socialize the topic with your

network
What do people think about this topic? Is this likely to trigger discussion?

Drop a relevant question into a social stream and see what happens. Within a few
hours, you’ll know if it’s engaging and who is engaging.

Digital Marketing Tools Magazine 12

The Entire Content Creation Process in 17 Steps and a Single Flowchart

This works great if you can find a slightly provocative angle to your topic. This
works automatically if the topic is a strongly held opinion, especially if that opinion
is contrary to readers’ expectations.

The team at Animalz actually has a process for finding topics that challenge the
status quo. They call this content “counter-narrative opinions.”

————————————————————————————————————————————

Ryan Law, Animalz

“List as many ‘truisms’ as you’re able—the ‘best practices’

and common assumptions that underpin your industry—and
then systematically argue against them. Look for edge cases,
flawed logic and real-world experiences that refute each
truism, and use your content to challenge the status quo.“

————————————————————————————————————————————

You can imagine how effective this can be. And you can test these ideas in advance
by simply sharing them on social media.

If it works, you’ll immediately want to start capturing ideas and people to follow up
with. Just save the link to the post and the thread. In Twitter, just click the tweet
and you’ll land on the URL. In LinkedIn, it’s hiding inside the three dot menu.

Digital Marketing Tools Magazine 13

The Entire Content Creation Process in 17 Steps and a Single Flowchart

Save this link in the writing template (step 8) so you can find it fast later.

4. Conduct original research

Along with strong opinion, this is the other super-effect content format. Produce
a new statistic that supports a frequently made assertion, promote it well and it’s
likely to perform well. Specifically, this is the type of content that attracts links.

Here are a few of the more successful examples from this blog, along with the
number of linking root domains for each.

• The average website lifespan is 2 years and 7 months (source, 187 links)

• The average bounce rate for website visitors is 62% (source, 35 links)

• The average blog post takes 3 hours and 55 minutes to write (source, 1700
links)

As with strong opinion, it’s especially effective if the research findings are somehow
counter-narrative.

That tip is from Michele Linn’s guide for creating original research.

————————————————————————————————————————————

Michele Linn, Mantis Research

“List as many ‘truisms’ as you’re able—the ‘best practices’

and common assumptions that underpin your industry—and
then systematically argue against them. Look for edge cases,
flawed logic and real-world experiences that refute each
truism, and use your content to challenge the status quo.“

————————————————————————————————————————————

Research pieces, especially surveys, are a lot more work than a typical post. But
they have built-in promotion advantages, especially if the findings are turned into
compelling visuals in step 11.

Digital Marketing Tools Magazine 14

The Entire Content Creation Process in 17 Steps and a Single Flowchart

5. Keyphrase Research
There are two main criteria applied when selecting keyword research: demand
(search volume) and difficulty (competition). Checking these two things is what
keyword research is all about.

First, you’ll need to validate that people are

looking for the topic
The SEO tools all estimate search volume, as in, how many people per month search
for that phrase. But it’s NOT a number to obsess over. It’s usually a big underestimate
of the traffic you might generate.

Search volume reports on the “exact match” demand for the phrase. But content
never ranks for just one phrase. If you rank high for one thing, you likely rank for
hundreds of other closely related phrases.

• Does Google suggest the phrase when you begin typing a query?

• Does Google Trends show some demand relative to other phrases?

Just do your best to confirm that there is some interest in the topic and move on.

Next, you’ll need to check the difficulty to see

if you have any chance of ranking
SEO tools are necessary for this one. They’ll show you the general authority levels
of the other pages that rank for the phrase. Average those together and you get a
kind of difficulty score for the phrase. This IS a number to obsess over because it’s
useless to target a phrase that’s out of reach.

Digital Marketing Tools Magazine 15

The Entire Content Creation Process in 17 Steps and a Single Flowchart

Your level of authority needs to be within the range of the other pages that rank or
you are not likely to ever win this fight. At least not on your own website. You can
always pitch it as a guest post to a higher-Authority site. The best bloggers don’t
just write for their own website.

This video shows the process for keyphrase research:

6. You are writing

a search-optimized article
It’s a topic that someone is looking for and it’s a phrase that’s within reach relative
to our authority.

Your job is to make a sincere attempt at creating one of the 10 best pages on the
internet for our topic and be deserving of a page one ranking.

Digital Marketing Tools Magazine 16

The Entire Content Creation Process in 17 Steps and a Single Flowchart

To do this, you’ll be going deep into the subject.

• We’ll touch on the subtopics.

• We’ll answer all of the most important related questions.

• We’ll back up our claims with evidence.

• We’ll include the voices of relevant experts.

It’s probably going to be a big one. But don’t bother counting words. The writing will
be concise, but detailed.

Naturally, we’ll need to indicate relevance for the topic as we go. So we’ll follow SEO
best practices and use the primary, target keyphrase in the title tag, <h1> header
and body text. But we’re obsessed with quality, not keyword frequency.

This article shows you the step-by-step process for writing high ranking blog posts.

7. You are not writing

a search-optimized article
This is one of the simplest ways to understand SEO:

• Every keyphrase is a competition.

• Every page is a competitor.

If your page has no chance of winning the competition (insufficient authority) or if

the topic isn’t something people are searching for (announcements, opinion) then
quit worrying about SEO.

You are free! Free to write without any consideration for search. Forget keyphrases
entirely. There’s no such thing as “a little bit optimized.”

There’s more to life than search. You can promote the article through email, social,
outreach, influencers or personally send it directly to people who need it the most.
If it’s a great article, it will travel through word of mouth.

Digital Marketing Tools Magazine 17

The Entire Content Creation Process in 17 Steps and a Single Flowchart

8. Setting the structure

Starting with a template is better than starting with a blank document. It will force
you to plan for (or at least consider) the various content promotion channels.

Driving traffic can’t just be an afterthought. An article is built to perform in a channel

or it isn’t. We need to create it with content promotion in mind.

If you don’t have a template, you are welcome to steal ours. It’s a Google Doc. Copy
it, adapt it, make it your own.

Digital Marketing Tools Magazine 18

The Entire Content Creation Process in 17 Steps and a Single Flowchart

So open up your master content template, copy it and start dropping in your notes.
Add links to related articles. Add examples.

Some of these notes will evolve into sections. Others will be discarded.

9. Begin writing
You’re ready. It’s that time and place where you’re the most productive. You’ve
turned off notifications and closed all irrelevant browser tabs. Your deep work mix
is playing through your noise canceling headphones (here’s mine). It’s time.

• Write the single sentence summary of the article.

• Expand that into the one-paragraph version of the article.

• Write the outline

• Write the part that got you excited in the first place

You might get stuck. You might abandon this idea. That’s fine. But save this doc in
your list of partially written articles. You may come back to it one day. And if you
ever get ideas or find examples that are related to the topic, just pop open the doc
and drop them in.

Digital Marketing Tools Magazine 19

The Entire Content Creation Process in 17 Steps and a Single Flowchart

Eventually, you’ll have a list of dozens of articles, slowly growing over time.

10. Add lots of formatting

Heed the words of the copywriting legend:

————————————————————————————————————————————

“Great copy is never written. It’s assembled.” — Eugene Schwartz

————————————————————————————————————————————

As writers, we choose words for readers. As content developers, we create an

experience for the visitor. That experience is about words, but also about formatting
and flow. It’s more than writing. It’s a visual, sometimes interactive experience.

Digital Marketing Tools Magazine 20

The Entire Content Creation Process in 17 Steps and a Single Flowchart

Build that experience as you write through formatting.

• Subheads

If you resisted writing a clever headline (maybe it didn’t fit with your plan to use
a keyphrase?) now is your chance.

• Short paragraphs

Avoid writing paragraphs longer than three lines. This creates whitespace,
which visitors’ eyes love.

• Bullet lists

If a paragraph has a list of three or more items, break them out into bullets.

• Numbered lists

As above, but better. Numbered lists create the opportunity to add numerals to
your headlines when you get to step 15.

• Bolding and Italics

They call attention to key points but don’t overuse them.

Digital Marketing Tools Magazine 21

The Entire Content Creation Process in 17 Steps and a Single Flowchart

• Internal links

They are visually prominent, therefore they affect the flow of the eyes. Just
look at how prominent an internal link can be! So don’t overdo it.

The difference is huge.

11. Never miss the chance

to add a visual
What’s even more important than formatting? The visuals.

Just before your reader arrived, they were in a place with dozens of other options.
The search engine, social stream or email inbox was filled with interesting things to
read. And the back button is right there.

If you make your visitor slog through long paragraphs of dense text, they’re likely to
leave.

Digital Marketing Tools Magazine 22

The Entire Content Creation Process in 17 Steps and a Single Flowchart

If you give your readers something of visual interest at every scroll depth, they’re
likely to stay.

The ideal images support the message of the text. They add value. Charts and
diagrams are the best examples, but there are all kinds of blog images that can help.

12. Reach out to a few experts for

contributor quotes
Beyond images, contributor quotes are a way to sneak in another visual. And not
just any visual. A face! And faces are magnetic, always near the top of the visual
hierarchy.

Digital Marketing Tools Magazine 23

The Entire Content Creation Process in 17 Steps and a Single Flowchart

Supper time!

Source: Tobii

But a handsome headshot isn’t the main reason to add a contributor quote. There
are better reasons.

• Insights. Improves the quality of the article

• Credibility. Adds expertise, authority and trust to the piece (E-A-T)

• Traffic. Increases reach on social media (ego bait)

• PR and Networking. The outreach and conversation grow your professional

network

• Sales. Gives you a pretext to connect with top prospects and cold leads

This kind of collaborative content marketing could also be considered “organic

influencer marketing” because it’s free. It’s often just a matter of extending a few of
the conversations you started in step 3.

We include contributor quotes in every single post. Why wouldn’t we?

Digital Marketing Tools Magazine 24

The Entire Content Creation Process in 17 Steps and a Single Flowchart

A journalist would never write an article without a source.

Why do content marketers write articles without contributor quotes?

It’s not difficult. It’s fun. It doesn’t take a lot of work. It’s easy. It really doesn’t take
long. In fact, it’s the least time consuming part of the process.

Don’t wait until the last minute to reach out. Give your contributors time to give
a thoughtful contribution. When you reach out, let them know the topic, the ideal
contribution length and the deadline.

13. Add examples and stories

A lot of content fails because it’s just too common. More of the usual tips and advice.
Just another list of typical recommendations. Nothing differentiated. Nothing real.

A few specific, real world examples would save a lot of this content from mediocrity.

Digital Marketing Tools Magazine 25

The Entire Content Creation Process in 17 Steps and a Single Flowchart

• Add a little narrative with characters and conflict, before and after, cases and
evidence.

• Add visual examples, showing the concepts in practice, both good and bad.

• Make it personal, injecting the writer’s own experience.

A simple story, true and relevant, will transform our boring list of general advice into
a compelling thread, pulling our reader deeper into the message.

Plus, having a few specifics will help you write your headlines later.

How does concrete language make you a better writer?

Our friend and master writing coach Henneke explains here. I just love that article.

14. Strengthen assertions

Here’s another quality check: go back and remove all of that softening language.
Cut out the “throat clearing” sentence in the intro. Be direct and concise, even if it
feels like you’re overstating things a bit.

Compare the before and after:

————————————————————————————————————————————

This may have been the most significant finding from the research.

This was the biggest insight from the survey.

————————————————————————————————————————————

It’s generally considered best practice to have each article reviewed by an editor.

It’s a mistake to not use an editor.

————————————————————————————————————————————

It’s common for experts to recommend that language be direct and assertive.

Get to the point.

Digital Marketing Tools Magazine 26

The Entire Content Creation Process in 17 Steps and a Single Flowchart

————————————————————————————————————————————

Best Practices to Consider: 15 Changes That Might Improve Your Website.

Fix Your Funnel: 15 Things to Remove From Your Site Immediately.

————————————————————————————————————————————

That last example was a headline from this blog. Did it work? Yes, very well! That
post was shared nearly 5000 times. That’s 100x our typical results. The boost to
the tone likely explains the boost in engagement on social media.

Your writing shouldn’t taste like water. And because it comes from you, it should
sound like you.

————————————————————————————————————————————

Mark Schaefer, author of eight books including his latest,

Cumulative Advantage

“Here is the easiest content creation tip ever: read your copy
aloud. If you stumble over words, change them. By reading
aloud, you’re sure to be creating in a natural human voice!“

————————————————————————————————————————————

Digital Marketing Tools Magazine 27

The Entire Content Creation Process in 17 Steps and a Single Flowchart

15. Optimize for search and indicate

relevance
If the outcome of the keyword research led you through step 6, you’re writing a
search optimized article. You’ve included the primary target keyphrase in the title
and header. The text itself covers the topic in detail.

Now it’s time to confirm that you’ve indicated relevance for the broader topic, not
just the narrow keyphrase. It’s time for a little semantic SEO.

Find the semantically related phrases. They’re hiding in the usual places: Google
Suggest, “People also ask,” related searches, Quora and rival’s rankings. Make a list
and then work them into the article, adding depth and detail as you go.

Shortcut! MarketMuse (paid tool, but very reasonable) does many things but is
known for the Optimizer. It’s a clever AI that compares your new page to the other
pages that rank for the phrase.

Digital Marketing Tools Magazine 28

The Entire Content Creation Process in 17 Steps and a Single Flowchart

16. Write the draft headlines

The best content marketers write many draft headlines before picking the winner.
They also don’t use the same headline for everything.

Headlines should be adapted for the location: title tag, header, subject line, social
posts, infographic header, video title. Each element has its own opportunities,
captured in different ways. Here’s a guide:

Source: How to Write Truly Great Headlines

Digital Marketing Tools Magazine 29

The Entire Content Creation Process in 17 Steps and a Single Flowchart

The best headline writers create something memorable. Whenever possible they
give their idea a name, as in Mark Schaefer’s “Content Shock,” Doug Kessler’s “Insane
Honestly” or Brian Dean’s “Skyscraper Technique.”

Ryan Law calls these “Coined Concepts,” a pithy catchphrase that encapsulates the
article’s ideas and arguments.

————————————————————————————————————————————

“Coined concepts can be borrowed from adjacent fields, inspired

by frameworks and models from science, academia, business, and
entertainment. Once-popular concepts can be resurrected and given a
new lease of life. If you’re feeling creative, you can even create a brand-
new concept from scratch.” – Ryan Law, Animalz

————————————————————————————————————————————

Digital Marketing Tools Magazine 30

The Entire Content Creation Process in 17 Steps and a Single Flowchart

17. Plan the promotion

You made it! You’ve created an article that’s ready for promotion. The process getting
here pushed you to build in many of the elements that correlate with success.

Social Media

• In step 3 you shared the idea with your network. Once it’s live you can let them
know by tagging them when you share it.

• In step 11 you made visuals

• In step 12 you added quotes from contributors

Search Engine Optimization

• In step 2 …recycled URL

• In steps 5 and 6 …keyphrase research

Now you need to get the elements of the newsletter ready. The subject line will be
one of the draft headlines (no keywords required) and the teaser text is often an
adapted version of the intro.

All other rejected headlines can be used as social media posts.

Beyond the three main channels for promotion (social, search, email) there are
dozens of other ways you can promote your content. Ultimately, success depends
as much on promotion as the article itself.

————————————————————————————————————————————

The best article doesn’t win. The best promoted article wins.

————————————————————————————————————————————

Digital Marketing Tools Magazine 31

The Entire Content Creation Process in 17 Steps and a Single Flowchart

Structure, Forethought and

Discipline
Let’s give the last word to Mark Schaefer, an expert content marketer and prolific
writer. Combine his advice about mindset with the tactical recommendations above
and you should be all set.

————————————————————————————————————————————

Mark Schaefer, speaker and best-selling author

BusinessGrow.com

“Content creation is a matter of four disciplines. First, you

have to have the discipline to be aware of the story ideas
bombarding you every day. View your life as possible content
that is unfolding.

Second, you must have the discipline to record those ideas

immediately or you’ll lose them!

Next, you need to block out quiet, undisturbed time to create.

Actually schedule time, just as you would schedule a meeting
or a date.

Last, it’s best to find a way to relax when creating content.

Creating content under pressure is never a path to optimal
output!”

————————————————————————————————————————————

Digital Marketing Tools Magazine 32

 Here’s Why
FEATURE STORIES

the Power of User Intent

Matters for SEO
by Eric Enge

Eric Enge has been doing Here’s Why videos alone for
two years now. Many people have been wondering what
happened to Mark Traphagen.
In this episode of the award-winning Here’s Why digital marketing video series,
Mark Traphagen returns to discuss user intent and why it is critical to creating high-
performing content for both SEO and site visitors.

Digital Marketing Tools Magazine 33

 Resources
Here’s Why the Power of User Intent Matters for SEO

• Beyond Traditional User Intent: Why & How to Go Granular

• 3 Strategies To Win Users’ Micro-Moments in Search

• User Intent Uncovered: What You Need to Know to Scale

• Why You Need to Stop Writing Content Only for High-Volume Keywords – Here’s
Why #228

• Why Google Uses Machine Learning – Here’s Why #245

Transcripts
Eric: Mark, where you have been? I’ve been doing “Here’s Why” alone for two years
now. What’s happened to you?

Mark: Well, hey, Eric. I’m so sorry. I mean, I lost my office key and I was just too
embarrassed to ask you for another one. Then one thing led to another until I found
myself wandering the streets of Chicago until Mitul Gandhi of seoClarity offered me
unlimited office keys, no questions asked.

Eric: Ah, okay. We figured you’ve just forgotten where Massachusetts is again.

Mark: Well, that happened, too. But like I said, it’s a long story. Hey, but it’s sure great
to be back on “Here’s Why.” I like what you’ve done with this place.

Eric: Thanks. I mean, that’s your own office you’re looking at but, sure, okay. Anyway,
I wanted to talk with you about a topic both of us agree is critical to creating high-
performance content for SEO and site visitors.

Mark: Ah, you must be talking about user intent.

Eric: I am.

Digital Marketing Tools Magazine 34

 Mark: Why don’t we start with a definition of user intent? Eric, what do we mean by
Here’s Why the Power of User Intent Matters for SEO

that in relation to organic search?

Eric: Well, any time we enter something into a search engine, we have a certain
purpose or intent behind that query and that is basically that we have a reason
behind a search query, something that we want.

Mark: So, if we enter something like, “Where to buy fishing lures?” it’s obvious our
intent is transactional, that is we’re asking the question because we want to make
a purchase.

Eric: Right. A problem for search engines however is the user’s intent isn’t always
clear, so especially if they only enter two or three words, which is extremely common.
For example, maybe they type in just fishing lures.

Mark: Well, they might want to know where to buy fishing lures, but they also
might just want to know what fishing lures are, tips for using them or some other
information about them.

Eric: And that’s why search engines like Google has spent a tremendous amount
of time and energy in recent years using machine learning to try to get better at
sniffing out the likely intent behind whatever query it is that a user makes.

Mark: And if they’re getting better at discerning user intent, then they’re also getting
better at figuring out which content best matches that intent for a given query.

Eric: You know, I hate to say it but you’re right again.

Mark: You know what they say about a broken clock. So, obviously, it makes sense
to try to create content that matches up well with specific user intents. So, let’s talk
about a couple of strategies you and I recommend to do that better. Now, what do
you tell Perficient clients on that topic, Eric?

Eric: Well, I think, number one, is to learn to think beyond just high-volume keywords.
Your goal should be, for your content, to be the most comprehensive out there in
covering the topics for those things most important to your site. To discover those
richer levels of intent, you need to dig down into lower volume, longer-tail keywords.
And Google hints, such as Search Suggest and People Also Ask, can help you do
that. So how about you, Mark? What do you recommend to your seoClarity users?

Digital Marketing Tools Magazine 35

 Mark: Well, certainly everything you just said matches with what we see our most
Here’s Why the Power of User Intent Matters for SEO

successful enterprise users doing. Now, we also help our users with our AI-driven
user intent indicators in our keyword research tool as well as incorporating People
Also Ask and frequently asked questions answered by ranking content in our Content
Fusion Content Optimizer.

But beyond that, I also try to get SEOs and content marketers thinking in terms of
what I call microintentions. Well, that’s simply a thought experiment in trying to go
a step or two deeper than the typical high-level intentions, such as informational,
transactional, and navigational.

Eric: And this lines up extremely well with the way we think about it, too, Mark. But
why don’t you tell the audience what an example is of a microintent?

Mark: Well, one would be thinking about the difference between what I call factual
and instructional intents under the informational heading.

So, a user with a factual intent just wants information. They just want to know
“what is this thing?” While instructional intent refers to someone who wants to go
beyond mere knowledge to know how to do something. The content for each of
those would be quite different.

Eric: And if you want to know more about either of these strategies, we’ve listed
some resources from both of us in the episode notes.

Mark, it was sure nice to have you back on “Here’s Why.”

Mark: Thanks, Eric. It was great to be back, and I was really happy to discover that,
when you reached out to me to do this, you had a good intent.

Eric: Ugh, some things never change. Now you know why we hid his office key from
him.

Digital Marketing Tools Magazine 36

 How to Set Up
FEATURE STORIES

Google My Business
to Win New Customers in 2021
by Martha Kendall Custard

Google My Business (GMB) is a platform that helps

business owners create and promote a professional
business profile in Google Search and Maps.
Now more than ever, customers rely on the information from Google My Business
listings, as businesses often adjust their hours and scope of operation to comply
with COVID-related restrictions.

Digital Marketing Tools Magazine 37

How to Set Up Google My Business to Win New Customers in 2021

GMB is vital for attracting local customers and influencing their purchasing decisions.
Read on to learn how to set up a Google My Business profile, surface in local
searches and win new customers.

Why you need

a Google My Business account
An effective online presence requires
more than just a website, especially when
you’re trying to reach a local audience.

Setting up a Google My Business account

can get your business in front of that
local audience. That’s because Google
prioritizes GMB listings in relevant
search results.

How does this work? Let’s say you

have a storefront or offer a service at
a specific location, for example, you
have a taco shop in Vancouver, BC. If
someone in the area Googles “tacos” or
“tacos Vancouver,” their search results
will likely look like this:

Digital Marketing Tools Magazine 38

How to Set Up Google My Business to Win New Customers in 2021

Google My Business results show up at

the very top of the search results page
— above websites and other results.

Google My Business listings also show

up in Google Maps searches:

In fact, the Brandify Local Search

Consumer Survey reports that 77% of
consumers use Google Maps to search
for local businesses.

A Google My Business account can

help your potential customers find your
business and useful information about
it within seconds. Without clicking
through to your website, they find out
where you are located, whether you are
open and how other customers rate
your business.

Here are some additional benefits to

having a GMB account:

It’s great for local SEO

Google has algorithms for ranking Google My Business profiles just like it does for
regular ads and websites. You can take advantage of this by using keywords in your
GMB profile and optimizing your page so that it ranks locally.

Digital Marketing Tools Magazine 39

How to Set Up Google My Business to Win New Customers in 2021

As we mentioned above, a well-optimized listing can place you in a prime spot on

the search results page. This is a big deal to businesses as local searches are now
a qualified step in the buyer’s journey. A whopping 82% of smartphone shoppers
make a “near me” or local search before deciding on a business.

Not taking advantage of local search traffic with a GMB page could make you
miss out on 8 out of 10 potential customers. GMB SEO and Google Ads for local
businesses are an epic combo for helping you cash in on local searches.

You can get more out of branded searches

After opening your GMB account, the information you add to your business profile
will be displayed in knowledge panel results.

The knowledge panel appears on the right side of the search results of branded or
relevant searches.

Digital Marketing Tools Magazine 40

How to Set Up Google My Business to Win New Customers in 2021

To help your chances of showing up in knowledge panel results, you should optimize
your website, e.g by adding schema markups. Ultimately, whether or not your panel
is displayed is up to Google, but using SEO on your website and adding relevant
information to your GMB listing is your best shot.

The main benefit to knowledge panel results is extra exposure in search results. If
competitors are running ads against your business name, the knowledge panel can
be a great way to grab the attention of potential customers regardless.

You get access to insights

The GMB dashboard gives you an inside scoop on key insights about your audience
and local search performance.

You can track:

• What queries customers are using to find your GMB profile

• Whether customers found you on Google Maps or Google Search

• The actions customers take on your listing

• How your photos are performing in comparison to those on competing profiles

Digital Marketing Tools Magazine 41

How to Set Up Google My Business to Win New Customers in 2021

These insights will help you better understand your audience and make tweaks to
your account.

It helps you engage with consumers

A Google My Business listing compiles important information about your business:
your hours of operation, a link to your website, a description of your business and
more. As such, it helps potential customers make quick purchase decisions.

But GMB is also a hub for engaging with customers. Use it to respond to reviews,
answer questions and direct messages, and share important updates about your
business.

How to set up Google My Business

Setting up your GMB profile is pretty simple when you follow these steps.

Step 1: Create an account

The first step to setting up your Google My Business profile is either signing in with
your Google account or creating a new one.

Once you sign in, enter your business address or service area.

If you serve customers at a business address, you’ll just enter your address and
press Next.

Digital Marketing Tools Magazine 42

How to Set Up Google My Business to Win New Customers in 2021

If you don’t, you’ll enter your business’s mailing address and choose I deliver goods
and services to my customers, then click Next. This will take you to a page where
you’ll list your service areas.

In the next step, search for and select your business category. Then, click Next.

Digital Marketing Tools Magazine 43

How to Set Up Google My Business to Win New Customers in 2021

Finally, enter some contact information — a phone number and/or website URL.
Click Finish.

Step 2: Verify your listing

Every listing has to be verified before it starts showing up in search results. You can
verify your GMB by mail, email or phone.

Traditional mail is the most common option — the other three are mainly used by
service area businesses that don’t have a set business address.

Mail
If you select this option, Google will send you a postcard with a PIN code you will
have to type into your dashboard to verify your account.

Sign in to Google My Business on your computer, then select the business you want
to verify and click Verify Now.

Digital Marketing Tools Magazine 44

How to Set Up Google My Business to Win New Customers in 2021

This will take you to the postcard request screen. Make sure your address is correct.
Then, you can add an optional contact name to simplify the delivery and request the
postcard.

Once you get your code, you’ll have 30 days before it expires. It can only be used
to verify the business address you requested it for, so you’ll have to request a new
code if you move addresses.

To verify your code, sign in to your Google My Business account and choose the
business you want to verify. Click Verify Location or Verify Now in the menu. Next,
enter the 5-digit verification code that came on your postcard and press Submit.

Email
Sign in, choose the business you want to verify and click Verify.

Then, select Email from the drop-down list. You’ll receive a verification email with
further instructions.

Digital Marketing Tools Magazine 45

How to Set Up Google My Business to Win New Customers in 2021

Phone
Log in, select the business you’d like to verify and click Verify.

Then, click on your phone number. You’ll receive an automated text message with
the verification code.

Step 3: Optimize your listing

To optimize your listing, start with completing all the info Google asks for. If you
follow the prompts, the result will be a Google My Business account packed with
valuable information and ready to attract new customers to your store.

Make sure that you select all the relevant categories and use relevant keywords
in your description. Think about the words your potential customers are likely to
search for to find your business online — and use those words in your listing.

Remember that any GMB user can “suggest an edit” to your page and that edit can
go live without your approval. Filling in as much accurate information about your
business as you can is one way to avoid unwanted edits. Still, check back in on your
GMB page often to make sure all the information is correct, with no unwanted edits.

Step 4: Download the GMB app

Download the GMB app to manage your business profile right from your phone.

Here are some of the things you can do with the Google My Business app:

• Update your business information ( hours, location, contact information and

description)

• Create posts and upload photos

• View search insights

Digital Marketing Tools Magazine 46

How to Set Up Google My Business to Win New Customers in 2021

You can’t do everything with the app, though. For example, it can’t be used for deleting
your business listing, changing its settings or transferring listing ownership. These
things can only be done through the browser version.

How to edit your Google My Business

listing
All you have to do to edit your business on Google is log into your dashboard, click
Info, then click the pencil icon next to whatever you want to edit. Make your change,
check that it’s accurate and don’t forget to press Apply.

Sometimes, it takes up to 60 days for previously added information to be deleted.

How to add multiple locations on

Google My Business
You can add multiple locations by creating a location group. Here’s how:

1. Sign in to GMB

2. Click Manage Locations

3. Click Create location group

4. Enter the name of your group

5. Click Create

Digital Marketing Tools Magazine 47

How to Set Up Google My Business to Win New Customers in 2021

Here’s how to add locations to your newly created group:

1. Sign in to GMB

2. Click Manage Locations

3. Click the drop-down menu and choose your location group

4. Check the box next to each location you want to add to your group

5. Go to the Actions drop-down menu and select Transfer Location

6. Select a destination location group

7. Click Transfer

How to manage multiple locations on

Google My Business
Managing multiple locations starts with adding all the details you can to each unique
business listing. Do this by selecting each business individually and then filling out
the About the Business section.

You can bulk update information by entering it into a spreadsheet with all your
locations, uploading the spreadsheet to GMB and requesting bulk verification.

If you want to use Google Posts to build brand awareness for each of your locations
(while improving SEO rankings), you will have to upload posts to each business
location separately. That is, unless you use Hootsuite. With Hootsuite, you can bulk-
post updates to up to 100 listings at once. You can also use Hootsuite to respond
to reviews and questions on Google My Business.

Digital Marketing Tools Magazine 48

How to Set Up Google My Business to Win New Customers in 2021

How to claim your business on

Google
If a listing of your business already exists, but you don’t have access to it (e.g. it was
set up by a former employee), you can claim ownership.

To do that, follow these steps:

• Go to the listing you own (through search or Google Maps)

• Scroll down until you see the Own this business? Link

• Click the link

• Follow the prompts

Digital Marketing Tools Magazine 49

How to Set Up Google My Business to Win New Customers in 2021

Depending on the situation, you might be asked to go through the account recovery
process or request access from the account’s current owner.

How to create Google My Business

posts
GMB posts are a great way to build brand awareness and keep your customers up
to date on what’s happening with your business.

Follow these steps to create GMB posts that convert:

Step 1: Choose your post type

Google My Business posts can appear in your listing in search results. Use them to
provide potential customers with additional information about your business or to
mention a promotion or special offer.

Digital Marketing Tools Magazine 50

How to Set Up Google My Business to Win New Customers in 2021

The first step to creating a GMB post is choosing the type that best fits your goals.
Here are the most popular types of Google My Business posts:

• COVID-19 Updates. Updating your customers on all things COVID-19: new

hours, temporary closures, changes in operation, safety and hygiene, etc.

• Offers. Promotional posts about special offers. These require a title and start/
end dates, and automatically feature a View Offer button. Additionally, you
can include photos, videos, descriptions, coupon codes, links, and terms and
conditions.

• What’s New. General business information and updates. These posts can
include photos, videos, descriptions and a call to action button linking to a URL
of your choice (you can post these with Hootsuite!)

Step 2: Create your post

Keep your text short and to the point. Keep the character count to between 150 and
300. Hashtags tend to get in the way on GMB, but a few emojis can add character
to your brand.

As for visuals, remember that they represent your business — they should be as
professional as you can manage. Your visuals are your chance to turn searchers
into customers, so really wow them with quality images of your best products.

Depending on your post type, Google will provide a variety of calls to action (CTAs)
to choose from. Whichever one you choose, make sure it links to an effective landing
page. You can use UTM parameters to measure how much site traffic is coming
from Google My Business.

When composing your post, click Preview for a glimpse at how your customers will
view your post.

Digital Marketing Tools Magazine 51

How to Set Up Google My Business to Win New Customers in 2021

Here’s where published GMB posts show up:

• On mobile in the Updates and Overview tabs

• On desktop in the From the Owner section

• On Google My Business websites (simple websites Google can create if you

don’t already have one)

Digital Marketing Tools Magazine 52

How to Set Up Google My Business to Win New Customers in 2021

Step 3: Keep up with analytics

Every post is an opportunity to see what resonates with your audience — and what
doesn’t. GMB provides you with analytics for individual posts as well as all posts
from the week or the month. Learn more about Google My Business post analytics
here.

How to respond to
Google My Business messages
Sign in to GMB and click the Messages button on the left side navigation. This will
take you to the messaging chatbox. On the left side of the screen, you will see the
customers who interacted with your listing. Click on a user to view the interaction.

Digital Marketing Tools Magazine 53

How to Set Up Google My Business to Win New Customers in 2021

You can simplify this process by direct messaging customers through the Hootsuite
inbox. With Hootsuite, you will be able to handle all incoming Google My Business
messages alongside all other interactions from social media.

How to respond to
Google My Business reviews
Reviews are a central element of your GMB listing, and they do affect how likely
potential customers will be to trust your business.

Being present in the review section of your listing — a.k.a responding to reviews —
will show potential customers that you are an engaged business owner who cares
about feedback.

Digital Marketing Tools Magazine 54

How to Set Up Google My Business to Win New Customers in 2021

You can do this on GMB by selecting Reviews in the navigation bar. You can easily
sort reviews to access those that haven’t been answered yet. Then, all you have to
do is click Reply.

Show your gratitude for positive reviews by thanking the user for their feedback. You
can also do damage control under negative reviews by responding with an apology,
thanking the customer for their feedback or making small offers to compensate
them for their trouble.

4 tips for optimizing your

Google My Business profile
To optimize your Google My Business listing, you should focus on three main things:

• Highlighting information that is relevant to your ideal customers.

• Actively responding to and managing your reviews.

• Showcasing appealing pictures of your business location or products.

These optimization tips will help you reach these goals and set your listing up for
success.

Digital Marketing Tools Magazine 55

How to Set Up Google My Business to Win New Customers in 2021

Pick the right cover photo

Your cover photo will be displayed at the top of your listing in search and on Google
Maps. It will help customers understand what your business is all about — at a
glance.

Therefore, make sure to choose a professional photo that will appeal to your ideal
customers while accurately representing your business.

You can easily access and edit your photos by clicking Photos in the menu on the
left side of your Google My Business dashboard. There, you can add a logo, cover
photo, videos and pictures of your interior by clicking the Change photo or Add
photos buttons.

When adding photos to your listing, keep these specs in mind:

• Recommended size for Google My Business logos: square, 250 x 250 px (min
120 x 120, max 5200 x 5200 px)

• Recommended cover photo size: landscape, 1080 x 608 pixels (min 480 x 270,
max 2120 x 1192 px)

• Acceptable image formats: JPG or PNG

• Acceptable file sizes: between 10 KB and 5 MB

• Quality: Google requires unedited, high-quality photos. The image should be

well lit and in focus, with no significant edits or excessive use of filters.

Digital Marketing Tools Magazine 56

How to Set Up Google My Business to Win New Customers in 2021

Install a booking button

Booking directly from Google Maps is a powerful tool for appointment-based
businesses like restaurants or salons, as it makes for a frictionless buyer’s journey.
Customers don’t have to worry about calling to make reservations or appointments
— instead, they can just click the button and input their information.

GMB simplifies the process of adding booking buttons to GMB by offering integrations
with booking/reservation partners.

Keep your customers informed

Make use of all the types of posts Google My Business has to offer. You can add
events, updates, offers and even products to your listing.

Digital Marketing Tools Magazine 57

How to Set Up Google My Business to Win New Customers in 2021

For restaurants and venues, maintaining an active event calendar can help
prospective customers decide when to plan their visit.

When you add an event post, it appears below customer reviews in an Upcoming
Events section.

Organizing events can help you stand out on Google Maps, in addition to being an
effective offline marketing tactic.

Digital Marketing Tools Magazine 58

How to Set Up Google My Business to Win New Customers in 2021

Create a product catalog

The product catalog is another new GMB feature. It allows businesses to showcase
product categories and individual products right on their Google My Business listings.

Learn more about how to set up a product catalog here.

Conclusion
With proper setup and optimization, your GMB profile can be a central hub filled
with all the information your customers need to find your business online and make
faster purchasing decisions.

GMB helps you connect and engage with local customers, making it an essential
part of maintaining your business’s reputation.

Digital Marketing Tools Magazine 59

 How to Find Influencers
FEATURE STORIES

in Your Niche
(6 Easy Steps)
by Brett G. Friedman

Looking for influencers to promote your product? You’re

in the right place.
Building your own social media empire can take years, whereas influencers already
have the trust and attention of your target audience.

All you have to do is pay them to show off your product or service.

Digital Marketing Tools Magazine 60

 In this post, you’ll learn how to find and choose the right influencers for your business
How to Find Influencers in Your Niche (6 Easy Steps)

in 6 easy steps.

But before all that, you might be asking…

What is an influencer?
Influencers have three qualities:

• Recognized expertise in a niche

• An active, sizeable audience

• Ability to engage with and influence their audience

If Ahrefs were to pay someone to increase their audience, a good choice would be
an SEO expert like Brian Dean.

• In 2017, Brian Dean was recognized by Entrepreneur as an SEO Genius

• He’s got 113k Twitter followers and 407k Youtube subscribers. More importantly,
each post gets dozens of comments, likes, and shares within minutes of release.

• In 2015, Brian invented the Skyscraper Technique, a single SEO strategy that
gets searched 30 times a day!

But here’s the thing: although Brian is clearly an influencer, you can’t pay him to
influence his followers.

Folks like Brian Dean require more than money to discuss your product. They require
a good product. So even though he’s a great influencer for Ahrefs, he’s not a good
candidate for an influencer marketing campaign.

But there are hundreds or thousands of influencers in almost every niche…

Digital Marketing Tools Magazine 61

 How to find influencers
How to Find Influencers in Your Niche (6 Easy Steps)

Influencers come in all shapes and sizes, so finding the right fit for your product can
prove challenging. But fear not! It’s easier than it looks. If you know your product
and can plan a budget, it’s all fun and games from there.

Here’s a process for finding influencers:

1. Figure out your budget

2. Look for influencers

3. Check which platforms they use

4. Search popular platforms for more influencers

5. Choose the best influencers

6. Make your pitch

Step 1. Figure out your budget

You probably have a number in mind that you think this experiment will cost. Maybe
it’s a thousand dollars, maybe it’s a million. Either is fine, but understand that what
you’re willing to pay will determine what kind of influencer you need to find.

Digital Marketing Tools Magazine 62

 Here’s the range of influencers, brought to you by Ahrefs’ finest designers and Mark
How to Find Influencers in Your Niche (6 Easy Steps)

Schaeffer’s Marketing Rebellion.

It’s hard to put a number on precisely how much influencers in each bucket charge,
but suffice it to say that things get more expensive as follower counts increase.
Prices also vary by social media platform, as well as the audiences’ engagement
and intention to buy (as perceived by your influencer).

Digital Marketing Tools Magazine 63

 So while a nano-influencer’s Tweet might cost you $2, a celebrity’s blog post could
How to Find Influencers in Your Niche (6 Easy Steps)

go for $60mm. If you’re reading this, your needs probably lie somewhere in the
middle.

Just know your number and start looking…

Step 2. Look for influencers

Let’s say you’ve got a few million to spend and you want real celebrities. There’s one
way to get the big guns and that’s to reach out directly. You’ll need a directory of
agents to find the people who know their people.

If you take the celebrity influencer route, it’s doubly important that they are experts
in your niche (or a closely related one) and they take payment to influence!

Kim Kardashian is a well-known influencer. But for Ahrefs, she would likely be
useless. Her audience is almost certainly uninterested in SEO.

That said, someone like Tim Ferriss should do the trick. Though he is not an SEO
freak, he’s a recognized digital marketing expert, and that’s close enough. His
audience is filled with marketers and entrepreneurs that would benefit from Ahrefs.

But what if you don’t know any celebrities in your niche or only have the budget for
macro/micro/nano influencers?

Pop open a spreadsheet like this one to track your findings and gear up.

It’s time to get your hands dirty.

a) Look for people who’ve written about your topic

If someone is relentlessly blogging about topics related to your industry, chances
are they’ve amassed a following.

You can find these people in Content Explorer, a searchable database of ~7 billion
pages.

Digital Marketing Tools Magazine 64

 Here’s how:
How to Find Influencers in Your Niche (6 Easy Steps)

1. Open Content Explorer

2. Enter a relevant topic

3. Switch the search mode from “everywhere” to “in title” for the most relevant results

4. Hit search

5. Go to the authors tab

Here you can see the names of folks who’ve written about your chosen topic, how
many posts of theirs we have in our database, and, for some, how many twitter
followers they have.

Digital Marketing Tools Magazine 65

 Take a look at the authors who talk about your topic the most. Our very own Joshua
How to Find Influencers in Your Niche (6 Easy Steps)

Hardwick has an impressive 14 total pages with “link building” in the titles. Chances
are, he’s an expert on it. And with over 6k followers on Twitter alone, he’s likely got
an active audience.

Add him to your spreadsheet and fill out the rest of his follower data where you can
find it. Do the same for all the authors that might fit your budget and hit the criteria
for ‘influencer’ status.

b) Look for people who talk about competitors

People who talk about your competitors are likely to talk about you. And if they
haven’t yet, it’s a good time to let them know you exist!

In Content Explorer:

1. Change the search topic to your closest competitor

2. Switch “in title” to “in content”

3. Check out the “Authors” tab for analysis

Digital Marketing Tools Magazine 66

How to Find Influencers in Your Niche (6 Easy Steps)

Again, look through the list of authors, note anyone who seems to fulfil your needs,
then move on.

c) Look for authors of popular industry websites

Every industry has its big name publications. Within those publications are dozens
of influencers a.k.a. writers.

If you already know the big publications in your industry, you can find influencers
easily enough by scrolling through their posts and looking at the author names.

If your industry is SEO, you might scroll through the ahrefs.com/blog to find people
like Patrick Stox and Ilia Markov.

Most authors have a bio page with links to their social profiles, so you can quickly
check whether they have a following. If they do, note them down in your sheet.

Digital Marketing Tools Magazine 67

 However, as this process is time-consuming, you can speed things up using Content
How to Find Influencers in Your Niche (6 Easy Steps)

Explorer.

1. Run a search for site:publication.com

2. Switch dropdown to “Everywhere”

3. Click the “Authors” tab.

Digital Marketing Tools Magazine 68

 If you don’t already know the big publications in your industry, you can find them in
How to Find Influencers in Your Niche (6 Easy Steps)

Content Explorer:

1. Search for a topic in Content Explorer

2. Switch dropdown to “In title”

3. Click the “Websites” tab

You can then repeat the process above for each of these websites.

Digital Marketing Tools Magazine 69

 Step 3. Check which platforms they use
How to Find Influencers in Your Niche (6 Easy Steps)

Content Explorer natively displays Twitter follower count for many authors.

For those with a count in your desired range, click the number under “websites” and
go to their personal site. If they have any kind of online presence, you’ll find their
social media links there.

If we do that for Andrew Dennis, we see a few websites.

Digital Marketing Tools Magazine 70

 Given that he’s published the most content at pageonepower.com, that’s almost
How to Find Influencers in Your Niche (6 Easy Steps)

certainly his personal website. So let’s click on the number in the “Total pages”
column to see the posts he’s written there.

If we click on one of these posts and check his author bio, we find links to his social
profiles.

As you go through this process, you’ll start to learn the platforms where influencers
in your niche are most active. That’s important for the next step, where we’ll ramp
up our treasure hunt.

Digital Marketing Tools Magazine 71

 Step 4. Search popular platforms for more
How to Find Influencers in Your Niche (6 Easy Steps)

influencers
Now that you know which platforms are popular in your niche, you have a good idea
of where your target audience aggregates online.

Since SEO influencers are most popular on Twitter, it’s a fair assumption that SEO
audiences congregate on Twitter. To find more influencers, we’re going to look
towards Twitter.

Your audience might be somewhere else. Fortunately, most social media platforms
have dedicated third-party tools to find influencers.

1. Find influencers on YouTube

2. Find influencers on Twitter

3. Find influencers on Instagram

4. Find influencers on TikTok

5. Find influencers on Pinterest, Facebook, Snapchat, and Twitch

How to find YouTube influencers

If you’re looking for video influencers, Influenex appends YouTube channels and
videos with subscriber counts, average video views, engagement rates, video
duration, and date of last upload. They also have a proprietary “Influenex Score” to
give you a quick read on the potential ROI of contracting an influencer.

Digital Marketing Tools Magazine 72

 Just sign up for their Free Trial to access all features. (Spoiler: the free trial is infinite.)
How to Find Influencers in Your Niche (6 Easy Steps)

You can also use their video search to find people who talk about your topics,
company, and competitors like we did earlier with websites.

You know it’s effective when Brian Dean is the top result!

Digital Marketing Tools Magazine 73

 How to find Twitter influencers
How to Find Influencers in Your Niche (6 Easy Steps)

Followerwonk is a lightweight search engine for Twitter accounts. Just drop a

keyword into the search bar to find profiles matching your desired follower count,
tweet frequency, account age, and “Social Authority,” Followerwonk’s own influencer
clout score.

Followerwonk’s free tier covers 5000 listings, which should be enough for most
people. For unlimited results, upgrades go for $23-$79/mo.

Digital Marketing Tools Magazine 74

How to Find Influencers in Your Niche (6 Easy Steps)

PRO TIP

You can also use Content Explorer’s “Who Tweeted” section to find more
niche influencers.

1. Head back to Content Explorer

2. Search a topic specific to your product
3. Sort by “Twitter Shares”
4. Click details to the right of a relevant page
5. Go to the “Who Tweeted” tab

You are now viewing a list of people, sorted by popularity, who have
tweeted out an article that is specific to your product. Add them to your
spreadsheet!

Digital Marketing Tools Magazine 75

 How to find Instagram influencers
How to Find Influencers in Your Niche (6 Easy Steps)

Heepsy is a highly filterable Instagram (and YouTube) influencer search engine.

You’ll have to sign up for this one too, but the result specificity is more than worth
it. Along with the usual filters (engagement, followers, location, language), you can
filter by contact information availability, cost estimates, and a swathe of audience
attributes like age, gender, interest, and even authenticity.

You’ll notice results are limited to 2–12 per search and searches are limited to 5–10
per day when on the free trial. Pricing ranges from $49/mo to $269/mo. And that’s
fine because the next tool includes Instagrammers as well…

Digital Marketing Tools Magazine 76

 How to find TikTok influencers
How to Find Influencers in Your Niche (6 Easy Steps)

InBeat is one of the first databases to focus on TikTokers. It includes standard

filters (engagement, followers, location, language) plus a few unique abilities. InBeat
includes AND/OR operators, text-matching in usernames, bios, or posts (much like
Ahrefs), plus searches by keyword, hashtag, mention, and usernames.

Like Heepsy, InBeat requires an upgrade past a certain number of influencers

discovered. Prices range from $35-$400/mo.

Digital Marketing Tools Magazine 77

 How to find influencers on Pinterest, Facebook,
How to Find Influencers in Your Niche (6 Easy Steps)

Snapchat, and Twitch

If your audience is only on Pinterest, Facebook, and/or Snapchat don’t worry.

There are multi-platform search engines that include them. They tend to require up
front payments, sign-ups, or sales calls, but they get the job done.

Influence.co
Influence.co aggregates influencers’ total audiences and conveniently places a
“starting rate” for most results.

Platforms: Facebook, Pinterest, Snapchat, Instagram, Youtube, Twitter and blogs.

Pricing: 6 months for $3600. 12 months for $5700.

Signup required: Yes

Sales call required: No

Scrunch
Scrunch includes estimated cost per post, total social reach, and includes popular
topics or tags for each influencer with a premium upgrade.

Platforms: Facebook, Instagram, Youtube, Twitter, TikTok.

Pricing: $199-$299/mo.

Signup required: Yes

Sales call required: No

Digital Marketing Tools Magazine 78

 Brand24
How to Find Influencers in Your Niche (6 Easy Steps)

Brand24 is a social listening platform that provides sentiment analysis, email alerts,
and a proprietary Influencer Score.

Platforms: Facebook, Instagram, Youtube, Twitter, Podcasts, and Websites (Blog,

Forums, News, and Web in separate filters.)

Pricing: $49/mo, $99/mo, and $199/mo tiers.

Signup required: Yes

Sales call required: No

Hype Auditor
Hype Auditor is an all-in-one software with the rare feature to evaluate the fakeness
of an influencers’ audience.

Platforms: Instagram, Youtube, TikTok.

Pricing: $299/mo.

Signup required: Yes

Sales call required: No

Hypr Brands
Hypr Brands is another freemium influencer database with refined audience filters,
such as Household Income.

Platforms: Facebook, Pinterest, Instagram, Youtube, Twitter.

Pricing: Custom Quotes.

Signup required: Yes

Sales call required: No

Digital Marketing Tools Magazine 79

 Grin
How to Find Influencers in Your Niche (6 Easy Steps)

Grin is G2’s highest performing Influencer Marketing SaaS of Winter 2021.

Platforms: Twitch, Facebook, Instagram, Youtube, Twitter, TikTok.

Signup required: Yes

Sales call required: Yes

Open Influence
Open influence is a software and service that works with Fortune 500s in all
industries.

Platforms: LinkedIn, Twitch, WeChat, Weibo, Facebook, Pinterest, Snapchat,

Instagram, Youtube, Twitter, TikTok, Blogger.

Signup required: Yes

Sales call required: Yes

Upfluence
Upfluence is a well-known, AI-driven, ROI-focused influencer database and outreach
tool.

Platforms: WordPress, Twitch, Facebook, Pinterest, Instagram, Youtube, Twitter,

TikTok.

Signup required: Yes

Sales call required: Yes

Digital Marketing Tools Magazine 80

 Intellifluence
How to Find Influencers in Your Niche (6 Easy Steps)

Intellifluence is a lesser-known all-in-one solution with influencers from rare

platforms.

Platforms: Reddit, SoundCloud, Podcasts, Amazon Reviews, iOS and Android

Reviews, Twitch, LinkedIn, Facebook, Pinterest, Instagram, Youtube, Twitter, TikTok.

Signup required: Yes

Sales call required: Yes

Sideqik
Sideqik is a discovery tool with extensive filters and an influencer lookalike function.

Platforms: Tumblr, Twitch, Facebook, Pinterest, Snapchat, Instagram, Youtube,

Twitter, TikTok, Blogs.

Signup required: Yes

Sales call required: Yes

If somehow none of those platforms have what you need, or your budget is too tight
to afford them, you can always use a platforms’ built-in search tools.

Either way, once you’ve got a solid list, you need to choose the right influencers to
engage.

Digital Marketing Tools Magazine 81

 Step 5. Choose the best influencers
How to Find Influencers in Your Niche (6 Easy Steps)

On instinct, you might feel attracted to the most popular person on your list i.e. the
one with the most followers. But keep in mind, what really matters is Return on
Investment (ROI), not audience size.

That said, it’s tricky to calculate returns when you’re unsure of how much the
investment will cost and how much you’ll get out of it. Plus, your product’s price,
margin, TAM, and every other bottom line metric play into what an influencer
marketing experiment is worth.

For Ahrefs, the influencer ROI calculation formula looks something like this:

Estimated ROI =
(Audience Size x Est. Conversion Rate x LTV) — (Marginal Costs +
‘Influencer Cost’ + ‘Free Product Cost’)

For example, we want to employ Tim Ferriss himself. Across platforms, he has
a cool 31,274,845 followers. Since Ahrefs’ audience is primarily on Twitter, we’ll
hypothetically ask him to make a Twitter post about Ahrefs.

Tim has 1.7 million Twitter followers. Tim’s a genius marketer, but to be conservative,
let’s say his tweet converts .01% of followers. That’s 170 new users.

Now we factor in the lifetime value (LTV) of an Ahrefs customer. For simplicity, let’s
assume this is $1,000.

Equation Summary Pt. 1

Audience Size = 1,700,000

Est. Conversion Rate = .01%

LTV = $1,000
SIDENOTE. Technically, you should use impressions, not followers. You can do this by
multiplying average engagement rates by the average number of additional impressions per
engagement and add that to the number of followers. We don’t do this to keep it simple.

Digital Marketing Tools Magazine 82

 These three numbers combined determine your expected revenue from the operation.
How to Find Influencers in Your Niche (6 Easy Steps)

Expected Revenue = 1,700,000 x .0001 x $1,000 = $170,000

Time to subtract the costs.

Marginal costs are all the costs associated with producing your product or service.
For physical products, you need to include things like packaging and manufacturing.
For digital products, onboarding and server costs.

So if each new customer costs $100, and Tim nets 170 customers, that’s $17,000.

Tim gets one month of free Ahrefs so he can make sure the product is worth sharing
with his audience. That’s $99.

We’ll say Tim’s ‘influencer fee’ is $25,000.

In addition, Ahrefs would likely need to use a platform or talent agent directory to
get in contact with Mr. Ferriss. Let’s assume this is $12,500.

Equation Summary Pt. 2

Marginal Cost = $1,700

Free Product Cost = $99

Influencer Cost = $25,000

Talent Agent or Platform Cost = $12,500

Total Costs = $17,000 + $99 + $25,000 + $12,500 = $54,599

So the final calculation looks like this:

Estimated ROI = Expected Revenue — Total Costs

Estimated ROI = $170,000 — $54,599 = $115,401

Clearly, Tim Ferriss is worth paying for. Note that your mileage will vary extremely
based on your product type and influencer. Tim Ferriss is quite possibly the GOAT
influencer.

Digital Marketing Tools Magazine 83

 Step 6. Make your pitch
How to Find Influencers in Your Niche (6 Easy Steps)

Once you’ve found an influencer potentially worth paying for, you need to try to get
them onboard. This can be harder than you might think and many influencers will
reject your offer or flat out ghost you.

That’s why it’s imperative that you contact a handful at once. After calculating the
ROI of all your listed influencers, choose a handful to contact at the same time.

If a few respond, compare their offers. If no one responds, move on to the next
group.

But we want to make sure you get responses. So once your list is prepared, it’s time
to reach out…

Outreach is an art of its own. Fortunately, most advice revolves around a “What’s
In It For Me?” (WIIFM) for your target. When you hit up an influencer, you’re offering
money and free products. They tend to like that. And if you ticked off all-pervasive
criteria #4 (the target takes money to persuade), then the transaction should be
pretty simple.

With that in mind, Ahrefs’ CMO Tim Soulo has time-tested, world-famous, evergreen
advice on cold outreach.

And one of Ahrefs’ finest writers, Si Quan Ong, has equally golden advice specific to
pitching influencers.

Like Tim and Si Quan, instead of giving you a template, I offer advice: be genuine.
Research your target influencer, relate to them, and give them a reason to like you
enough to work with you.

Speaking of people who like you, sometimes the best strategy is to find people who
already know your brand and give them a nudge.

Digital Marketing Tools Magazine 84

 You can do this with Ahrefs Alerts.
How to Find Influencers in Your Niche (6 Easy Steps)

1. Go to Ahrefs Alerts.

2. Hit the “Mentions” tab

3. Click “+ New alert”

4. Enter your brand name as the search query

5. Add your domain to the “Blocked domains”

6. Set your alert internal (daily or weekly)

7. Click “Add”

Digital Marketing Tools Magazine 85

 Every day, week, or month, your choice, you’ll get an email with every in-article
How to Find Influencers in Your Niche (6 Easy Steps)

reference to your company across the web.

Articles are ranked by social shares and Domain Ratings. Open a few of the top
results to see where you’ve been mentioned. If the mention is favorable, add them
to your list. If it’s unfavorable, talk to the author about their experience. You’ll get
valuable feedback and a chance to make it right.

Digital Marketing Tools Magazine 86

 Final thoughts
How to Find Influencers in Your Niche (6 Easy Steps)

All in all, finding influencers is easy with the right tools, knowledge, and a sprinkle of
time.

We just gave you the tools and knowledge, but if you’re missing the time, there are
people who will do everything for you.

They’re called agencies. They’re magical.

Here’s a list of 100 who will find influencers that fit your product, connect you with
them, and manage your entire engagement.

Just make sure to add agency costs to your ROI calculation!

And if you still have questions or confuse me for an influencer, give me your best
shot on Twitter.

Digital Marketing Tools Magazine 87

 8 Tools To Optimize Your
FEATURE STORIES

Instagram Bio Link

by Lyn Wildwood

Are you tired of constantly swapping out your Instagram

bio link? Want to get more from that link?
Instagram may limit us to a single bio link, but there’s a lot more we can do with that
link than you might think.

In this post, you’ll find a handful of tools that allow you to get more out of your
Instagram bio link.

First, let’s talk about why this is something you should consider doing in the first
place.

Digital Marketing Tools Magazine 88

 Why should you optimize your
Instagram bio link?
8 Tools To Optimize Your Instagram Bio Link

As anyone who’s ever set up an Instagram account knows, the platform only gives
you a single link to place in the Bio section of your profile. You’re not able to add
links to individual posts on top of it, which is why you’ll often see Instagram users
close their captions with “link in bio.”

This limits you as a marketer. While you can launch several ad campaigns on
Facebook and post several links in tweets a few times every hour, Instagram forces
you to give marketing campaigns short shelf lives.

You can’t promote different products several times a week nor are you able to promote
every blog post you publish. You either need to shorten your marketing campaign
for each product or piece of content you promote, or market fewer products for
longer.

The result is having to manually swapping out your bio link on a regular basis.

Clearly, a different approach is needed.

Fortunately, there are a number of different tools that can help you optimize your
Instagram bio link in unique ways. The first four tools we’re going to cover were
made specifically to extend the limitations of your bio link.

Instead of linking to a single page, such as your website, shop or blog, they allow
you to link to more pages and content.

Digital Marketing Tools Magazine 89

 Here’s an example we made using We’ve included links to our most popular
Shorby, one of the tools featured below: content, our website, and lead generation
8 Tools To Optimize Your Instagram Bio Link

page. We’ve also cross-promoted our

social media profiles.

This type of page can be used for other

social networks – not just Instagram.
But you could take things a step further
by creating one of these pages for
each social network, and tailoring it
accordingly.

Ultimately, optimizing your Instagram

bio link gives you an opportunity to get
creative with your marketing campaigns.
And, it allows you to launch custom
campaigns designed exclusively for your
Instagram audience.

View Live Example

Digital Marketing Tools Magazine 90

 The best bio link tools for Instagram
in 2021
8 Tools To Optimize Your Instagram Bio Link

1. Shorby

Shorby is three tools blended into one. Each one is geared towards Instagram but
can be used on other social networks.

Digital Marketing Tools Magazine 91

 Their main tool, SmartPages, allows you to get more out of your Instagram bio link
by creating a custom page filled with links to your priority content + links.
8 Tools To Optimize Your Instagram Bio Link

Note: We used Shorby’s SmartPage feature to create the example page

earlier in this post. It’s rather basic compared to what is possible with the
addition of video + GIFs.

In these pages, you can add:

• Your branding – Logo & brand name.

• Links to messenger services – This can be a regular phone number, Facebook

Messenger, WhatsApp, and more.

• Content blocks – You can add links to pages, or posts in various styles. You can
draw extra attention using the pop animation. GIFs and videos are supported.

• Dynamic content feeds – Automatically display your latest blog posts, Shopify/
Etsy products, YouTube videos, Apple podcasts, Soundcloud and more. This
works with any platform that generates an RSS feed.

• Scheduling – Schedule links to appear on your SmartPage at specific times.

Great for flash sales.

• Social media links – A great way to cross-promote your social platforms.

• Stickers – Add stickers to link. These are ideal for price tags for products.

You can also customize the theme of your SmartPage and use ad tracking pixels
for retargeting purposes.

Afterwards, you’ll get a shortlink to add to your Instagram profile (or anywhere else
you want to use it). And you can view analytics to see which links get the most
clicks on your SmartPage.

Digital Marketing Tools Magazine 92

 But that’s not all! You can use Shorby as a regular URL shortener, and the messenger
“click to call” function can be used on it’s own which is especially useful for customer
8 Tools To Optimize Your Instagram Bio Link

service and lead generation.

Custom domains are also supported to take your branding to the next level!

Price: Plans start at $15/month. A free trial is available.

Try Shorby Free

Learn more in our Shorby review.

2. Tap.Bio

Tap.Bio is a bio link tool that transforms a basic link into an interactive Instagram
Story, which is great for those accounts with a small following as you can’t add links
to Stories until you reach 10,000 followers.

These individual Stories are referred to as ‘cards’ and can be used in a variety of
ways such as to show your Instagram posts, other social networks e.g. Twitter and
YouTube, or to link to external sources such as a website.

Digital Marketing Tools Magazine 93

 Key features:

• Mobile optimized landing page creator

8 Tools To Optimize Your Instagram Bio Link

• Email signup form card

• Retargets users on Instagram, Facebook, and Google AdSense

• You can track the statistics of your cards (paid plans only)

• Connect more than one Instagram account (paid plans only)

Price: Free plan with a profile card, and an additional card of your choice. Paid plans
come with statistics and Instagram connections and cards.

Try Tap.Bio Free

3. Linktree

Digital Marketing Tools Magazine 94

 Linktree is a direct competitor to Shorby. Unlike Shorby, it has a free version that
allows you to create an unlimited number of links, choose from 9 themes and view
8 Tools To Optimize Your Instagram Bio Link

the total number of times your Linktree has been viewed and how many times each
individual link is clicked.

But, you have to display Linktree’s logo unless you upgrade to a paid account for $6
USD a month.

Here’s a complete list of its top features:

• Unlimited links

• Link tracking

• Retargeting

• Scheduled links

• Email integration

• White label available

• Customizable

• Enriched Analytics, including referral and location data

• Embedded videos

• SMS signup links

• Leap Links – send all traffic on a redirect to one destination for a specified time
period

As you can see from the image above, the layout looks more or less the same. You’ll
use “linktr.ee” as a link shortener, and your Instagram profile pic and handle will be
displayed at the top of the page.

With Linktree PRO, you can add all social icons to your profile, including Whatsapp,
email contact links. And you can add an email opt-in form and SMS subscription to
your page.

Digital Marketing Tools Magazine 95

 You’ll also have more options for customizing your page, avatar, fonts and button’s
styles. This includes access to more themes, including creating a custom one. You
8 Tools To Optimize Your Instagram Bio Link

can even ditch the Linktree logo if you feel it’ll cause confusion among potential
customers.

One cool future this tool offers is the ability to schedule links, meaning they won’t
appear on your public landing page until the date and time you schedule them for.

Price: You can get started with Linktree for free (with their branding). The premium
plan costs $6/month.

Get Linktree

4. Lnk.Bio

Digital Marketing Tools Magazine 96

 Lnk.Bio is a simpler Instagram bio link tool. It uses an elegant style that blends in with
Instagram’s UI design seamlessly. Unfortunately, this means it’s not customizable
8 Tools To Optimize Your Instagram Bio Link

at this time.

Here’s a complete list of features this tool offers:

• Custom URL available

• Unlimited links

• Cross-link social media profiles

• Link tracking

• White label available

As you can see, this tool is simple yet effective. It has everything you need in a tool
of this nature. You can create your page and fill it with as many links as you need.
You can even track the links afterward with stats.

The end result is a simple page layout featuring your profile picture, Instagram
handle and important links. You can even insert a heading above your links.

Price: You can get started for free. The premium plan costs $0.99/month or $9.99
for a lifetime membership. There’s also a white label option for the lifetime plan that
costs $24.99.

Get Lnk.Bio

Digital Marketing Tools Magazine 97

 5. Linkin.bio by Later
8 Tools To Optimize Your Instagram Bio Link

Linkin.bio by Later is more of an advanced Instagram bio link tool. This one allows
you to recreate your Instagram account on your landing page so you can add links
to individual posts and even multiple links per post.

Here are its best features:

• Add links to your feed

• Up to 5 links per post

• Scheduled links

• Link tracking

• 2 Instagram accounts

Unlike the previous tools, which allow you to add an unlimited number of links to
your page, Linkin.bio only allows you to add a single link to your page. The other
links must be assigned to a post.

Digital Marketing Tools Magazine 98

 The idea behind this tool is to make it possible for you to actually share links through
your Instagram posts instead of having to constantly change the link in your bio.
8 Tools To Optimize Your Instagram Bio Link

When users click your bio link, they’ll see a recreation of your Instagram feed. This
time, however, when they click the original post that said “link in bio,” they’ll actually
be able to click the link you wanted to insert in that post.

The most popular implementation of this tool is ecommerce. It allows you to make
online shopping more accessible to your Instagram followers by allowing them to
shop for products through your feed rather than sending them directly to your store
where they’ll be required to search for the product in question.

Customization isn’t available, but the landing page this tool creates blends in with
Instagram quite well.

Price: Plans start at $12.50/month (billed annually). A limited free version is also
available.

Get Linkin.bio

6. ShortStack

Digital Marketing Tools Magazine 99

 We’re going to deviate away from dedicated bio link tools and cover a few marketing
tools that can be used in this way. This includes ShortStack, a landing page builder
8 Tools To Optimize Your Instagram Bio Link

that specializes in marketing campaigns.

Here’s a quick round-up of its top features:

• 10 marketing campaigns

• 60+ templates

• Drag-and-drop editor

• Email marketing features

• Unlimited emails

• Optimized for contests

• Embed on your website

• Support for multiple social media platforms

• Analytics

When you use a ShortStack landing page as your Instagram bio link, you can launch
unique marketing campaigns and target your Instagram followers.

As I said in the list above, this tool is optimized for contests. That includes photo
contests your followers can enter and vote in. This allows you to use the power of
engagement with marketing campaigns.

You can also create run-of-the-mill landing pages with email forms and contact forms.
The most interesting campaigns you can create include giveaways, personality
quizzes, guessing the scores of sports games and friend referrals.

Price: You can get started with ShortStack for free. Premium plans start at $99/
month.

Try Shortstack Free

Digital Marketing Tools Magazine 100

 7. Thrive Architect
8 Tools To Optimize Your Instagram Bio Link

Thrive Architect is a WordPress page builder plugin developed by Thrive Themes.

It allows you to build fully-fledged landing pages with over 200 templates and an
intuitive drag-and-drop editor.

Here are some of its highlights:

• Drag-and-drop editor

• 270+ landing page templates

• Dozens of content blocks

• Pre-built styles

• Customizable styles

• Fullwidth layouts

• Email marketing friendly

Digital Marketing Tools Magazine 101

 Because Thrive Architect is a WordPress plugin, you’ll create and host the pages
you create with it from your WordPress site.
8 Tools To Optimize Your Instagram Bio Link

You can start with one of the plugin’s 270+ templates. These come with pre-
configured designs. All you need to do is change the styles and content to suit your
needs.

You can also purchase a few additional products from Thrive Themes to get the
most out of your marketing campaigns. This includes Thrive Optimize, a tool that
lets you split test two different versions of the same page so you can see which
types of content, styles and products convert best.

Price: Thrive Architect is part of Thrive Suite which costs $90/quarter. You also get
access to other essential marketing plugins such as Thrive Leads, Thrive Optimize
and Thrive Theme Builder.

Get access to Thrive Architect

Learn more in our Thrive Architect review.

8. Leadpages

Digital Marketing Tools Magazine 102

 Leadpages is a dedicated landing tool that allows you to create and host landing
pages on their platform. This, like ShortStack, makes it a great option for Instagram
8 Tools To Optimize Your Instagram Bio Link

users since it doesn’t require you to have a website.

Here are a few of its best features:

• Drag-and-drop editor

• Dozens of landing page templates

• Several content elements

• A/B testing

• Built-in payments

• ROI stats

• Email marketing integration

• WordPress integration

Similar to Thrive Architect, with Leadpages, you can start with a pre-designed
template and work from there. You can create an endless amount of marketing
campaigns with this tool’s landing page templates or come up with your own using
the drag-and-drop editor.

Once your page is finished and your campaign is launched, you can optimize it with
Leadpages’ split testing tool as well as their stats and analytics. This includes stats
on campaigns, pages and even things like pop-ups.

If your business uses Facebook, you can integrate your account and create new
ads instantly using data from your campaigns.

Price: Plans start $27/month (billed annually). A 14-day free trial is available on all
plans.

Try Leadpages Free

Learn more in our Leadpages review.

Digital Marketing Tools Magazine 103

 Which Instagram bio link tool should
you choose?
8 Tools To Optimize Your Instagram Bio Link

Each one of these tools operates differently than the last.

While this does give you a variety of different ways to optimize your Instagram bio
link, it makes it difficult for you to narrow the list down to one or two options. This
includes the first three options, which are quite similar.

Is your goal to include more links in your

Instagram bio?
What are your needs as an Instagram marketer? Specifically, what types of
campaigns do you plan on running?

If you simply want to include more links optimized for your Instagram users, you’re
better off with tools like Shorby.

If you promote products and content in your feed regularly, so much so that you’re
constantly changing your bio link, Linkin.bio by Later would be a great fit for you.

ShortStack, Thrive Architect and Leadpages are best suited for marketers who want
to launch more advanced marketing campaigns on Instagram or link complete
landing pages unique to their Instagram audiences to their accounts.

Do you run a site that solely promotes

products?
You should also consider your posts, specifically the types of products and content
you promote in them and how often you run promotions.

Digital Marketing Tools Magazine 104

 If you promote different products and content several times a week, you’ll probably
want to recreate your Instagram feed with linkable posts by using a tool like Linkin.
8 Tools To Optimize Your Instagram Bio Link

bio by Later.

You could also create a series of links for your promotions with tools like Shorby,
Linktree and Lnk.Bio. These tools would also work wonderfully when used in
conjunction with Instagram Stories.

If you tend to promote only a single product or piece of content for extended periods
of time in your feed, consider creating an elaborate landing page for each with
ShortStack, Thrive Architect or Leadpages.

Which Instagram bio tool would be best to

increase engagement?
Your engagement levels are something to consider as well. If engagement is a
problem for you, you may want to consider using ShortStack. Running a contest or
giveaway may be the perfect way to revitalize an inactive audience.

Conversely, if you have an active following on Instagram, you may find success
by taking things a little further with more sophisticated marketing strategies. This
includes building a professional landing page with Thrive Architect or Leadpages to
market a single product or affiliated product.

You should also read our guides on how to grow your following on Instagram and
using hashtags. After all, the more followers you have, the more customers you can
potentially reach.

Is there a cost-effective Instagram bio tool?

You should also consider your budget, especially if you’re a small business or
solopreneur. Lnk.Bio is the most cost-effective solution if all you want is a simple
way to add more links to your Instagram bio link.

Digital Marketing Tools Magazine 105

 If you have a smaller audience and want to use marketing campaigns, you can get
started with ShortStack for free. However, things can get pricey once your landing
8 Tools To Optimize Your Instagram Bio Link

pages reach over 5,000 views.

Over to you
That’s all for this post. Just keep in mind the goal of optimizing your Instagram bio
link is to create marketing campaigns that are more in line with your audience on
the platform, not your audience as a whole.

Any tool you use and campaigns you create should help you accomplish that goal.

Digital Marketing Tools Magazine 106

 10 Tools to Visualize
FEATURE STORIES

Numbers and Percentages

by Ann Smarty

Visualization is key to properly conveying numbers and

percentages online. Human beings are visual creatures.
We do better seeing representations than we do hearing
or reading stats.
Therefore visualization is the marketing goldmine: Graphs and charts are much
more sharable than many other types of images. More importantly, graphs seem to
trigger more clicks because people are curious to see the details.

Digital Marketing Tools Magazine 107

 Charts and graphs make great visual tweets, infographic sections, presentation
slides and social media updates.
10 Tools to Visualize Numbers and Percentages

These ten are some of the best available, and you should definitely give them a try.

Everviz

Digital Marketing Tools Magazine 108

 A newer platform on this list, Everviz offers a variety of visualization options,
from timemaps and pie charts to maps and bubble charts. The visualizations are
10 Tools to Visualize Numbers and Percentages

responsive, can be downloaded in several formats and are interactive too!

These visualizations are easy to build and they look professional. Great tool!

Piktochart

There is a reason Piktochart is on the top of most data visualization tool lists.
Intuitive and thorough, you can make genuinely amazing charts, infographics and
data presentations using their features.

They have accounts for both educators and non-profits, but most will be perfectly
satisfied with their general pro account, which runs between $15 and $29 per month.
Their free account has plenty of useful features if you don’t want to pony up the
cash, though comes with limited templates.

Digital Marketing Tools Magazine 109

 ChartsJS
10 Tools to Visualize Numbers and Percentages

Just want some very basic charts that show off data without any frills? For business
meetings, ChartsJS is a great option. It is a bare bones, open source visual generator
that gives you six different templates to choose from.

They are fully animated, customizable, and interactive. So you can make the end
product as advanced as you like, and show various layers of data within the same
chart.

Digital Marketing Tools Magazine 110

 Tableau
10 Tools to Visualize Numbers and Percentages

At first glance, Tableau looks like a bit of a Pikochart rip off for graphs instead of
Infographics. But delving deeper, it is much more. You put in the data, customize,
and in minutes you can have full color, breathtaking charts that take a very clean
and direct approach to sharing figures.

Their gallery shows you the many ways the tool has been used, and some of the
results are extremely creative, without the data getting lost in translation.

Digital Marketing Tools Magazine 111

 FusionCharts
10 Tools to Visualize Numbers and Percentages

One big complaint about many visualization tools is that they are one sided
towards computer screens. Responsive design isn’t just for web design anymore.
Presentations need to be more flexible, as well.

FusionCharts has one of the biggest chart databases online, and all aimed at
being intuitive for mobile or web viewing. They also have more than 1000 maps.
Unfortunately the licensing can be a tad bit steep. But if it is qualifying as a business
expense (and so can be written off), it is probably worth it.

Digital Marketing Tools Magazine 112

 Google Charts
10 Tools to Visualize Numbers and Percentages

Google seems to have a hand in everything these days. But this one is a surprise
to many. Google Charts program has a number of commonly used chart templates
including pie, graphs, and line. You can quickly and easily transport data and make
attractive – if basic – charts for free.

They are cross compatible with Android or Apple mobile operating systems thanks
to their use of HTML5/SVG, and can be exported. Of course, you can also quickly
share it with people with a quick invite, like any other Google product.

Digital Marketing Tools Magazine 113

 Timeline
10 Tools to Visualize Numbers and Percentages

Temporal data is some of the hardest to visually express. The best way is almost
always considered to be through Timelines, but those can be very complicated and
time consuming to make. Timeline widget makes it much easier.

You simple add in the dates and small snippets that compress the data into this
interactive format.

The design is a tad bit sloppy, but it is open source and free, and it does the job. Plus
it creates bullet introductions that can be clicked on for an expanded description in
a popup box.

That is extremely handy if you need a bit more information on each point, without
overwhelming the timeline.

Digital Marketing Tools Magazine 114

 Dipity
10 Tools to Visualize Numbers and Percentages

If you want a more visually appealing and clean looking timeline, and you don’t mind
paying for it, you may prefer Dipity. It creates an embeddable timeline with images
and a simple bottom scrolling calendar for keeping track of events.

Those images can be clicked on for more information, or to take your viewer to
outside links as third party sources. Pro accounts start at $4.95 per month, though
you have to get a $99 monthly account if you want to use their timelines with a
commercial license.

Digital Marketing Tools Magazine 115

 Datawrapper
10 Tools to Visualize Numbers and Percentages

You know when you look at a news article on a major website and see a live chart
featuring something like the current ticker of a collection of stocks?

Chances are that chart was created using this tool. Datawrapper is one of the fastest
and easiest ways to create interactive visual data.

Digital Marketing Tools Magazine 116

 Zebra BI
10 Tools to Visualize Numbers and Percentages

Just need some basic data charts from Excel rendered? All it takes is two clicks with
Zebra BI. This is a super basic app, and it doesn’t have a whole lot of applications.
But for basic use, it is a peach. It costs $238.80 per year, or $20 per month, with a
free trial so you can check it out.

Do you have any tools you think should go on this list?

Digital Marketing Tools Magazine 117

 The Bests Sites to Buy
FEATURE STORIES

YouTube Views:
5 Recommendations + 5 Pro Tips
by Johnny Pulling

Since 2005, YouTube has been the trusted platform on a

global scale for sharing video content with other users.
Starting out as a simple way to share your favorite videos
with friends and family, it has since turned into a money-
making machine allowing people to earn a living through
successful YouTube channels.

Digital Marketing Tools Magazine 118

 Not only that, it’s provided businesses and brands the opportunity to create
compelling content and reach more people in their target audience, enhancing
marketing opportunities and increasing profit and conversion.
The Bests Sites to Buy YouTube Views

There is huge potential to make a lot of money on YouTube, with some of the top
YouTubers making over 20 million dollars in 2020 alone. It’s no wonder people are
trying to find their way to stardom!

With so much competition, however, it can be tough to get the necessary amount of
views to perform well on YouTube. If you don’t have a large number of views as well
as subscribers, your earning potential will be severely limited or even non-existent.

So, how can you get more YouTube views and subscribers in order to monetize
your channel? Even if you’re not looking to make money as a full-time YouTuber,
for marketing and business purposes, having more views and subscribers is a big
benefit if you want to see results.

Gaining more YouTube views is a slow and tedious process, so a lot of people have
turned to buying YouTube views to gain more and boost their YouTube popularity.
While this can be a great option, it does come with some problems.

You have to make sure that you buy YouTube views from sites that care about their
customers and deliver views that will actually help your account, not hurt it; if you
don’t, you’re putting your channel at risk and also throwing away your money.

In this article, our goal is to help you understand:

• Why you need more YouTube views

• What happens when you buy YouTube views

• 5 top YouTube sites for buying real YouTube Views

• 5 pro tips to get more real YouTube followers

• How fake YouTube views harm your channel

• Things to consider when buying YouTube views

After reading our comprehensive guide, you’ll have no doubts about buying more
real YouTube views. Let’s go!

Digital Marketing Tools Magazine 119

 Why you need more YouTube views
The Bests Sites to Buy YouTube Views

Before we jump into the sites and tips, let’s think about the key reasons why having
more YouTube views is necessary for your YouTube success.

YouTube has very powerful and well-designed algorithms, so with so many videos
out there, you’ve got to make sure that yours performs well. Just to give you an idea,
there are roughly 500 hours of YouTube video content uploaded by the minute.

So, you need all the help you can get in making sure your video gets seen! When the
YouTube algorithm recommends videos, people watch them, and that makes up
70% of all viewed videos on YouTube. Thus, the YouTube algorithm has tremendous
power over who watches which videos.

How can you, then, get to the recommended videos through the YouTube algorithm?
You’ve got to be relevant and have a lot of views to show that a video brings value
and is useful to the community looking to view on that topic.

When you buy YouTube views, depending on the quality of the views, it may or may
not help your performance against the algorithm.

People typically think that buying YouTube views will solve all of their problems, but
if that were the case, views would have no value at all – everyone would just buy
them, and their videos would become popular.

A big problem is that most providers of YouTube views don’t care about the quality
or the success of their clients – they simply want to make money and send you
whatever they can in order to complete your order.

Since YouTube has been around for so long, they have plenty of ways to detect
falsified views and they can even remove fake views that are clearly purchased.

Let’s see what happens when you buy YouTube views.

Digital Marketing Tools Magazine 120

 What happens when you buy YouTube
views?
The Bests Sites to Buy YouTube Views

When you buy YouTube views, there are a few things to consider. It’s undoubtedly
a pleasing option to think about buying views and seeing your YouTube popularity
explode, but there are some caveats.

You have to be very selective when choosing the YouTube views you want to buy,
and this is mainly because many YouTube views are fakes. Companies just want
to sell something that will generate revenue, and fake YouTube views do nothing
useful for your account.

When buying YouTube views, you’ll commonly see companies describe their views
as high quality, yet they give no indication of what that actually means or how they
provide these views. That’s a red flag, and it almost always means they are fake
accounts that may or may not look like real viewers.

YouTube knows that companies sell fake views, and they do consistent cleanings of
the platform to clear out fake views, which means you’ll commonly see your views
drop off over time, lowering the number and essentially wasting your investment.

It’s easy enough for YouTube to detect fake views or fake profiles after 15 years of
operation, so you’ll need to make sure that the views you buy are real and won’t be
removed from your account by YouTube.

YouTube ensures that their platform stays as reputable as possible by identifying

and removing fake views so that the integrity of YouTube remains intact.

Digital Marketing Tools Magazine 121

 The best sites to buy real YouTube views
The Bests Sites to Buy YouTube Views

So, it’s an accepted fact that many companies sell fake YouTube views, but there are
some companies out there that do care about their clients and offer them something
of value that will help you increase your YouTube popularity.

Don’t mess around with companies who sell fake or bot YouTube views, stick with
ones that provide your account with something useful that will remain over time.

You’re more likely to see perpetual increases in views when you buy ones from
a reputable company. The five companies below are the best options for buying
YouTube views, and we’ll give you an overview of each one in this section.

UseViral

UseViral is one of the top choices for YouTube views because they provide some of
the best quality on the market and their services are incredibly straightforward and
transparent.

You can trust UseViral without a doubt and they offer you views that will actually
help your YouTube performance. UseViral has been perfecting its services for years
and can provide you with real YouTube views, subscribers, as well as likes/shares.

Digital Marketing Tools Magazine 122

 UseViral has a network of thousands of users that help to increase your popularity
on YouTube with real views. Their delivery timeframes keep you safe on the platform
and you won’t have to worry about anything funky – the delivery timeframes keep
The Bests Sites to Buy YouTube Views

your views coming in over a natural period of time.

In addition, you’ll get 24/7 support, a secured site with secure payment gateways,
and a no-frill service that provides you with the views you need to boost your social
cred and popularity on YouTube.

You can rest assured that you’ll love the results you get from UseViral.

SidesMedia
SidesMedia is another top-quality company that can help you with your YouTube
growth. When you are looking to buy real YouTube views, SidesMedia delivers every
single time.

Your account will remain totally secure and you have a variety of payment options
you can use to buy through SidesMedia. There are various packages you can choose
from for not only YouTube views, but also subscribers, likes, and shares as well.

If you want to grow your cross-platform presence, like UseViral, you’ll be able to
grow up to eight social media networks including Twitter, TikTok, Twitch, and more.
You choose the packages that work for you and boom! You’re growing with real
followers and engagements.

SidesMedia has over 5,000 network partners to help perpetuate real popularity for
your accounts, so you’ll know that every time you buy from SidesMedia, you’ll be
getting something of value.

SidesMedia offers their clients 24/7 customer support, quick and secure delivery
timeframes, as well as a FAQ that can answer any other questions you may have.

Don’t think twice about SidesMedia as a reliable and valuable provider of YouTube
views and more.

Digital Marketing Tools Magazine 123

 MediaMister
One of the oldest in the game, MediaMister has years and years of experience
The Bests Sites to Buy YouTube Views

providing not only YouTube views but pretty much any social media engagement
imaginable.

You can find many different types of YouTube views available on MediaMister, so if
you need views from a specific company, check the list and see if they can help with
your preferred company.

MediaMister will always keep your account safe and offers some of the most
versatile delivery timeframes in the market depending on how many YouTube views
you buy; they do the same for any other package you purchase too.

You’ll have access to top-notch support and so many options for social media
growth you won’t know what to choose when you buy from MediaMister.

FollowersUp
A great option when you want to hand-pick how many YouTube views to buy,
FollowersUp offers a user-friendly website that allows you to get exactly what you
need.

When you buy YouTube views through FollowersUp, you can use a numerical slider
that will let you select the number of views you want and then populate the price.
Their checkout process is very easy and secure.

In addition, they offer a lifetime warranty on all of your purchases, so if anything

happens to your views, you’ll be covered.

Viralyft
Viralyft is one of the more expensive options out there, but they do offer pretty good
quality. In terms of safety and reliability, you can definitely count on them to deliver
YouTube views that are worthwhile.

Digital Marketing Tools Magazine 124

 While the other options on our list might be better choices in terms of cost and
value, Viralyft is also a good choice and won’t harm your account.
The Bests Sites to Buy YouTube Views

How fake YouTube views damage your

channel
Now that we’ve been introduced to some quality companies that can provide you
with useful YouTube views and subscribers, let’s talk about the reasons why fake
YouTube views damage your channel.

As we know, YouTube will clean out your fake views, but the negative aspects don’t
end there. It can actually create problems for your YouTube channel in a variety of
ways:

• YouTube will limit your reach: If YouTube identifies you as a purchaser of fake
views, they may remove your video from recommendations, which makes it
harder for you to gain more natural reach and may see little to no additional
views on your videos. This can be a devastating consequence, as it limits all of
your future success.

• YouTube can ban you: If you are a repeated offender of buying fake views or
using bots, YouTube can take action against you up to and including eliminating
your YouTube channel. The sites listed above have never had users suffer this
consequence, but if you buy low-quality views or engage in shady practices to
fortify your views, you can be banned. Don’t risk that.

• Your reputation on YouTube takes a hit: When you have a bunch of views
on your videos but few subscribers, comments, or likes, your community will
notice, and they will see you as less credible. Also, if one video has thousands
and another has almost none, it also puts your credibility at risk. Make sure you
stay consistent if you want your reputation to remain upheld.

Digital Marketing Tools Magazine 125

 As you can see, there are quite a few downsides to buying fake YouTube views or
using bots to generate more views on your account. Don’t try to cut corners and
engage in these activities as your only method of growth.
The Bests Sites to Buy YouTube Views

In order to have a successful YouTube account, buying real views can help you to
establish yourself more on the platform and generate more interest in your content,
but it should by no means be your only strategy for success on YouTube.

In addition to buying YouTube views and subscribers from the companies we listed
above, you should consider using some of the following strategies to make sure
that you have a long-term YouTube growth strategy that brings long-term growth.

5 Pro tips to get more real YouTube

views
We’ve got 5 pro tips here to help you implement a viable YouTube strategy that can
help you perform better in terms of the YouTube algorithm and get more natural
reach for your videos, increasing your video views.

It’s important to consistently work on your content and how you distribute it on
YouTube so that you can achieve optimal success. Too often people are lazy and
want to experience overnight success without putting in any of the work.

Don’t be like those people – social media is competitive, and if you’re unwilling to
create awesome content that is designed for success, you’re likely to be disappointed
and eventually give up.

Give yourself the best odds of achieving greatness on YouTube by implementing

the following five pro tips in addition to purchasing YouTube views from a reputable
company.

Digital Marketing Tools Magazine 126

 Tip 1: Attractive thumbnail image
When a YouTube viewer sees your video for the first time, they’ll notice the thumbnail
The Bests Sites to Buy YouTube Views

image before anything else. This is a big determiner of whether or not the viewer
will opt to view your video.

Since this image represents your video and what content it holds, you want to make
sure this image is optimal and attractive so that people will want to check it out.

Use an image that is high-res and is clear so that the viewer sees a high level of
quality in your video and will be interested in seeing what it’s all about. It should also
accurately and effectively reflect the content of the video.

It’s a best practice to use an image that reflects the most interesting element of your
video so that people will be more inclined to check it out. You can use indicators
such as signals, circles, text, arrows, and more to highlight certain aspects of your
image when applicable.

You want to make sure that this image is top quality so that you’re likely to attract
viewers at first glance. Even if your video is the best out there, no one will watch it if
the thumbnail image isn’t good.

Don’t hinder your video through poor thumbnail image selection – always be
strategic and purposeful when choosing your thumbnail images.

Tip 2: YouTube SEO descriptions

SEO is a common term that you’ll find when you consider Google searches and
what appears when an internet user searches a certain term, and this same type of
optimization should be included in your YouTube video descriptions.

This is a key element in making your video discoverable to a wide range of people
on the platform. You can gain more traction on YouTube searches as well as have
the chance to appear in Google search results for that topic, increasing the chances
of getting YouTube video views.

Digital Marketing Tools Magazine 127

 When your video appears in Google searches, you exponentially increase the
number of views your video will get, as it’s not just limited to YouTube, but becomes
discoverable by the whole of the internet. This is powerful, and requires no additional
The Bests Sites to Buy YouTube Views

action from you.

In addition to more potential views, your content will become credible because you’ll
have appeared on Google and people value that. They consider what appears on
Google to be real and valid information, and if you appear, they’ll consider you to be
a trustworthy source of information, leading to more subscribers and views.

To optimize your descriptions, always use specific keywords that will maximize
your search traffic and repeat these keywords (no more than three times) so that
YouTube can recognize where your video best fits.

Look for related keywords that complement your main keywords, and also provide
an accurate description of your video so that you don’t mislead viewers. The most
important information should appear at the beginning of the description so that
viewers can see it before any less relevant info.

You can also add links later in the description for funneling traffic to other sites
where applicable.

Tip 3: Create playlists

Creating a playlist, or a collection of videos can help you get more views and watch
time on your YouTube channel. Watch time will also help you rank better and get
more viewers over time.

When you have a playlist created, after the first video is completed, the next video
will auto-play. For this reason, you’ll increase your video views as well as watch
time, both of which will help you to improve your search rankings.

You can follow similar strategies for your playlist in terms of descriptions and
keywords. Make sure you use keywords in your playlist title and create a well-
developed description in your playlist.

Digital Marketing Tools Magazine 128

 The most interesting or relevant videos should be ordered to the front of your
playlist so that viewers will see the quality that you create in your videos and will be
motivated to view more or even to subscribe to your channel.
The Bests Sites to Buy YouTube Views

You’re able to track the performance of your playlist in terms of views, minutes
watched, and average view duration, so you can update your playlist if it’s not
performing well so that you can maximize your future results.

Tip 4: Promote more videos with end screens

When your YouTube video ends, the next video will usually start automatically. This
may or may not be another video by you. Either way, at the end of your video, you
can use an end screen that allows you to promote your own videos so that people
are more likely to view them next.

Instead of just ending your YouTube video with your content, you can use a created
template to embed your other related or interesting videos to the end of your content.
That way, people will be enticed to continue viewing your videos, allowing you to up
your watch time and also get more video views.

You can also ask them to subscribe to your channel and include a link throughout
your video so that you can increase your YouTube subscribers as well.

Having a well-established end screen that promotes your other videos and offers
users the opportunity to subscribe also helps you look more professional and
organized, increasing your credibility and reputation.

You could also promote an external site or a playlist if you have distinct goals such
as funneling viewers to an outside website or if you want them to be directed to a
specific playlist.

Try not to stuff too many things in the end screen; choose your elements strategically
based on the most urgent or desirable, and don’t include more than three elements.
Two elements such as a video, playlist, external website or channel and a subscribe
button should do the trick.

Digital Marketing Tools Magazine 129

 People won’t choose anything if you give them too many options, so keep it simple
and direct for best results.
The Bests Sites to Buy YouTube Views

Tip 5: Cross-promote your YouTube videos

Don’t underestimate the power of social media. Using your other channels can help
you do two things: drive more people to your YouTube channel and/or videos, as
well as establish you as a reputable source of information and content.

When you have a base on another platform, leverage that and get them over to
your YouTube. That way you can take advantage of your followers on that base and
expand your overall presence on social media.

Some ways that you can feature your YouTube content on other networks include:

• Behind the scenes: People love to see how you create your content, so giving
a meaningful peek behind the scenes may be an interesting way to get them
over to view the full video.

• Post pieces: When you post awesome snippets of your videos, people’s interest
is piqued and they may want to head on over to your channel and view the full
video

• Post links: You can share your video directly on other social media sites such
as Twitter and Facebook.

• Link in bio: On Instagram, make sure you provide the link to your video or your
channel so that people know where to find you. You can also add your YouTube
username.

You should also include your YouTube deets on your business cards, on any business-
related communications, as well as in emails and other virtual promotions.

Digital Marketing Tools Magazine 130

 Considerations for buying YouTube
views
The Bests Sites to Buy YouTube Views

So, we’ve got 5 top sites from which you can buy real YouTube views, and 5 pro tips
that will help you get more views and watch time in the long term. Before we let you
go, we want to give you three key factors you should always review before choosing
a website to buy YouTube views.

If you have another site in mind but aren’t sure if they’re legit, there are a few things
you can check out on their site to make sure that they can provide you with something
of value.

Here are the tips so that you know how to determine the legitimacy of a website
that sells YouTube views and other engagements.

FAQ
The more information you have access to about a site and their services, the better.
If a website offers very limited information about their methods and their functions,
they are likely trying to hide something or minimize the information they provide.

In addition, if you find a lot of descriptions with empty buzzwords that try to sound
attractive but really don’t give you any meaningful information, avoid. They are
simply trying to appear legit when really they don’t offer much.

You should always check to see if the website offers a FAQ section for their service.
The reputable sites will always offer this, and you should carefully review their FAQ
because you can find vital information about how the company works and any
relevant policies or stipulations of the service.

If the company doesn’t have an FAQ or doesn’t make their services clear and
understandable, avoid them. They won’t do you any good.

Digital Marketing Tools Magazine 131

 Clear Pricing
The Bests Sites to Buy YouTube Views

The price of a company’s packages or services shouldn’t be a mystery and you

shouldn’t have to work overtime to find them. If you aren’t able to view the pricing
information clearly on the site, it’s not a good option.

Sometimes services will try to hide the pricing so that you send them your information
and they can pester you for the rest of your life. Don’t fall into that trap.

Any reputable site that sells YouTube views will clearly list their pricing plans and how
frequently you’ll be charged. Furthermore, you won’t have to give any information to
view them.

You should also keep your eye on how much the service costs; while the saying
goes “you get what you pay for,” it’s both true and false in this case. When you see
something at a conspicuously low price, it’s probably not worth your time.

Most of the time really cheap packages are fake YouTube views. But, even if a
service costs more, that doesn’t automatically mean they provide something of
value. Always be investigative. If the pricing seems reasonable, check out the other
information anyway to determine if the site makes sense and can provide you
something real.

Keeps Your Channel and Information Safe

The final thing for you to consider when you are buying YouTube views, followers,
and any other social media services for that matter, is the safety and precautions
that the site takes.

Social media networks have regulations and policies about how third-party
companies interact with their platforms, and if you buy thousands of YouTube views
and they all appear at once, there’s obviously something sketchy about that and
you’re likely to flag YouTube.

Digital Marketing Tools Magazine 132

 You need services that keep you safe in regards to the terms of use of the platform
so that you don’t violate the policies and get banned.
The Bests Sites to Buy YouTube Views

In addition to this, you need to make sure the site offers proper SSL encryption and
has a secure website and payment gateways so that your personal and financial
information is kept safe.

If a service that provides you with YouTube views asks for your password, stay
away. They are trying to exploit your information and in order to deliver YouTube
views, a company will never need your password.

Final thoughts
Buying YouTube views is a great way to boost your popularity and performance on
YouTube, and any of the five options on this list are totally safe and secure options
that will help you become successful on the platform.

Don’t forget to combine your purchased YouTube views with our five pro tips above,
and you’ll be on your way to making money via YouTube in no time!

Digital Marketing Tools Magazine 133

 Adam Connell
CONTRIBUTOR BIO

Operations Manager, UK Linkology

Adam is the Operations Manager at UK Linkology,
a progressive marketing agency based in the
UK. He can be found blogging over at ‘Blogging
Wizard’ where he shares actionable results to
help people get more traffic, social shares and
search visibility for their blog.

Digital Marketing Tools Magazine 134

 Ad Espresso
CONTRIBUTOR BIO

AdEspresso is the easiest online tool to manage

and optimize your Facebook Advertising
Campaigns.

AdEspresso makes Facebook Advertising easy

and profitable for small and medium businesses.
Whether you want to sell more products, grow
your fan base, or increase engagement with
your community, AdEspresso will help you
create and optimize an advertising campaign
that truly works!

Digital Marketing Tools Magazine 135

 Andy Crestodina
CONTRIBUTOR BIO

Co-Founder/Strategic Director,
Orbit Media Studios
Andy Crestodina is a co-founder and the
Strategic Director of Orbit Media, an award-
winning 38-person web design company in
Chicago.

Over the past 15 years, Andy has provided web

strategy and advice to more than a thousand
businesses. As a top-rated speaker at national
conferences and as a writer for many of the
biggest blogs, Andy has dedicated himself to
the teaching of marketing.

Andy has written hundreds of articles on content

marketing topics for dozens of blogs and media
websites. Favorite topics include content
strategy, search engine optimization, social
media and Analytics. He is also the author of
“Content Chemistry: The Illustrated Handbook
for Content Marketing.”

Digital Marketing Tools Magazine 136

 Ann Smarty
CONTRIBUTOR BIO

Owner of MyBlogGuest
Ann Smarty has been into blogging and
Internet Marketing for 6 years. Throughout this
time she was an SEO freelancer, Director of
Media at BlueGlass, Editor in Chief at Search
Engine Journal as well as guest contributor at
Mashable, MakeUseOf and many other high-
profile technology blogs

Currently, Ann Smarty is the owner of My Blog

Guest, the free platform connecting guest
bloggers to blog owners. Ann is also the excited
part of Internet Marketing Ninjas Team as the
community and branding manager. She is also
the co-founder of Viral Content Buzz, the free
social media promotion tool based on the idea
of collaborative sharing.

You can follow Ann’s ramblings at her personal

blog SEOsmarty.com.

Digital Marketing Tools Magazine 137

 Dmitry Gerasimenko
CONTRIBUTOR BIO

Founder & CEO of Ahrefs

Dmitry Gerasimenko is author of idea, CEO and
founder of Ahrefs. Dmitry performs deep intuitive
control on all aspects of Ahrefs innovations and
developments. He is the one driving the team,
and keeping constant motivation running alive
through each and every team member.

Ahrefs.com is an independent tool for SEO

analysis with a wide range of features. It is
designed, first of all, for SEO specialists and
site owners but may be of interest to other
concerned Internet researchers.

Digital Marketing Tools Magazine 138

 Eric Enge
CONTRIBUTOR BIO

Founder, Stone Temple Consulting

My company, Stone Temple Consulting helps
your business increase search engine rankings
and social media presence to drive increased
organic traffic.

Specialties:

• SEO Site Audits

• Content Marketing
• Social Media
• Strong knowledge of Web Analytics
• Business Operations

Personally, I am a highly technical person

who has turned into an entrepreneur leading
the business and marketing activities of the
ventures I get involved in. I continue to dabble in
technical things, but the main challenges I like
to tackle are figuring out how to get a business
to the next stage.

Digital Marketing Tools Magazine 139

 Jamie Turner
CONTRIBUTOR BIO

CEO of 60 Second Communications

and 60SecondMarketer.com
Jamie Turner is the CEO of 60 Second
Communications, a fullservice marketing agency
based in Atlanta, GA. He is also the founder of
60SecondMarketer.com, an online magazine
that provides tips and techniques for marketers
around the globe.

Jamie is a regular guest on CNN and HLN on

the topics of social media, mobile marketing
and branding. He has worked with brands such
as AT&T, CNN, Motorola, Cartoon Network and
The Coca-Cola Company.

In addition to the 60 Second Marketer blog,

Jamie writes for Mashable, HubSpot and Social
Media Examiner.

He has been profiled in the world’s best-selling

marketing textbook and is the coauthor of “How
to Make Money with Social Media” and “Go
Mobile” which was the #1 best-selling mobile
marketing book in the U.S.

Jamie is an internationally-recognized keynote

speaker at trade shows, events and corporations
around the globe. He is known for his ability to
provide relevant marketing insights in a light-
hearted style that keeps audiences engaged
and entertained.

YoucanfollowJamieonTwitter@AskJamieTurner
and via his blog at 60SecondMarketer.com/blog.

Digital Marketing Tools Magazine 140

 Jeff Bullas
CONTRIBUTOR BIO

Strategist, Author & Speaker

Jeff Bullas is a blogger, author, strategist
and speaker and works with companies and
executives to optimize their online personal and
company presence and brand with digital and
social media marketing.

His blog, JeffBullas.com, is about all things to

do with Social Media and Online Marketing,
including Twitter, Blogging, Facebook, YouTube,
LinkedIn, Search Engine Optimization (SEO) and
and content marketing.

The blog’s focus is to assist business in “getting

found online” in a digital world and making your
company visible and successful on a crowded web.

Jeff have a degree in Commerce and Economics

and has spent most of his career involved with
Information Technologies, Telecommunications
and the Web Industry.

Achievements include:

• Blogger at JeffBullas.com which more

than 4 million people visit every year

• Author of the Amazon Best Seller “Blogging

the Smart Way - How to Create and Market
a Killer Blog with Social Media”

• Forbes - “Top 50 Social Media Power

Influencers - 2013” - Ranked #11

• Huffington Post - “Top 100 Business,

Leadership and Technology Twitter
Accounts You Must Follow”

Digital Marketing Tools Magazine 141

 Nick Nicholls
CONTRIBUTOR BIO

Publisher: Digital Marketing Tools

Nick Nicholls launched his marketing career
during the development of QUBE, MTV and
Nickelodeon and lead the development of the first
digital wireless high-speed Internet. As a marketer
and technologist, he now helps companies with
their integrated marketing, UI / UX and digital
automation. Nick brings his passion for digital
marketing to help professionals and business
owners better understand and integrate digital
marketing strategies with the introduction of
'Digital Marketing Tools' magazine for Apple
iTunes & Google Play Android.

Digital Marketing Tools Magazine 142

 8 Types of Video Content
RESOURCES & REVIEWS

Your Business Should Try

in 2021 and Beyond
by Jamie Turner

The year 2020 is synonymous with the type of shifts that

most people didn’t see coming and many of us still can’t
believe. One particularly stark change was the incredible
pivots in every area of society — school closures,
remote work, shuttering of brick-and-mortar businesses,
lockdowns — and how abruptly it resulted in discussions
about what this meant for the longer term ‘norm’.

Digital Marketing Tools Magazine 143

8 Types of Video Content Your Business Should Try in 2021 and Beyond

A major takeaway that supersedes much of the ‘pre’ times is that businesses can
transition to digital operations with the right tools and that, even with reopening,
digital has a vital role to play in the post-Covid-19 landscape.

In fact, data from McKinsey shows that in a multi-industry survey with more than
50% of businesses reporting that moving forward they will be investing in technology
for competitive advantage and even “refocusing” their entire business around digital
technologies.

The Reign Of Online Video Content

In a brave new world where almost every business is determinedly focused on
digital, there’s even more pressure to stand out. This brings to mind the question of
where to focus creative energy and resources.

Without a doubt, every business needs to invest in video for digital marketing. Before
delving into just how businesses can do this, let’s quickly review the data around
video content.

Even with the global disruption of the last 12 months, one thing that’s remained
decidedly unchanged is the demand for video content. While the logical jump would
be assuming this is tied to people being at home with nothing else to do, then, yes,
absolutely there’s infinite demand for video (Netflix subscriptions almost doubled
original projections for Q1 2020).

However even prior to 2020 the reign of video content was already fairly unshakeable
and the pandemic did little to impact on that. Data extrapolation also shows that
the desire for video content is about the content itself rather than it being a default
choice.

This is most obvious in terms of the average daily consumption of online video:
the minutes watched per day have grown steadily at a median rate of 32% a year
from 2013 to 2018 with Zenith now forecasting that this will reach an average of
100 minutes a day per person in 2021. No matter where people are or what or how,
they’re simply consuming huge amounts of video content.

Digital Marketing Tools Magazine 144

8 Types of Video Content Your Business Should Try in 2021 and Beyond

Using Video For Targeted Business Activity

Despite the incredible quantity of rich media out there, one of the unexpected benefits
of video content is that it can be hyper-specific and even one well-produced two-
minute video can make a splash when it’s planned properly.

Daniel Glickman emphasizes this in the context of a post-Covid-19 world, writing for
ClickZ, “The rise of video is unprecedented – Cisco estimates that by 2022, 82% of all
created content will be video.” In this era, video is an incredibly powerful tool for connecting,
educating, informing, reassuring, and building relationships with all stakeholders.

Moreover, with so many platforms to choose from it’s actually easier now to ensure
that video content is produced then shared where a business wants their target
audience to see it.

For example, LinkedIn now offers robust native video hosting meaning a B2B-focused
enterprise can position themselves for engaging in professional conversations. Or, a
smaller operation can use the SEO functions of YouTube to create their own channel
then embed their videos on their website to launch a compelling SEO newsletter
campaign with video instead of standalone text.

These are just two examples of the literally myriad ways businesses can embrace
branded video in the short-term of recovery after lockdown as well as outline longer-
term plans for producing resources, training videos, and so, so much more.

Ready to Use Branded Video?

Here’s an Infographic Guide to get Started
Dig even deeper into this topic with this infographic resource from One Productions.

The visual guide ‘The 101 of Creating Branded Video To Re-open After Lockdown’
is designed for every size of business and every industry! Read on for insights,
strategic guidance and a comprehensive evaluation of the eight types of video for
businesses to try in 2021 and beyond. Check out the full graphic below and here’s
to connecting with customers using video!

Digital Marketing Tools Magazine 145

 8 Types of Video Content Your Business Should Try in 2021 and Beyond

Digital Marketing Tools Magazine

146
 8 Types of Video Content Your Business Should Try in 2021 and Beyond

Digital Marketing Tools Magazine

147
 8 Types of Video Content Your Business Should Try in 2021 and Beyond

Digital Marketing Tools Magazine

148
 8 Types of Video Content Your Business Should Try in 2021 and Beyond

Digital Marketing Tools Magazine

149
LEAVE A REVIEW
WE WANT TO HEAR FROM YOU
If you’re enjoying DIGITAL MARKETING TOOLS Magazine,
give us a review at the Appstore by tapping the button below.
 SUBSCRIBE TO

DIGITAL
MARKETING TOOLS
We hope you’re enjoying
the Tips and Tools from
Digital Marketing Tools
magazine.

Stay informed and up-to-

date on the latest proven
Digital Marketing Tools,
Tips & Strategies from the
world’s experts!

Subscribe & Connect with

Digital Marketing Tools