Uzair Talpur 1811162

Shobhan Jokhio 1811202

IMTIAZ SUPER MARKET

Introduction
Imtiaz Super Market is a project that was started by Mr. Hakim Khan Abbasi in 1955. At the
beginning he used the idea of making a small grocery store that would provide all the items of
daily use to its customers. With the time his business keeps on growing, Mr. Imtiaz Hussain has
a vision of making Imtiaz Super Store, a store that would make the life of people easier by
providing all the utilities at a single place. He also had a vision of serving the people by helping
to save money in their shopping, in short he want to gain the customers with love. However, it
was also said that if the owners of the store could not manage to come up with their specific
parking space, then action would be taken to seal the store. According to the orders issued,
residents living in the area near the store have been suffering since the launch of the self-
proclaimed biggest supermarket of Pakistan. It has been learnt that Chase Departmental Store
and Imtiaz Super Market are the main reason of illegal parking on streets leading to heavy traffic
jams on busiest roads of the city, making the commuters’ life difficult. During the peak hours,
traffic jams are witnessed particularly in front of Imtiaz Super Market’s Nazimabad branch,
Gulshan-e-Iqbal and Chase Departmental Store’s Khalid Bin Waleed Road branch and KDA,
North Nazimabad.

History

Imtiaz Super Market started in 1955 as a small superstore in Bahadurabad, Karachi by Imtiaz
Abbasi. In 2003, they opened a store in Awami Markaz, Karachi. In 2010, they expanded by
opening a store in Nazimabad, Karachi. In 2013, Imtiaz was opened in Defence, Karachi. In
2016, hypermarket was opened in Gulshan-e-Iqbal, Karachi. The retailer also expanded
to Punjab, Pakistan, opened supermarket in Gujranwala. In 2017, a branch was opened
in Faisalabad. In 2018, two more branches were opened in Karachi in the areas of Sharafabad,
and Malir by the retailer. In 2019, a Clifton, Karachi branch was opened. In 2021, they opened a
store in Sialkot.

Currently this Super market is operating certain stores, ware houses, packaging unit and a
network that is controlled from Head office, which is located at Karachi, Pakistan. It is growing
and making its place in the retail sector of Pakistan and is planning to inaugurate new biggest
Super Market.

In past years, Imtiaz Super Market has grown rapidly by their strategy of opening new stores at
different locations. The sales of this super market has played its major role in driving up this
strategy, but there is a burden at the company’s warehouse and the reason behind it is the
controlled and limited data for decision making, and deprived inventory visibility. As an
expanding business they are required to build a modern IT system that will manage and keep
record of their warehousing and retail operations and making plan for their future growth from
the data. As they perform their work manually and then feed the data into computer so this can
cause a key concern in transaction and changes to inventory. Another problem in operating this
business is that such a business face is in reporting of legacy system. In order to offer its
customers an efficient and effective service company should make use and take benefits from
latest retail technology. For this purpose Imtiaz Super Market is required to implement solution
that would provide control on stores and inventory.

Advertistment

No doubt Imtiaz Super Market is progressing really fast and growing every day but there is no
advertisement of their products so if the market is progressing so rapidly without advertisement
then it can progress and increase their sales more efficiently if they use advertisements.
Marketing a brand or a product is easy these days since there are so many channels to get a start
with. Imtiaz Super Market a well-known brand doesn’t need any introduction since it is the
biggest retail chain of supermarkets also being the pioneer in Pakistan. As a supermarket, we
have recently activated ourselves on all the social media channels/platforms to let the people and
audience know more about what’s going on at our branches, latest updates, and upcoming
events. We are launching a new themed magazine each week that has the latest discounted
promotions. Also, a lot more options and features are constantly being offered for the customers.

We have recently started our YouTube Channel in which we promote new stuff, new products,
tips, and a lot more to be coming up. If you haven’t subscribed to the channel yet please do so,
also don’t forget to click on the bell icon to be updated with all the hacks, tips, and recipes
coming soon your way. We already had a strong presence on other social media platforms
including Facebook, which has a huge audience and the response we get is amazing. Same is the
case with Instagram, the love of customer that we receive through the platform is worth the
efforts we put in, the feedback is amazing, even people are noticing our presence on Twitter and
other platforms, such as BlogSpot, WordPress, our own website, Pinterest, and so many more
just to get closer to our audience to get a real-time response on everything that we plan and
practically do.

This way we interact with people and they give us suggestions on which we work or at least give
them the idea of resolving their issues and send some amazing gifts to our amazing audience as a
token of appreciation. Every week we cater activities on all the channels on which our beautiful
audience actively takes part, gives suggestions through the inbox, complains as well, and that’s
how we are growing strong on social media and getting close with our beautiful
customers. Imtiaz is in every home, whether you shop or not, you already know about it and
that’s the beauty of our well-known brand.

Supply Chain Management:

SUPPLY CHAIN MANAGEMENT AT IMTIAZ SUPER STORE introduction to Supply Chain

Design and production

the customer feels suffocated at times while shopping, as initially it was a small shop and slowly
it has expanded to this level.

They have the medicine section on the left side, than different sections, starting from tea milk
coffee pasta different rows different items, than going to its backside, where there are chocolates,
crossing that part and going into a zone where there are rice, further going inside there are oil,
ghee, food essence, food masala, like shan and others, further moving into a section where there
are ponam products, from dry fruits to herbs.

While visiting the section of herbs and dry fruits you will encounter a section of crockery too.
Amazing range of crockery and kitchen accessories. Coming back to where you have started off,
you will see stairs, and another section offering more categories to witness.

I was surprised to see how much this branch has grown. Amazing jewelry section, purses, key
chains, and apparel section and much more awaiting there to serve and entertain its customers in
such an astounding price.

Because after all, Imtiaz Super Market’s mission is to earn customer’s loyalty, to unlock the
potential of customers buying power to improve their quality of life.

Manufacturing
Imtiaz, a venture of Mr. Hakim Khan Abbasi began operations in the year 1955. His primeval
idea was to kick off a small store which could provide general items of daily use to their
customers. Over the years as business grew, Mr. Imtiaz Hussain envisioned of making Imtiaz
Super Store, a store which would help make peoples life better. He had a vision to serve people
by helping them save money in their day today shopping; a vision to strive and conquer their
customer’s with love.

Currently the Supermarket has three Stores, five warehouses and a packaging unit and this
elaborate network is controlled from the Head office located at Karachi, Pakistan. Keeping pace
with growth in Retail Sector in Pakistan, company is about to inaugurate a new Supermarket that
be biggest one among all three existing super Markets

Technological
Imtiaz super market was never digitally involved, not until 2018. Imtiaz super market is
engaging and updating itself with the latest trends and technology because why not. Everyone
has an image of Imtiaz super market, as a super market a place where you will find a lot of
different products, every category under one roof with air-conditioning and chill atmosphere.

This doesn’t stay here, Imtiaz super market is growing on every platform, to keep
their customers updated and digitally getting more involve to serve better and give a far better
experience to the customers. The pace of change in retail is accelerating so as Imtiaz super
market is pacing itself in the digital world.

Imtiaz super market was taking orders in Ramzan for their Ramzan packages, which was the first
step that has been taken and was a success even after having troubles. Starting or taking initiative
in the digital world isn’t easy as it comes with the consequences and it usually fire backs as a
whole, or partially.

Many established retailers are struggling with declining sales and rising costs, whereas upstart
competitors that are quick enough to adapt and steal market share.

Vision:

"Our vision is to be recognized and respected as one of the premier supermarkets that is creating
a world where everybody can buy like rich people”

Mission:

"In line with company's vision statement, we want customers for life. To earn customer's loyalty,
we must unlock the potential of customers buying power to improve their quality of life."

RETAIL FORMATE AND DISPLAY

Imtiaz Super Market has upgraded their retail system in order to get integrated, accurate and
reliable data. Senior Management has a clear understanding of consumers and products in order
to understand category and preferences of each and every store. Staff of Imtiaz Super Market
effectively takes care of customers, pricing strategies, promotions etc at store and in head office.
Store employees check stock position and create sales orders. Employees also have access to
data, inventory, product information and selling in order to reduce the employee response time
and increasing customer satisfaction.
Imtiaz’s journey has not remained ordinary, persisting to one man’s dream, determination, and
constant hard work. Yes, we’re talking about Mr. Imtiaz Hussain Abbasi, the founder of Imtiaz
Super Store. What started as a small corner shop, now caters to hundreds of thousands of
customers, becoming a beast in retail.

With over 7000+ employees, Imtiaz has a clientele of over 400K+loyal customers to their name.
11 branches, Imtiaz plans on adding 10 more branches within its ever-growing chain of retail.

Evolving itself without the support of anyone, Imtiaz has now taken the retail game to the next-
level. All in all, it can be said that Imtiaz is definitely the biggest retail chain in the country. With
acceptance to change, a vision, direction, and love for their customers, we wish the retail chain
does wonders in the future, just as they have planned!

CUSTOMER SERVICE
Being the pioneer of the retail industry, Imtiaz Super Market cares deeply about whether our
customers are satisfied with our services or not.

For this reason, time to time, we constantly upgrade our services, continue to introduce new and
unique deals and packages and level up our sale items in a way that no one has seen before. We
ensure deals on products without ever compromising on their quality so customers are able to
rely and depend on us as a trustable brand.

With our staff trained to remain calm, patient, friendly and welcoming; it is ensured that
every customer, regardless of the magnitude of their issue, is welcomed and responded in a polite
manner. Our staff in-store is always present and enthusiastic to help customers look for stuff in
aisles they can’t find, guide them with sale percentages and cater to any other issue they may
face.

Furthermore, with a customer care helpline, if there is any individual not satisfied with in-store
service or has any kind of complain, they are free to call and contact staff members on
the Imtiaz Helpline where people are readily available to solve any kind of in or out-store issue
faced related to our products or service.

Sometimes, when the customer is asked to fill a survey in front of a staff member, there is a
chance that their responses may be altered or not genuine. For this reason, customers are always
encouraged and motivated to review our products and services on our online websites and are
free to contact the helpline with their reviews.

FUTURE OUTLOOK
Imtiaz has revamped itself with a brand new logo depicting new values and a vision. Alongside
becoming bigger, better, and evolved it also has 10 new branch openings, starting with the
Punjab region. With a Mega Store in the pipeline in Islamabad, followed by new branch launches
in Lahore, and so on. This seems that Imtiaz is looking to grip its feet stronger.

IMTIAZ is also changing its format into three different types. Imtiaz Mega - where you get a
wide assortment of categories, Imtiaz Super Market - to help customers with convenient buying
service with ease, and Imtiaz Xpress - a 24/7, round the clock store facility. These formats offer
convenience with an unlimited range of services.

The Mega Store in Islamabad will be covering everything from household items to fashion
apparels. The tagline of this MEGA store launch is Now Bringing The Lowest Prices To The
Capital. The Islamabad MEGA store is set to unveil Pakistan’s biggest parking space. The store
will be open for customers from August 21, 2020. 
 FUNCTIONS UNDER COVID

COVID has become a global pandemic as a fatal disease. Soon after the very first case was
reported, innumerable precautions have been circulated as public service messages by the
Government across Pakistan. Following numerous death reports, a Countrywide lockdown was
announced urging people to stay indoors to protect themselves from getting infected.

However, everyday grocery is a part of any commoner’s livelihood that cannot be avoided. This
aspect was deeply considered and hence led the government to exempt many businesses
including retail stores from the lockdown. This news was a relief but also made people anxious if
they were safe enough to do grocery outdoors.

To overcome public concerns related to the safety of health, Imtiaz Super Market pledged to
serve as a responsible retailer providing a safe environment for its customers to shop within
stores. Imtiaz Super Market, identified to be a domicile retail store has been operating as per its
standard routine amidst Corona.

The retail giant has placed several standees illustrating precautions on how COVID-19 can be
prevented. The urge of a restricted number of people visiting the stores and restrictions on
children and senior citizens attending their branches has been a good initiative to stopover any
possible traces of virus to spread that can be caused with heavy masses attending stores. Imtiaz
Super Market likewise practiced fair distribution requesting customers to refrain from bulk
purchase controlling a state of panic across Pakistan. A highlight of its publicly shared
precautions is below which also had an Urdu version of the same to communicate the intermix
audience:

·        All stores of Imtiaz Super Market are open across Pakistan.

·        Stock is available on all of our branches.

·        We request only two people per family to visit our stores at a time.

·        Children and senior citizens are requested to refrain from visiting our stores.

·        Customers are requested to refrain from the purchase of stock in bulk.