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Business Decision Making

This document contains an assignment for a Higher Diploma in Marketing program. The assignment involves analyzing data from two football teams to compare their average ages and variability. It also involves probability questions related to pizza delivery times and ensuring proper filling of shampoo bottles. The final task examines whether a new holiday resort is providing better customer satisfaction than competitors. The assignment requires showing calculations, interpreting results, and stating hypotheses to analyze whether differences are statistically significant.

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Shafiya Cader
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150 views5 pages

Business Decision Making

This document contains an assignment for a Higher Diploma in Marketing program. The assignment involves analyzing data from two football teams to compare their average ages and variability. It also involves probability questions related to pizza delivery times and ensuring proper filling of shampoo bottles. The final task examines whether a new holiday resort is providing better customer satisfaction than competitors. The assignment requires showing calculations, interpreting results, and stating hypotheses to analyze whether differences are statistically significant.

Uploaded by

Shafiya Cader
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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METROPOLITAN COLLEGE

Yours success… our achievement…

Higher Diploma in Marketing – Level 05

STUDENT NAME :

STUDENT REGISTRATION
:
NO.

Higher Diploma in Marketing


PROGRAMME :
Level 05

SUBJECT TITLE : Business Decision Making

ASSIGNMENT TYPE : Individual

DATE :

DUE DATE :

DATE SUBMITTED :

ASSESSOR :

PLAGIARISM:

While research and discussion are an essential part of an assignment, the deliberate copying
of someone else’s work or unacknowledged copying from printed or electronic sources is
NOT permitted. You may be subject to disciplinary procedure if you do this. You should sign
this sheet to show that you comply with these regulations.

Student’s Signature: Date: _/ _/


Assignment
Case Study

Task 1

The coaches of a local football team wanted to determine whether the players on their team
were older than those of others teams. They recorded the ages of the players on two of the
teams as follows:

Team A: 25, 25, 28, 30, 25, 25, 24, 25, 22, 21, 19,
20, 22, 33, 28, 25, 26, 30, 28, 22, 24, 21
Team B: 23, 23, 26, 27, 24, 20, 21, 23, 25, 21, 22,
29, 28, 29, 28, 27, 23, 23, 26, 32, 23, 20

A set of descriptive statistics was computed for both teams’ ages, along with adjacent five
number summaries below.

Team A Team B
Mean 24.909 Mean 24.682
Standard Error 0.756 Standard Error 0.694
Median 25 Median 23.5
Mode 25 Mode 23
Standard Deviation 3.544 Standard Deviation 3.257
Sample Variance 12.563 Sample Variance 10.608
Kurtosis -0.112 Kurtosis -0.496
Skewness XXXX Skewness XXXX
Range 14 Range 12
Minimum 19 Minimum 20
Maximum 33 Maximum 32
Sum 548 Sum 543
Count 22 Count 22
Confidence Level 1.571 Confidence Level 1.444
(95.0%) (95.0%)

Five-number Summary
Team A Team B
Minimum 19 20
First Quartile 22 23
Median 25 23.5
Third Quartile 28 27
Maximum 33 32
1. Given one of the aims of this analysis is to make inferences about the average age of all
football players (there are 16 teams in the competition), what type of sampling scheme has
been used here? Briefly explain.

2. For which team, Team A or Team B, is age more variable? Refer to and/or compute two
different statistics to support your answer.

3. By using either descriptive statistics, comment on the skewness of both teams’ age
distributions.

Task 2

Lucky Pizzas, where your food is presented with a smile and a poem, delivers its wide
assortment of pizzas in an average time of 24 minutes with a standard deviation of 6
minutes. The delivery times are approximately normally distributed.

1. The owner of Lucky Pizzas has promised that any household waiting more than 33
minutes to receive its order will get the pizza(s) free. What is the probability of receiving a
free pizza?

2. If 200 orders were received in one night, how many would you expect to take between 15
and 33 minutes to be delivered? Show all workings.

3. On a night in which 100 deliveries were made, the average waiting time was 25 minutes.
Calculate the probability the average delivery time exceeds 25 minutes.

4. Does your answer to (3) indicate that the average delivery time is now significantly
greater than 24 minutes? Briefly explain (use α=0.05).

Note: In effect, you are testing H0: µ ≤ 24 v H1: µ >24.

Task 3

A cosmetic manufacturer is interesting in estimating the actual amount of shampoo that is


placed in a 200 ml bottle to ensure that they are not over-filling or under-filling the bottles.
The manager of the bottling plant took a random sample of 100 bottles and calculated the
mean to be 199ml with a standard deviation of 0.90.

1. Set up a 95% confidence interval of the true population mean amount of shampoo in each
bottle.
2. Interpret this confidence interval in relation to the situation.
3. Does the bottling plant need adjustment (explain)?
Task 4

The managers of a newly-established holiday resort want to ensure that their guests are
receiving excellent service compared with their competitors. As they had spent considerable
time hiring the ‘right staff for the job’ they felt that their resort patrons would be more
satisfied, and therefore well above the industry average of 7.25 (out of 10). To determine
whether this is true 77 people who had recently stayed in their resort, were randomly
selected. The sample data showed the average rating as 7.37 with a standard deviation of
.76. Work through the following questions to determine whether this difference is significant.

1. State the null hypothesis in words AND statistical notation.


2. State the alternate hypothesis in words AND statistical notation.
3. Calculate the appropriate test statistic.
4. What is your decision in terms of this example?
5. What is your conclusion in relation to the original question?
Other Important Instructions
❖ Follow the Guidelines for Assignments, Diploma and Higher Diploma Programme, August 2017
version of Metropolitan College. Failure to follow the stated guidelines might result in rejecting the
assignment.
❖ Adapt appropriate academic writing style and use correct English grammar in your writing.
The marking rubric includes the following:
❖ Model Synthesis: Level to which appropriate meaning of the information is provided by generating
example calculations, illustrations, tables and/or diagrams.
❖ Depth of Study: Level to which student has explored to understand the assigned topic.
❖ Application of Information: Level to which gathered information enables the students to define a
topic to begin further academic or laboratory study.
❖ Diagrams: The amount diagrams that appropriately aid in the communication of gathered
information.
❖ Expert Connections: Level to which students have demonstrated the meaning of the material by
correctly elaborating, extending and explaining the information incorporating it into their topic study.
❖ Bibliography: Appropriateness of bibliography/works cited, in accordance with assignment
instructions and Guidelines for Assignments, Diploma and Higher Diploma Programme, August 2017
❖ Expertise Challenges: Level of errors and level to which supporting work is shown.

Word Length: 5000-6000


Number of Required References: Minimum 10
Students have to develop an accurate and extensive bibliography of minimum: Six electronic sources, two
books, and two magazines.

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