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Name of Product: Olycericious (It'll Bring You To The Fullest)

John Rodil proposes starting a donut business called Olycericious in Padre Burgos, Philippines. The donuts will be made with cereals to provide a healthy snack option. The objectives are to be the best local donut shop and provide impressive tastes at affordable prices. Olycericious will offer cereal-based donuts targeting adults and dieters. It will compete with J.CO and Krispy Kreme while having a smaller facility but comparable prices. Advertising will utilize telephone, posters, and social media. The initial monthly expenses are estimated to be 4,500 pesos, mostly spent on raw materials like flour, cereal, milk, and cream.

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JOHN CAVIN RODIL
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73 views3 pages

Name of Product: Olycericious (It'll Bring You To The Fullest)

John Rodil proposes starting a donut business called Olycericious in Padre Burgos, Philippines. The donuts will be made with cereals to provide a healthy snack option. The objectives are to be the best local donut shop and provide impressive tastes at affordable prices. Olycericious will offer cereal-based donuts targeting adults and dieters. It will compete with J.CO and Krispy Kreme while having a smaller facility but comparable prices. Advertising will utilize telephone, posters, and social media. The initial monthly expenses are estimated to be 4,500 pesos, mostly spent on raw materials like flour, cereal, milk, and cream.

Uploaded by

JOHN CAVIN RODIL
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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RODIL, JOHN DELTHON S.

Grade 12 – HUMSS
Entrepreneurship

Name of Product: Olycericious (It’ll bring you to the fullest)

Introduction:
I am proud to offer my donuts made from highly selected cereals. I prepared
a large variety of unique specialties, made from the freshest ingredients and I offer
them all at prices that suit your budget. My product is a healthy version of donut
which can give good benefits to your body.

I want my customers to enjoy their favorite and try our new innovation. To
experience a fresh and impressive kind of environment and will give you the best
experience. My business’ goal it o be popular as the best donut shop in the country.

Objectives:

a. To be known as “The best local donut in the province”


b. Provide a healthy snacks and include cereals in Filipino diet
c. Give every customer an impressive and fresh taste of donut.

Overview of the Business


Padre Burgos’s leading donut store that brings you the finest products which
are very Filipino –made with quality ingredients as we sell donut – influenced
products like chocolate flavored, fruity and milk.
I named it as “Olycericious” which comes from the word “Olykoeks” means
donut and “ceres” from cereals and “icious” from delicious.

Needs Assessment
1. In-demand Donut
2. Filipino made products
3. One-stop-shop (OTOP)

Marketing Plan A

Product:

This product is a cereal –made which is healthy because of its low fat.

Target Market:

The products are to be sold to:

a. Barangay Marao, Padre Burgos – the exact location of the business to be


implemented.
b. Nearby Barangays – for free delivery for those with minimum orders
c. Adults – this is highly recommended for the adults as it has low fat which
help them to strengthen their immunity.
d. On a diet basis – This will help them digest the food easily as it has low fat.
Competitors

Olycericious J.CO Krispy Kreme


Market Share % HR HR HR
Quality HR HR HR
Location Padre Burgos Area Lucena City San Pablo
Size of Facility Medium Large Large
Prices Affordable Affordable Affordable
(especially for
layman)

Legend:
HR – Highly Recommended

Advertising:

My store will use the following tools of advertisement:

a. Telephone. This is for a better customer communication

b. Posters and Signage. This is for walk-in customer.

c. Social Media. This is use so that everyone can have an access since many
are into social media.

Expenses

Variable Cost March


Raw Materials
 Flour 1000
 Cereal 1500
 Skim Milk 500
 Cream 500
Other Expenses 1000
Total Expenses 4, 500

Prepared by:

JOHN DELTHON S. RODIL


Grade 12 – HUMSS
Businessman/Proprietor

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