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Badoo Guidelines

This document provides visual style guidelines for a brand logo. It includes sections on the logo symbol and scaling, maintaining clear space around the logo, using the logo in different colors, recommended typefaces and typography styles, photographic style guidelines emphasizing high quality lifestyle images, and using a heart shape as a core branding element. The document emphasizes consistency in applying these visual elements while allowing flexibility in composition.

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Montana
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We take content rights seriously. If you suspect this is your content, claim it here.
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675 views

Badoo Guidelines

This document provides visual style guidelines for a brand logo. It includes sections on the logo symbol and scaling, maintaining clear space around the logo, using the logo in different colors, recommended typefaces and typography styles, photographic style guidelines emphasizing high quality lifestyle images, and using a heart shape as a core branding element. The document emphasizes consistency in applying these visual elements while allowing flexibility in composition.

Uploaded by

Montana
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 16

BIGGER THAN DATING

HOW WE LOOK visual guidlines


CONTENTS

03-04 Symbol and logo 19-20 Typeface

05-06 Space around the logo 21-22 Typography base

07-10 Tagline 23-24 Typography alternative

11-14 Logo colours 25-26 Photography

15-18 Colors 27-28 Style forming elements

01 HOW WE LOOK visual guidlines 02


Our logo symbol and logo scaling

03 HOW WE LOOK visual guidlines 04


Our logo space Space around Always leave the logo and mark some
space to breathe.
the logo

x/2 x/2

3x x x 3x x x

x/2 x/2

05 HOW WE LOOK visual guidlines 06


Our logo tagline position

07 HOW WE LOOK visual guidlines 08


Our logo tagline position

09 HOW WE LOOK visual guidlines 10


Our logo colors

11 HOW WE LOOK visual guidlines 12


Our logo colour in product Inside the product we use short version of logotype
to save the space

13 HOW WE LOOK visual guidlines 14


Color base colours

BLACK PURPLE
R 13 R 112
G 13 G 0
B 13 B 227

C
M
73
64
C
M
72
82
PANTONE violet c
Y 66 Y 0
K 84 K 0

HEX 0d0d0d HEX 7000e3

CORAL WHITE
R 255 R 255
G 103 G 255
B 27 B 255

C 0 PANTONE 165 c C 0
M 73 M 0
Y 98 Y 0
K 0 K 0

HEX ff671b
HEX ffffff

15 HOW WE LOOK visual guidlines 16


Color combinations

17 HOW WE LOOK visual guidlines 18


Typography typeface
As a basic headset we are using Stolzl. For
header we use Medium set, for accents and
typesetting we use Book set

A B CD E F GHIJKLMN
Medium

Stolzl OPQRST UV WX YZ
Book
a b c d e fg h i j k l m n
opqrstuvwxyz

19 HOW WE LOOK visual guidlines 20


Typography tracking, leading, size

BIGGER THAN 60pt/65pt Tracking -25

DATING
24pt/26pt Tracking -25
BIGGER THAN
DATING

BIGGER THAN 14pt/16pt Tracking -10

DATING

21 HOW WE LOOK visual guidlines 22


Typography alternative using Only consistent element is font. You are free to
play around with composition of letters and
individual words

BIGGER
THAN
DARING
BIGGER
THAN
DATING
BIGGER
THAN
DATING
BIGGER
THAN
DATING
BIGGER
23 HOW WE LOOK visual guidlines 24
Always be picky when you’re choosing a photo. Photos should be hight
Photography lifestyle quality, with perfect and sharp composition, high contrast between
details, playful, fun and juicy. Never use boring and static images.

25 HOW WE LOOK visual guidlines 26


Style forming elements The main element of branding is heart. By croping
and resizing heart in a different ways we achieve
our desired composition.

25
27 HOW WE LOOK visual guidlines
visual guidlines 26
28
Badoo Trading Limited is a company registered in The Broadgate Tower, Third Floor, 20 Primson Street, London, United Kingdom, EC2A 2RS.This brand bible is confidential and is intended fot the addressee

25 HOW WE LOOK visual guidlines


only. Please do not copy it or use it for any purpose or disclose its any other person.
26

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