MARKETING PROPOSAL

Submitted By:

Mr. Ankit Jaiswal

Marketing Objective:

Generate 1000 leads for the company specifically targeting the audience for Python and Data
Science Tech Stack courses. To achieve this broad objective the company shall have the following
promotional objectives:

Promotional Objectives:

EdYoda will have unique all-encompassing marketing and promotion objectives to target the
customers:

 Become a fastest-growing e-learning platform

 Have the highest course completion rate in the industry
 A relentless commitment to the students
 24 x 7 online support to be offered to the clients
 Comprehensive courses made by industry experts
 Increasing brand awareness among the audience who will be willing to get enrolled
 Reinforcing positive public perception
 Building goodwill
 Connecting with the community to expand the reach
 Creating an advantage over competitors such as other MOOC offering companies like
Coursera, EdX, Udemy.
 Engagement with the clients
 Business to business integration
 Long term partnership with the clients or students who get enrolled
 Partnership with businesses, governments, and non-profit organizations as well.

Marketing Channels

Advertisers mix the different components of marketing to communicate most viably with
their target market. Integrated marketing communication (IMC) arranges every single
limited-time action with the goal that the consumer gets a predictable message and, in this
manner, it will help develop our business. So, we will also use a promotional mix strategy.
This shall comprise of Web-based media, Advertisements, Google Ad services, and so forth
to successfully advance the business.
Radio Advertisement

Radio promoting has for some time been a reliable type of publicizing, broadcasting media,
news, and advertising material to audience members across a huge number of stations the
world over. Radio promoting can be a magnificent method to help advertisement missions
and upgrade our business. Our image can be intensified through our promoting approach,
we can watch our leads develop, our image message spread and our current clients return
for more.

We will pick those radio channels that people generally tune to in Bangalore and other
metro cities in the country. This can be a phenomenal method to focus on our critical client.
With a radio promotion, our message will be delivered to audience members' ears. It will
help us in associating with our customers and build a brand identity and thus generate
leads.

Website

The website that we already have should be made more appealing and basic for our possible
clients to utilize and to pass on the relevant information. This shall help in building an online
presence. At present, a fourth of the populace is millennial, so showcasing techniques have
changed depending on their necessities.

There is no uncertainty that today all inquiries start in an internet searcher with Google
being the most well-known of all. With so much traffic, any business hoping to pick up
exposure would be stupid not to exploit it and work to have their business show up inside a
Google indexed lists page.

Because of the significant level of rivalry in the education industry the primary methodology
worth actualizing is publicizing our business through Google Ads.

Email Marketing

Indeed, even with the entirety of the most recent developments in promoting, email is as
yet one of the best approaches to speak with our clients. We will make a month to month
pamphlet and keep in touch with our customary and possible clients to produce demand
and stand apart among our rivals. It's a decent technique since it attempts to get a greater
reach to a target audience. It will give us more exposure.

Sales Promotion

To complete sales deals advancement, we will offer coupons and offers just as a discount
rebate for the courses. We shall offer free trials and discounted prices for most of our
courses. We will utilize limited time offers, and comparative useful events to make the
client's experience significant and positive.

Database of Customers or Leads

Listening to the client's needs is an essential component of the evaluation process that will
be run by our company. Our professional team aims at helping the clients achieve their
goals by looking at the big picture. EdYoda has a dynamic approach in this regard.

Listening to the client’s needs, goals, concerns, and expectations is the first step, and
observing the target market and competition is the second step to grow the business. It is
essential to maintain the database of the clients.
Some USPs of the courses offered by the company :

The information that shall be disseminated to the prospective client will be :

 Instructor-Led LIVE Sessions are provided where Industry experts deliver live
sessions and 1:1 mentorship is also provided to the students
 Students even get the opportunity to work and build live projects to build a strong
portfolio
 There is regular evaluation of the students enrolled in the courses through an
aptitude or assessment test whereby they even get the opportunity to get
scholarships

 The bonus point is that the students get the opportunity to get trained to get hired
and connect directly with the employers.

The focus shall be on the marketing of the following two programs :

 Python-Django Developer Program

 Data Scientist Program

These two specialized programs will provide basics to advanced concepts of python
programming. strong knowledge of python programming, mathematics, machine learning
algorithms, and big data ecosystem. These skills will help students to build their careers as
Python-Django Developers and data scientists. Moreover, enrolled students will work on
real-time projects and gain proficiency in their newly learned skills.

Later, they shall be assessed to test the skills and knowledge gained in these programs
which are articulately made by industry experts. They shall also receive counseling sessions
on resume building and interview preparation so that they get hired by our employment
partners.
Future Plans of the company :

 Backing up High Growth with High Revenue

 Partnering with Governments and Big Business

Budget Allocation

EdYoda's marketing efforts and expense budget for the upcoming campaign to generate
1000 leads will be of the figure more or less at Rs. 50k.

Gannt Chart shows the marketing campaign schedule for the company for the next month
(January) to achieve the marketing objectives. January is the ideal month to start the course
acknowledgment and advertisement since the enrolment of the course began on 28 th
December 2020.

Gantt Chart:

Edyoda's marketing efforts and expense budget for the upcoming campaign will be of the
figure more or less at Rs. 50k. Out of this total budget, the share of the marketing tools and
different media chosen will be:

Table 1: Division of total expenses according to the choice of media ( Figures in Rs.)

DIGITAL 11000 Rs.

BROADCAST 6000 Rs.
SOCIAL MEDIA 7500 Rs.
DIRECT MARKETING 15000Rs.
NEWSPAPER 4000 Rs.
SPONSORSHIPS 6500 Rs.
TOTAL EXPENSES 50,000 Rs.
 Table 2: Weekly Schedule of Marketing Plan

Choice of Media for 2nd

1st Week 3rd Week 4th Week
Campaign Week
DIGITAL      

BROADCAST  

SOCIAL MEDIA  
 

DIRECT
 
MARKETING
 

NEWSPAPER    

SPONSORSHIPS    

Thus, with the help of an Integrated Marketing Communications Plan, the marketing
objectives of this company can be achieved.