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Sumana Bose Suraj Kumar Meher Sushusra Sahu Suvam Sahu Tattwadarshi Das Veenita Kumari Sandeep Kumar Nath

The document discusses the Odisha Milk Federation (OMFED), the first milk production cooperative in Odisha established in 1962. It operates dairy cooperatives at the village, district, and state levels. OMFED processes and markets milk and milk products. It faces challenges from private competitors and could improve by investing in automated equipment and controlling costs to regain its leading market position.

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saswat mohanty
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34 views16 pages

Sumana Bose Suraj Kumar Meher Sushusra Sahu Suvam Sahu Tattwadarshi Das Veenita Kumari Sandeep Kumar Nath

The document discusses the Odisha Milk Federation (OMFED), the first milk production cooperative in Odisha established in 1962. It operates dairy cooperatives at the village, district, and state levels. OMFED processes and markets milk and milk products. It faces challenges from private competitors and could improve by investing in automated equipment and controlling costs to regain its leading market position.

Uploaded by

saswat mohanty
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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 BY:-

 SUMANA BOSE
 SURAJ KUMAR MEHER

 SUSHUSRA SAHU

 SUVAM SAHU

 TATTWADARSHI DAS

 VEENITA KUMARI

 SANDEEP KUMAR NATH


 The Milk Union was established in the year in
1962.
 At the village level: Primary Diary Cooperative
 At the district level : District Milk Union
 At the state level the State Cooperative Milk
Producers Federation
 OMFED was registered in 1980
 OMFED started to work since 1981
 To carry out activities for promoting
production, procurement, processing and
marketing of milk and marketing products.
 Improvement and protection of animals and
economic betterment of those engaged in
milk production.
 Provide veterinary aid and artificial
insemination services and to undertake
animal husbandry activities so as to improve
animal health care disease control facilities.
 Bhubaneswar Diary
 Rourkela Diary
 Sambalpur Diary
 Berhampur Diary
 Dhenkanal Diary
 Balasore Diary
 Bhawanipatna Diary
 Keonjhar Diary
 MILK
Toned Milk
 GHEE
 FLAVOURED MILK
Pista
Chocolate
Elaichi
 SKIMMED MILK POWDER
 CURD
Whole milk curd
Sweet curd
Plain curd
 PANEER
 ICE-CREAM
PRODUCT PACKAGING M.R.P COMPANY RETAILERS
NAME SIZE MARGIN(Rs) MARGIN(Rs)
Skimmed Laminated 37.00 2.25 1.50
milk powder pouch
Cow milk Poly pack 20.00 .10 .70
Flavored Disposable 15.00 2.00 1.75
milk bottle
Ghee Poly jar 256.00 2.50 2.00
Curd Cup 7.00 1.35 0.65
Paneer V pack 60.00 3.50 2.50
 MILKY MOO
 KAMDHENU
 NAV JEEVAN
 AMUL
 LOCAL MILK VENDORS
STRENGTHS:
 Price is quite reasonable.
 Flexibility of product mix is tremendous with balancing
equipment.
 Adding to a new product line consistently when required.
 Availability of raw material is abundant.

WEAKNESS:
 Lack of control over yield.
 Inadequate transportation facility make milk procurement
problematic.
 Encounter of new entrants.
OPPORTUNITIES:
 Adding products to existing product line.
 Export potential.
 Always build a good relationship with customers.

THREATS:
 Milk vendors possess an unorganized structure.
 Different competitors
 Same products are being supplied by different
companies at same price
As everybody knows OMFED is the first milk
production factory in Orissa which is under the Gov.
During the initial time, OMFED was well reputed and
earned profit throughout the year. But nowadays a lot of
private companies also entered to same business so
now OMFED is not a position as compared to earlier
years. To regain its position in market OMFED should
use fully automated machine as compared to labor
power and provide their products in a reasonable price.
 Proper drainage system is required in order
to make the condition hygienic
 Proper care is needed in order to maintain the
loss of water.
 Capital intensive rather than labor intensive
 Intervention of automated machinery
 Control of excess milk loss during cleaning
process
 Ownership of milk vans for cost reduction

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