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MKT 701 Class Test 1 Sum 21

This document contains a marketing exam for BRAC University with 10 short answer questions. It tests concepts like the difference between needs and wants, defining services with examples, who can be considered a market, explaining the societal marketing concept with an example, distinguishing between company and social cues using examples, characteristics of innovators, consumer groups and their traits in the problem awareness stage, how a marketing manager can use knowledge of the multi-attribute model, why disposing is important for a marketing manager, and the role of a marketing manager in the post-purchase evaluation stage.

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56 views3 pages

MKT 701 Class Test 1 Sum 21

This document contains a marketing exam for BRAC University with 10 short answer questions. It tests concepts like the difference between needs and wants, defining services with examples, who can be considered a market, explaining the societal marketing concept with an example, distinguishing between company and social cues using examples, characteristics of innovators, consumer groups and their traits in the problem awareness stage, how a marketing manager can use knowledge of the multi-attribute model, why disposing is important for a marketing manager, and the role of a marketing manager in the post-purchase evaluation stage.

Uploaded by

yousuf
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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BRAC University ID:

BRAC Business School Name:


Semester: Summer 2021
Marketing Principles and Practices (MKT 701)

Time: 2 hours. Full Marks: 20

1. Distinguish between need and want using examples.


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2. Define services with two examples..


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3. Who can be treated as market?


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4. What do you mean by societal marketing concept? Give an example of this concept.
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5. Distinguish between company cue and social cue by using examples.


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6. Mention characteristics of innovators.


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7. In the problem awareness stage how many consumer groups will be there and what will be their
characteristics?
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8. As a marketing manager what can you do having knowledge on multi-attribute model?
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9. Why disposing is important for a marketing manager?


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10. What will be the role of a marketing manager at the post-purchase evaluation stage?
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