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er2021 Solution
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Question:
Monthly demand at A&D Electronics for flat screen TVs are as follows:
Month Demand (units)
1,000
1,113
1,271
1,445
1,558
1,648,
1,724
1,850
9 1,864
10 2,076
112,167
12 2,191
Estimate demand for the next two months using simple exponential smoothing with a=0.3 and Holt’s
model with a=0.05 and 8=0.1 . For the simple exponential smoothing model, use the level at Period 0
tobe LO = 1,659 (the average demand over the 12 months). For Holt’s model, use level at Period 0 to
be LO = 948 and the trend in Period 0 to be TO = 109. Evaluate the MAD, MAPE, MSE, bias, and TS in
each case. Which of the two methods do you prefer? Why?
Answer:
Exponential smoothing forecast.
Forecast is calculated as : yt = y?1 + ??(y?t-17 yr-1),, where y?t is the forecast in period t and yt
is the actual demand in period t
Bia!
yt- yet
Abs error = lyt~ y?tl
(yt - yet)?
‘Abs % error = lyt - y?tl/yt
Square error =
RSFE is running sum of bias
MAD is running average of Absolute error
hitpsiichegg buzziview 18ren021 setton
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1 [Exponential Smoothing
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Formula used in Excel sheet
C5 =C4+(B4-C4)*0.3
£4 =ABs(D4)
F4=D4n2
64 =E4/B4
HS
B+H4
4 =AVERAGE(ES4:E4)
J4=H4/14
HI7 =HI5
HI8 =115
HI9 =AVERAGE(F4:F15)
H20 =AVERAGE(G4:615)
Holt’s model
hitpsiichegg buzziview
28‘iez021 Solution
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1 Hols Model
2) o= 005 oT
4 Monty [oemand [rend (eLeve Forecast (| as [Abs ror] Squne ror Abs or] —ASRE [MAD _[ 1S
S21 [wow [imo [ome | ue [ose f sa | sus [ sv | sre [570 | 40
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7 au os [aa [ease [a [| ass [tos [as [ae
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9 os [ass [ie Prana [sans [asa [36a [ae [2a mas | 42
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no wiga_[ sues [a7ea7 | -327| sar | a0 | a9 [7a [as] za
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bos see [1gn7] 15005 [ame | ims | asua3 | oes | -nso | 5 | so
a0 193 [aero [ais [ass | 259 | am | uae [aera [azo | 59
>a 196 [2007s ama | sa | a | | ass | one [a | ra
we a4 [2aw6| ain [aa | 20 | ames | ose [ame | a | 26
® a8.
a 30%
Formula: C6 =$D$2*(D6-D5)+(1-$D$2)*C5
D6
£6
6+D6
B$2*B6+(I-$B$2)*(D5+C5)
Formulas for Error analysis are same as in exponential smoothing.
| prefer Holt's method, because it has the least bias, MAD, MSE and MAPE. Therefore, it gives
more accurate prediction of demand.
hitpsiichegg buzziview
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