MKT GR
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heiMKT GR
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heiS W O T
Financial & Strategic Awareness is still low Curnon is a new brand
potential company, they launched without any
33 models considered as the
middle class.
Despite being a young As a startup, capital is Tax advantage
star-up still low
Combines the designs
of popular, consistent
trend and the style of
Vietnamese
Vietnam’s first watch Vietnam’s first is
brand, leather straps assembled at Chinese
and glasses factories watch brand,
Quality of customer Doubts about the quality
care, pre- and because it
advice, into their products
Product quality is not
create really
Some
heterogeneous
products such as designed by Vietnamese
designed by
Vietnamese
post-purchase
materials
care
employees is not equal.
Not key product yet
interested in suggestions,
and timely
remediation of false
protections
TOWS Strategy
SO Situation
SO1. There are psychological investors,
SO2. Low price product on the market, prefer religion, suitable for personal income per
SO3. Being a Vietnamese product with a counterfeit and fake products reasonable price
policy compared more stable, helping customers to other European countries will not to get
bored, also create a competitive advantage.
ST Situation
ST1. There are many catchy designs favorable strategies for which in the future there will
be understanding the target audience more to serve the customers who for the company.
ST2. The variety of products can help capital in the capital here the problem of competing
with
ST3. Cambodians who have been doing business with many Vietnamese businesses for
many years, will have a place as well as trust from people.
WT Situation
WT1. Need to focus and care about the capital in Vietnam product, product development
WT2. Developing images that feature a specific ancient image such as Switzerland
products, taking one or a product line into mass
WO Situation
WO1. Enterprises need to call for more
WO2. Replicate awareness by media not only on price but also on activities, advertising,
banners quality. minimize competition
WO3. Focus on developing key from smuggled products from products, not developing
mass
WO4. Focus on developing service