India and BYOD

Summary Audience Segment: Large and medium-sized enterprises

Buying Stage: General Education
Introduction Decision Role: Decision Makers
Audience Type: Business Impact
Devices

Who Pays

Controls

Usage

Concerns

Support

Conclusion

IDG Connect, a division of

International Data Group (IDG),
the world’s largest technology

India & BYOD:

media company, produces,
publishes and distributes local
IT and business information on
behalf of a truly global client
base. Established in 2005, we
have a fully nurtured audience of

In a Maturing Market, Employee

2.6 million professional decision-
makers from 130 countries, and
an extended reach of 38 million Sponsored by:
names. This lets us conduct
research, create independent Satisfaction Is The Top Priority
analysis and opinion articles,
and drive long-term engagement
between professionals and B2B
marketers worldwide. For more
information visit Intel APJ/BYOD Research (Australia, India, South Korea & Taiwan)
www.idgconnectmarketers.com
 India and BYOD

Summary
Infographic Summary
Introduction
How are payments arranged for mobile devices that employees For which of the following scenarios, if any, are employees
use for work purposes? currently using BYOD devices at your company?
Devices

India Average India Average

Who Pays
43% 41% Personal productivity (e.g. email, office
36% 76% applications) 64%
Controls

19% 21%
Usage 18% 15% Content presentation (e.g. e-catalogue,
63% sales material) 50%
6%
Concerns

62% Video (e.g. training, video conferencing) 52%

Support Employees Employer Subsidy (CYOD/ Subsidy (CYOD/
pay (BYOD) pays approved range) free choice)

Conclusion Data collection & management (e.g. inventory,

59% warehouse, maintenance) 52%
From your perspective, what are the most important device
features when making a BYOD selection or support decision?
Office automation (e.g. approving
59% 52%
IDG Connect, a division of documents or payments)
India Average
International Data Group (IDG),
the world’s largest technology
media company, produces, Compatibility with our other technology Dedicated use in operations (shared by
publishes and distributes local
50% 45%
77% employees)
IT and business information on
68%
behalf of a truly global client
base. Established in 2005, we Supports security and/or manageability features
have a fully nurtured audience of 67%
2.6 million professional decision- 62% India: in summary
makers from 130 countries, and
an extended reach of 38 million Hardware performance
67% • Relatively low levels of smartphone penetration
names. This lets us conduct
research, create independent 61% • Strong focus among enterprises (500+ employee organisations)
analysis and opinion articles, on technological solutions to the risks induced by BYOD
and drive long-term engagement Longer battery life
66% • Indian IT managers ambitiously endorse the idea that BYOD
between professionals and B2B
boosts productivity, creativity and innovation among employees
marketers worldwide. For more 56%
information visit Applications available for business
• However, the growing prevalence of mobile devices inside
www.idgconnectmarketers.com organisations is causing significant increases in security-related and
64% administration workload
53%
 India and BYOD

Summary

Introduction Introduction
Devices
Once a rarity, BYOD programs have become a mainstream reality in large and medium-sized enterprises across Asia Pacific. Broadly
speaking, this is the case in all four of the Asia Pacific territories in which we surveyed a total of 300 IT managers during March 2014
Who Pays (Australia, India, South Korea and Taiwan).(1) Our aim was to find out how IT managers in the region approach the requirements,
challenges and benefits of BYOD. Across all four territories, the following findings emerged:
Controls
• BYOD has become the norm: Only 9% of the organisations we surveyed across Asia Pacific say that they do not allow employees to
bring their own devices into work for work purposes.
Usage
• The employer-liable approach is declining steadily: Today, 39% of IT managers say their organisation pays for devices. In 18 months,
Concerns only 35% say this will be the case.

• Employee-liable BYOD is declining rapidly: Today, 34% of IT managers in the four territories we studied say employees pay for their
Support
devices. In 18 months, only 17% expect this to still be the case.

Conclusion • Subsidy emerging as dominant approach: The number of organisations subsidising the cost of a device for employees is expected to
rise during the next 18 months: from 25% today, to 37% in 18 months’ time. Subsidy schemes often involve reassertion of corporate
control. Notably, 50% of organisations already mandate the use of certain operating systems or hardware brands.

• Usage is becoming deeper and wider: Nearly two-thirds of the IT managers we surveyed (64%) say employees use BYOD devices for
IDG Connect, a division of
personal productivity (email, Office etc.). However, a majority of employees are also using mobile devices for tasks ranging from data
International Data Group (IDG),
the world’s largest technology collection (e.g. inventory management in a warehouse) to office automation (signing off documents).
media company, produces,
publishes and distributes local • IT managers are seeing gains in productivity and employee satisfaction: BYOD has increased administration workloads “somewhat”
IT and business information on
or “significantly” for 75% of IT managers in the region. However, six out of ten IT managers say that that the primary benefits of BYOD
behalf of a truly global client
base. Established in 2005, we include productivity gains and increased employee satisfaction. Despite this, some ambivalence continues to lurk in the background: four
have a fully nurtured audience of out of ten (42%) told us they feared that staff use BYOD devices “for leisure not work”.
2.6 million professional decision-
makers from 130 countries, and
• Human intervention now plays a vital role in the effort to control security risks: More organisations minimise security risks via employee
an extended reach of 38 million
names. This lets us conduct codes of conduct (74%) and user training (66%) than software-based solutions that allow remote device wiping (65%).
research, create independent
analysis and opinion articles, • Security challenges define perceptions of risk: 89% say security challenges have increased “somewhat” or “significantly” as a result of
and drive long-term engagement
BYOD.
between professionals and B2B
marketers worldwide. For more
information visit
www.idgconnectmarketers.com
 India and BYOD

Summary
Which of the following devices are employees currently allowed to bring into work and use for work purposes?
And which of these will be allowed in addition over the next 18 months?
Introduction

Devices India Currently In 18 months Average

Windows devices Windows devices
Who Pays
85% 10% 81% 11%

Controls
Android devices Android devices
Usage
84% 13% 80% 12%

Concerns
Apple devices Apple devices
Support 69% 19% 75% 15%

Conclusion

BYOD: Employee-Owned both developed economies and many rapidly developing

Within Indian organisations, Apple devices are less
likely to be authorised for BYOD usage than either
economies. The installed base of smartphones in India
Devices Allowed for amounts to 72m, but this figure needs to be placed in
Android or Windows devices.

Workplace Use the context of an economically-active labour force of

approximately 484m. (1)
Our survey of Indian IT managers focuses entirely TOP 5 BYOD DEVICES ALLOWED
on respondents working for organisations with 500+ When it comes to BYOD, India’s preference for Android IN THE WORKPLACE
employees, many of them operating in technology, is pronounced. India is the only territory we surveyed
where Android smartphones and Android tablets take
telecoms, IT services and consulting. As such, our
findings need to be interpreted as a snapshot of a no.1 and no.2 slots in the list of devices most likely to 1 Android smartphones
be allowed for BYOD usage.
specific (and important) segment of Indian business,
rather than as a portrait of Indian business as a whole.
2 Windows notebooks
Windows-based devices are more regularly used in
a BYOD context in India than in the other territories
3 Apple smartphones
The Indian consumer market is rapidly switching from
feature phones to smartphones. (According to IDC, 44m we studied (i.e. Australia, South Korean or Taiwan).
Windows-based smartphones and notebooks are more
4 Apple tablets
smartphones were sold in India during 2013, rising
nearly threefold from 16m in 2012.) However, overall frequently approved for use within Indian organisations 5 Windows tablets
rates of penetration remain low by comparison with on a BYOD basis than Apple smartphones and tablets.
 India and BYOD

Summary
How are payments arranged for mobile devices that employees use for work purposes? India Average
Introduction

Devices
43% 41%
Who Pays 36%

Controls
21%
18% 19%
15%
Usage
6%
Concerns

Support
Employer pays Subsidy (CYOD/ Subsidy (CYOD/
Employees pay (BYOD)
approved range) free choice)
Conclusion

Ownership and Funding a corporate subsidy to purchase a device from an Clearly, Indian enterprises’ approach to enterprise
approved range (filtered for security compatibility and mobility is significantly influenced by a laissez-faire
In all of the four territories we surveyed, we asked ease of access to corporate data). philosophy. As we will see, this approach has its costs,
respondents about the way in which BYOD devices are in terms of the administration overhead and security
financed, and how this is likely to change in the next In India, it’s certainly true that some organisations are vulnerabilities.
18 months. Across the region, a significant shift is shifting from BYOD to CYOD. Today, this is a relatively
occurring: within the next 18 months, employees will popular strategy (adopted by 15% of organisations). By The switch to subsidy is most obviously particularly
become less and less likely to pay for their devices as late 2015, our respondents expect 19% to operate in marked among organisations that previously left it
organisations shift towards a subsidy model. India is no this way. to employees to finance their own device purchases.
exception: today, one in five Indian organisations (21%) Within the next 18 months, the number of Indian
operate some kind of subsidy scheme. The IT managers Alongside this, however, a more dramatic shift is companies that leave employees to fund the cost of
we interviewed in India suggest that this number will occurring: from BYOD to a variant of CYOD which leaves device purchases is set to halve from 36% to 18%.
double to 40% by late 2015. employees completely free to purchase the device of By contrast, the proportion of Indian enterprises that
their choice. Today, only 6% of Indian organisations pay for their employees’ mobile devices is expected to
The way in which this shift is occurring in India is operate in this basis: by late 2015, IT managers expect remain steady at around 40%.
intriguing. In Australia, for example, we’re seeing 21% of Indian companies to operate a free-choice
a pronounced shift from employee-financed BYOD subsidy regime.
to CYOD, which involves employees applying for
 India and BYOD

Summary
How do you (or would you) control access to enterprise applications from employee-owned devices?
Introduction
India All territories
Devices
80 77%

Who Pays 70 62%

73% 59% 58%
60 1 - Password
Controls 61% 2 - Encryption
Percentage
50 43% 44%
3 - VPN
40 49%
Usage 42% 4 - Tiered access privileges
40%
30 5 - Mobile device management
Concerns 30% 6 - Biometrics
20
7 - No control
10
Support 2% 2%
0

1 2 3 4 5 6 7
Conclusion

Reducing Risk By Controlling A majority of the Indian organisations we surveyed use

passwords and/or encryption as basic authentication
device management and biometrics. Six out of ten
respondents claimed their organisation is using, or
Access & Devices tools when employees access corporate networks using would use, mobile device management software. Nearly
their own devices. Four out of ten Indian organisations half said they are using, or would use, biometrics
Although a majority of the mobile devices employees (similar to the proportions in Australia and Taiwan) (i.e. the use of distinguishing human characteristics,
use at work will continue to be employer-liable for the organise access to corporate networks, or would prefer including – most obviously – fingerprints).
foreseeable future, a minority of Indian organisations to do so, by arranging tiers of access privileges that
are embracing the shift to free-choice subsidised allow specific categories of employee to access specific In assessing these results, it’s important to remember
devices enthusiastically. It therefore comes as little resources on corporate servers according to their the nature of the underlying survey question, which
surprise to see Indian enterprises we surveyed status and role. asked respondents how they actually control access
displaying above-average enthusiasm for managing to enterprise applications, or how they might do so. In
access to the corporate network. Virtual private networks (VPNs) are more frequently other words, this survey question assesses preferences
favoured in India than in any of the other territories rather than actual deployments. The prevalence
In India, BYOD policy oscillates between two poles: we studied. Six out of ten Indian organisations tell of enthusiasm for biometrics in India may well be
on the one hand, the laissez-faire approach which employees to use VPNs. (In Australia, South Korea and associated with substantial government funding made
offers employees substantial choice in terms of device Taiwan it’s closer to four in ten.) available for national projects, including the Unique
selection; and on the other, an attempt to mitigate Identification Authority of India (UIDAI) and its Aadhaar
the risks of this approach by deploying a profusion of Indian organisations are notably interested in two ID scheme, which relies upon fingerprint and iris
technology-led solutions. evolving approaches to networked security: mobile scanning.
 India and BYOD

Summary
For which of the following scenarios, if any, are employees currently using BYOD devices at your company?
Introduction

Devices India Average India Average

Data collection & management

Who Pays Personal productivity (e.g.
76% 64% 59% (e.g. inventory, warehouse, 52%
email, office applications)
maintenance)
Controls
Content presentation (e.g. Office automation (e.g. approving
63% e-catalogue, sales material) 50% 59% 52%
Usage documents or payments)

Concerns Video (e.g. training, video Dedicated use in operations

62% 52% 50% (shared by employees) 45%
conferencing)
Support

Conclusion

Uses & Benefits: BYOD in • Usage in process-driven contexts (e.g. data

• 69% of Indian respondents see productivity gains
as a key benefit of BYOD (or CYOD). By contrast, in
Action collection, office automation, dedicated use in
operations) is also high.
Australia, only 51% of IT managers agree.

• 56% describe “increasing innovation and creativity”

A majority of Indian IT managers say that employees It bears repeating that this survey asked for the views among users as a key benefit. Only 40% of Australian
use their mobile devices in the workplace to complete of IT managers working for large (500+ employee) IT managers agree with this statement.
a wide range of tasks. In other territories we surveyed organisations. Clearly, usage on this scale isn’t
– for example, Australia – usage appears to be a good necessarily occurring in other, smaller, organisations. • 58% of Indian IT managers say a BYOD policy helps
deal more conservative, and use cases are frequently
to “hire and retain highly skilled staff”. In Australia, only
clustered around personal productivity (which, in many Overall, however, Indian IT managers are more 32% agreed.
cases, means email). In India, usage occurs among a enthusiastic about the benefits of enterprise mobility
wider cross-section of employees undertaking a wider than many respondents in other territories. Strikingly,
range of tasks. their enthusiasm recognises both pragmatic gains
(e.g. BYOD has the effect of reducing hardware costs)
• Indian employees use mobile devices for personal as well as more abstract and conceptual benefits
productivity, content presentation and work-related (e.g. enterprise mobility’s impact on innovation and
video more intensively than employees in the other creativity).
territories we studied.
 India and BYOD

Summary
What concerns do you have about BYOD schemes?
Introduction

Devices
India 53% 50% 51% 55% 49% 49%

Who Pays

Controls Compatibility
More virus Loss of
Data or device Staff will use for with key Governance
or malware enterprise IT
loss leisure, not work applications or breaches
infection control
Usage services

Concerns
Average 49% 44% 42% 41% 39% 38%
Support

Conclusion

Aside from security, 55% told us that their main

The Challenges of BYOD: employees do with their mobile devices, and more
about the unintended consequences of those actions. concern revolved around compatibility between
Security, Work Patterns & In other words, when Indian IT managers worry about
staff using their devices for leisure purposes, what they
devices and key applications and services. Here, the
focus lies not so much on what could go wrong as how
Manageability may really be voicing is a concern about security. to make mobile usage as productive as possible.

Indian employees use mobile devices in the workplace Indian IT managers find themselves challenged by Overall, the survey results suggest that a large
frequently, and for a wide range of tasks. Indian IT the workload associated with BYOD. We asked the IT number of Indian enterprises are mainly focused
managers perceive multiple benefits in this usage. managers we surveyed for their views on how BYOD/ upon ensuring that employees enjoy as much mobile
However, they are also more likely than their peers in CYOD had impacted security. In Australia, South Korea access as possible. Over time, however, concerns have
other territories to have concerns about employees and Taiwan, around one-quarter of respondents told emerged as a result. Within many organisations, the
using their mobile devices in the workplace. Three us that BYOD/CYOD had increased security challenges deployment of technology-based solutions (or the
out of their top five concerns revolve around security: significantly. In India, by contrast, a majority – 53% - intention to deploy them) has so far failed to address a
namely, exposure to malware, the risks of device loss agreed with this statement. mounting crisis in terms of security and administration
and governance breaches. workloads. In India, BYOD has become a high stakes
Similarly, Indian organisations seem to be struggling risk-reward scenario, in which the prospect of huge
One other striking concern is the potential for with the administration workload imposed by BYOD/ benefits will increasingly need to be balanced against
employees to “use [mobile devices] for leisure rather CYOD; 45% told us that BYOD had “significantly substantial risks (and the need to mitigate them).
than work” (51% cited this concern). Quite possibly, increased” their organisation’s IT administration
the concern being voiced here is less about what overhead.
 India and BYOD

Summary
From your perspective, what are the most important device features when making a BYOD selection or support decision?
Introduction

Compatibility with our other technology

Devices Longer battery life
77% 53%
66%
64%
Who Pays 68% 56%
Supports security and/or manageability features
Controls
67% Applications available for business
Usage 62% 64%
53%
Concerns Hardware performance
67%
Support 61%
India Average
Conclusion

Buying Criteria: How IT a context where security- and administration-related Three out of five of Indian respondents’ decision-
Managers Assess Mobile workloads have become a serious issue. making criteria revolve around the user experience.
Typically, Indian IT managers pay a good deal of
Devices for Corporate Use Over three-quarters (77%) - more than in any of the attention to the availability of preferred processors,
other territories we studied - say that “compatibility hardware performance and battery life.
Decision-making around the selection and support of with our other technology” is a primary concern. This
devices appears to be relatively thorough in India. More may well be explained by the tendency for Indian
Indian IT managers say they impose more criteria on organisations to use multiple, overlapping, techniques
the decision-making process than is the case in other for user authentication and access management.
territories we surveyed.
Two-thirds require mobile devices to support specific
When it comes to deciding whether to select or supply security and manageability criteria. Clearly, this
specific mobile devices, Indian IT managers marginally reflects the challenges that Indian respondents say
prioritise the needs of the IT department over the they face in terms of BYOD-related security issues and
needs of employees. This is perhaps unsurprising in administration overhead.
 India and BYOD

Summary
Conclusion
Introduction

This survey suggests the existence of a substantial commitment to BYOD and CYOD among India’s IT managers. This commitment is
Devices
underpinned by a belief in the benefits of enterprise mobility. Questioned about their views on this, Indian IT managers acknowledged both
pragmatic benefits (e.g. recognising that BYOD reduces hardware costs for their company) and more conceptual benefits (making employees
Who Pays more creative and innovative).

These beliefs appear to be underpinned by usage patterns. In Indian organisations, mobile

Controls
devices are used for a good deal more than making calls and writing emails. Substantial
numbers of employees appear to be using mobile devices for a wide variety of tasks.
Usage
The transition from BYOD to CYOD is in full swing. Indian organisations have embraced
Concerns this transition, and rank among the region’s most enthusiastic adopters of subsidy-based
free choice device schemes. In the context of pre-existing challenges with manageability,
it’s hard to ignore the suggestion that some enterprises moving down this path are merely
Support
storing up more challenges for the future.

Conclusion Moreover, the potential downside of IT consumerisation is all too clear to India’s IT
managers: security challenges, in particular, loom large on the list of concerns. Indian
organisations have responded by investing to minimise the downsides of BYOD/CYOD. As
well as traditional solutions including tiered access controls and VPNs, Indian organisations
appear intent upon exploiting mobile device management software and biometrics.
IDG Connect, a division of
International Data Group (IDG),
the world’s largest technology
media company, produces,
publishes and distributes local
IT and business information on
behalf of a truly global client
base. Established in 2005, we
have a fully nurtured audience of
2.6 million professional decision-
makers from 130 countries, and
an extended reach of 38 million
names. This lets us conduct
research, create independent
analysis and opinion articles,
and drive long-term engagement
between professionals and B2B
marketers worldwide. For more Document footnotes
information visit
www.idgconnectmarketers.com (1) Source: IDC, IDC Mobile Phone Tracker (2014); World Bank/ International Labour Organization, Labour Force, 2009-2014.