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COnsumer Behaviour: CAD

This document is an assignment on consumer personality, self-concept, learning, and perception from a group of four students. It contains an outline of the paper's contents, including sections on CAD theory, trait theory, self-image, and consumer point of view. Tables are included on various consumer personality types like compliant, aggressive, and detached individuals. The document also discusses concepts of actual self, ideal self, social self and how perceptions and learning influence consumers. It concludes by encouraging readers to be themselves and be confident.

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cbaraj
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262 views21 pages

COnsumer Behaviour: CAD

This document is an assignment on consumer personality, self-concept, learning, and perception from a group of four students. It contains an outline of the paper's contents, including sections on CAD theory, trait theory, self-image, and consumer point of view. Tables are included on various consumer personality types like compliant, aggressive, and detached individuals. The document also discusses concepts of actual self, ideal self, social self and how perceptions and learning influence consumers. It concludes by encouraging readers to be themselves and be confident.

Uploaded by

cbaraj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Assignment 3:

Consumer Personality, Self


Concept, Learning and
Perception

Group 2:
Ayush Rajbhandari
Binay Basnet
Roshan Shrestha
Shiva Raj Poudel

Consumer Behavior
KUSOM EMBA 2020
15 May 2021
Table of Contents

01 02 03 04
CAD Theory Trait Theory Self Image Consumer POV
Compliant
Materialism Actual Perception
Aggressive
Ethnocentrism Ideal Learning
Detached
Social
Ideal Social
Expected Self
Out-To Self
CAD
Theory
CAD
Theory

Compliant

TVS Apache Owners Group:


To Feel Accepted and Wanted in a Larger Social
Community
CAD
Theory
Adidas:
Aggressive Be Faster
Always Compete
Win
CAD
Theory

Detached Land Rover Defender:


Be Independent
Be Different
Trait
Theory
Trait
Theory

Consumer Materialism
Unethical. Materialism. If you buy or use THIS product then you will achieve THAT.
Trait
Theory

Consumer Ethnocentrism
Made in Nepal
Made from Nepali Coffee Beans
“Self”
Concept
“Self”
Concept

Actual Self Image


Moved this reference at the end because it has a beautiful and inspiring message.
“Self”
Concept

Ideal Self
What the Person Wants to Be Ideally
“Self”
Concept

Social Self Image


What the person really is vs what he/she tries to be seen in society.
“Self”
Concept

Ideal Social Self Image


Learning/Brainwashing for the Mass - that white is beauty

Racism

Brand Name Changed - Re-learning for Brand and Mass


“Self”
Concept

Expected Self Image


A person’s dream checklist...

Defined by family, society, culture?


“Self”
Concept

“Ought To” Self Image

Taller
Stronger
Sharper

Why? What if I’m short, weak and dull?


“Self”
Concept

Self Enhancement
A big screen will make me feel better and more accomplished?
Perception
&
Learning
Perception

Consumer Perception
Various Perceptions: Baby, Dog, Father, Amazon Customers, Music, You, Me
Learning

Consumer Learning
Intentional or Incidental
Be Yourself
The Actual Self Be Confident
Don’t Be Materialistic

Thanks!
Do you have any questions?

Assignment 3
Group 2

Consumer Behavior
KUSOM EMBA 2020
15 May 2021

Ayush Rajbhandari
Binay Basnet
Roshan Shrestha
Shiva Raj Poudel

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