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Allama Iqbal Open University, Islamabad: (Department of Business Administration)

This document provides information for students taking the course "New Venture Planning and Launch" at Allama Iqbal Open University for the autumn 2020 semester. It includes: 1. A checklist of course materials included in the packet 2. Contact information for questions about missing materials 3. Warnings about plagiarism and penalties 4. Instructions and guidelines for completing two assignments 5. Details of the assignment questions 6. An outline of the course units 7. Recommended textbook information The document provides essential information to students about the structure, content, assignments, and expectations for the "New Venture Planning and Launch" course.

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ilyas muhammad
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85 views6 pages

Allama Iqbal Open University, Islamabad: (Department of Business Administration)

This document provides information for students taking the course "New Venture Planning and Launch" at Allama Iqbal Open University for the autumn 2020 semester. It includes: 1. A checklist of course materials included in the packet 2. Contact information for questions about missing materials 3. Warnings about plagiarism and penalties 4. Instructions and guidelines for completing two assignments 5. Details of the assignment questions 6. An outline of the course units 7. Recommended textbook information The document provides essential information to students about the structure, content, assignments, and expectations for the "New Venture Planning and Launch" course.

Uploaded by

ilyas muhammad
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD

(Department of Business Administration)

NEW VENTURE PLANNING AND LAUNCH (9556)

CHECKLIST

SEMESTER: Autumn, 2020

This packet comprises the following material:

1. Textbooks
2. Assignment No. 1, 2
3. Assignment Forms (two sets)
4. Course Outline

In this packet, if you find anything missing out of the above mentioned material, please
contact at the address given below:

Mailing Officer
Services Block No. 28
Allama Iqbal Open University
H-8, Islamabad
Phone: 9057611-12

Dr. Salman A. Qureshi


(Course Coordinator)
ALLAMA IQBAL OPEN UNIVERSITY, ISLAMABAD
(Commonwealth MBA/MPA Programme)
WARNING
1. PLAGIARISM OR HIRING OF GHOST WRITER(S) FOR SOLVING
THE ASSIGNMENT(S) WILL DEBAR THE STUDENT FROM AWARD
OF DEGREE/CERTIFICATE, IF FOUND AT ANY STAGE.
2. SUBMITTING ASSIGNMENT(S) BORROWED OR STOLEN FROM
OTHER(S) AS ONE’S OWN WILL BE PENALIZED AS DEFINED IN
“AIOU PLAGIARISM POLICY”.
Course: New Venture Planning and Launch (9556) Semester: Autumn, 2020
Level: Post Graduate Diploma (PGD) Total Marks: 100
Pass Marks: 50
Instructions:
(a) All written assignment must be well organized, presented in an easy-to-read format and
neat. Moreover, pay particularly close attention to grammar, spelling, punctuation and
understandability. Communication is extremely important in this course.
(b) Documentation is likewise very important. Un-supported statements or opinions
are worth less to the reader, who desires to verify your finding. Complete and
specific documentation is mandatory. Also, your references should be to primary
sources, except in rare unusual situation.
(c) Quoting should be kept to an absolute minimum.

Guidelines for Doing Assignments


We expect you to answer each question as per instructions in the assignment. You will
find it useful to keep the following points in mind:
1) Planning: Read the assignments carefully, go through the Units on which they are
based. Make some points regarding each question and then rearrange them in a
logical order.

2) Organization: Be a little selective and analytical before drawing up a rough


outline of your answer. Give adequate attention to question’s introduction and
conclusion.
Make sure that:
a) The answer is logical and coherent,
b) It has clear connections between sentences and paragraphs,
c) The presentation is correct in your own expression and style.

3) Presentation: Once you are satisfied with your answer, you can write down the
final version for submission. It is mandatory to write all assignments neatly. If you
desire so, you may underline the points you wish to emphasize. Make sure that the
answer is within the stipulated word limit.
Wishing you all the best

2
ASSIGNMENT No. 1
Total Marks: 100
Pass Marks: 50

Q.1 Explain the determinants of venture capital and what forms of external financing
dominate in Pakistan in the area of financing the development of innovative
startups? (20)

Q.2 Do you think new ventures can take Competitive Edge over other companies
entering into industry at the growth stage of product life cycle? (20)

Q.3 How to measure knowledge exchange & transfer in the Venture Capital context?
Quote Suitable example from Information Technology Industry. (20)

Q.4 Discuss separately in detail, the important steps involved in venture capital funding
process for the formation of a company. (20)

Q.5 Briefly explain the following methods of Venture capital


 Customer Acquisition
 Debt financing opportunities for new market entrants
 Revenue Models

ASSIGNMENT No. 2
Total Marks: 100
Pass Marks: 50
Instructions:
1. This assignment is a research-oriented activity. You are required to develop a term
paper and submit to the tutor for evaluation prior to the final examination. The last
date of this assignment will be notified separately by our directorate of regional
services and the same will be communicated to you directly as well as through
approved study centers assigned to you.
2. You will have to participate in the activity fully, actively, and practically to be able to
pass the final examination of the course.
3. For the preparation of this assignment, you should first thoroughly review the
literature of the topic and develop a scholarly material of the same giving
references, quotations, and extracts of various scholars and experts. Then study the
relevant practical aspects. Combining the theoretical and practical aspects, develop
a comprehensive paper consisting of at least 20 to 25 typed pages to be submitted
to your tutor.
a) Introduction to the topic
b) Important sub-topics
c) Practical study of the with respect to the topic
d) Review of theoretical and practical situations, merits, de-merits deficiencies or
strengths of the organization with respect to the topic under study.

3
e) Conclusion and recommendation
f) Annex, if any
4. Prepare a copy of this assignment and submit to your tutor for your evaluation.
5. You should add any illustrative material/data/tables/analysis for effective submission.
6. A number of topics given below are the general aspects of the course and you are
required to select one of the topics according to the last digit of your roll number.
For example, if the roll number is N-9337241, you will select topic number 1, and
if the roll number is O-3427185 then you will select topic number 5 (the last digit).

List of Topics:

1. Competitive Advantage
2. Does Corporate Ventures Deliver?
3. Factors affecting success of fundraising through angel investors
4. Launch Readiness for new product
5. Product Realization
6. Regulatory Bodies Support for Venture Capital in Pakistan
7. Role of traditional Venture capital firms in Pakistan
8. Sources of Capital Structure
9. Team Dynamics in Venture Capitalized Firms
10. Use of technology for facilitating the matchup between startups and investors

4
ALLAMA IQBAL OPEN UNIVERSITY ISLAMABAD
(Department of Business Administration)

Course: New Venture Planning and Launch Course Code: 9556


Level: PGD Credit Hours: 03

Unit 1 Opportunity Analysis


1.1 New Venture Opportunity
1.2 Business Model Formation

Unit 2 Customer Analysis


2.1 Customer Segmentation
2.2 Customer Discovery

Unit 3 Market Analysis


3.1 Market Attractiveness
3.2 Industry Ecosystem

Unit 4 Strategy And Competitor Analysis


4.1 Competitor Assessment
4.2 Competitive Advantage

Unit 5 Innovation
5.1 Product Realization
5.2 Brand Development

Unit 6 Launching Plans


6.1 Go-to Market plans and development
6.2 Customer Acquisition

Unit 7 Financial Planning


7.1 Sources of financing
7.2 Evaluating the sources
7.3 New venture funding

Unit 8 Team Building and Developing Partnerships


8.1 Building a suitable team
8.2 Establishing Roles
8.3 Team Dynamics

5
Unit 9 Leadership
9.1 Revenue and Profits Models
9.2 Decision making
9.3 Launch Readiness

Recommended Textbook:
Launching New Ventures: An Entrepreneurial Approach By Kathleen R. Alle

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