BHUPAL NOBLES’ UNIVERSITY

UDAIPUR

A project report on
CONSUMER BEHAVIOUR TOWARDS B2B COMMUNITY APP(Anar)

At Anar App Private Limited

Submitted for the partial fulfilment of the Bachelor of

Business Administration Degree
(MARKETING) THE YEAR 2020-2021

SUBMITTED BY: - SUBMITTED TO: -

VAIBHAV KACHHWAHA Dr. RAJNI ARORA

1
 CERTIFICATE
I feel great pleasure in certifying that the thesis entitled “study
on consumer behavior towards B2B community App (Anar)” at
ANAR APP PRIVATE LIMITED embodies a record of the
results of an investigation carried out by VAIBHAV
KACHHWAHA under my guidance.

I recommend the submission of the project report.

Date:30/7/2021 Name: DR. RAJNI ARORA

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Date of Issue: 1st July 2021

CERTIFICATE FOR INTERNSHIP

TO WHOMSOEVER IT MAY CONCERN

This is to certify that Mr Vaibhav Kachhwaha bearing Trainee Id 157045 has completed his
Internship Program as a Social Media Marketing Intern from 16th May 2021 to 30th June 2021.

He has worked as a Social Media Marketing Intern at Anar App Pvt. Ltd. His tasks involved
doing day to day activities such as contacting potential clients from social media channels,
recording all successful and unsuccessful attempts to close the client, and noting important details
of each conversation. He onboarded 113 businesses and during the period of his internship with
us, he was found punctual, hardworking, and inquisitive.

We would like to personally thank him for his contribution.

We wish him success in life.

Yours Sincerely,
Sagar Jagtap
Sales Associate

Anar App Private Limited

Mumbai 400101, CIN: U72900MH2019PTC324446
www.anar.biz
This is a computer-generated document. No signature is required

3
 PREFACE

In this internship report, I will describe my experiences during my

internship period. The internship report contains an overview of the
internship company and the activities, tasks and projects that I have worked
on during my internship. Writing this report, I also will describe and reflect
on the learning objects and personal goals that I have set during my
internship period.

To complete my third-year study at BN University, I chose to do my

internship at Anar App Pvt. For the topic CONSUMER BEHAVIOUR

TOWARDS B2B COMMUNITY APP(Anar) it was an amazing

experience overall that motivates me and guides me in every aspect of my
personal life as well as professional life.

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 ACKNOWLEDGEMENT

The internship opportunity I had with Anar App Pvt. It was a great chance
for learning and professional development. Therefore, I consider myself a
very lucky individual as I was provided with an opportunity to be a part of
it. I am also grateful for having a chance to meet so many wonderful people
and professionals who led me through this internship period.

I express my deepest thanks to Bhagya Shree Pandya (HR) for taking part
in useful decisions & giving necessary advice and guidance and arranged
all facilities to make life easier. Furthermore, I choose this moment to
acknowledge her contribution gratefully. I am very thankful to Dr Rajni
Arora, Faculty, Bhupal Nobles' University, Udaipur for the guidance and
interest evinced throughout the preparation of this project.

I perceive this opportunity as a big milestone in my career development. I

will strive to use gained skills and knowledge in the best possible way, and
I will continue to work on their improvement, to attain desired career
objectives. Hope to continue cooperation with all of you in the future,

Sincerely,

Vaibhav Kachhwaha

BBA 3rd Year

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 DECLARATION

I, Vaibhav Kachhwaha, hereby declare that this project report entitled

“Consumer behaviour towards B2B community App (Anar) at Anar
App Pvt” submitted by me to BN University in partial fulfilment of the
requirements for the award of the degree of BBA is a record of genuine
project report carried out by me

Date: 30/7/2021 Vaibhav Kachhwaha

BBA 3rd Year

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 Table of Contents

Chapter 1 What is B2B Marketing .......................................................................................................... 8

1.1 Who is B2B marketing for? ............................................................................................................... 9
1.2 Creating a B2B marketing strategy...................................................................................................... 9
1.3 Types of B2B Marketing................................................................................................................... 11
1.4 B2B Marketing Best Practices .......................................................................................................... 12
1.5 Breaking Down of B2B Marketing.................................................................................................... 15

Chapter 2 Introduction to ANAR ........................................................................................................... 16

2.1 About Anar ...................................................................................................................................... 17
2.2 About APP Layout........................................................................................................................... 18
2.3 Why is it better? .............................................................................................................................. 25
2.4 How Does ANAR Help for Suppliers ............................................................................................... 25
2.5 How to use the APP ......................................................................................................................... 27
2.6 Categories Available on This App .................................................................................................... 32
2.7 Overview ........................................................................................................................................ 33
2.8 Directors- ANAR APP PVT. LTD. .................................................................................................. 33

Chapter 3 Research Methodology........................................................................................................... 35

3.1 Scope of the Study ........................................................................................................................... 36
3.2 Objective of Study ........................................................................................................................... 36

Chapter 4 Research Analysis & Interpretation ..................................................................................... 38

Chapter 5 Conclusion ............................................................................................................................. 47
Bibliography ........................................................................................................................................... 50
Annexure ................................................................................................................................................ 51

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 Chapter 1
What Is B2B Marketing
As the name suggests, business-to-business marketing refers to the
marketing of products or services to other businesses and organizations. It
holds several key distinctions from B2C marketing, which is oriented
toward consumers.

In a broad sense, B2B marketing content tends to be more informational and

straightforward than B2C. This is because business purchase decisions, in
comparison to those of consumers, are based more on bottom-line revenue
impact. Return on investment (ROI) is rarely a consideration for the
everyday person — at least in a monetary sense — but it’s a primary focus
for corporate decision-makers.

In the modern environment, B2B marketers often sell to buying committees

with various key stakeholders. This makes for a complex and sometimes
challenging landscape, but as data sources become more robust and
accurate, the ability to map out committees and reach buyers with relevant,
personalized information is greatly improving.

B2B marketing stands for business-to-business marketing. Businesses will

create marketing material for other businesses, as opposed to marketing
material directly to consumers. A company that chooses to sell its services
or products to another company will often develop a B2B marketing plan or
strategy.
In a B2B marketing strategy, you may speak differently to business
audiences than you would to a consumer audience. When businesses or
organizations are considering purchasing another company’s product, they
may search for content catered specifically toward them and their interests
or needs. This can include thought-driven content, return-on-investment
information, product pricing, and benefit to a company’s employees.

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1.1 Who is B2B Marketing For?
Any company that sells to other companies. This can come in many forms:
software-as-a-service (SaaS) subscriptions, security solutions, tools,
accessories, office supplies, you name it. Many organizations fall under
both the B2B and B2C umbrellas.

B2B marketing campaigns are aimed at any individual(s) with control or

influence on purchasing decisions. This can encompass a wide variety of
titles and functions, from low-level researchers up to the C-suite.

1.2 Creating a B2B Marketing Strategy

Competition for customers, and even for attention, is high.
Building out a B2B strategy that delivers results requires
thoughtful planning, execution, and management. Here’s a
high-level look at the process B2B companies used to stand out
in a crowded marketplace
Step 1: Develop an Overarching Vision
Fail to plan, plan to fail – this truism remains eternally accurate. Before any
decisions are made, you’ll want to select specific and measurable business
objectives, then lay out the framework for how your B2B marketing strategy
will achieve them.

Step 2: Define Your Market and Buyer Persona

This is an especially vital step for B2B organizations. Whereas B2C goods
often have a wider and more general audience, B2B products and services
are usually marketed to a distinct set of customers with particular challenges
and needs. The more narrowly you can define this audience, the better you’ll
be able to speak to them directly with relevant messaging.

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Step 3: Identify B2B Marketing Tactics and Channels
Once you’ve established solid intel around your target audience, you’ll need
to determine how and where you intend to reach them. The knowledge
you’ve attained through the previous step should help guide this one. You’ll
want to answer questions like these about your ideal customers and
prospects:

● Where do they spend their time online?

● What questions are they asking search engines?
● Which social media networks do they prefer?
● How can you fill opportunity gaps that your competitors are leaving
open?
● What industry events do they attend?

Step 4: Create Assets and Run Campaigns

With a plan in place, it’s time to put it into motion. Follow best practices
for each channel you incorporate into your strategy. Critical ingredients
ineffective campaigns — a message your team wants to spread that’s
typically tied to the desired action — include a creative approach, useful
insights, sophisticated targeting, and strong calls to action.

Step 5: Measure and Improve

This is the ongoing process that keeps you moving in the right direction. In
the simplest terms, you want to figure out why your high performing content
performs and why your low performing content doesn’t so that you can
make smarter decisions concerning your money and time. The more vigilant
you are about consulting analytics and applying your learnings, the more
likely you are to surpass your goals and grow continually. Even with a well-
researched foundation, the creation of content and campaigns inherently
requires a lot of guesswork until you have substantive engagement and
conversion data to rely on.

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1.3 Types of B2B Marketing
Here are a few of the most common B2B marketing types and channels:

● Blogs: A mainstay for almost any content team. Regularly updated

blogs provide organic visibility and drive inbound traffic to your site.
Your blog can house any number of different content formats: written
copy, infographics, videos, case studies, and more.
● Search: SEO best practices change as often as Google’s algorithm (a
lot), making this a tricky space to operate in, but any B2B marketing
strategy needs to account for it. Lately, the focus has been shifting
away from keywords and metadata, and more toward searcher intent
signals.
● Social Media: Both organic and paid should be in the mix. Social
networks allow you to reach and engage prospects where they’re
active. B2B buyers increasingly use these channels to research
potential vendors for purchase decisions.

● White papers/e-books: Standalone assets containing valuable

information, these downloadable documents can either be gated
(meaning a user must provide contact information or perform another
action to access) or ungated. Often used as a B2B lead generation tool.
● Email: While its effectiveness is waning somewhat in the age of spam
filters and inbox shock, email won’t disappear anytime soon. To work
around overloaded inboxes, some sales and marketing professionals
use LinkedIn InMail for lead generation.
● Videos: This content type can be applied in several of the previous
categories mentioned here (blogs, social media, emails) but is worth
singling out because it is growing so important to B2B strategies.

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1.4 B2B Marketing Best Practices
How can you set yourself up for B2B marketing success? Here are a few
proven pillars that will help your team stand out and make an impact.

● Be Human

The following might be the single greatest fallacy in B2B marketing, and
it derives from the very name: marketing to businesses, instead of people.
Yes, you’re trying to sell to a company, but you aren’t marketing to a
building or some intangible entity. You are trying to reach actual people
within the company, and like any other human being, they are driven by
emotional and cognitive motivations. Don't just learn about the
companies and accounts you’re pursuing. Learn about the people within
them, and make sure your marketing speaks to them. Yes, business
decisions tend to be more rational and logical, but that doesn’t mean your
content and tone should be robotic.

● Focus on Targeting

This was mentioned earlier but bears repeating: Overly broad campaigns
inevitably lead to wasted time and spend, because you’re serving content
and ads to people who are either uninterested or unable to influence a
buying decision. Take the time up-front to define and segment your
audience. Create messaging that speaks directly to the specific people
you want to see.

● Thought Leadership Makes an Impact

Research continues to show that senior-level decision-makers highly

value this type of content, using it to vet both vendors and solutions.

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● Keep Context in Mind

As we’ve mentioned, personalization and relevance are essential. You

want to speak the language of your customers, but that’s not always
enough. You also want to deliver content and ads that fit thematically
with where they’re viewed.

For instance, shorter videos with quick hooks perform better on social
media feeds, whereas a longer format is probably better suited for
YouTube. It takes a different copy angle to catch someone scrolling
through LinkedIn than other networks. Put yourself in the end user’s
shoes and try to adopt their mindset.

● B2B Marketing Solutions on LinkedIn

According to the B2B Content Marketing 2018: Benchmarks, Budgets,
and Trends report from CMI and Marketing Profs, LinkedIn is the most-
used social media platform for B2B marketers (at 97%), and also the
most effective.

This intuitively makes sense. LinkedIn is the world’s largest

professional networking site, with more than 550 million members, and
its context is more fitting than other networks for most B2B-leaning
content.

At a base level, we highly advise that every B2B organization develop

an optimized Company Page, which you can do for free on LinkedIn, as
this is your brand’s hub on the platform and a frequent destination for
buyer research. Posting updates frequently will help you stay present,
active, and visible.

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● Native Ads
Also known as Sponsored Content, these ads appear within LinkedIn
feeds, alongside the user-generated content members come to peruse.
Very useful for thought leadership, brand awareness, and driving
strategic traffic.

● Lead Generation
This is a primary goal against which many B2B marketers are
measured. Lead Gen Forms are extremely effective for this purpose
because they pre-populate based on a member’s LinkedIn profile data,
and don’t force the user to navigate from the site, creating a seamless
experience.

● Retargeting
This relatively new capability within LinkedIn enables you to track
website visitors, using the LinkedIn Insight Tag, and then market to
them while they’re on the platform. These individuals are more likely
to be interested in your company and product

● Sponsored InMail
As it grows harder to reach professional inboxes (and sometimes just
to find email addresses, to begin with) Sponsored InMail is growing
more advantageous. You can use this tool to send tailored direct
messages to members on LinkedIn, even if you’re not yet connected.

● Dynamic Ads
These ads are customized to the member viewing them, populating
with profile images and relevant details to stand out and capture
attention.

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1.5 Breaking Down B2B Marketing
Summarizing the most important takeaways from our exploration
of modern B2B marketing, here are some key considerations to
keep in mind:
● Although it’s business to business marketing, you’re still speaking to
human beings. Don’t fall into the trap of being overly formal or
robotic.
● The foundational steps in creating a B2B marketing strategy are
developing your vision, defining your audience, identifying tactics
and channels, putting content and campaigns into motion, and then
continually measuring for optimization.
● Popular types of B2B marketing content include blogs, search, white
papers, social media, email, and video.
● Truly effective B2B marketing is conversational, targeted, and
contextually relevant. Thought leadership content is among the most
effective in this category.
● LinkedIn should be an integral component of any B2B social media
marketing mix.

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 Chapter 2
INTRODUCTION TO ANAR

Connect with 1+ lakh Businesses all over India

Community se Jude aur Business Badhaye

Anar is a FREE B2B business networking app for retailers,

resellers, wholesalers, distributors, and manufacturers to network
with each other and perform their online buying & selling through
business chat.

Very Easy to use All-in-One business networking app with features

of online business (b2b marketplace) apps where you can create
free websites easily to share on WhatsApp and Facebook easily.

16
2.1 About
1.Anar is a business community app

2. Users can talk and know about businesses.

3.1,20,000+ businesses are already using Anar and are talking about
business.

4. Users can see more than 6,50,000 products on Anar & showcase their
products too.

5. Users are here to build business relations and a lasting business

network.

6. Users can learn market trends, new products and business ideas.

7. Users can directly connect with and talk to the existing 1,20,000+
businesses.

8. The crux of Anar is that it is a community for Indian businesses to talk

about business and to grow business networks.

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2.2 ANAR APP LAYOUT

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19
20
21
22
23
24
2.3 Why is it better?
1. Anar is more relationships, brand building and staying connected with
your business partners. If you have these three things, your business will
grow. Why compete only on price and delivery?
2. Anar is a business networking platform → where every business is
getting a voice to say what they feel and what they are doing. E.g.,
opening after lockdown, police harassing to close shop/office, lots of
business, low business, need staff or whatever. This is where they can
say what they feel and know what others feel.
3. And Anar is about business as well. Anar is the cheapest and best way
to do business. Zero commission, zero charges, free customized website
which can be shared on WhatsApp as well
4. Invite your friends as well who have businesses, invite your suppliers
and buyers and network with them too.
5. A lot of retailers are unable to travel right now to their suppliers to buy
goods and vice-versa. Anar will help them buy and sell from their
vendors and buyers without any charges/cost.

2.4 HOW DOES ANAR HELP? FOR SUPPLIERS

(Manufacturers, Wholesalers, Distributors)
1) ONLINE BUSINESS PROFILE
Download the Anar business networking app and create your business
profile. Put in your details, business photos, and you are good to go! Import
product catalogue, make a collection and share with your buyers.

2) CONNECTING WITH BUYERS

Search for your buyers and connect with them on Anar. Can’t find some of
your buyers? Invite them on Anar so that they can see your updates daily
and also get buyers business requirements like in IndiaMart, Udaan &
Meesho.

25
3) SHARING WITH BUYERS
Your latest products are shared with your buyers on their feeds on Anar.
However, you can also send the link of your product catalogue and business
website to your buyers via WhatsApp business with the One-Click share
option.

FOR BUYERS (Retail Shop owners)

1) ONLINE BUSINESS PROFILE & CONNECTING WITH
SUPPLIERS
Make a business profile and connect with your suppliers who are on Anar.
To add a supplier, search for their name in the Search Bar. Can’t find a
particular supplier? Invite those Manufacturers, Wholesalers, Distributors
to Anar.

2) VIEW THE LATEST PRODUCTS DAILY

See the latest products from all your connected suppliers in one place on
Anar feed. Looking for a specific product? Search in the Anar Market page
where new Manufacturers, Wholesalers, Distributors post the latest
products.

3) LIKE & SHORTLIST

Like, comment or shortlist products for the future.

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2.5 HOW TO USE THE APP?
● STEP 1
Create Business Profile
Download the Anar app and make your business profile for FREE

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● STEP 2
Connect with Relevant Businesses
Select the correct category and start connecting to other businesses

28
 STEP 3
Chat with anyone
Direct chat with any Manufacturer, Wholesaler, or Retailer
anywhere in India

29
● STEP 4
See and add Products, Requirements, Business Updates
Stay updated with the latest market trends

30
● STEP 5
Bonus: Share your free online store
Get a free online store website to share your product catalogue
with others on WhatsApp and Facebook.

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2.6 Categories available on this app
Product categories/industries on Anar:
1. Clothing, Garments, Fashion, and Textiles

2. Gems, Jewellery, and Ornaments

3. General & Kirana Stores (FMCG, Grocery)

4. Mobiles, Electronics & Home Appliances

5. Watches, Eyewear & Fashion Accessories

and many more

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2.7 OVERVIEW
About Anar App Private Limited
Anar App Private Limited is an Unlisted Private Company. It was
incorporated on 23 April 2019.

● It is a Company limited by shares having its registered office at

1/1705, Challengers, Thakur Village Kandivali East-Mumbai
Mumbai City — 400101 Maharashtra — India. Furthermore, it is
further classified as a non-govt. company.

● The CIN number of Anar App Private Limited is

U72900MH2019PTC324446.
● Anar App Private Limited has 2 appointed directors/decision-makers,
Nishank Narendra Kumar Jain and Sanjay Ganapati Bhat.

2.8 DIRECTORS - ANAR APP PRIVATE LIMITED

The company has 2 directors and no reported key management
personnel.The longest-serving directors currently on board are Nishank
Narendra Kumar Jain and Sanjay Ganapati Bhat who were appointed on 23
April 2019. They have been on the board for 2 years and 1 month.

Nishank Narendra Kumar Jain has the largest number of other directorships,
with a seat at a total of 3 companies. In total, the company is connected to
2 other companies through its directors.

23 April 2019
NISHANK NARENDRA KUMAR JAIN

Director

23 April 2019

SANJAY GANAPATI BHAT

Director

33
 Company Details
CIN U72900MH2019PTC324446
Company Name ANAR APP PRIVATE LIMITED
Company Status: Active
RoC: RoC-Mumbai
Registration Number:324446
Company Category: Company limited by shares
Company Sub Category: Non-govt company
Class of Company: Private
Date of Incorporation:23 April 2019
Age of Company = 2 years, 1 month, 14 days
Address:1/1705, Challengers, Thakur Village Kandivali East-
Mumbai Mumbai City — 400101 Maharashtra — India
Authorized Capital: $10,000 to $100,000
Paid-up Capital: $10,000 to $100,000

34
 Chapter 3
Research methodology
The following methodology was used in the study
Study area: The following study has been conducted on people
from the following categories- retailers, resellers, wholesalers,
manufacturers, and distributors across the country (India).

Sampling technique: The researcher has used the “purposive

sampling” technique to obtain the results from selected categorized
people.

Sample size: The sample size of the study is 60.

Source of Data: The data has been collected from both primary
and secondary sources. The majority of it has been primarily
collected from the source itself through surveys and interviews and
other secondary data has been provided by other sources like
websites, company’s databases.

Tools of analysis: The following tools that have been used are-
Charts, percentage analysis and tables.

35
3.1 Scope of the study
Anar Business Community app for SMBs will use the funds to strengthen
its core product offerings and enhance its technology platform.

According to the founding team of Anar, small businesses were constrained

to their particular area and often found it challenging to build a larger
network. This also limited their access to newer products, markets, and most
importantly, knowledge, thereby reducing the ability to innovate.

Anar aims to create a network that will include the entire ecosystem players,
including buyers, sellers, suppliers, etc., which is expected to help the
business community, especially the SMBs, to enlarge the scope of
opportunity.

SMBs in India has emerged as a strong business potential for several

startups as the sector has not been fully exposed to technology.

At the same time, SMBs are also keen to adapt themselves to the digital
change as this would mean newer business opportunities.

The following study was to identify the challenges these SMBs are facing
in a market and how many are utilizing resources like the internet and
applications to advertise their business. The research was also able to
identify already present competitors providing similar services and how
many people from the following categories are using such services.

36
3.2 Objectives of the study

● Discover who Anar is competing against in the marketplace

● Uncover differentiators
● Find competitive advantage
● Learn what services our clients appreciate most, and why
● See emerging opportunities in the marketplace
● Adjust marketing messages to reflect what customers want to hear
● Find out what customers think about the company’s services
● Learn how well known the business is in the marketplace
● Explore why some customers chose to use services from another
company, instead
● Recognize emerging trends in the marketplace
● Demonstrate that the company care about their customers — the act
of doing research shows that we are interested in them and their
opinions
● Discover the one thing customers would change about our services
● Find out whether internal perceptions about the company match
external perceptions
● Learn how your customers find out about the App
● Find out why customers choose Anar App over a competitor
● See if the customers are aware of all of Anar’s key services
● Benchmark business against competitors in the industry

37
 Chapter 4

Research Analysis and Interpretation

● From the above pie chart, we can see that the majority
(38.3%) of the people have an age group of 25 to 40 years.
While the 2nd highest (36.7%) age group is 40 to 60 years,
(18.3%) are from the age group of 18 to 25 and (6.7%) is
from the age group of 60+

38
 ● From the above pie chart, we can see that the majority
(43.3%) of the respondents are female, while (36.7%) are
from male along with (20%) of the respondents prefers not
to disclose their gender

From the above pie chart, we can see that the majority (40%) of
the people are resellers, (25%) of the people are manufacturers,
(20%) of them are retailers, (8.3%) are wholesalers, (6.7%) are
distributors

39
● (51.7%) of the people who have used the Anar App, while
(48.3%) have never experienced the services of Anar App

● (46.7%) of the people think the quality of services provided

by Anar App is Fair
● (25%) of the people who think it is Good, (21.7%) of the
people say it is Excellent
● The rest (6.6%) people think it is poor

40
● (28.3%) of the people are using Meesho’s services,
(26.7%) of the people are using IndiaMart
● (25%) of the people are using the Anar app, (11.7%) of the
people are using WhatsApp business
● (8.3%) of the people are using the Facebook market

● (28.3%) of the people who gave Anar app (2/5) stars,

(25%) of the people rated anar (5/5) stars
● (21.7%) of the people rated anar as (3/5) stars, (16.7%) of
the people rated anar (4/50 stars
● (8.3%) of the people gave anar (1/5) stars

41
● (38.3%) of the people are from the footwear market, (26.7)
of the people are from the electronics market, (21.7%) of
the people are from the clothing market, (13.3%) of the
people are from the Jewellery market.

● People have chosen more than one option in the following

question.
● (41.7%) of the people who wants to connect with
Manufacturers, (38.3%) of the people who wants to
connect with resellers, (30%) of the people who wants to
connect with Retailers, (25%) of the people who wants to
connect with Wholesaler, (16.7%) of the people wants to
connect with Distributors.
42
● People have chosen more than one option in the following
question.
● (56.7%) of the people sell their products to Resellers,
(28.3%) of the people sell products to Retailers, (28.3%) of
the people sell products to Manufacturers, (26.7%) of the
people sell products to Distributors, (25%) of the people
sell products to Wholesalers

● People have chosen more than one option in the following

question.
● (50%) of the people buy from Manufacturers, (41.7%) of
the people buy from Resellers
43
● (31.7%) of the people buy from Retailers, (20%) of the
people buy from Distributors and
● (18.3%) of the people buy from Wholesalers

● (51.7%) of the people who prefer to do business online

while (48.3%) of the people prefer to do offline business.

● People have chosen more than one option in the following

question.
● (28.3%) of the people had the poor first impression,
(41.7%) of the people think it does not offer secure

44
 payment connections, (36.7%) of the people thinks it has a
complex checkout process,
● (40%) of the people think it has no competitive pricing and
(20%) of the people think it provides insufficient product
details.

● People have chosen more than one option in the following

question.

● (30%) of the people who think it is available 24/7,

(46.7%) people think it has a very low startup cost
● (48.3%) of the people think it allows work from
anywhere, (46.7%) of the people think it allows them to
target a large amount of market

45
● (35%) of the responders think it has a future, (33.3%) of
the people think it might/might not have a future, (31.7%)
of the people think it doesn’t have any future.

46
 Chapter 5

Conclusion

Anar is a FREE B2B business networking app for retailers, resellers,

wholesalers, distributors and manufacturers to network with each other
and perform their online buying & selling through business chat.

User’s Responsibilities
1. A user represents, warrants and agrees that (a) you are at least eighteen
(18) years of age or above and are fully able and competent to
understand and agree to the Terms (b) you have full power and
authority to accept the Terms, to grant the license and authorization
and to perform the obligations hereunder; (c) you use the Platform and
Services for business purposes only, and (d) the address you provide
when registering is the principal place of business of your business
entity.
2. User will be required to provide information or material about User’s
entity, business, or products/services as part of the registration process
on the Platform or your use of any Service or the User account. Each
User represents, warrants and agrees that (a) such information and
material whether submitted during the registration process or
thereafter throughout the continuation of the use of the Platform or
Service is true, accurate, current, and complete, and (b) the User will
maintain and promptly amend all information and material to keep it
true, accurate, current and complete.
You represent warrants and agrees that (a) you shall be solely responsible
for obtaining all necessary third-party licenses and permissions regarding
47
any User Content that you submit, post or display; (b) any User Content that
User submit, post or display does not infringe or violate any of the
copyright, patent, trademark, trade name, trade secrets or any other personal
or proprietary rights of any third party (“Third Party Rights”); (c) User have
the right and authority to sell, trade, distribute or export or offer to sell,
trade, distribute or export the products or services described in the User
Content and such sale, trade, distribution, or export or offer does not violate
any Third Party Rights
Transactions Between Users
1. For any Services, Anar does not represent either the seller or the buyer
in specific transactions. Anar does not control and is not liable to or
responsible for the quality, safety, lawfulness, or availability of the
products or services offered for sale on the Platform or the ability of
the sellers to complete a sale or the ability of buyers to complete a
purchase.
2. Users agree that Anar cannot and does not confirm each User's
purported identity. Anar encourages Users to exercise discretion and
caution while dealing with various Users.
3. Each User acknowledges that it is fully assuming the risks of
conducting any purchase and sale transactions (hereinafter referred to
as “Transaction Risk”) in connection with using the Platform or
Services and that it is fully assuming the risks of liability or harm of
any kind in connection with subsequent activity of any kind relating
to products or services that are the subject of transactions using the
Platform.
4. Limitation of Liability
a. To the maximum extent permitted by law, the services provided by
anar on or through the platform are provided “as is”, “as available”
and “with all faults”, and anar hereby expressly disclaims any
warranties, express or implied, including but not limited to, any
warranties of condition, quality, durability, performance, accuracy,
reliability, merchantability, or fitness for a particular purpose. All
such warranties, representations, conditions, and undertakings are
hereby excluded.

48
 b. To the maximum extent permitted by law, anar makes no
representations or warranties about the validity, accuracy,
correctness, reliability, quality, stability, completeness, or
correctness of any information provided on or through the platform;
anar does not represent or warrant that the manufacture,
importation, export, distribution, offer, display, purchase, sale
and/or use of products or services offered or displayed on the
platform does not violate any third party rights; and anar makes no
representations or warranties of any kind concerning any product or
service offered or displayed on the platform.

I understand this app is for finding many manufacturers and distributors.

But there are fake profiles that are difficult to identify it would be helpful
they could add a feature that warns other users about spam and fishy account
also to rate other user profiles and report the fake ones just so the people
can build trust among the other buyers and sellers.

This app has no option to log out and log in to another device, additionally
is no option to add an Email ID, official website address option.
So, I would like to suggest adding multiple options to sign up from multiple
platforms like Gmail, Facebook, LinkedIn etc.

The category is not properly formulated and many other subcategories like
safety products (fire extinguishers, fire alarms, smoke detectors etc.)
houseplants, flowers, flowerpots and other gardening equipment section not
available.
I would like to suggest if the developers could add the feature of custom
category so that any user can list their products in the app

Language barrier, the platform is available to use all over India, but the
available language is this app is only Hindi and English, during my time of
the internship I have faced countless people who are unable to
communicate/comfortable with English and Hindi language, so it's my
suggestion for the developer team to add more local languages, that would
help the many people who want to open their business profile.
49
 Bibliography

● https://business.linkedin.com/marketing-solutions/blog
● https://anar.biz
● https://play.google.com/store/apps/detail
● https://www.softwaresuggest.com/company/anar-app

50
 ANNEXURE

CONSUMER BEHAVIOUR TOWARDS B2B

APP
Hello, myself Vaibhav Kachhwaha I am doing an internship with an app known as "Anar" I'm a
final year student at Bhupal Nobles University, Udaipur. This survey is a part of my project on
consumers behavior towards the B2B app The information obtained through this survey will remain
confidential and will be used for this study only. Thank you for your participation!

1. Name

2. Age
18-25

25-40

40-60

60+

3. Gender
Male

Female

Prefer not to say

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4. Profession
Wholesaler

Retailer

Reseller

Manufacturer

Distributors

5. Have you ever used the "Anar" app

Yes

No

6. How do you feel about the quality of services provided by the

Anar App?

Excellent

Good Fair

Poor

Other

7. Have you ever used the "Anar" app

Yes

No

8. How do you feel about the quality of services provided by Anar

App?

Excellent

Good Fair

Poor

Other

52
9. Which of these B2B services you are using.

Facebook Market

WhatsApp business

Anar App

Meesho

IndiaMart

Other:

10. How much would you rate this App (Anar)

1 2 3 4 5

11. In which categories do you prefer doing business

Jewellery

Clothing

Footwear

Electronics

Other:

53
12. With whom you like to do business
Wholesaler
Retailer
Reseller
Manufacturer
Distributors

13. Who is your current buyer

Wholesaler
Retailer
Reseller
Manufacturer
Distributors

14. Who is your current Seller

Wholesaler
Retailer
Reseller
Manufacturer
Distributors

15. Do you prefer doing business Online?

Yes

No

54
16. If you don't prefer doing business Online, then state
the reason
Poor first impression
Not offering secure payment connectionComplex
checkout process
No competitive pricing
Insufficient product details
Other:

17. If you prefer doing business online, then what are those
reasons
24/7 Availability
Very low startup cost
work from anywhere
Target a large amount of market
Other:

18. Do you think that B2B apps have any future?

Yes

No

Maybe

55