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Questions On Assignment of Apple Inc

The document contains a student assignment on Apple Inc. that includes 4 questions and answers about Steve Jobs and his strategies for developing products like the iPod, iPhone, and iPad. Steve Jobs eliminated the promotion P of marketing due to his innovative mindset and belief that high quality products would sell themselves without traditional promotion. He disrupted 8 industries through innovations in mobile phones, music, computing, publishing, animation, tablets, and more. For the iPod, iPhone, and iPad, Jobs adopted differentiation strategies around sleek design, simple interfaces, storage capabilities, and features that made the products stand out from competitors.

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Shahzer Shakeel
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154 views4 pages

Questions On Assignment of Apple Inc

The document contains a student assignment on Apple Inc. that includes 4 questions and answers about Steve Jobs and his strategies for developing products like the iPod, iPhone, and iPad. Steve Jobs eliminated the promotion P of marketing due to his innovative mindset and belief that high quality products would sell themselves without traditional promotion. He disrupted 8 industries through innovations in mobile phones, music, computing, publishing, animation, tablets, and more. For the iPod, iPhone, and iPad, Jobs adopted differentiation strategies around sleek design, simple interfaces, storage capabilities, and features that made the products stand out from competitors.

Uploaded by

Shahzer Shakeel
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4

Name Shahzer Shakeel

ID No 20202-26820
Course Name Strategic Management
Assignment on Apple Inc

Question # 1
Steve Jobs had a unique mindset. Do you think his child incidents had any bearing on his unique mindset
and making him a high achiever?

Answer
Due to religious differences in his parent’s families he was not living with his biological parents and later on
he was adopted by a family, he got to know about him being an adopted child through a friend who told he
was an adopted and his biological parent did not wanted him. This incident really made an impact on his
personality and made him a person who transformed APPLE from bankruptcy to number one company of
the world, innovator and disrupter of several products.

Question # 2
Steve Jobs never believed in doing marketing research when developing new products? Out of 4 P’s he
eliminated one P which one and why?

Answer
When you are coming up with an innovative product (new product development) you don’t need to do
Market Research and that’s what Steve Jobs did, he knew if his product is good people will buy in a higher
price too, it’s for high end customers. Apple products are focused on product innovation, Out of 4Ps
Steve Jobs eliminate the promotion because of the innovative mindset and capabilities which encounter
the role of market research. On the other side, this leads to the differentiation of a product as well.
Therefore, the products of Apple are leaders of the market so there is no promotion on those products.
The other rationale is that the belief and vision of Steve Jobs towards products of Apple resulted in the
elimination of promotion strategies that are entirely related to the market research. The iPod, the iPhone,
the iPad all of these products pretty much revolutionized their respective market “space.” Their success is
a direct result of their marketing strategies
Question # 3
In his life time he disrupted eight industries. Kindly identify these industries?

Answer
The given below are eight industries that are disrupted by Steve Jobs in association with Apple in

his life that are mentioned in the given case as well.


1. Mobile Phones i.e. photography

2. Music Industry/ Apple TV

3. Computer operating System

4. Publishing/ News
5. Personal Computing

6. Animation related to Hollywood

7. Tablet Computers

8. Publishing

The innovation like touch screen and user interface introduced by Steve jobs along with iTunes is a
major source concerning to disruption of eight above mentioned industries. On the other side, his
love with Apple Inc created an additional focus, give additional time to the company in critical
health conditions and the motivation of his ups and downs in his career is also the reason of
transforming disruptive industries.

Question # 4
Steve Jobs believed in differentiation strategy and identifying the right opportunities. Which
differentiation strategies he adopted for iPod, iPhone and iPad?

Answer
This product is completely based on product differentiation strategy. The sleek design, simple user
interface and greater storage and soon it became the icon of the digital age. That features in iPod which
is at that time one of the major in a variety of portable digital players of music relied on MP3 standards.
It has been mentioned in the case that it was the iPod that set Apple on the volatile path of growth.
Nano iPod is one of the biggest examples in which biggest differentiated component is its flash memory.
On basis of above-mentioned advantages and reliable features, Apple has been charging of $ 75 to $100
greater cost in comparison to their rivals. Hence, competitors like Samsung, Creative, and Microsoft’s
Zune line of music player and SanDisk could not able to provide an effective product like Apple’s iPod.
The first iPod stored up to 1000 songs the other MP3 players could only store one hour of music. The
aforementioned strategies are the differentiated strategies implemented by Steve Jobs for Apple.
Moreover, Apple agreed to pay $ 500 million upfront in 2005 to Intel, Samsung and Toshiba to ensure
uninterrupted supplies of flash memory. Therefore, competitive companies like Samsung and Intel are
busy in providing the supplies of flash memories to Apple. The innovative iPod released in 2007 the
Touch was the first iPod that built-in Wi-Fi, 3.5-inch screen and a multi-touch graphical interface. Some
50 million iPod Touch devices have been sold in 2010

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