BB A Course Curriculum Puc
BB A Course Curriculum Puc
Introduction:
The Premier University BBA program extends over a period of four years divided into eight semesters.
Each semester consists of 15 weeks, and each course consists of 39 lectures of 60 minutes duration. Each
course is credited as 3 units. Students are allowed to enroll in 7 courses at the maximum in each semester.
Program Design:
The BBA curriculum consists of foundation, core, integrative and elective courses. The foundation and
core courses are designed to equip the students with the basic knowledge and skills in the major business
functional and analytical areas. The integrative courses provide students with opportunities to apply
theories and practices from several disciplines to complex business and organizational problems. The
elective courses allow each student to select advanced courses according to his/her particular interest in
a given area of concentration.
Major/Concentration:
The students may concentrate in a particular major by choosing eight courses from a given area of
specialization. Currently, the faculty offers five majors. They are accounting, management, marketing,
finance and HRM. A major is offered if teachers are available and if a minimum of ten students sign up for
that. The Academic Council of Premier University reserves the right to offer/withdraw electives.
The project work / internship is an integral part of BBA degree requirement. The basic objective of project
work/internship is to provide practical exposure to the students in a working environment. Students are
placed in business organizations, autonomous and government enterprises and other research bodies or
development projects so that they get an opportunity for translating theoretical conception in real life
situation. The project work / internship covers 8 weeks of organizational attachment and another 3-4
weeks for finalization of the report. The student must prepare and submit a report within the specified
time and must get a passing grade. Failure to obtain a passing grade calls for either revision or
resubmission of the report or retake of the project work / internship program as may be determined by
the authority of the university.
Degree Requirements:
Major in Accounting
Major in Management
Major in Marketing
This course is designed for developing adequate proficiency in listening and reading comprehension,
speaking and writing of correct English. The course contains fundamentals of grammar, composition,
translation, vocabulary and pronunciation. This course will enhance knowledge and skills of students in
English as a language and communication medium.
This course outlines the aims and objectives, functions and responsibilities of business enterprises.
Through this course students will gain an understanding of the various aspects of business activities, and
a vocabulary of business terms and business environment.
This course is designed to orient the students with the basics in humanities. Topics on literature, fine arts,
culture, civilization and other finer ramifications of human life and living are included in this course.
This course introduces basics of collection, processing and presentation of statistical data to the students.
The course includes topics such as, frequency distribution, measures of central tendency, measures of
dispersion, basic probability concepts, simple correlation and regression analysis, statistical quality
control, and the like.
This course focuses on Generally Accepted Accounting Principles (GAAP) which aims understanding basic
accounting theory and performs the accounting required for an accounting cycle. It includes the
techniques of recording, summarizing, analyzing the transactions of a business and preparing&
interpreting the financial statements.
This course emphasizes on sampling theory and methodology, probability distribution, estimation and
hypothesis testing for linear statistical models. Index number, time series analysis, and Chi-square test are
also discussed in the course.
This course has been designed with a view to advancing the English language abilities of the learners
through a wide-ranging set of activities and exercises. Upon the successful completion of the course,
students will be expected to reach an optimum level of proficiency in spoken and written English, which
will enable them to communicate with ease and confidence in real life situations. The course contains
three units, which are spoken English, essentials of English pronunciation and conversation practice &
writing exercises.
This course aims at familiarizing the students of business with the central concepts and theories of
psychology and provides a conceptual overview of understanding human behavior and mental processes.
It covers both the traditional areas of psychology and applied topics, including the biological foundations
of behavior, sensation, perception, learning, memory, abnormal behavior and treatment and health
psychology.
This course is designed to help the students in learning the techniques and acquiring the skills needed to
communicate effectively in management. The course deals with English for business communication and
covers various techniques of effective communication like business letters and e- mails, memos, reports
and other tools.
This foundation course will help the students to know the basics in management. The course deals with
the concepts and meaning of management; management principles and theories; and functions of
business management such as planning, organizing, staffing, motivating and controlling. Various
techniques of management and social responsibility of management will also be discussed in this course.
MTH 151 Business Mathematics
This course covers basic algebra, coordinate geometry, set theory, equations and inequalities,
mathematics of finance, permutations and combinations, matrix, linear programming, differential and
integral calculus. Methods of solving business problems are reviewed in details.
This course brings into focus the basic concepts and theories of microeconomics. It covers theory of
demand, supply, household behavior, production and cost, and utility. It further focuses on product-
market equilibrium, and the price discrimination.
This course deals with different external environments, such as political, legal, demographical, socio-
cultural and technological, which are beyond the direct control of business organizations. The course
teaches how these environments should be analyzed systematically to identify opportunities and threats
for organization and how different elements of these environments can be incorporated into the decision
making process.
This course is designed to introduce students to the basic concepts of finance. This course provides an
understanding of overall financial functions and activities in business organization. The course also covers
provisions of finance, mathematics of finance, credit and bank services, risk and return, time value of
money, raising short, intermediate and long-term finance, development of financial institutions and
implications of all these concepts in business.
This course deals with laws related to business and its operation. Company law, mercantile law, industrial
laws are discussed in detail. This course strives to help the students understand the increasing network
on legislation which influences the organization and general management.
This course introduces the students of the business studies to the basic concepts& principles of marketing.
It helps students to understand the marketing process, overall marketing environment, marketing
information system, consumer and business markets and buyer behavior; market segmentation, targeting
and positioning; and developing the marketing mix.
ECO 155 Macroeconomics
This course focuses on the mechanism of macro economy and its cyclical fluctuation. Major topics
included are Gross Domestic Product (GDP), Gross National Product (GNP), national income, personal
income, determination of national income by Classical and Keynesian theories, savings, consumption,
investments, government expenditures and balance of trade and payments. This course also examines
economic problems and their solutions; good and ill effects of fiscal and monetary policies and some
aspects of international economics with current affairs.
Human Resources Management course provides an overview of the fundamentals, importance, and
impact of human resource management in an organization. The course focuses primarily on planning,
attracting and selecting, placing, developing, evaluating, and rewarding human resources.
This course investigates marketing from managerial perspective. It focuses on different marketing
strategies, marketing plan and implementation. It will help students to expand knowledge and
thoughtfulness of main theories, concepts and models in marketing to conduct the improvement and
implementation of marketing strategies.
This course focuses on the theoretical concepts and financial statements in advanced level. It is the
continuation of “Principles of Accounting”. Students will be able to understand the concepts of current
and long term liabilities, cash flow statement, and preparation and analysis of financial statements of
companies.
This course focuses on the analysis of financial problems that a business firm faces. The aim of this course
is to teach students different financial theories and their implications for financial problem solving. The
course covers financial management decisions, financial performance analysis, capital budgeting
techniques, cost of capital, dividend policy, capital structure and leverage etc.
This course is primarily designed to teach students different software packages popularly used in business
enterprises. Students will attend lab classes to have hands-on experiences on how to install, design and
implement these software packages. The course will also familiarize students with the fundamental issues
of computer operations.
This course introduces the students with the process of entrepreneurship development. It includes start-
up strategies for new business, forms of ownership, sources of financing, evaluation of alternative
business plans and analysis of business functions. Strategies to embrace calculated risk in investment and
contemporary environment for entrepreneurship development are also discussed in this course.
This course aims at developing students’ ability to critically evaluate the taxation procedures of different
firms and also the importance of taxation in the economy of Bangladesh. This course focuses on
comprehensive analysis of taxation theory, tax regulations, various types of taxes, tax approval
authorities. It will help the student to have a strong foundational understanding of the underlying
framework and basic principles and concepts of Bangladesh income tax law, converting assessment
procedure, income and tax computation of different entities and VAT.
This course is a survey of operations research techniques that has found application in the business area.
Stress is placed upon model building understanding and solution techniques, including application of the
liner programming, transportation, and assignment algorithms as well as sensitivity analysis of the
variables. Other topics include game theory, queuing theory, simulation and sequencing models.
This course will provide students with an in-depth understanding of how today's business firms use
information technologies and systems to achieve corporate objectives. It will also help students to acquire
the basic knowledge and skills to utilize information systems in organization. This course includes the role
of information systems, organization and strategy; databases and data management; ERP and business
applications; telecommunications; e-commerce; IT infrastructure development and security.
This course intends to familiarize students with and generate their aptitude for necessary knowledge and
skills required to undertake research at business organizations. The subject covers principles and methods
of research; collection, collation, measurement, presentation and interpretation of data; report writing
and presentation of research findings as well as ways to make useful application of the research result.
The course refreshes the basic and most commonly used statistical and other tools used in business
researches.
This course introduces students with various behavioral concepts and tools that will assist them in making
responsible decisions through the analysis of human factors of management. The course covers individual
behavior, attitude, personality, perception, organizational communication, conflicts, negotiations,
structure, culture, change and managing stress.
This course has been designed to enable the students to acquire the skills necessary to use, interpret and
analyze accounting data which will ultimately help to become a better manager. It includes behavioral
pattern of costs, cost-volume-profit relationship, variable and absorption costing approaches and profit
planning tools.
The course focuses on the analysis of the major business management functions in international business
environment like organizational policies and strategies of multinational companies. Topics include trade
and investment theories, various environments, foreign exchange, finance and Accounting, operations
management, marketing, human resource management and information technology in the context of
international business.
This course develops basic skills necessary to organize projects effectively and efficiently. The course
focuses on productivity improvement, project life cycle, converting stakeholders’ needs into realistic
objectives, establishing dependable monitoring techniques, estimating project costs and realistic time
schedules etc.
This course intends to equip students with the knowledge of models, methods and practices of strategic
management to help them become effective strategy formulators and implementers. It explores how
organizations should conduct systematic analysis of environment; how to formulate policies, understand
business risk and opportunities, and strategies and alternatives. The course is conducted mainly through
cases, group discussions and selected additional readings to articulate the knowledge in other courses on
functional areas of management.
Major in Management
This course examines how manufacturing and service organizations efficiently utilize a variety of resources
to provide goods and services. Topics include production planning, scheduling and control, plant location
and layout, work study method, inventory control, maintenance management, quality control and
productivity management.
This course is designed to provide students with a sound conceptual understanding of the role that
management science plays in the decision-making process. It aims at orienting the students to business
analysis and developing their quantitative skills for solving business problems. The course includes topics
such as application, methodologies and models of MS; linear programming; decision theory; goal
programming; integer programming; dynamic programming and Markov analysis.
This course allows business students to use economics to formulate strategic business decisions. Topics
include demand and supply, elasticity of demand, income elasticity and cross price elasticity, demand
estimation and forecasting; consumer and producers theories; theory of cost; perfect competition;
monopoly, duopoly, oligopoly and monopolistic competition; market imperfections; pricing policies.
This course intends to respond to the continuing demand for changing management applications in
organization nature. After studying this course students will learn the concepts of international
management and be able to apply these concepts to practical situations. This course deals with factors
affecting international management, impact of MNCs, globalization and localization, international
strategic management, levels of international strategies and foreign market analysis.
This course primarily focuses on both the entrepreneurial aspect and continuing management of small
businesses. As managing a small firm is a multidisciplinary activity, this course focuses on various issues
like how to set up a business, basics of business, leadership, management, marketing, financial controls
and other business strategies for successful start-up and operations of the small business enterprise.
This course focuses on the understanding of basic processes and systems of organizational development
and change. The approach of discussion is integrated and comprehensive. Topics include organizational
renewal and changes, development process, intervention process, organizational culture, change in vision
and mission statement and their impact, challenges of organizational development and change, etc.
This course aims to create the understanding of innovation processes in organization and how to manage
such processes effectively. It includes discussions on nature of innovation, innovation process, innovation
typologies, changes in the external environment and drivers for change, models of organizational
innovation and change, individual and group creativity, factors associated with innovation, practices for
developing innovative organizations, organizational culture, and transformational leadership. The course
helps to appreciate the importance of personal creativity and social interaction for development and
implementation of new ideas, services, products, and processes.
This course intends to examine various techniques and theories of organizational structure and design.
The course discusses classical, neo-classical, contemporary and emerging design approaches; functional,
divisional, geographical, hybrid and matrix structures; hourglass, cluster and network structures;
problems and perspectives in designing organizations and developing organizational structures.
This course addresses the strategic role and skills needed to assess how organizations create value and to
align with one of the major HR functions staffing to execute the organization's strategy. The course
specifically discusses about strategic staffing, staffing strategies, strategic job analysis, forecasting and
planning, sourcing and identifying recruits, recruiting, assessing internal and external candidates,
managing workforce flow etc.
The primary objective of this course is to explain the tools and techniques of training and development
that are used to develop employee knowledge, skills and abilities. Discussion includes how to assess
training and development needs; how to design and develop training programs; how to administer and
evaluate training programs.
This course discusses the strategies, procedures and other issues involved in developing and administering
a compensation system that attracts and retains competent workforce. The course enables students to
know how to integrate information of employee performance into compensation system; how to develop
and administer a competitive pay structure; difficulties of designing an effective pay structure; and so
on. The linkage between compensation and employee motivation; effect of laws and regulations on pay
system; executive compensation; etc. are also discussed.
This course focuses on building and maintaining a healthy relation between management and labor for
smooth operation of business. The content of the course includes major theories and approaches to
industrial relations; structure and activities of trade unions; strategies for dealing with unions; forms and
issues concerning industrial conflict; dispute and grievance resolution mechanisms; etc. Social control
of industrial conflict, special issues of woman and child labor; maintaining organizational stability and
disciplining employee behavior; compliance of labor laws; etc. are also discussed.
This course focuses on the understanding of basic processes and systems of organizational development
and change. The approach of discussion is integrated and comprehensive. Topics include organizational
renewal and changes, development process, intervention process, organizational culture, change in vision
and mission statement and their impact, challenges of organizational development and change, and so
on.
This course intends to examine various techniques and theories of organizational structure and design.
The course discusses classical, neo-classical, contemporary and emerging design approaches; functional,
divisional, geographical, hybrid and matrix structures; hourglass, cluster and network structures;
problems and perspectives in designing organizations and developing organizational structures.
Labor Economics is designed to teach students how to use economic tools to analyze issues related to
labor markets and to develop knowledge of the relevant institutional framework. This course focuses on
labor supply and demand, labor market equilibrium, various applications of human capital investment and
education, wage determination, hiring practices, labor market discrimination, bargaining, contracts,
incentives and unemployment fluctuations.
Major in Marketing
Selecting and managing the channel is the focus of this course. Therefore, the concrete course objectives
are to offer an insight, realistic view and proper knowledge of marketing channels; expose marketing
techniques, identify and work on channel problems; motivate, encourage and assist students to improve
their analytical and critical problem solving skills; support to develop rational view of the realms of
marketing theory and practice.
The aim of this course is to facilitate the understanding of the individual consumer behavior. The course
covers consumer decision-making process, the impact of internal and external factors on the process,
consumer adoption and diffusion process, and purchase and post purchase behavior. Students will learn
the basic theories and apply the classroom ideas in real life context throughout the semester.
This course provides students with a framework to devise and implement an integrated marketing
communication campaign for a business. Topics include the planning, development, implementation and
evaluation of sundry communication tools such as advertising, sales promotion, direct marketing, public
relations and personal selling.
The course is introduced to help the students to develop a critical appreciation of both the opportunities
and challenges associated with increasing globalization of markets. The course will discuss the key
environmental factors that shape buyer needs and preferences, influence of overseas political and
economic factors about companies, the influence of international competition, pricing policies,
international distribution system, advertising and promotion for international markets and different
strategic decisions to international marketing.
The course deals with both the management of sales force as well as the techniques involved in effective
personal selling. This course aims to develop an understanding of the sales process, the skills of effective
sellers, the optimization of the sales force (time and allocation), the strategic role of sales management,
and the process of motivating and controlling a sales force.
This course explores the management of marketing efforts for service businesses. The focus is on the
strategies and concepts to minimize the gap between service expectation and service experience by
customers. The course investigates service design and delivery according to customers’ expectation, role
of employees and customers in service delivery, service recovery, pricing and marketing communication
of services.
This course examines the concepts and techniques of achieving long-term profitability through sound
branding. Students will learn how to devise successful branding strategies by building, measuring, and
managing brand equity. It covers theories and models of the strategic brand management process that
includes building customer based brand equity; determining brand positioning and brand values;
selecting appropriate brand elements; planning and implementing integrated marketing programs to
build brand equity; measuring brand performance; & finally devising a sustainable branding strategy.
This course covers fundamental theories, and analytical and conceptual tools for constructing effective
pricing strategies. It covers the critical pricing related concepts such as customers’ value perception, the
price-demand relationship, cost structure and elements, and the competition. Students will learn how
profitable pricing strategies can be developed with regard to different customer segments, new products,
and stages in the lifecycle of products, product lines, the distribution channel, and promotion.
Major in Finance
This course is designed as an undergraduate program. Upon the successful completion of the course ,
students are expected to conduct liquidity analysis of company’s financial position, demonstrate
application of various inventory management techniques, estimate efficient collection, movement, and
disbursement of cash in firm, utilize short-term financial planning model to forecast cash flows, develop
short-term investment and financing strategy.
The aim of this course is to understand the functions performed and the roles played by the system of
financial markets and financial institutions in the global economy. It also makes a wide range of financial
market events comprehensible to the students. At the end of this course, students will have a
sophisticated knowledge about present and future financial market developments.
This course contents familiarizes students with the evolution of banking, and different structural,
functional and other classifications of banking. The course also covers role of banks in economic
development, financial statement of banks, banking system in Bangladesh, social responsibilities and
ethical issues in banking operations, various functions of bank operations such as deposits, loans,
mortgages, liquidity, asset-liabilities management and specialized bank services.
This course looks at risk exposures and how these risks are addressed. It focuses on risk management
process that involves five steps: identification, evaluation, control, financing and monitoring. The course
also covers different types of insurance–fire, marine, life, health and disability, and home, property, and
automobile insurance; and methods to calculate insurance needs.
This course intends to provide students with the conceptual background and analytical skills that are
necessary for analysis and valuation of business activities. Through this course students will learn how to
analyze and interpret financial and non-financial information strategically and accomplish valuation of
assets, liability and equity.
This course concerns itself with investment in financial assets with specific attention to the returns and
risk associated with investment in securities. The objectives of the course are to provide students with
different techniques of investing financial assets and risks associated with investing in securities; identify
and evaluate the financial markets; construct optimal portfolios; conduct fundamental and technical
analysis and assess the concepts of diversification and management of portfolio.
FIN 464 International Financial Management
The course discusses how to broaden financial decision-making to the global setting. Problems pioneered
through international factors are also considered. Course contents cover issues, such as the determination
of cost of capital and exchange rate, international diversification, foreign exchange market, money and
capital market, long term investment in multinational country and the quantification & hedging of
economic exposure.
This course examines important issues in corporate finance from the perspective of financial managers
who are responsible for making significant investment and financing decisions. It includes the concept of
capital budgeting, uncertainty and various strategic tools of investment and financing decisions. The
course also analyzes corporate financial policy, including capital structure, cost of capital and dividend
policy, and evaluates the corporate status by analyzing the financial distress position.
Major in Accounting
The course provides a user perspective on the role of accounting and financial reporting in capturing and
conveying economic information about an organization. The course will guide students to acquire
confidence in using the concepts and vocabulary of accounting to analyze business performance and
resource allocation and communicate with top management. It will also help them become familiar with
the format and use of financial statements and the role of accounting in making business decisions.
The course broadens students' horizons by examining the regulations, techniques and debates
surrounding topics such as: fair value accounting; accounting for financial instruments; accounting in
specialist sectors and intangible assets. It also reviews ways of analyzing the corporate report and
introduces new techniques for analyzing quantitative and subjective information.
This course focuses on management accounting, which is the key function in organizations that involves
developing and using financial and non-financial information to support decision making. It also provides
strategic insights so that organization can execute strategy better than competitors. After completing this
course students will be able to apply management accounting techniques in planning, control and
decision-making situations; apply and evaluate alternative methods of investment appraisal and
techniques for allocating and managing resources.
ACC 454 Tax Accounting
This is the advanced level of taxation which focuses on in depth analysis of taxation theory, tax regulations,
tax practices, various types of taxes and double taxation relief. This course is designed to give fundamental
learning of taxation principles, laws and different characteristics and functions of financial ordinance.
This course is designed to introduce the fundamentals of cost accounting, with emphasis on costing
systems in the service, merchandising, and manufacturing sectors. Costing of materials, labor and
overheads are studied as keys to planning and control. Service department costs allocation and Activity
Based Costing are also studied.
The course develops a strong conceptual foundation in accounting information systems, a necessary pre-
requisite for effective performance in the field of accounting to chase the challenge of digital era. It covers
how to prepare accounting database, use different software, generate required information, and enable
e-commerce systems.
The course focuses on strategic and behavioral implications and impacts of planning and control of
organizations. It analyzes cost information for management planning and control through process costing,
joint & by products analysis and standard costing methods.
This course emphasizes on concepts and principles which help to understand the public accounting
profession and the professional standards utilized in providing auditing and other assurance services, and
reporting on financial statements. It covers audit administration, control, verification of assets and
liabilities and audit procedure of different entities.