The Foreign Policy of The Calorie
The Foreign Policy of The Calorie
NICK CULLATHER
IN SUPER SIZE ME, his documentary on the fast-food industry, Morgan Spurlock asks
ninth-graders in Brooklyn, West Virginia, to define a calorie. A few shake their
heads, but most gamely guess that it has something to do with fat. “It’s something
you should count,” one advises. “It’s on the side of the cereal box,” explains another.
The adults interviewed fare little better. “Calories are not good,” one man knows
for sure. Even the specialist who finally has an answer studies the ceiling for a minute
before recalling that a calorie is a measure of the energy content of food, an amount
sufficient to raise the temperature of one kilogram of water one degree. One might
try the same experiment with other numerical yardsticks used to gauge individual or
social well-being—GNP, T-cell counts, or crime rates—and find a similar cultural
lost-wax process: the soft material of objective measurement falls away, leaving a
subjective impression on the things measured. The ninth-graders had fully absorbed
the governmentality of the calorie; they understood that it patterns food with par-
ticular obligations, aesthetic and hygienic norms, and techniques of management.
Knowing too much about an indicator’s original purpose, or what it actually records,
might only diminish its authority.1
In the first half of the twentieth century, the arithmetic of standards of living,
revenues, education, and population gained significance in assessments of the rel-
ative status of states and empires. As doctrines of development first began to inform
the practice of international relations, numerical indicators prepared the way, jump-
ing linguistic boundaries and displacing local knowledge and native informants. The
empiricism of states and international institutions, Timothy Mitchell contends, ac-
quired a “character of calculability” that mediated between material realities and the
abstractions of science and politics. Neither constructed nor imagined but fabricated
I wish to thank David Engerman, Sarah Knott, Marc Frey, Melvyn P. Leffler, Brian Balogh, Matthew
Connelly, David Ellwood, Robert Schneider, and the AHR reviewers for their valuable comments and
encouragement. The ideas in this essay benefited from discussions at the Zentrum für Nordamerika-
Forschung, Universität Frankfurt am Main, and the University of Virginia’s Miller Center of Public
Affairs.
1 Super Size Me, 2005, distributed by Samuel Goldwyn Films, Los Angeles. The “calorie” used by
nutritionists is actually the kilocalorie, or large calorie, equivalent to 1,000 of the gram calories used
in other scientific contexts.
337
338 Nick Cullather
from a mix of cultural and material ingredients, numerical indicators were tangible
enough to mold facts. They were the conceptual components of a new realism in
international affairs.2
Historians and theorists of foreign relations often associate number with explan-
atory rigor. Although E. H. Carr, Hans J. Morgenthau, Charles Beard, and other
founders cautioned against scientism, realist and revisionist historiographies grew to
Breckinridge and Peter van der Veer, eds., Orientalism and the Postcolonial Predicament: Perspectives
on South Asia (Philadelphia, 1993), 262; Timothy Mitchell, Rule of Experts: Egypt, Techno-Politics, Mo-
dernity (Berkeley, Calif., 2002), 82. Historians have recently begun to investigate measurement as an
aspect of modernization. See Mary Poovey, A History of the Modern Fact (Chicago, 1998); Silvana Pa-
triarca, Numbers and Nationhood (Cambridge, 1996); J. Adam Tooze, Statistics and the German State,
1900–1945 (Cambridge, 2001). For demography, see Matthew Connelly, “A Power beyond Measure:
How Population Growth Has Changed the Way People Think about the World” (Woodrow Wilson
International Center for Scholars, Population, Environmental Change, and Security Project, Working
Paper, 2002); for standards of living, see Victoria de Grazia, Irresistible Empire: America’s Advance
through Twentieth-Century Europe (Cambridge, Mass., 2005), 75–129; on national incomes accounting,
see Scott O’Bryan, “Economic Knowledge and the Science of National Income in Twentieth-Century
Japan,” Japan Studies Review 6 (Fall 2002): 1–19.
3 Edward H. Carr, The Twenty Years’ Crisis, 1919–1939 (London, 1949), 3; Hans J. Morgenthau,
Scientific Man vs. Power Politics (Chicago, 1946). Diplomatic historians are hardly alone in splitting the
field in this way. Eric Hobsbawm has commended “a sound sense of statistics” as an antidote to the
solecisms of identity history, while Dipesh Chakrabarty distinguishes subaltern studies from historicism’s
“secular calculative” practices. Hobsbawm, On History (New York, 1997), 198–199, 271–272;
Chakrabarty, Provincializing Europe (Princeton, N.J., 2000), 14. See also Robert Buzzanco, “Where’s the
Beef?” Diplomatic History 24, no. 4 (Fall 2000): 630; Robert Jervis, “Realism in the Study of World
Politics,” International Organization 52, no. 4 (Autumn 1998): 974; Jeffrey W. Legro and Andrew Morav-
csik, “Is Anybody Still a Realist?” International Security 24, no. 2 (1999): 18.
(London, 2004), 271–273; Stephen Skowronek, Building the New American State: The Expansion of Na-
tional Administrative Capacities, 1877–1920 (New York, 1982); George Steinmetz, Regulating the Social:
The Welfare State and Local Politics in Imperial Germany (Princeton, N.J., 1993); James C. Scott, Seeing
Like a State: How Certain Schemes to Improve the Human Condition Have Failed (New Haven, Conn.,
1998); see also the symposium “Seeing Like a State,” AHR 106, no. 1 (February 2001): 107–129; James
Vernon, “The Ethics of Hunger and the Assembly of Society: The Techno-Politics of the School Meal
in Modern Britain,” AHR 110, no. 3 (June 2005): 693–725; Martin Heidegger, The Question Concerning
Technology and Other Essays (New York, 1977), 14 –35; Gyan Prakash, Another Reason: Science and the
Imagination of Modern India (Princeton, N.J., 1999), 159–161.
5 J. George Harrar, “Nutrition and Numbers in the Third World,” BioScience 24, no. 9 (September
1974): 514.
6 United Nations, Millennium Declaration, September 18, 2000, A/res/55/2, http://www.un.org/
THE WORK OF RENDERING FOOD into hard figures began just after breakfast on Mon-
day, March 23, 1896, when Wilbur O. Atwater sealed a graduate student into an
airtight chamber in the basement of Judd Hall on the Wesleyan University campus.
The apparatus was described by the press as resembling a meat locker, a room “about
as large as an ordinary convict’s cell” lined with copper and zinc, its interior visible
through a triple-paned glass aperture. Its occupant, A. W. Smith, took measured
Cage Changed,” Chicago Daily Tribune, March 24, 1896, 10; “The Human Body,” Los Angeles Times,
May 3, 1896, 22; “Conservation of Energy in the Human Body,” Scientific American, August 5, 1899, 85;
“Almost a Hero,” Boston Daily Globe, March 22, 1896, 1.
8 “Human Body and Food,” New York Times, March 23, 1899, 3; “Human Body as an Engine,”
Philadelphia Inquirer, May 3, 1896, 28; “The Man in the Copper Box,” Century Illustrated Magazine, June
1897, 314; “The Food Test at Middletown,” New York Times, March 25, 1896, 1; “The People’s Food—A
Great National Inquiry,” Review of Reviews 13 (June 1896): 679–690; W. O. Atwater, “How Food Is Used
in the Body: Experiments with Men in a Respiration Apparatus,” Century Illustrated Magazine, June 1897,
246.
a Sealed Box,” Chicago Daily Tribune, March 21, 1899, 1; “New Test in Examinations,” Chicago Daily
Tribune, February 13, 1905, 3; “The Human Machine,” Washington Post, December 29, 1904, 6; “Alcohol
as Brain Food,” Omaha World Herald, February 13, 1900, 3; “Will Fight Alcohol as Food,” New York
Times, June 30, 1900, 3; “Declares War: Connecticut W.C.T.U. Is against Atwater,” Boston Daily Globe,
February 5, 1900, 3.
standard. Economic and social progress in Asia would have to await nutritional
progress, the Review of Reviews observed, since “what can we expect either of physical
or moral vigor from communities who live on the physical plane of millions in the
Orient?” With a numerical gauge, Americans could begin to imagine the influence
to be gained by manipulating the diets of distant peoples. The calorie, Atwater de-
clared, would determine the “food supply of the future.”10
Milner, Investigations on the Nutrition of Man (Washington, D.C., 1904); Mildred R. Ziegler, “The His-
tory of the Calorie in Nutrition,” Scientific Monthly 15, no. 6 (December 1922): 520–526; Russell H.
Chittenden, Physiological Economy in Nutrition (New York, 1913); “Plan Energy Test,” Washington Post,
December 30, 1908, 1; “Measures Human Energy,” New York Times, December 21, 1908, 3; “Mystery
of Body Read Like a Book,” Chicago Daily Tribune, December 21, 1908, 1; W. O. Atwater, “What the
Coming Man Will Eat,” Forum, June 1892, 498; “The People’s Food,” Review of Reviews, June 1896,
687–689.
11 On the application of Taylorist models to agriculture, see Deborah Fitzgerald, Every Farm a Fac-
tory: The Industrial Ideal in American Agriculture (New Haven, Conn., 2003), 48; James C. Whorton,
Crusaders for Fitness: The History of American Health (Princeton, N.J., 1982). Dana Simmons notes that
dietary studies in France before World War I were largely “restricted to eccentric scientists and ‘pro-
fessional fasters.’ ” Although Voit and Rubner were clearly at the forefront, leading German physiol-
ogists remained dubious. Dana Jean Simmons, “Minimal Frenchmen: Science and Standards of Living,
1840–1960” (Ph.D. diss., University of Chicago, 2004), 171–172; Anson Rabinbach, The Human Motor:
Energy, Fatigue, and the Origins of Modernity (New York, 1990), 127–128; “About Experiments,” Dallas
Morning News, May 30, 1896, 8.
12 On the evolution of the “standard of living” concept, see Alan Berolzheimer, “A Nation of Con-
sumers: Mass Consumption, Middle Class Standards of Living, and American Identity” (Ph.D. diss.,
University of Virginia, 1996); Lawrence Glickman, “Inventing the ‘American Standard of Living’: Gen-
der, Race, and Working Class Identity, 1880–1925,” Labor History 34, no. 2 (1993): 221–235; de Grazia,
Irresistible Empire, 75–129. Naomi Aronson’s work on the construction of nutrition science reveals its
connections to debates on wages and labor; see Aronson, “Comment on Bryan Turner’s ‘The Govern-
ment of the Body,’ ” British Journal of Sociology 35, no. 1 (March 1984): 62–65; Aronson, “Nutrition as
a Social Problem: A Case Study of Entrepreneurial Strategy in Science,” Social Problems 29, no. 5 (June
1982): 474 – 487; and Aronson, “Social Definitions of Entitlement: Food Needs, 1885–1920,” Media,
Culture, and Society 4, no. 1 (1982): 51–61. On Atwater’s career, see Harvey Levenstein, “The New
England Kitchen and the Origins of Modern American Eating Habits,” American Quarterly 32, no. 4
(Autumn 1980): 369–386; John Coveney, Food, Morals, and Meaning: The Pleasure and Anxiety of Eating
(London, 2000), 72–78.
the volume of grain production, while France mounted diagrams tracking the price
of bread from 1830 to 1891, and Ceylon illustrated its share of Asian and European
tea markets. At Chicago, “the line of triangulation into the future,” Henry Adams
observed, was measured in units of “power, tonnage, and speed,” but in the Agri-
cultural Building the heterogeneity of flavor, color, and custom simply yielded to an
equally ambiguous surfeit of numbers.13
13 “Statue of Germania Dedicated,” Chicago Daily Tribune, May 26, 1893, 2; Mary E. Green, Food
Products of the World (Chicago, 1895), 3– 4; “America’s Vast Resources,” New York Times, December
3, 1893, 13; “French Agricultural Display,” Chicago Daily Tribune, May 17, 1893, 9; “Tea Is Their Text,”
Chicago Daily Tribune, June 18, 1893, 12; Henry Adams, The Education of Henry Adams (Boston, 1961),
342.
14 “New System Devised to Prevent Figures from Telling Lies,” Chicago Daily Tribune, November
28, 1898, 10. The Spectator was a New York insurance industry review issued monthly from 1868 to 1918,
after which it became a weekly. On the history of statistical reasoning, see Alain Desrosières, The Politics
of Large Numbers: A History of Statistical Reasoning (Cambridge, Mass., 1998); Theodore M. Porter, The
Rise of Statistical Thinking, 1820–1900 (Princeton, N.J., 1986); and especially Ian Hacking, The Taming
of Chance (Cambridge, 1990).
isons, which defined problems and indicated the urgency of commercial and military
threats. Many observers considered such quantitative reasoning a modern and dis-
tinctly American trait. “If the English are a nation of shopkeepers, Americans are
a nation of expert accountants,” critic and playwright Eugene Richard White ob-
served. “We go about reforming and purifying the world with a committee report
at elbow and a statistical compilation in each hand.”15
D. Wright, “The Limitations and Difficulties of Statistics,” Yale Review 3 (May 1894): 121; Eugene
Richard White, “The Plague of Statistics,” Atlantic Monthly, December 1901, 842–843.
16 Hillel Schwartz, Never Satisfied: A Cultural History of Diets, Fantasies, and Fat (New York, 1986),
with It,” in Yearbook of the United States Department of Agriculture, 1910 (Washington, 1911), 307–318;
Langworthy, Food, Customs, and Diet in American Homes (Washington, D.C., 1911); “World’s Finest
Food Supply,” Los Angeles Times, April 30, 1911, 19.
Langworthy never tired of pointing out, people of all classes and educations ate the
wrong things in the wrong amounts, and neither the appetite nor the market could
accurately assess needs. So while nineteenth-century statistics guided and limited the
state, the calorie prefigured the use of gross national products, poverty rates, in-
telligence quotients, and the panoply of indices that in the twentieth century au-
thorized government to tell people what was best for them.18
18 W. O. Atwater, Methods and Results of Investigations on the Chemistry and Economy of Food (Wash-
ington, D.C., 1895), 9, 214 –218; C. F. Langworthy and R. D. Milner, Investigations on the Nutrition of
Man (Washington, D.C., 1904). In 1937, Labourite editor Douglas Jay memorably summed up this ar-
rogation of knowledge: “In the case of nutrition and health, just as in the case of education, the gen-
tleman in Whitehall really does know better what is good for people than the people know themselves”;
Richard Toye, “ ‘The Gentleman in Whitehall’ Reconsidered: The Evolution of Douglas Jay’s Views on
Economic Planning and Consumer Choice, 1937– 47,” Labour History Review 67, no. 2 (August 2002):
188–204.
19 “Beware the Calorie,” Literary Digest, December 8, 1917, 27; “Food Control,” New Republic, March
critical on both sides of the Western Front, Europeans learned to calculate food by
American numbers.20
In the United States, mobilization for war began in 1917 when President Wood-
row Wilson created a national food authority under the leadership of Herbert
Hoover, a mining engineer and chief organizer of the Belgium relief. From his head-
quarters in the Willard Hotel, Hoover launched a drive to conserve sugar, fats, and
Problem,” Literary Digest, February 24, 1917, 454; Sarah T. Barrows, “A Triumph of Scientific House-
keeping,” Journal of Home Economics 8, no. 9 (September 1916): 495– 498; “How European War De-
partments Solve the Food Problems of Armies in the Field,” Current Opinion, October 1914, 257; Rob-
inson Smith, Food Values and the Rationing of a Country (London, 1917), 5.
21 United States Food Administration, Food and the War (Boston, 1918), 129–130; Herbert Hoover,
The Memoirs of Herbert Hoover: Years of Adventure, 1874 –1920 (New York, 1961), 279.
22 George H. Nash, The Life of Herbert Hoover: Master of Emergencies, 1917–1918 (New York, 1996),
206, 232; Lulu Hunt Peters, Diet and Health with a Key to the Calories (Chicago, 1918), 24; Harry A.
Williams, “On the Way to Berlin,” Los Angeles Times, March 31, 1918, 10.
American hearth: “An’ all us other children when our scanty meal is done, / We
gather round the fire and has the mostest fun / A-listnin’ to the proteins that Herbie
tells about / An’ the Calories that git you ef you don’t watch out!”23
Historians have described the enduring effect that war rationing had on per-
ceptions of diet and body image, and social theorists have associated the emergence
of modern sovereignty with a move from “wholesale” methods of policing to “retail”
forms in which individuals internalize state demands as rules of personal behavior.
Hoover summed up the point in the slogan “Centralize ideas but decentralize ex-
ecution.” He stressed an intimate connection between the “test” of bodily discipline
and the trials that would face the nation during the war emergency and after. Per-
sonal dietary sacrifice indicated the United States’ arrival at a “stage of develop-
ment” at which it was prepared to “protect its own institutions and those of Europe.”
Russia had never attained that stage, he argued, “and the result has been a mas-
sacre.” He urged Americans to seek “victory over ourselves; victory over the enemy
of freedom.”24
Hoover defined food as both a core vulnerability in the international order and
an instrument of U.S. influence. Experts from the United States Food Administra-
23 Lyman Abbott, “The Pernicious Habit of Self-Examination,” Outlook, May 30, 1917, 185; Williams,
“On the Way to Berlin”; “Herbie Hoover,” Philadelphia Inquirer, September 29, 1917, 10.
24 Jean Brumberg, Fasting Girls: The Emergence of Anorexia Nervosa as a Modern Disease (Cambridge,
Mass., 1988); Michel Foucault, Discipline and Punish: The Birth of the Prison, trans. Alan Sheridan (New
York, 1995), 214 –224; Richard Norton Smith, An Uncommon Man: The Triumph of Herbert Hoover (New
York, 1984), 88; “500 Hotels to Stop Serving Wheat,” New York Times, March 30, 1918, 9; Nash, The
Life of Herbert Hoover, 232.
tion created a ledger of global food resources and caloric requirements, and shortly
before the armistice, Hoover informed Wilson that the United States would have to
undertake relief efforts in forty-five nations “if we are to preserve these countries
from Bolshevism and rank anarchy.” Britain and France continued the blockade
after the armistice, but U.S. officials, with Hoover in the lead, pressured them to lift
it. The new American Relief Administration (ARA) then poured food through every
Hoover, 398; T. T. C. Gregory, “Stemming the Red Tide,” World’s Work, May 1921, 95–97; Gregory,
“Overthrowing a Red Regime,” World’s Work, June 1921, 153–164.
26 Quoted in Frank Ninkovich, Modernity and Power: The History of the Domino Theory in the Twen-
Industrial Productivity in the 1920s,” Journal of Contemporary History 5, no. 2 (1970): 27–61; Martin Fine,
“Albert Thomas: A Reformer’s Vision of Modernization, 1914 –32,” Journal of Contemporary History 12,
no. 3 (July 1977): 545–564; Jean Monnet, Memoirs (Garden City, N.Y., 1978), 95–98.
and progress through iron laws of history and economics, Hoover set out to define
an “American substitute” for “these disintegrating theories of Europe.” His Amer-
ican Individualism (1922) laid out a stage theory of history, modeled on Marx but
culminating in an era of “high pitch” mass consumption. Transitions between phases
were marked not by crisis, but by innovations in cooperation that would “enable us
to synchronize socially and economically this gigantic machine which we have built
out of applied science.” Techniques of social optimization—such as advertising,
standardization, market research, and dietetics—would harmonize wages, produc-
tion, consumption, labor, and health. More importantly, they sublimated ideological
demands for peace, land, and bread within a neutral, quantitative language of en-
titlement. Optimization opened pathways to progress that bypassed developmental
dead-ends predicted by Marx and Malthus. Poverty represented not the crisis of
capitalism but the open frontier of the market without limits. In the modern age,
security would rest on an ability to dominate the strategic terrain of global con-
sumption. “There are continents of human welfare,” he affirmed, “of which we have
penetrated only the coastal plain.”28
Hoover, American Individualism (Garden City, N.Y., 1922); Smith, An Uncommon Man, 93, 94; Herbert
Hoover, “The Nation and Science,” Science 65, no. 1672 (January 14, 1927): 26–29.
29 “Now for Calorie Dollars Instead of Gold Dollars,” Current Opinion, January 1920, 132. The idea
was not farfetched. Food was already in use as a medium of foreign exchange between the United States
and Poland. “Food Now Foreign Exchange Medium,” New York Times, April 23, 1919, 23.
30 Emily S. Rosenberg, Financial Missionaries to the World: The Politics and Culture of Dollar Di-
plomacy, 1900–1930 (Durham, N.C., 2003), 192; “The New Dietetics,” The Spectator, August 22, 1925,
296.
life are two separate things . . . Your faith in science doesn’t bring you tranquility:
it merely gives your uneasiness a different twist.”31
Still, quantitative nutrition obtruded into European life through the agency of
governments and advertisers, although not always with the approval of the subjects
of their interventions. Italian statisticians investigated the kitchens of peasants and
fisherfolk. German factory managers posted calorie charts in workers’ canteens.
31 Johan Huizinga, America: A Dutch Historian’s Vision from Afar and Near, trans. Herbert H. Rowen
(New York, 1972), 114; see also André Siegfried, America Comes of Age (New York, 1927), 181–182;
Hilaire Belloc, The Contrast (New York, 1924), 53; C. H. Bretherton, Midas; or, The United States and
the Future (New York, 1926), 59; Georges Duhamel, America the Menace, trans. Charles M. Thompson
(Boston, 1931), 13–14.
32 “Calories,” The Nation, February 28, 1920, 736–738; Anne O’Hare McCormick, “Hoover Molds
fication of the first five vitamins. Lafayette B. Mendel of Yale and Elmer V. McCollum both served in
Hoover’s National Food Administration. Harry G. Day, “Nutrition and E. V. McCollum,” Science 205,
no. 4404 (July 27, 1979): 359; Naomi Aronson, “The Discovery of Resistance: Historical Accounts and
Scientific Careers,” Isis 77, no. 4 (December 1986): 630–646.
nel Robert McCarrison of the Indian Health Service, represented racial variations
graphically in the form of trajectories, with the Indian races joined at birth in a
common humanity but then arcing through time and consumption toward separate,
nutritionally determined potentialities. In 1928, Victor G. Heiser, director of the
Rockefeller Foundation’s International Health Board, told the readers of Foreign
Affairs that innovations in food measurement confirmed that physical differences
34 Royal Commission on Agriculture in India, Evidence of the Officers Serving under the Government
of India, 3 vols. (Calcutta, 1927), 1, pt. 2: 101; Victor G. Heiser, “Food and Race,” Foreign Affairs 6,
no. 3 (April 1928): 431. The president of the American Medical Association agreed, predicting that
strategic nutrition science would endow favored nations with “a higher level of cultural development.
To a measurable degree, man is now master of his own destiny.” “Food and Human Evolution,” New
York Times, June 13, 1935, 22; Simmons, “Minimal Frenchmen,” 167.
35 Monnet, Memoirs, 98; Raymond B. Fosdick, Letters on the League of Nations: From the Files of
theless set a benchmark for school lunch programs, famine relief, and wage com-
parisons around the world. Thomas advocated universal norms as a method of
international institution building. The process of debating and fixing social standards
threw “into relief the common ideal toward which we are all advancing” and es-
tablished a common vocabulary for supranational governance.36
In Geneva, as Monnet later observed, the vision of an “organized peace” founded
36 League Health Organization, Report on the Physiological Bases of Nutrition (Geneva, 1935); Fine,
August 1, 1924, 212–213; the full text of the speech is in Raymond B. Fosdick, The Old Savage in the
New Civilization (Garden City, N.Y., 1931), 177–180.
38 John Lossing Buck, Chinese Farm Economy (Chicago, 1930); Buck, “Agriculture and the Future
of China,” Annals of the American Academy of Political and Social Science 152 (November 1930): 109–
115.
was evident. As Fosdick insisted, it sprang from the quantitative logic of the food
inventory.39
A second food regime emerged alongside interwar trends toward national au-
tarky. The narrowing pattern of international exchange, evident by the mid-1920s,
deeply worried U.S. leaders. Protective tariffs imposed in Europe, Japan, and the
colonies, and the formation of currency blocs in response to the Depression, cor-
39 Pearl S. Buck, The Good Earth (New York, 1931); Michael H. Hunt, “Pearl Buck—Popular Expert
on China, 1931–1949,” Modern China 3 (January 1977) 1: 33–64; Blake Allmendinger, “Little House on
the Rice Paddy,” American Literary History 10, no. 2 (Summer 1998): 360–377; Buck, Chinese Farm
Economy, 424; Frank Ninkovich, “The Rockefeller Foundation, China, and Cultural Change,” Journal
of American History 70, no. 4 (March 1984): 811–812; “China to Train Farm Aides,” New York Times,
March 7, 1940, 4. See, for instance, Norman Borlaug’s 1970 Nobel Prize citation, Rockefeller Foundation
Papers, RG 6.7, series 4, subseries 6, box 88, Rockefeller Archive Center, Tarrytown, New York. John
H. Perkins, Geopolitics and the Green Revolution (New York, 1997).
40 Carl Ipsen, Dictating Demography: The Problem of Population in Fascist Italy (New York, 1996),
186–187.
41 Carol Helstosky, Garlic and Oil: Politics and Food in Italy (Oxford, 2004), 74 –81, 91–121.
and British adversaries. The government then popularized the new “national” cui-
sine among civilians through recipe books, magazines, and exhibitions. Dietary re-
form was part of a “food plan” that, in combination with a “population plan” in-
volving resettlement to Manchuria, aimed to maintain “imperial self-sufficiency” in
the home islands.42
Even when official regimentation was light, the translation of food into numbers
1926), 13–36; Katarzyna J. Cwiertka, “Popularizing a Military Diet in Wartime and Postwar Japan,”
Asian Anthropology 1 (2002): 1–30; “Food and Population Problems Attacked by Government Body,”
The Trans-Pacific, October 22, 1927, 13a; Michael A. Barnhart, Japan Prepares for Total War: The Search
for Economic Security, 1919–1941 (Ithaca, N.Y., 1987).
43 Arjun Appadurai, “How to Make a National Cuisine: Cookbooks in Contemporary India,” Com-
parative Studies in Society and History 30, no. 1 (January 1988): 3–24; Shannan Peckham, “Consuming
Nations,” in Sian Griffiths and Jennifer Wallace, eds., Consuming Passions: Food in the Age of Anxiety
(Manchester, 1998), 173; Jane Eddington, “A Meatless Meal,” Chicago Daily Tribune, July 7, 1917, 10;
Jeffrey M. Pilcher, ¡Que Vivan Los Tamales! Food and the Making of Mexican Identity (Albuquerque,
1998), 90. On other national cuisines, see Igor Cusack, “African Cuisines: Recipe for Nation-Building,”
Journal of African Cultural Studies 13, no. 2 (December 2000): 207–225; Catherine Salzman, “Continuity
and Change in the Culinary History of the Netherlands, 1945–1975,” Journal of Contemporary History
21, no. 4 (October 1986): 605–628. See Rebecca Spang, The Invention of the Restaurant: Paris and Modern
Gastronomic Culture (Cambridge, Mass., 2000), 27, on the early use of cookbooks to create national
publics.
cereals, and canned goods issuing from assembly lines, and the colonies contained
Britain’s largest potential sales territory. Reimagining subject populations as cus-
tomers opened new possibilities and goals for imperial development.44
The “discovery of colonial malnutrition,” according to Michael Worboys, oc-
curred when investigations suggested that an improved diet might enhance the labor
efficiency and buying power of rural, colonial populations. Under the new paradigm,
ed., Imperial Medicine and Indigenous Societies (Manchester, 1988), 208–225; Arnold, “The ‘Discovery’
of Malnutrition and Diet in Colonial India,” Indian Economic and Social History Review 31, no. 1 (1994):
1–26; Cynthia Brantley, Feeding Families: African Realities and British Ideas of Nutrition and Development
in Early Colonial Africa (Portsmouth, N.H., 2002); Lt. Col. Christopher, “What Disease Costs India,”
Indian Medical Gazette, April 1924, 196–200; “Development of the Empire: A Higher Standard of Liv-
ing,” The Times, November 26, 1937, 11.
46 J. L. Gilks and J. B. Orr, “The Nutritional Condition of the East African Native,” The Lancet,
March 12, 1927, 560–562; Royal Commission on Agriculture, Evidence of the Officers, 96–97; Robert
McCarrison, “The Nutritive Value of Wheat, Paddy, and Certain Other Food-Grains,” Indian Journal
of Medical Research 14, no. 3 (1927): 631–639; Dagmar Curjel Wilson and E. M. Widdowson, “Nutrition
and Diet in Northern India,” The Lancet 233 (December 18, 1937): 1445–1448; W. R. Akroyd, The
Nutritive Value of Indian Foods and the Planning of Satisfactory Diets (Delhi, 1937); John Wallace Megaw,
The First Laws of Health: A Health Reader for Indian Schools (Bombay, 1924), 12–13.
would later become the first prime minister of independent Sri Lanka, urged patriots
to restore the “dignity” of rice and other native comestibles displaced by imperial
commodities such as tea, sugar, and coffee. These critiques operated within the me-
dium of nutritional science, affirming the necessity of hygienic measures to address
malnutrition while challenging the colonial authority’s accuracy, and consequently
its jurisdiction over the embattled ground of social welfare.47
THE CRISIS OF AGRICULTURE that followed the reverberations of the stock market
crash around the world starkly exposed the inadequacy of food regulation on a purely
national basis. As prices plummeted and stocks of grain and meat rotted in storage,
militant farmers’ unions in North America, Australia, and Europe demanded in-
terventions to shore up prices, but restrictions that dumped milk and plowed under
crops while urban laborers starved could scarcely be justified as rationalization.
47 Nishikanta Ray, Cheap Balanced Diets (For Bengalis) (Calcutta, 1939), 57, 65; Radhakamal Muk-
erjee, Food Planning for Four Hundred Millions (London, 1938); D. S. Senanayake, Agriculture and Pa-
triotism (Colombo, 1935), 6.
48 Mahatma Gandhi, “The Struggles of a Worker,” June 1, 1935, in Gandhi, Collected Works, 90 vols.
(Delhi, 1958–1984), 61: 127; Gandhi, Diet and Diet Reform (Ahmedabad, 1949); Gandhi, Food Shortage
and Agriculture (Ahmedabad, 1949); Gandhi to Vijaypal Singh, July 17, 1927, in Collected Works, 34:
184 –185.
49 Joseph S. Alter, Gandhi’s Body: Sex, Diet, and the Politics of Nationalism (Philadelphia, 2000); Ashis
Trade ministries found that they could buttress agriculture only at the expense of
manufacturing; protectionist controls hurt overall consumption, while subsidies, the
solution eventually improvised in the United States, Australia, and Canada, led to
the accumulation of enormous unused stockpiles. Sir William Haldane warned in
1933 that a glut of 350 million bushels of wheat was strangling all other markets,
precluding the resuscitation of world trade. It was in these circumstances that a
global scheme for disposing of surpluses in the statistically malnourished colonial
and semicolonial areas took shape.50
The UN Food and Agriculture Organization (FAO) claims the 1936 report of the
League commission on nutrition as its founding document. A compilation of re-
search on nutritional requirements, dietetic surveys, and policy comparisons, it
aroused an emotional response seemingly out of sync with its content. The Spectator
found its findings “little short of revolutionary.” The commission had laid bare, ac-
cording to the New York Times, “the challenge underlying the disorders of this epoch,
the pretext for modern wars.” The power of the report’s message was conveyed by
a juxtaposition of three columns of data, all in calories, previously considered in
separate contexts: figures on the minimum requirements for mothers and children,
per capita consumption of food in various countries, and total volume of food pro-
duced. The tables illustrated (“irrefutably,” according to commentators) a connec-
tion between the crisis of agricultural overproduction in some countries and the
50 C. H. Lee, “The Effects of the Depression on Primary Producing Countries,” Journal of Con-
temporary History 4, no. 4 (October 1969): 139–155; William Haldane, “Too Much Wheat, a Burden on
the World,” The Times, March 20, 1933, 13.
September 4, 1937, 4. Bruce’s metaphor became the formulaic expression of the FAO’s mission. See
Norris E. Dodd, The United Nations Food and Agriculture Organization (San Francisco, 1953), 15; Ralph
Wesley Phillips, FAO: Its Origins, Formation, and Evolution, 1945–1981 (Rome, 1981), 4.
52 F. L. McDougall, “Food and Welfare,” Geneva Studies 9, no. 5 (November 1938): 10; League of
Nations, Nutrition: Report of the Mixed Committee of the League of Nations on the Relation of Nutrition
to Health, Agriculture, and Economic Policy, 4 vols. (Geneva, 1936), 2A: 11; 3: 270. On the founding of
the FAO, see Amy L. S. Staples, “To Win the Peace: The Food and Agriculture Organization, Sir John
Boyd Orr, and the World Food Board Proposals,” Peace & Change 28, no. 4 (October 2003): 495–523;
“The Standard of Living Way to Economic Appeasement,” The Times, September 8, 1937, 9.
53 Henry R. Luce, “The American Century,” Life, February 17, 1941, 61–65; “Text of Vice President
Wallace’s Address on This Nation’s War Aims,” New York Times, April 9, 1941, 18; Russell B. Porter,
“Food Conferees Depict World of Cooperation,” New York Times, May 30, 1943, E7.
the strictly localized emergency defined by imperial famine codes. Hoover, delegated
to survey the scarcity in April 1946, reported levels of 800 calories a day in Austria
and India, 1,000 in Germany. Caloric accounting reversed the flow of information
about famine; international authorities decreed emergencies, while officials in
stricken areas complied with mandated remedies.54
Secondly, the United States, as the leading exporter, recognized the value of grain
IN 1935, HISTORIAN CHARLES A. BEARD wrote The Open Door at Home, an extended
essay on the failings of scientistic foreign policy. U.S. diplomacy, he observed, pro-
ceeded from a misguided assumption that “everything that exists, even knowledge
and the affections, exists in some quantity, [and] is therefore measurable and can be
54 Binay R. Sen, “Director General’s Monthly Letter No. 67,” September 1958, Sen Papers, RG 8,
FAO Archives, Rome, Italy; Sen, Towards a Newer World (Dublin, 1982), 141; “Cry for Food,” Wash-
ington Post, April 16, 1946, 6; “Text of Secretary Acheson’s Letter Transmitting White Paper,” New York
Times, August 6, 1949, 4; John M. Cabot, “Wise Distribution of U.S. Food Surpluses,” Department of
State Bulletin, April 1, 1959, 636.
55 David W. Ellwood, Rebuilding Europe: Western Europe, America, and Postwar Reconstruction (Lon-
don, 1992), 54; “Text of Secretary Acheson’s Letter,” New York Times, August 6, 1949, 4; John M. Cabot,
“Wise Distribution of U.D. Food Surpluses,” Department of State Bulletin, April 1, 1959, 636; Dean Rusk,
“The Tragedy of Cuba,” Vital Speeches, February 15, 1962, 258–262.
56 Alan Beattie, “Food Aid Less Efficient Than Cash, Says Study,” Financial Times, September 27,
2005, 6.
reduced to system.” Beard expected that the Depression, by exposing the many “in-
tangibles and immeasurables” lurking outside the quantitative view, would finally
discredit this empirical style, but even as he wrote a new foreign policy, “realism”
based on calculations of economic interest and a presumed mastery of the social and
natural environment was already germinating. Between 1937 and 1945, new sciences
of demography, national incomes accounting, and econometric modeling profoundly