Soap Production Business Plan
Soap Production Business Plan
aa
Soap and detergent C.
Project proposal
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Confidentiality Agreement
Upon request, the undersigned reader will immediately return this document to
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Date
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Table of Contents
Confidentiality Agreement........................................................................................................................................i
1 List of table......................................................................................................................................................iv
2 Executive summary..........................................................................................................................................1
3 Company Description.......................................................................................................................................2
3.1 Company mission statement......................................................................................................................2
3.2 Company philosophy and vision................................................................................................................2
3.3 Company goals..........................................................................................................................................2
3.4 Our Products Offering...............................................................................................................................2
3.5 Legal structure..........................................................................................................................................3
4 Marketing Plan.................................................................................................................................................4
4.1 Market research........................................................................................................................................4
4.2 Barriers to entry........................................................................................................................................4
4.3 SWOT Analysis..........................................................................................................................................4
4.3.1 Strength:................................................................................................................................................4
4.3.2 Weakness:.............................................................................................................................................5
4.3.3 Opportunities:.......................................................................................................................................5
4.3.4 Threat:...................................................................................................................................................5
4.4 Target customer.........................................................................................................................................5
4.5 Key competitors.........................................................................................................................................5
4.6 Marketing Strategy and Sales Strategy......................................................................................................6
4.7 Publicity and Advertising Strategy............................................................................................................6
4.8 Pricing strategy.........................................................................................................................................7
4.9 Distribution channels................................................................................................................................8
5 Operational Plan..............................................................................................................................................9
5.1 Production.................................................................................................................................................9
5.2 Quality control..........................................................................................................................................9
5.3 Personnel..................................................................................................................................................9
6 Management & Organization........................................................................................................................11
6.1 Roles and responsibilities........................................................................................................................11
6.1.1 Chief Executive Officer – CEO (Owner):...............................................................................................11
6.1.2 Plant Manager.....................................................................................................................................12
6.1.3 Human Resources and Admin Manager..............................................................................................12
6.1.4 Merchandize Manager........................................................................................................................12
6.1.5 Sales and Marketing Manager.............................................................................................................12
6.1.6 Accountant/Cashier.............................................................................................................................13
6.1.7 Client Service Executive.......................................................................................................................13
Production........................................................................................................................................................13
6.1.8 Distribution Truck Drivers....................................................................................................................13
6.2 Organization Chart.................................................................................................................................14
7 Startup Expenses & Capitalization...............................................................................................................15
7.1 Start-Up Expenses...................................................................................................................................15
8 Financial plan.................................................................................................................................................17
8.1 12 months sales forecast..........................................................................................................................17
8.2 12 months profit and loss projection.......................................................................................................18
8.3 12 months Cash flow plan.......................................................................................................................19
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1 List of table
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2 Executive summary
FAAM Soap & Detergent Production Company is a licensed company that will be located in Chiro town.
FAAM Soap & Detergent Production Company is in the industry to produce soaps and detergents. We are
also in business to make profit and at the same to give our customers value for their money.
We are aware that there are several soap and detergent production companies scattered all around the
Ethiopia, which is why we spent time and resources to conduct our feasibility studies and market survey.
We have mapped out plans to develop a far-reaching distribution network for wholesalers of soap and
detergent products all around Chiro and throughout the Harargahe. We want to build a business that will
be listed amongst the top 10 brands in Ethiopia
Beyond producing quality liquid soaps and detergents, our customer, whom are wholesale distributers,
Hospitals, Hotels, Universities, carwashes etc., care is going to be second to none. We know that our
customers are the reason why we are in business which is why we will go the extra mile to get them
satisfied when they purchase our products.
FAAM Soap & Detergent Production Company have a plan on advertising its products by using cool and
powerful advertisement strategies. We will ensure that all our customers (wholesale distributors) are given
first class treatment whenever they visit our factory.
FAAM Soap & Detergent Production Company will be owned by a group of individuals (Feti
Mohammed, Abdulkudus, Abdi Ahmed Haji and Mohammed Ibrahim) who have experience and also
enough education on the production of soap and detergent.
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3 Company Description
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We will formulate specific properties of those products based on the feedbacks that have been given by
customers on other products. For instance, they complain high price, less quality
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4 Marketing Plan
This is the summary of the SWOT analysis that was conducted for FAAM Soap & Detergent Production
Company;
4.3.1 Strength:
Part of what is going to count as positives for FAAM Soap & Detergent Production Company is the
experience of our chemical engineers, having people on board who are accountants and pharmacists, and
having a knowledge on how to grow a business.
So also, our closeness to large distributers, to the whole community and of course having a long-term plan
will definitely count as a strong strength for the business.
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4.3.2 Weakness:
A major weakness that may count against us is the fact that we are a new soap and detergent production
company and we don’t have the financial capacity to engage in the kind of publicity that we intend giving
the business especially when big names like Repi soap and detergent s.c & Bekas chemicals are already
determining the direction of the market.
4.3.3 Opportunities:
The opportunities available to liquid soap and detergent products manufacturing companies are enormous
because almost all Ethiopians make use of soap and detergent regularly when washing. That is called non-
stop demand. Beside nonexistent of other production companies in the same location with ours. As a
result of that, we to position our business to take advantage of the existing market to create our own new
market. We know that it is going to requires hard work, and we are determined to achieve it.
4.3.4 Threat:
One of the major threats that we are likely going to face is political instability and chaos, economic
downturn and unfavorable government policies. Another threat that may likely confront us is the arrival of
a new production company in same location where ours is located.
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So, we only have to deal with agents that took contracts from soap and detergent company to distribute
their products. We are aware of the competition and we are prepared to compete favorably with other soap
and detergent production companies.
We have Chemical Engineers who have good understanding of the soap and synthetic detergents
production industry and also who have spent their internship program in one of the biggest soap and
detergent company(Repi soap and detergent S.C) in the board who can formulate awesome quality
product and develop marketing strategies that will help us win a larger percentage of the available market
in Chiro and other cities in Oromia region.
In summary, FAAM Soap & Detergent Production Company will adopt the following sales and marketing
approach to sell our liquid soap and detergent products;
Introduce our liquid soap and detergent brand by sending introductory letters to residents,
merchants, and retailers in Chiro and other towns in Harargay.
Engage in roadshows in targeted communities from time to time to sell our products
Leverage on the internet to promote our liquid soap and detergent brand
Engage in direct marketing and sales
FAAM Soap & Detergent Production Company has a long-term plan of distributing our liquid soap and
detergent in various locations all around the Harargahe which is why we will deliberately build our brand
to be well accepted first in chiro before venturing out.
Here are the platforms we intend leveraging on to promote and advertise FAAM Soap & Detergent
Production Company;
Sponsor relevant community programs
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Leverage on the internet and social media platforms like; Facebook, Telegram, et al to promote
our soap and detergent brand
Install our billboards in strategic locations all around major cities in the Ethiopia.
Engage in roadshows from time to time in targeted communities
Distribute our fliers or handbills in target areas
Position our Banners at strategic positions in the location where we intend getting customers to
start patronizing our products.
Ensure that our products are well branded and that all our staff members wear our customized
clothes, and all our official cars and distribution vans are customized.
Payment Options
The payment policy adopted by FAAM Soap & Detergent Production Company is all inclusive because
we are quite aware that different customers prefer different payment options as it suits them but at the
same time, we will ensure that we abide by the financial rules and regulation of Ethiopia.
Here are the payment options that FAAM Soap & Detergent Production Company will make available to
its clients;
In view of the above, we have chosen banking platforms that will enable our clients make payment
without any stress on their part.
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4.9 Distribution channels
We are intended on distributing our products using all methods of distribution so that our product reaches the
desired customer. These may include:
Retail
Direct sales
Ecommerce
Wholesale
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5 Operational Plan
5.1 Production
This is the most crucial part of the business to pay attention to. Because, it where the row materials are transformed
to products. The quality of raw materials and the efficiency of the production process determines the quality of
product.
So, we deliberately designed a production plant and chose raw materials since we know good quality products are
keys to attract customers and patronize them.
5.3 Personnel
We are intending on hiring employees both with licensing and without licensing. Before hiring then first we will
give them an introduction about safety rules and production process and training on how to operate on machineries.
For the production of soap and Detergent at the startup, the following category of manpower will be required for
day to day production.
Required personnel
Designation of employee
1 Operators --
2 Labors 3
3 Plant manager 1
4 Supervisor 1
5 Accountant 1
6 Seles man 1
7 Purchase officer --
8 Secretary --
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9 Distribution Truck Driver --
Total 7
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6 Management & Organization
FAAM Soap & Detergent Production Company is established to compete with other leading liquid soap
and detergent product brands in the industry. This is why we will put the right structure in place that will
support the kind of growth that we have in mind for the business.
We will ensure that we only hire people that are qualified, honest, hardworking, customer centric and are
ready to work to help us build a prosperous business that will benefit all the stake holders. Profit-sharing
arrangement will be made available to all our senior management staff depending how fast we meet our
set target.
In view of that, we have decided to hire qualified hands to occupy the following positions;
6.1.6 Accountant/Cashier
• Responsible for preparing financial reports, budgets, and financial statements for the organization
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• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization
• Operates the chemical mixer, vessels, crystalizing machines, burner and conveyor belt system et
al.
• Assists in packaging and loading liquid soap and detergent products into distribution trucks
Chief Executive
officer
Secretary
Finance and HR
Department Commercial
deoartment Deputy
Department
General Manager
Accountant
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7 Startup Expenses & Capitalization
Starting a standard liquid soap and detergent production company is indeed capital intensive because the
amount required here is quite huge. The bulk of the startup capital will be spent on acquiring a facility and
also in purchasing chemical mixer, vessels, a mini lab and good drainage system.
These are the key areas where we will spend our startup capital;
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Raw materials 1 month 45,000 45,000
Total 461,000
Table 2 Startup Expenses
Opening a new business almost always ends up costing more than expected. Therefore, we need to be
prepared for contingencies. a good rule of thumb is to set aside 10% to 5% of total startup costs for
contingencies. By taking 10% it would be 46,100 ETB.
So, we would need an estimate of 507,100(~500,000) ETB to successfully set up our soap and detergent
production plant in Chiro.
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8 Financial plan
8.1 12 months sales forecast
Annual
Oct-20 Nov-20 Dec-20 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Totals
wholesale
distributers
1(unit sold) 1815 2541 2541 2541 2541 2541 2541 2541 2541 2541 2541 2541 29766
Sale price
@ unit 19.00 19.00 19.00 19.00 19.00 19.00 21.00 21.00 21.00 21.00 21.00 21.00
WSD1
TOTAL 34,485 48,279 48,279 48,279 48,279 48,279 53,361 53,361 53,361 53,361 53,361 53,361 596,046
wholesale
distributes
2 1815 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 31815
Sale price
@ unit 20.00 20.00 20.00 22.00 22.00 22.00 22.00 22.00 22.00 22.00 22.00
WSD2
TOTAL 0 36,300 60,000 60,000 66,000 66,000 66,000 66,000 66,000 66,000 66,000 66,000 684,300
wholesale
distributers
3 1815 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 31815
Sale price
@ unit 20.00 20.00 20.00 22.00 22.00 22.00 22.00 22.00 22.00 22.00 22.00
WSD3 0 36,300 60,000 60,000 66,000 66,000 66,000 66,000 66,000 66,000 66,000 66,000 684,300
wholesale
distributers
4 1815 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 31815
Sale price
@ unit 20.00 20.00 20.00 22.00 22.00 22.00 22.00 22.00 22.00 22.00 22.00
WSD4 0 36,300 60,000 60,000 66,000 66,000 66,000 66,000 66,000 66,000 66,000 66,000 684,300
Wholesale
distributers
5 1815 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 31815
Sale price
@ unit 20.00 20.00 20.00 22.00 22.00 22.00 22.00 22.00 22.00 22.00 22.00
WSD5 0 36,300 60,000 60,000 66,000 66,000 66,000 66,000 66,000 66,000 66,000 66,000 684,300
Monthly
totals: All 193,47 288,27Table 3
288,27 12312,27
months sales forecast
317,36 317,36 317,36 317,36 317,36 317,36
Categories 34,485 9 9 9 9 312,279 1 1 1 1 1 1 3333246
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8.2 12 months profit and loss projection
Total Revenue
(Sales) 34,485 193,479 288,279 288,279 312,279 312,279 317,361 317,361 317,361 317,361 317,361 317,361 3,333,246
Cost of Sales
W,distributer 1 27,225 38,115 38,115 38,115 38,115 38,115 38,115 38,115 38,115 38,115 38,115 38,115 446,490
W,distributer 2 27,225 45,000 45,000 45,000 45,000 45,000 45,000 45,000 45,000 45,000 45,000 477,225
W,distributer 3 27,225 45,000 45,000 45,000 45,000 45,000 45,000 45,000 45,000 45,000 45,000 477,225
W,distributer 4 27,225 45,000 45,000 45,000 45,000 45,000 45,000 45,000 45,000 45,000 45,000 477,225
W,distributer 5 27,225 45,000 45,000 45,000 45,000 45,000 45,000 45,000 45,000 45,000 45,000 477,225
Total Cost of
Sales 27,225 147,015 218,115 218,115 218,115 218,115 218,115 218,115 218,115 218,115 218,115 218,115 2,355,390
Gross Profit 7,260 46,464 70,164 70,164 94,164 94,164 99,246 99,246 99,246 99,246 99,246 99,246 977,856
Expenses
Salary expenses 3000 3000 3000 3000 3000 3000 3000 3000 3000 3000 0
Repairs and
maintenance 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 2,000 24,000
Advertising 26,850 2,000 2,000 2,000 2,000 2,000 26,850 2,000 2,000 2,000 2,000 2,000 73,700
Reserve for
Contingencies 3885 2300 2,300 2300 2300 2300 4785 2300 2300 2300 2300 2300 31,670
Total Expenses 42,735 25,300 25,300 25,300 25,300 25,300 52,635 25,300 25,300 25,300 25,300 25,300 348,370
Federal Income
Taxes
Local Income
Taxes
Net Operating -
Income 35,475 21,164 44,864 44,864 68,864 68,864 46,611 73,946 73,946 73,946 73,946 73,946 629,486
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8.3 12 months Cash flow plan
Pre- Total
Startup Oct-20 Nov-20 Dec-20 Jan-21 Feb-21 Mar-21 Apr-21 May-21 Jun-21 Jul-21 Aug-21 Sep-21 Item
EST EST
Cash on Hand
(beginning of 500,000 150,225 18,073 6,689 8,152 51,316 112,480 154,794 225,770 298,016 370,262 442,508 514,754 150,225
month)
CASH
RECEIPTS
Cash Sales 25,863 153,731 246,578 288,279 306,279 312,279 316,091 317,361 317,361 317,361 317,361 396,701
Advertising 24,850 2,000 2,000 2,000 2,000 26,850 2,000 2,000 2,000 2,000 2,000
Rent
Telephone
Utilities 1,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000 5,000
Oth.exp(elec.,water
68,100
)
SUBTOTAL 349,775 158,015 245,115 245,115 245,115 245,115 269,965 245,115 245,115 245,115 245,115 245,115 20,000 0
Owners' Withdrawal
TOTAL CASH
349,775 158,015 245,115 245,115 245,115 245,115 269,965 245,115 245,115 245,115 245,115 245,115 20,000 0
PAID OUT
Cash Position (end
150,225 18,073 6,689 8,152 51,316 112,480 154,794 225,770 298,016 370,262 442,508 514,754 891,455 150,225
of month)
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