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Sports Bar Business Plan

This document contains a business plan with sections covering executive summary, company summary, market analysis, strategy, management, and financial plan. It includes objectives, mission, keys to success, company history and locations. It also outlines the marketing, sales, and milestone strategies with forecasts and charts. The management section addresses organizational structure, team, gaps, and personnel plan. Finally, the financial plan section details assumptions, indicators, break-even analysis, projected profit/loss, cash flow, balance sheet, and business ratios with supporting tables and charts.

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Nathaniel Maduga
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0% found this document useful (0 votes)
738 views33 pages

Sports Bar Business Plan

This document contains a business plan with sections covering executive summary, company summary, market analysis, strategy, management, and financial plan. It includes objectives, mission, keys to success, company history and locations. It also outlines the marketing, sales, and milestone strategies with forecasts and charts. The management section addresses organizational structure, team, gaps, and personnel plan. Finally, the financial plan section details assumptions, indicators, break-even analysis, projected profit/loss, cash flow, balance sheet, and business ratios with supporting tables and charts.

Uploaded by

Nathaniel Maduga
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 33

Table of Contents

1.0 Executive Summary.....................................................................................................................1


Chart: Highlights...........................................................................................................................1
1.1 Objectives....................................................................................................................................2
1.2 Mission...........................................................................................................................................2
1.3 Keys to Success.........................................................................................................................2
2.0 Company Summary......................................................................................................................3
2.1 Company History.......................................................................................................................3
Chart: Past Performance............................................................................................................5
Table: Past Performance............................................................................................................4
2.2 Company Ownership................................................................................................................5
2.3 Company Locations and Facilities.......................................................................................5
3.0 Market Analysis Summary.........................................................................................................6
3.1 Market Segmentation..............................................................................................................6
Table: Market Analysis................................................................................................................6
Chart: Market Analysis (Pie).....................................................................................................7
4.0 Strategy and Implementation Summary.............................................................................7
4.1 Marketing Strategy...................................................................................................................8
4.1.1 Marketing Programs.........................................................................................................8
4.1.2 Pricing Strategy.................................................................................................................8
4.1.3 Promotion Strategy..........................................................................................................8
4.2 Sales Strategy............................................................................................................................9
4.2.1 Sales Forecast....................................................................................................................9
Table: Sales Forecast..............................................................................................................9
Chart: Sales Monthly.............................................................................................................10
Chart: Sales by Year..............................................................................................................10
4.3 Milestones..................................................................................................................................11
Chart: Milestones........................................................................................................................11
Table: Milestones........................................................................................................................11
5.0 Management Summary.............................................................................................................12
5.1 Organizational Structure......................................................................................................12
5.2 Management Team.................................................................................................................12
5.3 Management Team Gaps.....................................................................................................13
5.4 Personnel Plan..........................................................................................................................13
Table: Personnel..........................................................................................................................13
6.0 Financial Plan................................................................................................................................13
6.1 Important Assumptions........................................................................................................14
Table: General Assumptions...................................................................................................14
6.2 Key Financial Indicators.......................................................................................................14
Chart: Benchmarks....................................................................................................................15
6.3 Break-even Analysis...............................................................................................................15
Table: Break-even Analysis....................................................................................................15
Chart: Break-even Analysis....................................................................................................16
6.4 Projected Profit and Loss.....................................................................................................17

Page
Table of Contents

Chart: Gross Margin Monthly.................................................................................................17


Chart: Gross Margin Yearly.....................................................................................................17
Table: Profit and Loss................................................................................................................18
Chart: Profit Monthly.................................................................................................................19
Chart: Profit Yearly.....................................................................................................................19
6.5 Projected Cash Flow...............................................................................................................19
Chart: Cash...................................................................................................................................20
Table: Cash Flow.........................................................................................................................21
6.6 Projected Balance Sheet......................................................................................................22
6.6 Projected Balance Sheet......................................................................................................22
Table: Balance Sheet.................................................................................................................22
6.7 Business Ratios........................................................................................................................23
6.7 Business Ratios........................................................................................................................23
Table: Ratios.................................................................................................................................23
Table: Sales Forecast..........................................................................................................................1
Table: Personnel....................................................................................................................................2
Table: Personnel....................................................................................................................................2
Table: Profit and Loss..........................................................................................................................3
Table: Profit and Loss..........................................................................................................................3
Table: Cash Flow...................................................................................................................................4
Table: Cash Flow...................................................................................................................................4
Table: Balance Sheet...........................................................................................................................5
Table: Balance Sheet...........................................................................................................................5
Table: General Assumptions.............................................................................................................6
Table: General Assumptions.............................................................................................................6

Page
Take Five Sports Bar and Grill

1.0 Executive Summary

Take Five Sports Bar and Grill has established a successful presence in the food and beverage
service industry. The flagship location in suburban Anytown (Medlock Bridge) will gross in
excess of $2 million in sales in its first year of operation. First year operations will produce a net
profit of $445,000. This will be generated from an investment of $625,000 in initial capital.
Since 10 months of operations have already been completed the confidence level for final first
year numbers is extremely high. The first 10 months of start-up costs, sales revenues, and
operating expenses are actual.

Expansion plans are already underway. Owner funding and internally generated cash flow will
enable additional stores to open. Sales projections for the next four years are based upon
current planned store openings. Site surveys have been completed and prime locations have
been targeted for store expansion.

The sales figures and projections presented here are based upon an additional four store
locations at the most premium sites available in the Anytown Metro market area as well as a
prime resort location in Destin, Florida.

Management has recognized the rapid growth potential made possible by the quick success and
fast return-on-investment from the first location. Payback of total invested capital on the first
location will be realized in less than 18 months of operation. Cash flow becomes positive from
operations immediately and profits are substantial in the first year.

Chart: Highlights

Highlights

$16,000,000

$14,000,000

$12,000,000
Sales
$10,000,000
Gross Margin
$8,000,000
Net Profit
$6,000,000

$4,000,000

$2,000,000

$0
FY 1996 FY 1997 FY 1998

Page 1
Take Five Sports Bar and Grill

1.1 Objectives

Take Five has the objective of opening additional stores in Anytown Metro at Ashford-
Dunwoody, Lawrenceville, Buckhead, and East Cobb. Additionally, a store will be opened on the
beach at Destin, Florida, a year-round resort destination.

The management of Take Five has demonstrated its concept, execution, marketability, and
controls, and feels confident of its ability to successfully replicate the quick ramp-up of the
Medlock Bridge location to additional venues.

The following objectives have been established:

 Have all five stores operational by Year 3 with a sequential time-line of openings.
 Maintain tight control of costs and operations by hiring quality management at each location
and utilizing automated computer control.
 Keep food cost under 32% of revenue.
 Keep beverage cost under 21% of revenue.
 Select only locations that meet all the parameters of success.
 Grow each location to the $3 to $5 million annual sales level.

1.2 Mission

Take Five Sports Bar and Grill strives to be the premier sports theme restaurant in the
Southeast Region. Our goal is to be a step ahead of the competition. We want our customers to
have more fun during their leisure time. We provide more televisions with more sporting events
than anywhere else in the region. We provide state-of-the-art table-top audio control at each
table so the customer can listen to the selected program of his or her choice without
interference from background noise. We combine menu selection, atmosphere, ambiance, and
service to create a sense of "place" in order to reach our goal of over-all value in a
dining/entertainment experience.

1.3 Keys to Success

The keys to success in achieving our goals are:

 Product quality. Not only great food but great service.


 Managing finances to enable new locations to open at targeted intervals.
 Controlling costs at all times without exception.
 Instituting management controls to insure replicability of operations over multiple locations.
This applies equally to product control and to financial control.

Page 2
Take Five Sports Bar and Grill

2.0 Company Summary

The key elements of Take Five's restaurant store concept are as follows:

 Sports based themes--The company will focus on themes that have mass appeal.
 Distinctive design features--All stores will be characterized by spectacular visual design and
layout. Each store will display a collection of authentic sports memorabilia.
 High profile locations--The company selects its store locations based on key demographic
indicators, including traffic counts, average income, number of households, hotels, and
offices within a certain radius.
 Celebrity events--The company stores will be distinguished by the promotional activities of
sports celebrities and by media coverage of appearances and special events.
 Retail merchandising--Each store will include an integrated retail store offering premium
quality merchandise displaying the company's logo design. In addition sports memorabilia
will be sold.
 Quality food--Each Take Five store will serve freshly prepared, high quality, popular
cuisine that is targeted to appeal to a variety of tastes and budgets with an emphasis on
reasonably and moderately priced signature items of particular appeal to a local market.
 Quality service--In order to maintain its unique image the Company provides attentive
and friendly service with a high ratio of service personnel to customers and also invests in
the training and supervision of its employees.

2.1 Company History

Take Five Sports Bar and Grill was founded in 1995 by Joseph Smith to capitalize on the ever
growing market demand for high end technology enhanced sports theme restaurants. Take Five
has promoted its brand through the operation of its existing location at Medlock Bridge Road
and State Bridge Road in Anytown, Georgia. The flagship location provides a unique dining and
entertainment experience in a high-energy environment. Customer acceptance has been
proven. Regular and repeat customers cross many age demographics and families are frequent
diners.

Take Five has promoted heavily with tie-ins to Anytown professional teams and celebrities.
Take Five Sports Bar and Grill is the radio home for the live Monday Night XYZ Anytown Falcons
coaches show featuring June Jones and Jeff George. This show is broadcast during the hour
preceding the telecast of "Monday Night Football". In addition, Take Five hosts the Anytown
Hawks sports talk show on ABC 750 AM featuring guard Steve Smith and the radio voice of the
Hawks, Steve Holman. The Anytown Braves celebrated their World Series championship party
at Take Five the night they won the Series.

The following table and chart illustrates the rapid sales success of the first Take Five location.
The period covered is the initial opening from August through December 1995.

Page 3
Take Five Sports Bar and Grill

Table: Past Performance

Past Performance
FY 1993 FY 1994 FY 1995
Sales $0 $0 $634,900
Gross Margin $0 $0 $394,000
Gross Margin % 0.00% 0.00% 62.06%
Operating Expenses $0 $0 $301,000
Inventory Turnover 0.00 0.00 20.00

Balance Sheet
FY 1993 FY 1994 FY 1995

Current Assets
Cash $0 $0 $67,136
Inventory $0 $0 $15,197
Other Current Assets $0 $0 $17,310
Total Current Assets $0 $0 $99,643

Long-term Assets
Long-term Assets $0 $0 $475,495
Accumulated Depreciation $0 $0 $29,713
Total Long-term Assets $0 $0 $445,782

Total Assets $0 $0 $545,425

Current Liabilities
Accounts Payable $0 $0 $20,040
Current Borrowing $0 $0 $0
Other Current Liabilities (interest free) $0 $0 $40,826
Total Current Liabilities $0 $0 $60,866

Long-term Liabilities $0 $0 $0
Total Liabilities $0 $0 $60,866

Paid-in Capital $0 $0 $625,000


Retained Earnings $0 $0 ($218,401)
Earnings $0 $0 $77,960
Total Capital $0 $0 $484,559

Total Capital and Liabilities $0 $0 $545,425

Other Inputs
Payment Days 0 0 0

Page 4
Take Five Sports Bar and Grill

Chart: Past Performance

Past Performance

$600,000

$500,000

Sales
$400,000
Gross
$300,000
Net

$200,000

$100,000

$0
FY 1993 FY 1994 FY 1995

2.2 Company Ownership

Take Five Sports Bar and Grill is a privately held Georgia company. Joseph A. Smith is the
principal owner. It is Mr. Smith's intention to offer limited outside ownership in Take Five on an
equity, debt, or combination basis in order to facilitate a more rapid expansion of the Take Five
concept.

Mr. Smith holds an MBA in Finance from Anytown University. He has held executive level
positions in finance with General Electric and Holiday Inn Worldwide. He is previously
experienced in the restaurant industry, having opened Smith's Italian Restaurant in 1993,
which still operates successfully under his ownership.

2.3 Company Locations and Facilities

The company units will range in size from 6,000 to 9,000 square feet and will seat from 225 to
400 persons. Each Take Five Sports Bar and Grill will feature authentic sports memorabilia such
as Michael Jordan's game jersey to Jimmy Connor's signed tennis racquet. Each store will be
equipped with state-of-the-art audio and video systems to enable the customer to enjoy the
game of their choice. Every restaurant will be built to existing specifications, clean looking,
open, and pleasing to the customer.

Unit locations are as follows:

 Medlock Bridge--This unit is located at one of the busiest intersections in North Fulton
County. It is surrounded by four major country clubs, upper middle class neighborhoods,
office complexes, and shopping. It encompasses 6,000 sq. ft. of space and has been open
since August 1995.
 Ashford-Dunwoody--This unit will open in late summer 1996. Size will be 7,200 sq.ft. The
location is one and one-half miles north of Perimeter Mall. Within a three mile radius there is
Page 5
Take Five Sports Bar and Grill

20 million square feet of professional office space. Also, an abundance of upscale apartment
complexes adjoins the unit. Major chain hotels are located nearby. Perimeter Mall is one of
the regional upscale shopping destinations.
 Lawrenceville (New Market)--This site will occupy 6,500 square feet and is scheduled to
open in the Spring of 1997. It will be built as a free standing building on a 2+ acre parcel at
the intersection of Rt. 120 and Rt. 316. Adjacent to the property is an 18 screen movie
theater opened by AMC in March 1996. This is the largest theater AMC has built in the
Anytown area. New Market Mall has as master anchors Target, Home Depot, and Marshalls
among others. The demographics are very favorable with no competition from other sports
bar restaurants.
 Peachtree and Piedmont (Buckhead)--This unit will be in the heart of Buckhead which is
Anytown's most comprehensive business and entertainment center. In addition to retail
space being constructed at this sight the unit will be adjacent to a 200+ room America's
Suite Hotel. Buckhead is one of the nation's largest and fastest-growing mixed use urban
areas. It includes a dynamic combination of concentrated offices, retail, hotel, shopping,
restaurant/entertainment, and residential development.

Take Five Sports Bar and Grill also maintains a corporate business office at 1234 Main Street,
Anytown, Ga. 30092.

3.0 Market Analysis Summary

Market segmentation is shown in the next section.

3.1 Market Segmentation

Market segmentation data is presented in the chart and table below.

Table: Market Analysis

Market Analysis
1995 1996 1997 1998 1999
Potential Customers Growth CAGR
Medlock Bridge 10% 20,000 22,000 24,200 26,620 29,282 10.00%
Ashford-Dunwoody 6% 40,000 42,400 44,944 47,641 50,499 6.00%
Lawrenceville 8% 30,000 32,400 34,992 37,791 40,814 8.00%
Buckhead 5% 80,000 84,000 88,200 92,610 97,241 5.00%
Total 6.39% 170,000 180,800 192,336 204,662 217,836 6.39%

Page 6
Take Five Sports Bar and Grill

Chart: Market Analysis (Pie)

Market Analysis (Pie)

Medlock Bridge

Ashford-Dunwoody

Lawrenceville

Buckhead

4.0 Strategy and Implementation Summary

Our strategy is based on serving our niche markets well. The sports enthusiast, the business
entertainer and traveler, the local night crowd, as well as families dining out all can enjoy the
Take Five experience.

What begins as a customized version of a standard product, tailored to the needs of a local
clientele, can become a niche product that will fill similar needs in similar markets across the
Southeast.

We are building our infrastructure so that we can replicate the product, the experience, and the
environment across broader geographic lines. Concentration will be on maintaining quality and
establishing a strong identity in each local market. The identity becomes the source of "critical
mass" upon which expansion efforts are based. Not only does it add marketing muscle but it
also becomes the framework for further expansion using both company owned and franchised
store locations. Franchises will first be marketed in late 1997 or early 1998.

Page 7
Take Five Sports Bar and Grill

4.1 Marketing Strategy

A combination of local media and event marketing will be utilized at each location. Radio is
most effective, followed by local print media. As soon as a concentration of stores is established
in a market, then broader media will be employed.

The strategy of live broadcasting and pro sports tie-ins has been most effective in generating
free publicity for the flagship location which has been more effective than any advertising that
could have been purchased.

4.1.1 Marketing Programs

Take Five will create an "identity" oriented marketing strategy with executions particularly in
local media. Radio spots, print ads, and in-store promotions are designed for transplantation to
other markets. A portion of the ad and promo budget is set aside to develop these programs.

4.1.2 Pricing Strategy

All menu items are moderately priced. An average customer ticket is between $10 and $20
including food and drink. Tickets are considerably larger for game day visitors. Our average
customer spends more than the industry average for moderately priced establishments. We
tend to believe that this is due to our creating an atmosphere that encourages longer stays and
more spending but still allows adequate table turns due to extended hours of appeal.

4.1.3 Promotion Strategy

We promote sports, sports, and more sports. The universal appeal of sports and sports
marketing has never been higher. A high growth area such as Anytown has an annual influx of
new residents from many other parts of the country. This trend is true in the Sunbelt in
general.

Many new residents and many existing ones are fans of teams in other markets. Take Five is a
place for all. Each patron can watch his or her game of interest. The enabling technology is the
benchmark for Take Five.

Advertising budgets and sports event promotion is an on-going process of management geared
to promote the brand name and keep Take Five at the forefront of sports theme establishments
in each local marketing area.

In addition, funds are budgeted to launch franchise sales activity and lead generation. These
funds amount to 20% of projected franchise sales.

Page 8
Take Five Sports Bar and Grill

4.2 Sales Strategy

The sales strategy is to build and open new locations on schedule in order to increase revenue.
Each individual location will continue to build its local customer base over the first three years
of operation. The goal is $3 to $5 million in annual sales per unit. A unit will be considered
mature once it has passed the $3.5 million mark in annual sales.

The following sections illustrate the combined sales forecast:

4.2.1 Sales Forecast

The following chart and table shows the rapid sales ramp-up for our first location in only its first
twelve months of operation. The two million dollar sales volume represents somewhat less than
50% of the revenue potential of the location. All sales forecasts and projections have this first
year as their basis for each new store.

Table: Sales Forecast

Sales Forecast
FY 1996 FY 1997 FY 1998
Sales
Food $1,026,242 $4,411,500 $7,497,000
Drinks $998,276 $4,238,500 $7,203,000
Retail $17,926 $48,000 $84,000
Franchise Fees $0 $500,000 $1,300,000
Total Sales $2,042,444 $9,198,000 $16,084,000

Direct Cost of Sales FY 1996 FY 1997 FY 1998


Food $349,013 $1,449,910 $2,548,980
Drinks $219,561 $932,470 $1,584,660
Retail $9,064 $24,000 $42,000
Franchise Fees $0 $125,000 $260,000
Subtotal Direct Cost of Sales $577,638 $2,531,380 $4,435,640

Page 9
Aug Sep Oct
Take Five Sports Bar and Grill

Chart: Sales Monthly

Sales Monthly

$270,000

$240,000

$210,000
Food
$180,000
Drinks
$150,000
Retail
$120,000
Franchise Fees
$90,000

$60,000

$30,000

$0

Chart: Sales by Year

Sales by Year

$16,000,000

$14,000,000
Food
$12,000,000
Drinks
$10,000,000
Retail
$8,000,000
Franchise Fees
$6,000,000

$4,000,000

$2,000,000

$0
FY 1996 FY 1997 FY 1998

Page 10
Take Five Sports Bar and Grill

4.3 Milestones

The following table lists important milestones, with projected dates, management, and budget
responsibility. The milestone schedule indicates our emphasis on planning for implementation.

Chart: Milestones

Milestones

Open Medlock Bridge

Open Ashford-Dunwoody

Open Lawrenceville

Open Buckhead

Open Destin

Open East Cobb

Private Placement

Q4 Q1 `96 Q2 Q3 Q4 Q1 `97 Q2 Q3 Q4 Q1 `98 Q2

Table: Milestones

Milestones

Milestone Start Date End Date Budget Manager Department


Open Medlock Bridge 8/1/1995 8/30/1995 $625,000 JS Exec
Open Ashford-Dunwoody 8/1/1996 8/30/1996 $700,000 JS Exec
Open Lawrenceville 12/1/1996 2/1/1997 $1,000,000 JS Exec
Open Buckhead 2/28/1997 6/1/1997 $700,000 JS Exec
Open Destin 7/1/1997 3/1/1998 $1,500,000 JS Exec
Open East Cobb 2/1/1998 6/1/1998 $600,000 JS Exec
Private Placement 8/1/1995 9/1/1996 $82,500 LC Finance
Totals $5,207,500

Page 11
Take Five Sports Bar and Grill

5.0 Management Summary

At the present time Joseph Smith runs all operations for Take Five Sports Bar and Grill. Other
key personnel are the management at each location. Candidates have already been identified
for the first additional Anytown area location. There is not expected to be any shortage of
qualified and available staff and management from local labor pools in each market area.

5.1 Organizational Structure

Future organizational structure will include a director of store operations when store locations
exceed five and/or the Florida store opens. This will provide a supervisory level between the
executive level and the store management level. A full time accountant has already been
added. Also, a sales/marketing director has been added to oversee the expansion effort both to
support the growth of existing business and to execute the franchise expansion strategy. Their
salaries are included in the projections.

Operations of individual stores will be the responsibility of the general manager.

5.2 Management Team

Joseph Smith

Personal Data:

Born 11/19/53 Philadelphia, Pa.


Married 17 years--two children ages 10 & 13
Excellent Health
U.S. Air Force--1971 to 1975, Vietnam veteran, Communication Surveillance, Top Security
Clearance

Education:

LaSalle University, MBA Finance, BS, Finance

Professional Experience:

RCA/GE--1978-1988:

Finance, Strategic Planning, Corporate Development

Scientific Anytown--1988-1990:

VP Finance, Electronic Systems Group

Holiday Inn Worldwide--1990-1993:

Strategic Planning and Corporate Development, reporting to the CFO

Resigned in 1993 to open and operate Smith's Italian Restaurant

Page 12
Take Five Sports Bar and Grill

5.3 Management Team Gaps

Specific opportunities exist in the store operations supervisory area (not needed initially) and in
franchise sales development (not needed initially).

It is expected that these people can be recruited when needed in the Anytown market. Anytown
is now home to more than 40 franchise company headquarters.

Store managers are readily available when needed. Food service managers are plentiful.

5.4 Personnel Plan

The following personnel table outlines the projected staff requirements for the first three years
of operation.

Table: Personnel

Personnel Plan
FY 1996 FY 1997 FY 1998
Total Payroll $484,800 $2,800,000 $4,850,000
Name or Title or Group $0 $0 $0
Total People 12 67 115

Total Payroll $484,800 $2,800,000 $4,850,000

6.0 Financial Plan

The over-all financial plan for growth allows for use of the significant cash flow generated by
operations.

Equity/debt infusion of $1.5 to $2 million allows for more rapid expansion of store starts than
could be accomplished from cash flow alone. Outside investment capital also allows a buffer of
excess cash so that the expansion plan can be revised on short notice. Every opportunity will be
seized to accelerate expansion past the critical dates in this plan if cash flow from new stores
exceeds projections.

It is management's intent to build equity in the brand name and in its franchise. Other models
exists in the recent past of successful IPO's on similar concepts.

Page 13
Take Five Sports Bar and Grill

6.1 Important Assumptions

The financial plan depends on important assumptions, most of which are shown in the following
table. The key underlying assumptions are:

 We assume a slow-growth economy, without major recession.


 We assume access to equity capital and financing sufficient to maintain our financial plan as
shown in the tables.
 We assume the continued popularity of sports in America and the growing demand for
sports theme venues.

Table: General Assumptions

General Assumptions
FY 1996 FY 1997 FY 1998
Plan Month 1 2 3
Current Interest Rate 8.50% 8.50% 8.50%
Long-term Interest Rate 10.00% 10.00% 10.00%
Tax Rate 33.00% 33.00% 33.00%
Other 0 0 0

6.2 Key Financial Indicators

The most important indicator in our case is inventory turnover. In the restaurant business
turnover exceeds 50, with product being purchased and sold often within the week.

Food costs must be kept below 32%.

Beverage costs must be kept below 21%.

Above all, controls must be instituted and maintained over multiple store locations.

Take Five now uses state-of-the-art restaurant management control and inventory systems. All
systems are computer based that allow for accurate off-premises control of all aspects of food
and beverage service business. The systems used are point-of-sale from HSI and inventory and
recipe management from VIP. Both systems are PC based and have become industry standards.

Management's background in corporate finance indicates understanding of the importance of


these control systems.

Page 14
Take Five Sports Bar and Grill

Chart: Benchmarks

Benchmarks

24.0

21.0 FY 1993

18.0 FY 1994

15.0 FY 1995

12.0 FY 1996

9.0 FY 1997

6.0
FY 1998

3.0

0.0
Sales Operating Expenses
Gross Margin% Inventory Turnover

6.3 Break-even Analysis

The break even analysis is based upon fixed costs at the Medlock Bridge location. This location
exceeded required volume to break even in only its second month of operation.

At $15 per average ticket the break even volume at Medlock Bridge is attained less than one
full seating per day. The industry average is between 3 and 4 turns of seating capacity.

Table: Break-even Analysis

Break-even Analysis

Monthly Revenue Break-even $86,205

Assumptions:
Average Percent Variable Cost 28%
Estimated Monthly Fixed Cost $61,825

Page 15
Take Five Sports Bar and Grill

Chart: Break-even Analysis

Break-even Analysis
$20,000

$10,000

$0

($10,000)

($20,000)

($30,000)

($40,000)

($50,000)

($60,000)
$0 $20,000 $40,000 $60,000 $80,000 $100,000
$10,000 $30,000 $50,000 $70,000 $90,000 $110,000

Page 16
Take Five Sports Bar and Grill

6.4 Projected Profit and Loss

We project rapid expansion of sales and profits. Net profits remain above 16% of sales even in
the most aggressive expansion period.

Chart: Gross Margin Monthly

Gross Margin Monthly

$200,000

$180,000

$160,000

$140,000

$120,000

$100,000

$80,000

$60,000

$40,000

$20,000

$0
Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul

Chart: Gross Margin Yearly

Gross Margin Yearly

$12,000,000

$10,000,000

$8,000,000

$6,000,000

$4,000,000

$2,000,000

$0
FY 1996 FY 1997 FY 1998

Page 17
Take Five Sports Bar and Grill

Table: Profit and Loss

Pro Forma Profit and Loss


FY 1996 FY 1997 FY 1998
Sales $2,042,444 $9,198,000 $16,084,000
Direct Cost of Sales $577,638 $2,531,380 $4,435,640
Other Costs of Sales $0 $0 $0
Total Cost of Sales $577,638 $2,531,380 $4,435,640

Gross Margin $1,464,806 $6,666,620 $11,648,360


Gross Margin % 71.72% 72.48% 72.42%

Expenses
Payroll $484,800 $2,800,000 $4,850,000
Marketing/Promotion $69,500 $512,000 $860,000
Depreciation $69,996 $280,000 $320,000
Rent $52,800 $197,000 $460,000
Utilities $28,800 $150,000 $180,000
Insurance $36,000 $96,000 $125,000
Payroll Taxes $0 $0 $0
Other $0 $0 $0

Total Operating Expenses $741,896 $4,035,000 $6,795,000

Profit Before Interest and Taxes $722,910 $2,631,620 $4,853,360


EBITDA $792,906 $2,911,620 $5,173,360
Interest Expense $0 $0 $0
Taxes Incurred $238,560 $868,435 $1,601,609

Net Profit $484,350 $1,763,185 $3,251,751


Net Profit/Sales 23.71% 19.17% 20.22%

Page 18
Take Five Sports Bar and Grill

Chart: Profit Monthly

Profit Monthly

$90,000

$80,000

$70,000

$60,000

$50,000

$40,000

$30,000

$20,000

$10,000

$0

($10,000)
Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul

Chart: Profit Yearly

Profit Yearly

$3,200,000

$2,800,000

$2,400,000

$2,000,000

$1,600,000

$1,200,000

$800,000

$400,000

$0
FY 1996 FY 1997 FY 1998

6.5 Projected Cash Flow

We expect to manage cash flow with an additional investment totaling $1.5 to $2 million. All
additional requirements can be met from internally generated funds. With investment coming in

Page 19
Nov Dec Ja
Take Five Sports Bar and Grill

Aug Sep Oct


during late 1996 and mid 1997 there is no point at which future cash flow appears to be in
danger.

Chart: Cash

Cash
$700,000

$600,000

$500,000

$400,000 Net Cash Flow

Cash Balance
$300,000

$200,000

$100,000

$0

Page 20
Take Five Sports Bar and Grill

Table: Cash Flow

Pro Forma Cash Flow


FY 1996 FY 1997 FY 1998
Cash Received

Cash from Operations


Cash Sales $2,042,444 $9,198,000 $16,084,000
Subtotal Cash from Operations $2,042,444 $9,198,000 $16,084,000

Additional Cash Received


Sales Tax, VAT, HST/GST Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0
New Long-term Liabilities $0 $0 $0
Sales of Other Current Assets $0 $0 $0
Sales of Long-term Assets $0 $0 $0
New Investment Received $625,000 $0 $0
Subtotal Cash Received $2,667,444 $9,198,000 $16,084,000

Expenditures FY 1996 FY 1997 FY 1998

Expenditures from Operations


Cash Spending $484,800 $2,800,000 $4,850,000
Bill Payments $956,310 $4,988,805 $7,187,806
Subtotal Spent on Operations $1,441,110 $7,788,805 $12,037,806

Additional Cash Spent


Sales Tax, VAT, HST/GST Paid Out $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0
Purchase Other Current Assets $0 $0 $0
Purchase Long-term Assets $600,000 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $2,041,110 $7,788,805 $12,037,806

Net Cash Flow $626,334 $1,409,195 $4,046,194


Cash Balance $693,470 $2,102,665 $6,148,859

Page 21
Take Five Sports Bar and Grill

6.6 Projected Balance Sheet

As shown in the balance sheet in the table, we expect a healthy growth in net worth, from
approximately $1 million at present to more than $8 million by the end of the third year of
operations.

Table: Balance Sheet

Pro Forma Balance Sheet


FY 1996 FY 1997 FY 1998
Assets

Current Assets
Cash $693,470 $2,102,665 $6,148,859
Inventory $82,577 $1,016,882 $712,470
Other Current Assets $17,310 $17,310 $17,310
Total Current Assets $793,357 $3,136,856 $6,878,639

Long-term Assets
Long-term Assets $1,075,495 $1,075,495 $1,075,495
Accumulated Depreciation $99,709 $379,709 $699,709
Total Long-term Assets $975,786 $695,786 $375,786
Total Assets $1,769,143 $3,832,642 $7,254,425

Liabilities and Capital FY 1996 FY 1997 FY 1998

Current Liabilities
Accounts Payable $134,408 $434,722 $604,754
Current Borrowing $0 $0 $0
Other Current Liabilities $40,826 $40,826 $40,826
Subtotal Current Liabilities $175,234 $475,548 $645,580

Long-term Liabilities $0 $0 $0
Total Liabilities $175,234 $475,548 $645,580

Paid-in Capital $1,250,000 $1,250,000 $1,250,000


Retained Earnings ($140,441) $343,909 $2,107,094
Earnings $484,350 $1,763,185 $3,251,751
Total Capital $1,593,909 $3,357,094 $6,608,845
Total Liabilities and Capital $1,769,143 $3,832,642 $7,254,425

Net Worth $1,593,909 $3,357,094 $6,608,845

Page 22
Take Five Sports Bar and Grill

6.7 Business Ratios

These business ratios are future estimates based upon current assumptions. Industry Ratios are
based on Standard Industry Classification code, 5813, Drinking Places. 

Table: Ratios

Ratio Analysis
FY 1996 FY 1997 FY 1998 Industry Profile
Sales Growth 221.70% 350.34% 74.86% 5.96%

Percent of Total Assets


Inventory 4.67% 26.53% 9.82% 3.68%
Other Current Assets 0.98% 0.45% 0.24% 45.65%
Total Current Assets 44.84% 81.85% 94.82% 54.09%
Long-term Assets 55.16% 18.15% 5.18% 45.91%
Total Assets 100.00% 100.00% 100.00% 100.00%

Current Liabilities 9.91% 12.41% 8.90% 16.08%


Long-term Liabilities 0.00% 0.00% 0.00% 25.02%
Total Liabilities 9.91% 12.41% 8.90% 41.10%
Net Worth 90.09% 87.59% 91.10% 58.90%

Percent of Sales
Sales 100.00% 100.00% 100.00% 100.00%
Gross Margin 71.72% 72.48% 72.42% 31.07%
Selling, General & Administrative Expenses 48.00% 53.31% 52.20% 10.33%
Advertising Expenses 3.43% 3.04% 1.99% 3.13%
Profit Before Interest and Taxes 35.39% 28.61% 30.18% 3.91%

Main Ratios
Current 4.53 6.60 10.65 1.70
Quick 4.06 4.46 9.55 1.14
Total Debt to Total Assets 9.91% 12.41% 8.90% 53.41%
Pre-tax Return on Net Worth 45.35% 78.39% 73.44% 7.14%
Pre-tax Return on Assets 40.86% 68.66% 66.90% 15.34%

Additional Ratios FY 1996 FY 1997 FY 1998


Net Profit Margin 23.71% 19.17% 20.22% n.a
Return on Equity 30.39% 52.52% 49.20% n.a

Activity Ratios
Inventory Turnover 10.91 4.60 5.13 n.a
Accounts Payable Turnover 7.97 12.17 12.17 n.a
Payment Days 28 20 26 n.a
Total Asset Turnover 1.15 2.40 2.22 n.a

Debt Ratios
Debt to Net Worth 0.11 0.14 0.10 n.a
Current Liab. to Liab. 1.00 1.00 1.00 n.a

Liquidity Ratios
Net Working Capital $618,123 $2,661,308 $6,233,059 n.a
Interest Coverage 0.00 0.00 0.00 n.a

Additional Ratios
Assets to Sales 0.87 0.42 0.45 n.a
Current Debt/Total Assets 10% 12% 9% n.a
Acid Test 4.06 4.46 9.55 n.a
Sales/Net Worth 1.28 2.74 2.43 n.a

Page 23
Take Five Sports Bar and Grill

Dividend Payout 0.00 0.00 0.00 n.a

Page 24
Appendix

Table: Sales Forecast

Sales Forecast
Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
Sales
Food 0% $32,130 $64,260 $67,473 $77,112 $80,325 $53,633 $80,450 $89,388 $107,266 $116,205 $125,000 $133,000
Drinks 0% $30,870 $61,740 $64,827 $74,088 $77,175 $52,749 $79,124 $87,915 $105,498 $114,290 $120,000 $130,000
Retail 0% $0 $1,000 $1,000 $1,200 $1,500 $720 $1,556 $1,729 $2,074 $2,247 $2,400 $2,500
Franchise Fees 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Sales $63,000 $127,000 $133,300 $152,400 $159,000 $107,102 $161,130 $179,032 $214,838 $232,742 $247,400 $265,500

Direct Cost of Sales Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
Food $10,924 $21,848 $23,033 $26,218 $27,310 $18,235 $27,353 $30,392 $36,470 $39,510 $42,500 $45,220
Drinks $6,791 $13,523 $14,262 $16,299 $16,979 $11,605 $17,407 $19,341 $23,210 $25,144 $26,400 $28,600
Retail $0 $500 $600 $600 $750 $360 $778 $865 $1,037 $1,124 $1,200 $1,250
Franchise Fees $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Direct Cost of Sales $17,715 $35,871 $37,895 $43,117 $45,039 $30,200 $45,538 $50,598 $60,717 $65,778 $70,100 $75,070

Page 1
Appendix

Table: Personnel

Personnel Plan
Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
Total Payroll 0% $40,400 $40,400 $40,400 $40,400 $40,400 $40,400 $40,400 $40,400 $40,400 $40,400 $40,400 $40,400
Name or Title or Group 0% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total People 12 12 12 12 12 12 12 12 12 12 12 12

Total Payroll $40,400 $40,400 $40,400 $40,400 $40,400 $40,400 $40,400 $40,400 $40,400 $40,400 $40,400 $40,400

Page 2
Appendix

Table: Profit and Loss

Pro Forma Profit and Loss


Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
Sales $63,000 $127,000 $133,300 $152,400 $159,000 $107,102 $161,130 $179,032 $214,838 $232,742 $247,400 $265,500
Direct Cost of Sales $17,715 $35,871 $37,895 $43,117 $45,039 $30,200 $45,538 $50,598 $60,717 $65,778 $70,100 $75,070
Other Costs of Sales $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Cost of Sales $17,715 $35,871 $37,895 $43,117 $45,039 $30,200 $45,538 $50,598 $60,717 $65,778 $70,100 $75,070

Gross Margin $45,285 $91,129 $95,405 $109,283 $113,961 $76,902 $115,592 $128,434 $154,121 $166,964 $177,300 $190,430
Gross Margin % 71.88% 71.76% 71.57% 71.71% 71.67% 71.80% 71.74% 71.74% 71.74% 71.74% 71.67% 71.73%

Expenses
Payroll $40,400 $40,400 $40,400 $40,400 $40,400 $40,400 $40,400 $40,400 $40,400 $40,400 $40,400 $40,400
Marketing/Promotion $7,000 $4,500 $5,000 $4,500 $6,000 $5,500 $5,500 $6,000 $6,000 $6,500 $6,500 $6,500
Depreciation $5,833 $5,833 $5,833 $5,833 $5,833 $5,833 $5,833 $5,833 $5,833 $5,833 $5,833 $5,833
Rent $4,400 $4,400 $4,400 $4,400 $4,400 $4,400 $4,400 $4,400 $4,400 $4,400 $4,400 $4,400
Utilities $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400 $2,400
Insurance $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000 $3,000
Payroll Taxes 12% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0

Total Operating Expenses $63,033 $60,533 $61,033 $60,533 $62,033 $61,533 $61,533 $62,033 $62,033 $62,533 $62,533 $62,533

Profit Before Interest and Taxes ($17,748) $30,596 $34,372 $48,750 $51,928 $15,369 $54,059 $66,401 $92,088 $104,431 $114,767 $127,897
EBITDA ($11,915) $36,429 $40,205 $54,583 $57,761 $21,202 $59,892 $72,234 $97,921 $110,264 $120,600 $133,730
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred ($5,857) $10,097 $11,343 $16,088 $17,136 $5,072 $17,839 $21,912 $30,389 $34,462 $37,873 $42,206

Net Profit ($11,891) $20,499 $23,029 $32,663 $34,792 $10,297 $36,220 $44,489 $61,699 $69,969 $76,894 $85,691
Net Profit/Sales -18.87% 16.14% 17.28% 21.43% 21.88% 9.61% 22.48% 24.85% 28.72% 30.06% 31.08% 32.28%

Page 3
Appendix

Table: Cash Flow

Pro Forma Cash Flow


Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
Cash Received

Cash from Operations


Cash Sales $63,000 $127,000 $133,300 $152,400 $159,000 $107,102 $161,130 $179,032 $214,838 $232,742 $247,400 $265,500
Subtotal Cash from Operations $63,000 $127,000 $133,300 $152,400 $159,000 $107,102 $161,130 $179,032 $214,838 $232,742 $247,400 $265,500

Additional Cash Received


Sales Tax, VAT, HST/GST Received 0.00% $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Other Liabilities (interest-free) $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Sales of Long-term Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
New Investment Received $625,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Received $688,000 $127,000 $133,300 $152,400 $159,000 $107,102 $161,130 $179,032 $214,838 $232,742 $247,400 $265,500

Expenditures Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul

Expenditures from Operations


Cash Spending $40,400 $40,400 $40,400 $40,400 $40,400 $40,400 $40,400 $40,400 $40,400 $40,400 $40,400 $40,400
Bill Payments $21,138 $34,524 $79,773 $66,697 $79,277 $78,561 $36,292 $95,494 $94,682 $118,173 $122,338 $129,361
Subtotal Spent on Operations $61,538 $74,924 $120,173 $107,097 $119,677 $118,961 $76,692 $135,894 $135,082 $158,573 $162,738 $169,761

Additional Cash Spent


Sales Tax, VAT, HST/GST Paid Out $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Principal Repayment of Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Long-term Liabilities Principal Repayment $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Other Current Assets $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Purchase Long-term Assets $600,000 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Dividends $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Subtotal Cash Spent $661,538 $74,924 $120,173 $107,097 $119,677 $118,961 $76,692 $135,894 $135,082 $158,573 $162,738 $169,761

Net Cash Flow $26,462 $52,076 $13,127 $45,303 $39,323 ($11,859) $84,438 $43,138 $79,756 $74,169 $84,662 $95,739

Page 4
Appendix
Cash Balance $93,598 $145,674 $158,800 $204,103 $243,427 $231,567 $316,005 $359,143 $438,900 $513,069 $597,731 $693,470

Table: Balance Sheet

Pro Forma Balance Sheet


Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
Assets Starting Balances

Current Assets
Cash $67,136 $93,598 $145,674 $158,800 $204,103 $243,427 $231,567 $316,005 $359,143 $438,900 $513,069 $597,731 $693,470
Inventory $15,197 $19,487 $39,458 $41,685 $47,429 $49,543 $33,220 $50,092 $55,658 $66,789 $72,356 $77,110 $82,577
Other Current Assets $17,310 $17,310 $17,310 $17,310 $17,310 $17,310 $17,310 $17,310 $17,310 $17,310 $17,310 $17,310 $17,310
Total Current Assets $99,643 $130,394 $202,442 $217,795 $268,842 $310,279 $282,097 $383,407 $432,111 $522,998 $602,735 $692,151 $793,357

Long-term Assets
Long-term Assets $475,495 $1,075,495 $1,075,495 $1,075,495 $1,075,495 $1,075,495 $1,075,495 $1,075,495 $1,075,495 $1,075,495 $1,075,495 $1,075,495 $1,075,495
Accumulated Depreciation $29,713 $35,546 $41,379 $47,212 $53,045 $58,878 $64,711 $70,544 $76,377 $82,210 $88,043 $93,876 $99,709
Total Long-term Assets $445,782 $1,039,949 $1,034,116 $1,028,283 $1,022,450 $1,016,617 $1,010,784 $1,004,951 $999,118 $993,285 $987,452 $981,619 $975,786
Total Assets $545,425 $1,170,343 $1,236,558 $1,246,078 $1,291,292 $1,326,896 $1,292,881 $1,388,358 $1,431,229 $1,516,283 $1,590,187 $1,673,770 $1,769,143

Liabilities and Capital Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul

Current Liabilities
Accounts Payable $20,040 $31,849 $77,565 $64,055 $76,607 $77,420 $33,107 $92,364 $90,747 $114,102 $118,037 $124,726 $134,408
Current Borrowing $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Other Current Liabilities $40,826 $40,826 $40,826 $40,826 $40,826 $40,826 $40,826 $40,826 $40,826 $40,826 $40,826 $40,826 $40,826
Subtotal Current Liabilities $60,866 $72,675 $118,391 $104,881 $117,433 $118,246 $73,933 $133,190 $131,573 $154,928 $158,863 $165,552 $175,234

Long-term Liabilities $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Liabilities $60,866 $72,675 $118,391 $104,881 $117,433 $118,246 $73,933 $133,190 $131,573 $154,928 $158,863 $165,552 $175,234

Paid-in Capital $625,000 $1,250,000 $1,250,000 $1,250,000 $1,250,000 $1,250,000 $1,250,000 $1,250,000 $1,250,000 $1,250,000 $1,250,000 $1,250,000 $1,250,000
Retained Earnings ($218,401) ($140,441) ($140,441) ($140,441) ($140,441) ($140,441) ($140,441) ($140,441) ($140,441) ($140,441) ($140,441) ($140,441) ($140,441)
Earnings $77,960 ($11,891) $8,608 $31,637 $64,300 $99,092 $109,389 $145,608 $190,097 $251,796 $321,765 $398,659 $484,350
Total Capital $484,559 $1,097,668 $1,118,167 $1,141,196 $1,173,859 $1,208,651 $1,218,948 $1,255,167 $1,299,656 $1,361,355 $1,431,324 $1,508,218 $1,593,909
Total Liabilities and Capital $545,425 $1,170,343 $1,236,558 $1,246,078 $1,291,292 $1,326,896 $1,292,881 $1,388,358 $1,431,229 $1,516,283 $1,590,187 $1,673,770 $1,769,143

Net Worth $484,559 $1,097,668 $1,118,167 $1,141,196 $1,173,859 $1,208,651 $1,218,948 $1,255,167 $1,299,656 $1,361,355 $1,431,324 $1,508,218 $1,593,909

Page 5
Appendix

Table: General Assumptions

General Assumptions
Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul
Plan Month 1 2 3 4 5 6 7 8 9 10 11 12
Current Interest Rate 8.50% 8.50% 8.50% 8.50% 8.50% 8.50% 8.50% 8.50% 8.50% 8.50% 8.50% 8.50%
Long-term Interest Rate 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00%
Tax Rate 33.00% 33.00% 33.00% 33.00% 33.00% 33.00% 33.00% 33.00% 33.00% 33.00% 33.00% 33.00%
Other 0 0 0 0 0 0 0 0 0 0 0 0

Page 6
Appendix

Page 1

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