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Module #4 Understanding Marketing Plan

The document discusses DXN Malaysia's marketing plan. It explains that in the traditional model, consumers lose money at each step from manufacturer to retailer, but DXN's model returns 60% of spending to consumers through cash discounts, bonus points, and other rewards from their monthly purchases. The plan offers lifetime membership, global access, accumulated points, no demotion or time limits, and bonuses from personal sales and sponsoring other distributors. It outlines the requirements to achieve different distributor statuses from Star Agent to Crown Ambassador.

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0% found this document useful (0 votes)
522 views33 pages

Module #4 Understanding Marketing Plan

The document discusses DXN Malaysia's marketing plan. It explains that in the traditional model, consumers lose money at each step from manufacturer to retailer, but DXN's model returns 60% of spending to consumers through cash discounts, bonus points, and other rewards from their monthly purchases. The plan offers lifetime membership, global access, accumulated points, no demotion or time limits, and bonuses from personal sales and sponsoring other distributors. It outlines the requirements to achieve different distributor statuses from Star Agent to Crown Ambassador.

Uploaded by

bigjebat
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 33

UNDERSTANDING

THE
MARKETING
PLAN

DXN MALAYSIA
ARE YOU A REGULAR CONSUMER?
buy groceries from
supermarkets
spend money
know that these
are EXPENSES
Use your monthly expenses to
EARN MONEY!
DXN MALAYSIA
WHERE IS YOUR
GROCERY MONEY GOING?
40% - Manufacturer
60%
Marketing
Distribution
Advertising
“In reality, RM6 is lost for every RM10 spent.”
DXN MALAYSIA
“SMART CONSUMERISM”

We are CONSUMERS

Regular Consumer SMART Consumer


DXN MALAYSIA
TRADITIONAL MARKET DXN
CULTIVATION
FACTORY 4.00
FACTORY

WAREHOUSE 5.00 DISTRIBUTION

WHOLESALERS 6.00

SALES AGENTS 7.00 MIDDLEMEN

DEPT STORES 8.00

RETAILERS 9.00

CONSUMERS 10.00 CONSUMER/DISTRIBUTOR


DXN MALAYSIA
WHERE DXN WANTS YOUR
MONEY TO GO!
40% - DXN

60%
paid back
to YOU!

DXN Groceries Cash Discounts


Bonus Points
Travel Points
Profit Sharing Points
International Bonus Points
“FOR EVERY RM10 SPENT, RM6 IS PAID BACK TO YOU!”
DXN MALAYSIA
CHANGE BRAND
COFFEE
CHOCOLATE
SMART
REGULAR
TEA CONSUMER
JUICE DRINKS
CONSUMER TOOTHPASTE DXN (discount CLUB)
(didn’t know that they’re SHAMPOO Discount card – lifetime
lose Monthly expenses) BATHSOAP Modern Grocery Store
LAUNDRY SOAP (DXN Service Centers)
VITAMINS &
MINERALS POINTS
ETC – ETC -- 100PV/month.

CASH REBATES
$$$
DXN MALAYSIA
BIGGER
POINTS Cash
Accumulate Rebates

FREE DXN
Groceries
Cheaper
Products

DXN MALAYSIA
A SMART CONSUMER TEACH
OTHERS HOW TO BE SMART!
 Invitation business
YOU
%  The biggest business
 Lifetime repeating income
A
%
%
B
People that you don’t know.
% C

DXN MALAYSIA
COMPONENTS OF BONUS
1. Retail Profit : Up to 50%
2. Bonus (71%) & Cash Incentive (RM 8,050)
a. Group Bonus : 6% - 21%
b. Star Group Bonus : 25% - 37%
c. Development Bonus : 15%
d. International Profit Sharing : 2%
e. Leadership Bonus : 15%
f. Travel Seminar Incentive : 2%
g. One time HP Cash Incentive : RM 1,050/-
h. One Time Overseas Trip Cash Incentive : RM 7,000/-

DXN MALAYSIA
DXN MARKETING PLAN
Features & Benefits
Global Plan
One Time Membership in any one country and can enjoy the international
bonus from the registered country
9 Types of Benefits
Retail profit, 4 types of bonuses, 2 Lifetime rewards, and 2
incentives

24 Ranks for Promotion


Distributor to Crown Ambassador – No Demotion in the Status

Rewards with every promotion


Every Rank and Promotions is supported with rewards and
increase in percentage of bonus

DXN MALAYSIA
DXN MARKETING PLAN
Features & Benefits
Better Rewards for Width and Depth Expansion
To Ensure the profitability and Security of your income
International Profit Sharing
Opportunity to earn from other countries without your network
presence
Travel Incentives
Two Type of Travel Incentives every Year to ensure Recreation
with Business
Dynamic compression
Will get rewards from the active partners irrespective of
generations
Win-Win Plan
Everybody helps everybody for everybody success
DXN MALAYSIA
ADVANTAGES OF DXN
• Life Time Membership-
( Minimum one purchase a year)
• One World One Market Concept International
Sponsoring
• Accumulated Point System
• No Demotion Of Status
• No Time Limit
• No Risk – 100% pressure free

DXN MALAYSIA
DEFINITION OF TERMS
PV : Point Value, for qualification and status.
SV : Sales Value, for calculation of Bonus and Incentive
Personal Point Value (PPV)/ : Total PV/SV generated from all personal cash bills
Personal Sales Value (PSV) transacted in a month.
Personal Group Point Value (PGPV)/ : Total PV/SV generated in a month by all downline
Personal Group Sales Value (PGSV) distributors within personal group
(ie. excluding breakaway QSAs) and own PPV/PSV
Diamond Group Point Value (DGPV)/ : Total PV/SV generated in a month by all downline
Diamond Group Sales Value (DGSV) distributors within your diamond group
(ie. excluding breakaway QSDs) and own PPV/PSV.
Qualified Star Agent (QSA) : Any SA who maintained 100 PPV and 300 PGPV
in a month.
Qualified Star Diamond (QSD) : Any Diamond who qualified for 37% Star Group Bonus
Travel Seminar Qualifier : Any SA and above who met the Yearly Travel Seminar
Incentive Points (TSIP) Quota set for the year.

DXN MALAYSIA
STATUS CONDITION
DISTRIBUTOR Age 18 years + and a sponsor
STAR AGENT (SA) Achieve accumulated Group Sales 4,500 PV
STAR RUBY (SR) Sponsor 3 First Generation Star Agents (SA)
STAR DIAMOND (SD) Sponsor 6 First Generation Star Agents (SA)
and qualify for 37% Star Group Bonus
EXECUTIVE STAR DIAMOND (ESD) SD who sponsor 1 SD Line *
SENIOR STAR DIAMOND (SSD) SD who sponsor 2 SD’s Lines *
EXECUTIVE SENIOR STAR DIAMOND (ESSD) SD who sponsor 3 SD’s Lines *
DOUBLE DIAMOND (DD) SD who sponsor 4 SD’s Lines *
EXECUTIVE DOUBLE DIAMOND (EDD) SD who sponsor 5 SD’s Lines *
TRIPLE DIAMOND (TD) SD who sponsor 6 SD’s Lines *
EXECUTIVE TRIPLE DIAMOND (ETD) SD who sponsor 7 SD’s Lines *
GOLD DIAMOND (GD) SD who sponsor 8 SD’s Lines *
EXECUTIVE GOLD DIAMOND (EGD) SD who sponsor 9 SD’s Lines *
DXN MALAYSIA
STATUS CONDITION

Crown Diamond (CD) SD who sponsor 10 SD’s Lines *


Executive Crown Diamond (ECD) SD who sponsor 11 SD’s Lines *
Senior Crown Diamond (SCD) SD who sponsor 12 SD’s Lines *
Executive Senior Crown Diamond (ESCD) SD who sponsor 13 SD’s Lines *
Double Crown Diamond (DCD) SD who sponsor 14 SD’s Lines *
Executive Double Crown Diamond (EDCD) SD who sponsor 15 SD’s Lines *
Triple Crown Diamond (TCD) SD who sponsor 16 SD’s Lines *
Executive Triple Crown Diamond (ETCD) SD who sponsor 17 SD’s Lines *
Gold Crown Diamond (GCD) SD who sponsor 18 SD’s Lines *
Executive Gold Crown Diamond (EGCD) SD who sponsor 19 SD’s Lines *
Crown Ambassador (CA) SD who sponsor 20 SD’s Lines *

DXN MALAYSIA
INCOME : PART 1
(On Direct Sales w/o Network)
RETAIL PROFIT
Up to - 50 % on DP
------------------------------
e.g. : DXN SPIRULINA 120's
CP : RM 70.70 /-
DP : RM 47.10 /-
Retail Profit : RM 23.60 /-
---------------------------------
Distributors entitled to :
Retail Profit ! Short term income option !!
DXN MALAYSIA
Month 1: You – 100pv
SA
Month 2: A – 100pv
You – 100pv 4,500

Total – 200pv 3,250


21%
Accumulation – 300pv 2,000
18%
PV: 1,000
Point Value,
for qualification and status. 300 15%
SV: 12%
Sales Value,
for calculation of bonus &
100
incentive 9%
Member
6%

DXN MALAYSIA
INCOME – PART II
(Network Based Income)
A. PERSONAL/ GROUP/OVER-RIDING BONUS
BONUS
21 %
You
15 % 6%
A B

A1 B1 B3
A3
A2 B2
Your Bonus
21 % on your Personal SV (Minimum : 100 PV)
(21- 15)% = 6 % on A’s Group SV
(21- 6)% = 15% on B’s Group SV
DXN MALAYSIA
STAR AGENT
DISTRIBUTOR
(YOU) (4,500 AGPV) (YOU)

1st Gen
DISTRIBUTOR
STAR
DISTRIBUTOR 1st Gen
AGENT

Push-Up
STAR
2nd Gen DISTRIBUTOR 2nd Gen STAR AGENT
AGENT

3rd Gen STAR AGENT 3rd Gen STAR


AGENT
(4,500 AGPV)

DXN MALAYSIA
B. STAR GROUP BONUS – 25% TO 37%

STAR RUBY
SR

SA SA
SA

Duplication & Leverage


DXN MALAYSIA
STAR DIAMOND
SD

SA1 SA2 SA3 SA4 SA5


QSA3 SA6

DXN MALAYSIA
CROWN DIAMOND = 10 SD
CD

SD1 SD2 SD3 SD4 SD5 SD6 QSA SD8


SD7 SD9 SD10

DXN MALAYSIA
CROWN AMBASSADOR = 20 SD

CA

SD1 SD2 SD3 SD4 SD5 SD6 SD7 SD8 SD9 SD10 SD11 SD12 SD13 SD14 SD15 SD16 SD17 SD18 SD19 SD20

DXN MALAYSIA
C. Development Bonus (15%)
Royalty for developing Star Agents U
and Compression on Development Bonus QSA
On Group PV up to 5 Levels in Depth 1L
5%
QSA
Qualification (QSA) :
4% 2L
• Personal Group Sales - 300 PV
QSA
• Personal PV - 100
3% 3L
• Non star agent group PV - 200
QSA
(100+200 = 300)

2% 4L
15 % Development Bonus QSA
paid in total by compression 5L
1%
QSA

DXN MALAYSIA
D. Leadership Bonus (15%)
How Compression Works On
Leadership Bonus
QSD

1st Gen QSD10 QSD11

NON-
2nd Gen QSD

3rd Gen NON-


QSD
Compression to 1st Level
NON-
4th Gen QSD

5th Gen NON-


QSD

6th Gen NON-


QSD

7th Gen QSD Compression to 2nd Level

DXN MALAYSIA
LEADERSHIP BONUS
Develop Diamond Leaders in your Group

• 5% from 1st level Diamonds

• 0 - 10% from 2nd level Diamonds until full depth

• Journey from Star Diamond to Crown Ambassador

Key to Financial freedom…..


DXN MALAYSIA
How Compression Works On
Travel Seminar Incentive Points
(TSI-SA/ TSI-SD)
U
QSA/QSD (Personal) PGSV X 100%
1L
QSA/QSD
+ L1 PGSV X 50%

2L
+ L2 PGSV X 40%
QSA/QSD Compress
all to your
3L
QSA/QSD
+ L3 PGSV X 30% TSI Points
4L
QSA/QSD + L4 PGSV X 20%

5L
QSA/QSD + L5 PGSV X 10%
Note: Travel Seminar Incentive Point (TSIP) will be calculated monthly based on the following formula and to
accumulated for a year:
DXN MALAYSIA
Hand Phone Cash Incentive (One time)
When 3 immediate SA achieve with 6000 Accumulated GPV
Hand Phone Incentive – RM 1,050/-
Personally Sponsored & Valid Downlines Counted

YOU SR

SA SA SA
Acc. GPV Acc. GPV Acc. GPV
6000 6000 6000

DXN MALAYSIA
OVERSEAS TRIP CASH INCENTIVE (One Time)
Immediate 5 down lines who have received their
hand phone cash incentive

Only Personally sponsored


and valid down lines are counted RM 7,000
YOU

SR SR SR SR SR

DXN MALAYSIA
The Power of the Marketing Plan is working on
Compression
Bonus & Incentive which work on compression by level
are:-
1. Star Group Bonus
2. Development Bonus
3. Leadership Bonus
4. Profit Sharing
Incentives
1. NTSI and ITSI
Other Features which work on compression by level are:-
1. QSA
2. QSD
3. Breakaway of QSA & QSD
4. PGPV for QSA
5. DGPV for QSD

DXN MALAYSIA
MOTIVATING FACTORS TO JOIN DXN
 Better Quality of life

 Financial Independence

 Quality spare time

 Personal Development

 Leave a Legacy

 Healthy Value based Relationship

 System Driven Success through


Teamwork, Caring, Sharing, Excitement
& Motivation
DXN MALAYSIA
Thank You

DXN MALAYSIA

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