Republic of the Philippines

Province of Oriental Mindoro

Municipality Of San Teodoro
MUNICIPAL TOURISM OFFICE

PROJECT PROPOSAL

VISIT SAN TEODORO: LOCAL TOURISM CIRCUIT

MARKETING PROJECT
Title

4th Quarter of 2021 to 1st Quarter of 2022

Duration

I. RATIONALE

The Tourism Industry in San Teodoro is developing drastically in the past years
that give opportunities and livelihood to local. It is famous for its inland tourism and
other eco-tourism attraction. The municipality was branded as the haven of a dozen and
one waterfalls which are starting to draw attention from local and foreign tourists alike
for its cascading waters and untouched natural beauty. It is also known for having rich
biodiversity, not to mention the fine beach sand in its coastal areas that makes it suitable
for nature-based inland tourism. In recent years, San Teodoro has been utilizing
traditional marketing strategies alone. This leads the Municipal Government to spend
an enormous amount of money and to allocate a huge portion of the tourism budget to
such activities that have no direct return on investment.

Amidst this pandemic, the tourism industry has been forced to shift into more
aggressive approach to recover from the losses caused by the lockdown and travel
restrictions. As the current situation suggests contactless transactions, San Teodoro
Tourism envisions being innovative in promotion and marketing through social media
without compromising the governing rules relating to health protocols. Through this
creative approach, the municipality is set to aid domestic tourists in contactless and safe
tourism activities.

Social Media has made a huge impact on the tourism industry. Consumers
engage with social networking sites to research trips, make informed decisions about
their travels and share their personal experiences of a particular accommodations and
travel agency. Social Media enables especially young people to share the most
significant memories from their travels with a vast audience. Tourism companies
should know that this is a more powerful way of attracting new travelers than simple
advertisements and encourage people to share their real experience online. Customer
service is another essential aspect of the tourism industry that has changed with social
media. Now brands and businesses can reach their customer directly through social
media.

The Local Government continues to innovate while honoring the deeply rooted
history, geography and singularity that have landed us with the premier tourism
destinations in the province and in the country. Modern marketing is not limited to the
identification and satisfaction of customers need. Advertising relies heavily on

Municipal Tourism Office | santeodorotourism@gmail.com | LGU-San Teodoro, Poblacion, San Teodoro, Oriental Mindoro, 5202
 storytelling. Storytelling allows advertisers to frame a scene that’s familiar and relatable
to the consumer.

II. OBJECTIVES

The proposed Visit San Teodoro: Local Tourism Circuit Marketing Project
is composed of two (2) major components, namely:

1. Social Media Digital Presence

a. Promotional Videos of Local Tourism Packages
b. Content Aggregation for Wide Reach Online
2. Tourism Circuit Digital and Printed Brochure

III. PARTNERS AND INVOLVEMENT

A. The Tourism Promotions Board shall provide funding and technical support for
the realization of this project.
B. Provincial Government of Oriental Mindoro through the Provincial Tourism
Office shall provide technical assistance in the materialization of this project.
C. Local Government Unit of San Teodoro – through the Municipal Tourism
Office, the Local Government shall provide logistical support and technical
assistance to the team who will prepare the integration of the Social Media Local
Tourism Tour Package Project for tourism services in the social media
platforms.
D. Barangay Government Unit – through the Sangguniang Barangay member head
on the committee on Tourism of eight (8) Barangay of this Municipality shall
provide logistical support and technical assistance to the team who will prepare
the integration of the Social Media Tourism Loop Marketing Project.
E. Community-based Sustainable Tourism Organizations (CBSTOs) – shall
provide technical assistance in identifying marketable sites in the tourism loop.
F. Accommodations, Restaurants, San Teodoro Tourism Council and other
stakeholders shall provide technical assistance in identifying partners for the
project.

IV. BUDGET ALLOCATIONS/ REQUIREMENTS

A. Social Media Digital Presence – Php 3, 000, 000.00

Social Media Marketing is the use of social media platforms to connect with
tourist, travelers and audience to build brands, increase sales, and drive website traffic.
This involves publishing great content on the social media profiles, listening to and
engaging followers, analyzing results, and running social media advertisements. The
major social media platforms (at the moment) are Facebook, Instagram, Twitter,
Youtube and Tiktok. This component features the creation of contents using videos and
clips of the identified tour packages catering day tours. Once the content is published
there will be a content aggregation to boost the number of audience of the platforms
thus increasing the potential travelers going to San Teodoro.

Municipal Tourism Office | santeodorotourism@gmail.com | LGU-San Teodoro, Poblacion, San Teodoro, Oriental Mindoro, 5202
 a. Promotional Videos of Local Tourism Packages – Production of
three (3) high quality tourism videos for promotion of San Teodoro’s
local tour packages – Php 900,000.00

PARTICULARS COST
1. Video shoot, editing and publication of San Teodoro Falls Php 300,000.00
Caves and Inland Sites AVP

2. Video shoot, editing and publication of Php 300,000.00

San Teodoro Accommodation Establishments and
Restaurants AVP

3. Video shoot, editing and publication of Php 300,000.00

San Teodoro MPA and eco-tourism sites

b. Content Aggregation for Wide Reach Online – creation and

publication of promotional videos online in Facebook, YouTube and
other social media official pages of San Teodoro and reaching as
many target visits as possible. The social media page management
for one (1) year shall also be part of this sub category – Php
2,100,000.00

PARTICULARS COST
1. Data Gathering Phase Php 50, 000.00
2. System Analysis and Design Php 150, 000.00
3. Mockup/ Prototype Presentation Php 200, 000.00
4. Front and Back end Development Php 1,400, 000.00
5. Integration on different social
Php 200, 000.00
media platforms
6. System Maintenance and Hosting Php 100, 000.00
Total Php 2, 100, 000.00

B. Tourism Circuit Digital and Printed Brochure – Php 1, 000, 000.00

In this digital world the importance of digital marketing is well understood and
audience are more drawn towards visual. Visuals are more pleasing and good to look
at, it can connect to visuals more than anything that is in writing hence digital brochure
have come into being. This component creates a digital layout brochure that will be
included in marketing and promotion project of the municipality. This includes the
tourism packages/ circuit that will cater memorable activities and experiences. Tourism
Circuit Digital Brochure is beneficial because it provides unique opportunity to present
the municipality’s offers, products and marketing messages.

Municipal Tourism Office | santeodorotourism@gmail.com | LGU-San Teodoro, Poblacion, San Teodoro, Oriental Mindoro, 5202
 PARTICULARS COST
1. Data Gathering Phase Php 150, 000.00
2. Printing of 35,000 copies of Php 700, 000.00
promotional brochure at Php 20.00
each
3. Online Publication Php 150, 000.00
Total Php 1, 000, 000.00

DISTRIBUTION LIST OF SAN TEODORO’S PROMOTIONAL BROCHURE

TARGET RECIPIENTS Number of Copies

Local Government Units 5,000 copies
National Government Agencies 2,500 copies
Travel and Tour Agencies 10,000 copies
Accommodation Establishments 10,000 copies
Tour Operators 5,000 copies
Restaurants and shops 2,000 copies
Academic Institutions and Libraries 500 copies
35,000 copies

The total project cost for the proposed VISIT SAN TEODORO: LOCAL
TOURISM CIRCUIT MARKETING PROJECT is Four Million Pesos (Php 4, 000,
000.00).

V. EXPECTED BENEFITS/ DELIVERABLES

A. Aside from creating avenue to promote local product, with consistent updating,
the right social media marketing strategy will increase trustworthiness and
brand recognition, increase levels of travelers service and satisfaction, foster
online community and tell authentic stories, become part of the zeitgeist,
increase revenue with social commerce and create opportunity for investors and
employment.

B. The Logos of project partners namely: Department of Tourism, Tourism

Promotions Board, It’s More Fun in the Philippines Provincial Government of
Oriental Mindoro and Municipality of San Teodoro shall appear on all the
additional features of the social media platforms and digital brochure.

Municipal Tourism Office | santeodorotourism@gmail.com | LGU-San Teodoro, Poblacion, San Teodoro, Oriental Mindoro, 5202
VI. GANTT CHART/ PROPOSED PROJECT TIMELINE

MONTH
TASKS
1 2 3 4 5 6 7 8
Submission and Approval of 1st
Project Proposal Week
Memorandum of Agreement 2nd
Signing Week
Procurement Process for the 3rd
Service Provider Week
Activities for the Social
2nd
Media Tourism Loop
Week
Marketing Project
3rd
Launching
Week

Municipal Tourism Office | santeodorotourism@gmail.com | LGU-San Teodoro, Poblacion, San Teodoro, Oriental Mindoro, 5202
 FIRST ENDORSEMENT
17 August 2021

Respectfully endorsed to the Department of Tourism – Tourism Promotions Board

the attached project proposal of the Municipality of San Teodoro, Oriental Mindoro entitled
“VISIT SAN TEODORO: LOCAL TOURISM CIRCUIT MARKETING PROJECT” which
aims to digitalize marketing of their local tourism sites and destinationS through social
media digital presence, production of promotional videos of their local tourism packages
and publication of tourism circuit digital and printed brochure.

The above-mentioned project is aligned with the Oriental Mindoro Comprehensive

Tourism Promotional Plan (OMCTPP) 2021-2025 Objective # 3 to encourage local
government units in educating, promoting, encouraging, engaging, inspiring and
highlighting digital innovation in tourism practices.

The undersigned believes that through your financial and technical assistance, the
tourism activities in the Municipality of San Teodoro will bounce back better after this
COVID-19 Pandemic.

Thank you very much!

DON STEPHERSON V. CALDA, Ph.D.

STOO/Provincial Tourism Officer Designate