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Strengths Weaknesses Opportunities Threats

VietJet has driven growth in Vietnam's domestic market but faces weaknesses expanding internationally due to a weak brand and distribution outside Vietnam. There are opportunities to leverage Vietnam's location between Southeast and Northeast Asia to offer new connections. However, new competition from other low-cost carriers and the impact of the pandemic on customer confidence pose threats.

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Lê Minh Tuấn
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551 views2 pages

Strengths Weaknesses Opportunities Threats

VietJet has driven growth in Vietnam's domestic market but faces weaknesses expanding internationally due to a weak brand and distribution outside Vietnam. There are opportunities to leverage Vietnam's location between Southeast and Northeast Asia to offer new connections. However, new competition from other low-cost carriers and the impact of the pandemic on customer confidence pose threats.

Uploaded by

Lê Minh Tuấn
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Strengths WEAKNESSES OPPORTUNITIES Threats

Vietnam has become Weak brand and Network traffic New competition
one of the fastest distribution outside VietJet has up to now There are many
growing markets in the Vietnam relied completely at the emerging airlines
world If VietJet continues to factor-to-factor today, with a large
VietJet has driven a expand into Vietnam's marketplace, as is investment
large part of the growth international market, it common for a brand capitalization is a fierce
primarily in the will have to overcome new LCC in its first competition for
domestic market. this weakness. There are level of development. customers and the
However, local great opportunities in the However, it's far eager epidemic happening,
competitors and international market, but to begin pursuing 6th customers will be
overseas airlines have Vietnam is a bigger entry freedom traffic, which hesitant when choosing
also grown rapidly and market than the exit can liberate a brand new airlines to fly.
have benefited from market. Vietnam can use segment of increase
growing demand. Other its local branding and because the
more established distribution network to neighborhood
airlines. It is mainly sell outbound marketplace begins
based on attracting new international tickets and offevolved to grow to be
and infrequent travelers several of its first extra saturated. Vietnam
and has been able to international destinations is properly located
capitalize on a booming are major source geographically for
market by offering markets. To achieve your passengers touring
plenty of seats at low ambitious growth target, among Southeast and
prices. you need to successfully Northeast Asia.
penetrate the Offering connections at
international market. Ho Chi Minh is
Until now, the company challenging, given the
has relied heavily on modern-day format of
charter flights to serve the airport and the
domestic-focused infrastructure
international markets, constraints. However,
particularly mainland the authorities is
China. local sales and are positioning the brand
risk free. Vietnam will new airport deliberate
increasingly take risks as for Ho Chi Minh as a
more scheduled services hub.
are added in markets
with limited outbound
traffic.
SOURCE: https://centreforaviation.com/analysis/reports/vietjet-air-pre-ipo-swot-rapid-success-
and-growth-in-booming-vietnam-but-future-challenges-324179

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