MASS MEDIA & COMMUNICATION (90)

CLASS X

There will be one written paper of two hours duration 2. Print Media and Design
carrying 100 marks and Internal Assessment of
(i) Anatomy of a Newspaper and Magazine.
100 marks.
A brief understanding of: Page layout,
The paper will consist of two Sections, A and B. Visual weight, types of pages, order of
Section A (Compulsory) will consist of compulsory pages, use of Ads, use of images, white
short answer questions covering the entire syllabus. space and lines, eye movement, position of
hard and soft news, headings and font
Section B will consist of questions which will require sizes.
detailed answers. There will be a choice of questions. (ii) Elements of a Newspaper
THEORY – 100 Marks A brief understanding with examples of:
Masthead, Teaser, Headline, Banner,
1. Communication
Byline, Lead/intro, Lead photo, Caption.
(i) Principles of Communication
Imprint line and advertisements.
A brief understanding of the following, with
(iii) Principles of Design
examples: irreversible, multi-purpose,
interactive, Transactional, Punctuated. A brief understanding of Balance,
Proportion, Sequence, Unity, Repetition and
(ii) Barriers/Noise in Communication
variety and Emphasis with examples.
A brief understanding of the types of barriers
in communication, with examples: Physical, 3. Photography
Psychological, Semantic, Organizational, (i) Importance of photography in Newspapers
Cultural. and magazines.
(iii) Overcoming the barriers/noise in Importance of photography in creating a
Communication picture of the story, educating, entertaining,
Understanding the audience and the context; drawing attention, and balancing the page.
Selection of the appropriate communication (ii) Photo Editing
channel; use of appropriate language;
Perspective; composition: the rule of thirds;
formulation of the message according to the
cropping; colour correction: brightness and
specific objectives; message must be
contrast; Image file formats: BMP, JPEG,
coherently structured; ensure proper
PNG, TIFF.
feedback and feed forward.
A brief understanding of the above with
A brief understanding of the above with
examples.
examples.
(iv) Effective Communication – 7Cs 4. Television
A brief understanding of the 7Cs of (i) A brief history of Television (globally).
Communication: Clarity, Conciseness, Eras of television broadcasting to be studied
Concreteness, Correctness, Coherence, briefly:
Completeness, Courtesy. Black and White: John Baird (creator of
television and early contributions), first
transmission (America 1928 and BBC
transmission), World War II (halt of
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 television production); Cathode ray and Note: Case studies may be used to develop a
mechanical scanning, first television station better understanding of the above concepts.
(location, name and impact).
Colour: First colour television (initial INTERNAL ASSESSMENT – 100 Marks
impact), Baird’s improvement (use of Candidates will be required to do a minimum of
scanning disks), Peter Goldmark three assignments during the year, as assigned by the
(introduction of electromechanical system),
teacher.
first colour programs (early program types,
impact), compact television (success and Suggested list of assignments:
impact).
Digital: Switch from analog to digital (initial 1. Create a documentary on the evolution of
reception and impact), HDTV, NTSC and cameras. The documentary must include
PAL (Brief understanding, resolutions and narration, at least one interview, still images of
distinction). the sample cameras, footage of various cameras
in action and samples of the photographs created
(ii) Characteristics of Television.
by each camera. Total screen time not including
An understanding of television as a medium: credits must be at least ten minutes. This may be
audio-visual medium; live medium; mass done individually or as a team.
medium; domestic medium; transitory
2. Create a power point presentation with the goal
medium and expensive medium.
of trying to sell a product. Slides must be neat
(iii) Types of Television Broadcasting. and properly formatted. The presentation must
explain what the product is, why the consumer
A brief understanding of different types of
should buy it, why it is better than the
television broadcasting such as: terrestrial,
competition and how to get hold of it. The
cable, satellite/DTH, IPTV and online
presentation must have at least one video clip.
broadcasting.
3. Create a Blog about your city. The blog must
5. Integrated Marketing Communications- IMC contain both recent as well as old images.
(i) A brief understanding of IMC; benefits of Changes in the city over the years, popular sites,
IMC. population density, cost of living, general living
Self-explanatory. conditions and future prospects must be
mentioned. The blog must contain at least 600
(ii) Direct Marketing. words. Any free blog site may be used to create
Definition of direct marketing; Marketing this, but the blog must be available for online
Mix – 4 Ps: a brief understanding of Product, viewing.
Price, Promotion and Place. 4. Create a simple four-page newspaper. The first
(iii) Sales Promotion. page must contain one main story and two human
interest stories. The second page must contain
Definition; types: consumer oriented and advertisement as well as economic information
trade oriented; uses of Sales Promotion. such as the stock market and home loans. The
(iv) New ways of Advertising. third must contain a sports section. The final
page must contain an entertainment section
Cross promotions, covert advertising and including celebrity gossip, movie reviews,
merchandise. games, jokes and puzzles. Images must be
(v) Public Relations. balanced across the page. All stories must have
heading, and sub-headings are suggested. The
Definition; Role of Public relations: build a newspaper may be in grey scale for the sake of
brand image, prepare feedback which allows convenience as well as printed on an A4 sheet.
for improvement, generate goodwill, evaluate
and monitor media tools, aid in advertising 5. Create a Radio program. The total duration of the
and sales promotion, crisis management. program should be within 20 to 30 minutes. The
program must contain a jingle, at least three
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 advertisements, no more than 10 minutes’ worth EVALUATION
of songs, a short interview with a teacher/student
The assignments/project works are to be evaluated
authority, song requests and at least one public
by the subject teacher and by an External Examiner.
service announcement. All songs played during
the program must be of the same genre and care The External Examiner may be a teacher nominated
must be taken to avoid mature content. by the Head of the school, who could be from the
faculty, but not teaching the subject in the
6. Design and distribute questionnaires (survey) to
section/class. For example, a teacher of Mass
selected students of lower classes. Statistical data
Media & Communication of Class XI may be
must be collected based on average happiness of
deputed to be an External Examiner for Class X
students per class, favourite subject, largest class,
projects.
average marks per class, number of students who
prefer academics, number of students who prefer The Internal Examiner and the External Examiner
extra-curricular activities, percentage of students will assess the assignments independently.
who live far from school and percentage of each Award of marks (100 Marks)
faith followed. This data will then be presented in
the form of a series of pie charts. There must be Subject Teacher (Internal Examiner): 50 marks
20 students in the test group and no more than External Examiner : 50 marks
three must be of the same class.
The total marks obtained out of 100 are to be sent to
7. Develop a survey tool to understand TV watching the Council by the Head of the school.
habits of people in your neighbourhood/school.
Get at least 25 survey forms filled. Analyse the The Head of the school will be responsible for entry
data and present your findings. of marks on the Council’s online portal by the due
date.

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 INTERNAL ASSESSMENT IN MASS MEDIA & COMMUNICATION - GUIDELINES FOR MARKING WITH GRADES
Criteria Preparation Procedure Observation Inference Presentation Marks
Grade I Excellent choice of Originality and relevance; Proper format followed, Information fitted correctly Methodical, precise 4 marks
Topic, good research, creative, rational and understandable to all to format; work indicates and clear expression; for each
visually pleasing (or structured thinking; good ages, correct flow of understanding, good neat and tidy criterion
audio), proper format questionnaire. image and audio. comprehension of subject. presentation; optimum
followed. Images and text neat and utilisation of skills.
clear.
Grade II Relevant choice of Originality and structured Able to follow format, Can format and grasp Work neat and tidy 3 marks
topic; Relevant audio thinking; adequate but not precisely; able information correctly; and clearly presented; for each
and visual; adequate framing of questions; to grasp information; subject matter shows methodical and criterion
research. good insight. independent survey. adequate comprehension. appropriate techniques
Images and text are in used.
correct format.
Grade III Adequate choice of Records information Assistance required in Requires some assistance to Reasonably clear but 2 marks
topic; some idea of correctly but lacks presenting, recording relate data to audio/visual work disorganized in for each
what to study; some originality; independent and arranging subject display; able to arrange places; untidy criterion
information gathered. framing of questions. matter; can conduct images and text. fonts/borders used,
survey. mild clutter.

Grade IV Topic selected but Unable to create or edit a Tends to make mistakes Assistance required in order Sequence of work 1 mark
continuous assistance project; requires in organizing data; to grasp the relevant and acceptable but not for each
required for collection assistance to prepare some ability to conduct validity of information; very neat; poor criterion
of information. questionnaire. survey. Mistakes in tends to make errors. presentation.
Audio and visuals are editing.
substandard.
Grade V Lack of perception of Not able to comprehend Faulty survey and Cannot process results; Presentation untidy 0 marks
the subject and concept of a topic; unable mistakes in data; not faulty conclusions in spite of and disorganised; for each
objective; lack of to prepare questionnaire able to proceed even assistance provided. effort and initiative criterion
effort. even with assistance; no with assistance. lacking.
video or audio collected.