A Program by: In Collaboration with:

Design
Thinking FROM INSIGHTS TO VIABILITY
10
12 WEEKS | ONLINE | MENTORED LEARNING
Design Thinking

WHY
DESIGN THINKING?
“Design thinking is a human-centered approach to innovation that integrates
the needs of people, the possibilities of technology, and the requirements for
business success."
- Tim Brown, CEO, IDEO

Design thinking has gained momentum in the business world. At heart, design thinking is
a methodology for creative problem-solving. Some of the world’s leading brands, such as
Netflix, Apple, Google, HBO, Samsung, World Bank, and General Electric have embraced
design thinking as a means of improving customer experiences for their products.

According to a Gartner study,

89% of companies globally are
competing on the basis of cus-
tomer experience. Design Think-
ing induces a deep human-cen-
tric understanding to deliver
Technologicaly delightful client experiences
Feasible through the quick iteration of
ideas.

Design Thinking provides a

solution-based approach to
Design solving problems. It’s useful in
Thinking tackling complex problems that

Business Market understanding the human

Viable Desirable needs involved and by re-fram-
ing the problem in human-cen-
tric ways. It helps to adopt a
hands-on approach in prototyp-
ing and testing. Understanding
Design Thinking will empower
anyone to apply the Design
Thinking methods in order to
solve complex problems that
occur around us.

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Design Thinking

DESIGN
THINKING:
FROM INSIGHTS
TO VIABILITY
In this course, you will learn and follow a systematic
innovation process that serves as a toolbox for stimulat-
-
ing problems. This process involves applying concepts
of design thinking and hypothesis-driven innovation
(popularised by the term, lean startup) to design and
test.

The content and assignments you’ll engage during this

the innovator: the entrepreneurial corporate executive

or business owner who aspires to develop new prod-
ucts, services, or processes that meet previously

ground between the needs of the user and the goals of

the organization.

Early in the course, you will identify your own real-world

coursework will be completed individually, however,

you will be coming together with team members at key
junctions to generate ideas and hypotheses. New ideas
that address a real-world need.

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Design Thinking

The Stanford
Executive
Education
DIFFERENCE
Stanford Graduate School of Business
Executive Education's Design Thinking:
From Insights to Viability provides a
deeply collaborative and academically
rigorous environment that provides
highly motivated working professionals
with an opportunity to experience PARTICIPANT
world-class education through online
learning and interactive mentored
TAKEAWAYS
learning. On successfully completing
this program, you will:
Design Thinking: From Insights to
Viability is designed and based on the
popular Startup Garage course taught at Use the design thinking and hypothe-
Stanford Graduate School of Business sis-driven innovation processes to devel-
Executive Education since 2012. Over op viable solutions to user challenges.
that time, 80 companies have been
founded by students who took the
course. Thirty of these raised venture Gain user empathy through observation
capital or seed-stage funding, totalling in and interviewing to develop user
excess of $1 billion. Here are just a few insights to identify unmet needs.
ventures created over the past six years
in Startup Garage:
Use multiple brainstorming techniques

DoorDash Bipsync ClearMetal Develop and test a business model or

business case to support the viability
of the solution.

Grace Trulia Epocrates

Portraits Prototype a solution to a user challenge.

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Design Thinking

KEY HIGHLIGHTS

10-week
12 3 to 5 hours of
course weekly learning
commitment

Live interactive Weekly feedback on a

session by tenured real-world project
faculty from Stanford from an experienced
Graduate School course facilitator
of Business

Certificate of 10 assignments
Completion
from Stanford assignment
Graduate School
of Business Executive
Education

Page 05
Design Thinking

WHAT MAKES Live class by Stanford Graduate

WHAT MAKES
THE DESIGN School of Business Executive

.
Education faculty
THE DESIGN
THINKING
THINKING The course provides an opportunity to
PROGRAM.
PROGRAM UNIQUE?
participate in a live session conducted
by noted faculty from Stanford
UNIQUE? Graduate School of Business Executive
Education.

World-class learning material from Peer to peer

Stanford Graduate School of learning
Business Executive Education
Learn from highly accomplished peers.
Online content synthesized from the Participate in discussions, engage in
latest research and best practices, community problem-solving and
designed by faculty at Stanford build your network.
Graduate School of Business Executive
Education.

A real-world Comprehensive curriculum designed

application by Stanford Graduate School of
Business Executive Education
Apply principles of design thinking, to
identify and examine a real-world The curriculum has been designed and
problem internal to the organization, based on the ‘Innovation Process’ that aims
external to the company or as a new to inculcate a creative problem-solving
business or social impact opportunity. mindset to make a well-informed decision.

Weekly
mentorship Stanford Graduate School of
Business
Course facilitators provide weekly
feedback on assignments to help Upon successfully completing the
apply design thinking principles course work and assessment, partici-
effectively.
completion from Stanford Graduate
School of Business Executive
Education.
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Design Thinking

PARTICIPANT
TESTIMONIALS
Testimonials from alumni of Stanford Graduate School of
Business Executive Education

“I have already used this on one project at work, and my

boss has already asked me to make a similar prototype
for another project. I also feel like if I ever were to try
starting my own company that my chances of success
just went up a lot.”
- Senior Director, Business Development
(Software Industry)

“I tested a couple of workshops with my team and peers,

live session. It is amazing how people interact and con-

tribute in these sessions vs traditional meetings using
1h30 PowerPoint presentation.”
- Head of Digital Identity Solutions Worldwide (Digi-
tal Security)

“This course inspired me to apply Design Thinking in

small incremental ways. It really reinforced that Design
Thinking is as much about a mindset as the process,
which is helpful for those people who are introducing
Design Thinking to organizations.”
- Senior Vice President (Consulting Industry)

“The brainstorm was incredible - total disruption to

misconceptions I had about virtual collaboration.”
- Business Director (Advertising/Marketing
Services)

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Design Thinking

CERTIFICATE
Upon successful completion of the program, participants will get a

Executive Education.

Showcase your Design Thinking expertise with a

certificate of completion from The Stanford
Graduate School of Business Executive Education

Page 08
Design Thinking

CURRICULUM
TOPICS
The curriculum covers the entire framework of the design thinking process.
Participants build an understanding of the 'user's need' by engaging in empathetic
interactions, creating and testing rapid prototypes, and building important building
blocks of a business case.

Human-centered Needs Interviewing and

Design Finding Empathy-building
Techniques

Making Sense Ideation

of Observations a Point of
And Insights View

Developing and
Testing Prototypes Business Models
and Business Cases

Page 09
Design Thinking

Stefanos Zenios
The Investment Group of Santa Barbara
Professor of Entrepreneurship and
Professor of Operations, Information
and Technology
Dhirubhai Ambani Faculty Fellow in
Entrepreneurship for 2018-2019

Stefanos Zenios is the Investment Group of Santa Barbara Professor of

Entrepreneurship and Professor of Operations, Information, and Technology. He is also the
faculty co-director of Stanford Graduate School of Business’ Center for Entrepreneurial
Studies. An innovative teacher and researcher, Zenios is the main architect of
Startup Garage, a popular Stanford Graduate School of Business course that each year helps
hundreds of Stanford Graduate School of Business students and executives learn and apply
the innovation processes that are at the center of the Silicon Valley ecosystem.

He also oversees the Stanford Graduate School of Business Venture Studio: a vibrant learning
facility for Stanford graduate students across all disciplines who want to learn about design-
ing and creating sustainable, high-impact ventures by testing what they are learning in the
classroom. He previously designed and co-taught Biodesign Innovation, a project-based
course on designing and launching new medical devices, and is one of the senior authors of
a textbook with the same name.

His research interests fall in two broad categories: innovation, and health care. He examines

and how the process varies with the industry sector, customer segment, technology, and
source of innovation (startup vs large organization).

He also pioneered the application of data and advanced modeling to improve health care
delivery and treatment decisions and is the recipient of numerous best paper awards in his

examines what attributes of healthcare startups are associated with successful exits (either

currently serves as the Editor-in-Chief for Operations Research, the seminal academic journal
eld.

Page 10
Design Thinking

WHO IS THIS
PROGRAM
FOR?
This program is suited for professionals
who are intrigued to solve complex
business problems centred on the
unmet needs of the user.

Corporate Intrapreneurs, Product

Managers, UI/UX Designers who
wish to develop a user-centric mind-
set while creating products and
services

Marketing Professionals who wish to

augment their understanding of
creating solutions that their custom-
ers need

Professionals from customer-centric

sectors like Travel, Hospitality, Edu-
cation and Social Sectors who would
like to learn how to create delightful
customer experiences

Leaders at internet business who

wish to use a design thinking mind-
set to understand customers better,
scale their businesses and deliver
operational excellence

Aspiring entrepreneurs who are

looking to create impactful new
organizations and businesses

Design thinking consultants and

corporate professionals who wish to
enhance their credentials and distin-
guish themselves

Page 11
Design Thinking

PROGRAM
FEES

Round Dates
The program fee is USD 3 00. Fee Status
This includes tuition, learning material, and mentorship sessions.
*Early Admission Round 9th Sep’ 2020 - 30th Sep' 2020 $ 3500 Closed
Payment Options: The fees can be paid with an initial installment to secure
*Final
yourAdmission Round
seat, and the rema 1st Oct’ 2020 - 13th Jan' 2021 $ 3500 Open

*To impart a high quality of learning delivery, each batch will have only a limited number of seats.
Since we close admissions as soon as the batch is filled up, we recommend that you enroll as soon as
possible, to secure your seat in the upcoming batch.

Page 12
Design Thinking

ABOUT US

The education received at Stanford Graduate School of Business Executive

Education empowers professionals with the knowledge, skills, and long-term vision
that lead to innovation and growth. Students build a powerful network of
accomplished, inspiring colleagues that will continue to sustain them, long after
their final class.

Exponentially more than a resume enhancement or a means to an end, the

Stanford Graduate School of Business Executive Education experience will shape
their entire career and transform their life. It will prepare them to navigate the
unprecedented economic, social, and other complex changes the future will
certainly bring. Stanford Graduate School of Business Executive Education offers
unparalleled opportunities that will help its students launch a meaningful career
and make an impact.

Great Learning is one of India's leading professional learning companies focused

on upskilling working professionals and students. It offers comprehensive,
industry-relevant programs in Software Engineering, Business Management,
Business Analytics, Data Science, Machine Learning, Artificial Intelligence, Cloud
Computing, Cyber Security, Digital Marketing, Design Thinking, and more. Great
Learning's programs are developed in collaboration with the world's foremost
academic institutions like Stanford University, The University of Texas at Austin,
Indian Institute of Technology, Madras (IIT Madras), People's Education Society
University, Bengaluru (PES University, Bengaluru) and Great Lakes Institute of
Management and are constantly reimagined and revamped to address the
dynamic needs of the industry. Great Learning is the only ed-tech company to
provide these programs in a blended mode, classroom mode and in purely online
mode, relying on its vast network of expert mentors and highly qualified faculty to
deliver an unmatched learning experience for learners in India and the world over.
Having delivered over 50 million hours of transformational learning that has
impacted 5,00,000+ learners from over 140 countries, Great Learning is on a
mission to enable transformative learning and career success in the digital
economy for professionals and students across the globe.

Page 13
Design Thinking

CONTACT US

080 4718 9255 / +1 650 240 4959

designthinking@greatlearning.in

www.greatlearning.in/design-thinking