KANIKA Experience Roadmap

KANIKA 
Current Assignment Professional Platform LinkedIn
Digital Content Marketing Lead at #SupportSaturdays,I-CSR Campaign (LinkedIn) Sept. 2020 to Current
•Creation & upload of appealing creatives, and video edits for the brand page of #SS
•Planning new concepts/ideas to creatively build the brand amongst recruiters and job seekers

MEHTA
•Researching and guiding credible recruiters to use #SupportSaturdays
•Researching and guiding job-seekers to use #SupportSaturdays

Process Executive Gurugram

KANIKA
Cognizant Systems Apr. 2019 to June 2019
Ad Creator at Google Ads Data Project
•Content Creation, management and optimization of AdWords campaigns for Google Clients in the United States including extensive
reporting, integration and analysis. 

MEHTA
•Pay Per Click (PPC) campaign setup and optimization and optimization of Google AdWords through ongoing testing of ad copy, landing
pages, bidding strategies, ad extensions and more.
•Management, implementation and tracking return on investment of PPC campaigns.
• Analysis and reporting of results to clients, as well as making performance recommendations.
MARKETING
Search Analyst Gurugram
PROFESSIONAL Virtusa (Onsite Google India) Oct. 2017 to Jan. 2019
 kanikanmehta@gmail.com Google, SiteLinks Project
Sitelinks are hyperlinks to website subpages that appear under certain Google listings in order to help users navigate
 9810576113
the site. With the Google Sitelinks search box, people can reach your content more quickly from search results. 
 Gurugram, India Created internal links with clear and informative anchor text.
•Make sure that the pages on site are well-linked to each other, particularly the ones to appear as sitelinks.
 •Importing the number of internal/external links into account when judging the importance of pages for sitelinks.
https://www.linkedin.com/in/kanika- •Use Fetch as Google to test whether Google can crawl and index important pages within the site.
mehta-1b734110a •Make sure that the website’s main menu only features the most important categories.
•Use relevant and accurate meta descriptions, title tags and alt text throughout your site.
I am completing my Master's in •Generate alerts when Google encounters indexing, spam, or other issues on site.
Business Administration specialising •Troubleshoot issues for AMP, mobile usability and other Search features
in marketing and sales at Amity
University Noida by April'21.
I wish to build my career with my
experience of 1.5 years in a growth-
oriented organization where I am
Education
challenged to deliver the best in my
areas of interest. Amity University'Noida Aug. 2019 to Current
•A quick learner and keen to learn new MBA(Marketing&Sales)
things. Innovate and adapt to every
changing scenarios to contribute Amity University'Haryana July 2013 to June 2017
towards the growth of the Bachelor of Technology(Computer Science) 2017
organization. 
•Marketing Enthusiast, skilful in social Blue Bells Model School'Gurugram Apr. 2012 to June 2013
media marketing, content marketing, Class 12th
email marketing, market research and
analysis. Ardent Marketer and

Projects
con dent individual prepared to take
up new challenges. 

Marketing Intern at GoBarefoot Aug. 2020 to Oct. 2020

Skills GoBarefoot, an initiative of (Human Capital for Third Sector)
•Responsible for Corporate Engagement, planning new campaigns for corporate to increase their engagement
•Ideation of content for social media platforms & mailers
GOOGLE TOOLS
Snipping Tool Marketing & Sales Intern at Machstatz May 2020 to July 2020
EWOQ •Identifying new business opportunities in existing and new markets
Google Ads •Creating and managing brand awareness and promotion campaign
•Customer email campaigns on ZOHO MARKETING HUB
DEVELOPING TOOLS •Managed social media of the company, creating templates for the same on CANVA
HTML
Business Development Intern at BECxpress Nov. 2019 to Feb. 2020
PHP •Promoted the sales of the company by tying up with amazon partner program, Flipkart partner program and other e-commerce partners
Zoho CRM • Managed team for promoting the sales

DESIGNING TOOLS Marketing & Sales Intern at UAS International July 2019 to Sept. 2019
Canva •Study on Sales and Marketing in Insurance Sector as Live Project
Photoshop • Managing Marketing & Selling of PNB METLIFE INSURANCE 

SOFTWARE SKILLS
MS O ce Activities
HIGHLIGHTS
College EventEvent Organizer at Amity Youth Forum 2020(Remote Mode)
Digital Marketer
Innovative Insights Infinity'19 & AARAMBH'19(Diwali Mela) · Event Organizer
Social Media Marketing
Digital Marketing Certification'18 · Digiperform,Delhi
Content Strategy Planner
PHP Certification'17 · Ducat,Gurugram

Volunteering
Organizer at Social Drive in College for Clothes Donation Sept. 2019 to Oct. 2019
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