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Nike Case Study

The document discusses a case study of Nike. It outlines the pros, cons and risks of Nike's core marketing strategy. It also provides an answer for how Adidas could compete with Nike by targeting Nike's weaknesses and diversifying its own marketing strategy.

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Md. Nazibul Islam
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65 views3 pages

Nike Case Study

The document discusses a case study of Nike. It outlines the pros, cons and risks of Nike's core marketing strategy. It also provides an answer for how Adidas could compete with Nike by targeting Nike's weaknesses and diversifying its own marketing strategy.

Uploaded by

Md. Nazibul Islam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Marketing Management

COURSE CODE: MKT 601

SUBMITTED BY: MD. NAZIBUL ISLAM


ID: 112 212 036
Section: A

SUBMITTED TO: DR. MUHAMMAD ZUBAYER


Faculty Member
MBA/EMBA Program, UIU

Date of Submission: 8th August, 2021


Nike Case Study

Q:1) What are the pros, cons, and risks associated with Nike’s core marketing strategy?
Ans: By analyzing the case study of Nike the pros, cons and risk that I perceived is given:
Pros:
First of all, Nike has differentiated product offerings. So, by offering differentiated
products they were able to grab different segments of customers & fulfill their needs.
Moreover, they were able to expand their market worldwide.
Secondly, they were introducing innovative technology at their shoes like partnership with
apple and offers Nike Plus to their customer. This strategy helps them to sustain in the
market and compete with others brand.
They were able to connect people throughout the world by arranging Global virtual race.
Nike’s one of the main reasons of becoming more successful than others is using a variety
of marketing communication mix.
Cons:
Nike still doesn’t introduce any eco friendly products. In spite of being one of the top sports
shoe brands of the world it’s a matter of concern that they have less focus on environmental
impact.
It mainly focuses on producing high products with cutting edge technology and sell them
at competitive price. It doesn’t communicate to the middle class and lower-class society.
Risk:
Intense competitions and the influence of spokespersons poses a risk to their strategies.
Also, ever-changing demands and choices of the consumer along with the international
expansion poses a risk to their strategies.

Q:2) If you were Adidas, how would you compete with Nike?
Ans: The strategy for Adidas to compete with Nike should be to target the areas of their
weakness. Adidas should look to better diversify their marketing strategy. Also, Adidas
should aim to bring around the diversified products in the market which would further
popularize among consumers directly through its goods. Investing the increments in the
profit to get some innovative and popular advertisement would be the stupendous ground
breaking product to get leverage in competing with Nike. Adidas should focus on creating
new products, coming up with new strategies to promote its brand. IT should bring a new
groundbreaking product into market to trump Nike lead in the market. Adidas can also look
further to expand its reach to other sportswear. Nike has not set its foot and looks for
attractive associations, such as those of Nike with Apple to bring out Nike plus. So I would
do each of these things that I have discussed here.

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