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OB Case Study Care by Volvo UK 2020

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Anima Agarwal
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74 views1 page

OB Case Study Care by Volvo UK 2020

Uploaded by

Anima Agarwal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CASE STUDY

How Care by Volvo is Generating Awareness for its


New Subscription Model with Outbrain

Vertical Goals
Automotive Awareness
Conversions

Challenges & Goals Solution


In October 2018, Swedish premium-car manufacturer Volvo Care by Volvo and SaphirSolution pursued a two-part strategy to
launched an all-inclusive car subscription to meet an increase achieve their goals which were to bring awareness to the whole breadth
in mobility demands. The subscription gives customers a of features of this service and convert customers. The auto company
luxury vehicle for a monthly fee, inclusive of insurance and tax leveraged Outbrain’s Run-of-Network ads, High Impact placements, and
coverage as well as maintenance. The only thing the customer Outbrain’s innovative Click-to-Watch video solution. These ad formats
needs to pay for on top of the monthly fee is fuel. Customers coupled with Outbrain’s advanced targeting possibilities, let Care by
also enjoy flexibility with the ability to change their car or cancel Volvo reach its target audience.
their contract with just three months notice. To draw potential
In the awareness phase of the campaign, audience segments were
customers’ attention to this new service, Care by Volvo and its
created based on consumers who had engaged with the ads. These
online marketing agency SaphirSolution turned to leading Native
segments were then retargeted in the subsequent phase of the campaign
Discovery platform, Outbrain.
to achieve conversions.

Results
Care by Volvo was able to generate 1.8 million unique site visits via Outbrain in 6 months.
By retargeting the Outbrain audience segments and using Lookalike Audiences, they were
able to achieve higher conversion rates that were 4 times higher than standard campaigns.
Furthermore, SaphirSolutions identified a “Halo Effect” ie. an increase in investment in
Outbrain’s Native Discovery led to increased conversions across other channels, thanks
to Outbrain.

1.8 M 4X 4X
Site visits in 6 Higher CVR with Higher CVR with
months Retargeting Lookalike Audiences

“With Outbrain, we‘ve found a partner who can give us the reach and “Outbrain is an effective partner for introducing a new service like Care by
scalability we need. The targeting capabilities optimise performance Volvo to a target audience within a very short time. We are very satisfied with
and give us the tools to get the best results for Care by Volvo.” the performance in the upper sales funnel. Additionally, we were always kept
up-to-date regarding new Outbrain products or campaign optimisations.”
– Niclas Weskamp, Senior Consultant, SaphirSolution
– Timo Feldewerth, Senior E-Commerce Specialist, Care by Volvo

For more information contact your Outbrain representative.

OUTBRAIN.COM/DE | INFODE@OUTBRAIN.COM | @OUTBRAINDACH © 2019 Outbrain Inc. Outbrain is a registered trademark of Outbrain Inc.

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