CUSTOMER ENGAGEMENT AUTOMATION PLATFORM

SALES DECK
Our Journey

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Executive Summary

Balesin is an artificial intelligence based tech company,

enables businesses to use Customer Engagement Automation Platform
through our omni-channel messengers

Enterprise SMEs

USER PAID-ACCOUNT

BUSINESS MODEL: Revenue B2B BUSINESS MODEL: SaaS

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Our Products

CORE FUNCTIONS

• CHAT COMMERCE CUSTOMER SERVICE VOUCHER DISTRIBUTION &

MARKETING

CHANNELS :

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CHAT COMMERCE
Study Case / Enterprise

Sari Roti
Hawker’s
Accelerations 4 1
31 March 2020 - Present

Sari Roti utilizes chatbot Hawkers send

order buyer using Shop via
(function: profiling) as new
Sari Roti’s Guidelines WhatsApp
channel for hawkers to increase
sales during Covid-19 Pandemic. USER
Buyers can order Sari Roti
products based on their JOURNEY
location/region and 3 2
get it delivered by hawkers
in specific time.

The chatbot link can be

accessed through Sari Roti’s
Customer Service WhatsApp

WA: 6281132214900
3
Send data to
internal system

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Confidential - Do not duplicate or distribute without written permission from PT Jualan Online Indonesia
Confidential - Do not duplicate or distribute without written permission from PT Jualan Online Indonesia
Confidential - Do not duplicate or distribute without written permission from PT Jualan Online Indonesia
CUSTOMER SERVICE
Study Case

BNI Personal Intelligent Banking BFI Employee Virtual Assistant

CINTA BELLA
Helping 500.000+ users to locate the Helping 11.000+ BFI employees
nearest BNI Branch and ATM. Cinta to access internal information
also share promotional informations regarding company policies
and inquiries on BNI products.
AVAILABLE ON
AVAILABLE ON

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VOUCHER DISTRIBUTION
& MARKETING
Study Case

Coca Cola FRESTEA X Traveloka Coca Cola

Saatnya Refresh Autentik Trip Score a Trip to England
Oct 2018 Nov 2018 – Jan 2019 24 Dec 2019

Coca Cola Indonesia’s digital FRESTEA Nationwide marketing campaign Coca Cola Indonesia’s digital campaign utilizing
experience utilizing chatbot (function: utilizing chatbot (function: referral code and chatbot (function: referral code and voucher
profiling) to engage 6 million LINE users voucher distribution) to redeem coupons distribution) to increase users of new LINE Official
with fun personality and quiz. and get up-to-date information. Account and to sample new packaging.

60 lucky participants get Travel Package 10 lucky participants get to experience

to TOP 3 destinations in Indonesia. English Premier League LIVE in Manchester.

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Study Case

SCORE TO ENGLAND AUTENTIK TRIP 1

2018 - Present 2018 -2019 Special Dates - DEC 2019 - FEB 2020 NOV 2018 - JAN 2019

Total LINE Friends Total LINE Friends Total LINE Friends Total LINE Friends LINE Friends Added LINE Friends Added

918 K 8,7 Mio 3,7 Mio 518 K 180,023 293,745

Avg. Voucher Distribution Avg. Voucher Distribution Avg. Voucher Distribution Avg. Voucher Distribution Voucher Distribution Submissions
per campaign per campaign per campaign per campaign
118,858 1,381,317
11,500 9,600 3,500 3,600

Participants Participants
Avg. Participants Avg. Participants Avg. Participants Avg. Participants
per Campaign per Campaign per Campaign per Campaign
109,422 135,509
11,500 16,000 3,200 3,700

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Marketing Solutions

INSIGHT ACQUISITION RETENTION

Getting consumer Personalized approach

data & insight through based on insights.
Profiling interactive questions.

Identifying active referral Member-Get-Member

Gamification
codes distribution. Program.
Referral Code

Analyzing active market. Drive traffic through The most effective tool
Serving as lead generator sampling and serve for loyalty program.
Voucher Distribution to grow your business. as sales generator.

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Evolution of Customer Care

PRE 1970 1970 - 1980 1980 - 1990 1990 - 2007 2007 2015 FUTURE
FACE-TO-FACE LETTERS PHONE EMAIL & SOCIAL MEDIA MOBILE APPS ARTIFICIAL
WEB FORMS & MESSAGING INTELLIGENCE

Methods used to communicate with

customer service in the past 12 months* IN 2015 BY 2020

$177 MIO 25%

CALL CENTER REVENUE CUSTOMER SERVICE & SUPPORT
PHONE EMAIL LIVE CHAT SOCIAL MEDIA SMS/TEXT IN INDONESIA OPERATIONS WILL INTEGRATE
CHATBOT TECHNOLOGY
81% 70% 54% 27% 17%

*Zendesk.com TRIBUNNEWS.COM GARTNER

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The Channel / Pros & Cons

WhatsApp LINE FB Messenger URL Link

• Could be embedded on existing

New marketing channel opportunity with the ability to broadcast personalized message to specific participants
digital channel (Instagram and/or
Website). Participants doesn’t
Large volume of Indonesians Variety Features on conversation flow • Large volume of Indonesian
have to leave existing
(across all segment) will participate (LINE Rich Menu, LINE Rich Message, participants, mostly middle to
channel/environment
and are expected to engage with Carousel, Button, etc) mid-low segment
the campaign due to their
• Various Features on conversation
familiarity with WhatsApp • Variety Features on conversation
flow (sending pictures, link, share
flow (Button, Carousel, Share
location, suggested questions)
location, etc)

Limited feature on conversation flow • Specific age demographic. • Low Engagement. • Participants will not get push
(text, image, no share loc) Mostly 15 - 25 year old Not many brands in Indonesia notifications or broadcast messages
Indonesians, which have less use this platform as their on their phone
buying power  promotional tools.
• Could not reach specific
• Take too much space on phone. • Small MAU (Monthly Active participants through
Not recommended for those Users) compared to WhatsApp personalized broadcast
living in rural areas or those & LINE Messenger
equipped with low 3G signal
• For Indonesian brands, the use of
• Max. response time is 7 secs, Facebook as social media /
otherwise will be counted as push business tools is higher than the
message use of FB Messenger

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WhatsApp Registration Account Documentation

WhatsApp verified business account (API)

● Green thick (verified) for branding
● Push notification / message
● Can’t reported as a spam (block number)
● API integration for live agent (customer service) & chatbot
● Automatically sender name id

Document requirement:
● Copy NPWP
● Copy SIUP
● Copy TDP
● Copy NIB
● New Simcard (New Number) or Office phone numbers that can
be registered as WhatsApp numbers
● Registration form example: https://bit.ly/WAformexample
● FB business manager guide:
https://bit.ly/FBbusinessmanagerguide

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Use Case / User Journey on WhatsApp

PRIZES

1 POINT VOUCHER
ADDED TO THE
LEADERBOARD

Buy Product with Chat with Bot Input

UNIQUE CODE on WhatsApp UNIQUE CODE PRIZES

1 POINT 1 SHAREABLE VOUCHER

ADDED TO THE REFERRAL CODE
LEADERBOARD

User Registration

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Overview / Dashboard

Presenting only
the most relevant
data for customer
success platform 

Real-Time Activities Feed

4. Directly edit unanswered

questions without leaving
1 2 3
the page
Dive into Customers’ Insight

1. User ID - get detail 4 5. Watch the effectiveness

conversation transcript of Marketing Tools
(ie: redeem voucher)
2. Rating - Customers can
rate the bot’s function 6. Active activities Live

3. “Contact Link” - Directly

contact customers to
resolve issues 5

6
Overview / Live Agent

Engaging customer through Balesin’s Customer Relationship Management

EXPLORE BOT INBOX ANALYTICS

Notification of Ticketing Customer Care Insight

incoming customer system
messages
Overview / Live Agent Manager

Engaging customer through Balesin’s Customer Relationship Management

Overview / Live Agent Manager

Basic settings Create template messages

Set message displayed

when customer enters
the queue

Set live agent triggers Enable/Disable live agent Set first contact
response

Manage agents Set message displayed

when customer cancels

Set message displayed

when resolved

Invite new agent Edit/Delete agent View and download Enable/Disable agent
transcript

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Use Case / Live Agent User Journey

Answered End of conversations

questions

User chat with Chatbot will answer

chatbot Frequently Asked
Questions

Agent
available handled by human
Unanswered
live agent
questions

enter the waiting list

before connect to
human live agent TIME OUT or
out of
working hours

Send the question

to email

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Our Investors

Supported by reputable investors

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Awards

Startup Favourite Editorial 2016 Nominated best AI / machine learning Forbes 30 under 30 panelist
by Tech in Asia 2016 Learning Startup Company 2018
https://id.techinasia.com/startup-indonesia-fav Speaker in Hongkong
orit-editorial-2016 http://www.forbesunder30summitasia.com./
 THANK YOU

LET’S DISCUSS

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