LAHORE COLLEGE FOR WOMEN UNIVERSITY, LAHORE

Department of Management Sciences

Syllabus BBA Program

Year – 1 (1st Semester)

Course Title: Introductory Business Mathematics

Course Objective:
This course is built upon the mathematical concepts, principles and techniques that are useful in
business management. The main objectives of the course are to enhance students‟ competency in
application of mathematical concepts in solving business management problems and to improve their
level of quantitative approach.

Learning Outcomes:
Upon the successful completion of this course, you should be able to grasp the topics of:
• Mathematical Function
• Building and solving linear and quadratic equations
• Types of functions
• Matrices and its applications

Module Titles:
• Use of Ratios, Proportion and Percentages in real world scenarios: Introduction to
ratios, types, solution, use and scope in business environment. Proportion: Types,
solution, use and scope in business environment, Percentages: solution, use and scope in
business environment.
• Equations: Basic Concept, Operations on an Equation, Statement Problems,
• Simultaneous Equations: Form, Solutions of Simultaneous Equations, Equations with
three unknowns, Two Equations in three unknowns, Statement Problems in two
unknowns.
• Linear Equations: Characteristics of Linear Equation, Graphical characteristics, writing
of the linear equation: Slope-intercept form, slope and point formula, two point formula,
determining the equation of a Straight Line Linear Equations involving more than two
variables.
• Non Linear equations and their applications
• Non Linear Functions- Introduction: Quadratic Functions, Characteristics and Their
• Applications, Polynomial Functions.
 • Graphs of Algebraic Functions: Rectangular co-ordinates, Graph of an Equation,
General Equation of a straight line, Graphical solution of a straight line, Graphical
solution of Simultaneous Equations, Graphs of second and higher degree equations,
Graphical solution of a Quadratic Equation.
• Derivatives-Functional notation, derivatives of functions, determination of Maxima,
Minima and point of inflection and their application.
• Mathematics of Finance I – Percentage, Simple Interest and Simple Discount:
• Percentage Mark-up, Simple Interest and Present value, Simple Discount, Discounting
Negotiable Instruments, Application: Numerical Questions and Statement Problems.
• Mathematics of Finance II – Compound Interest
• Section A – Compound Amount: Definitions, Compound amount formula, Use of
Compound Interest Tables, Number of Periods and Interest Rate, Effective Rate of
Interest, Equivalent Rates, Depreciation by Reducing Balance Method, Application:
Numerical Questions and Statement Problems.
• Section B – Present Value at Compound Interest: Present Value Formula, Application on
discounting interest bearing notes, Numerical Questions and Statement Problems

Text Books/Readings:
1. Frank S. Budnick, Applied Mathematics For Business, Economics And The Social
Sciences, McGraw-Hill, INC. 1993
2. Mirza Mohammad Hasan & Mohammad Ali Mirza, Business Mathematics Third Edition
For Students of Finance & Management Farooq Kitab Ghar
3. Edward T. Dowling, Shaum's Outline Series : Theory and Problems of Mathematical
Methods For Business and Economics, McGraw-Hill International
 LAHORE COLLEGE FOR WOMEN UNIVERSITY, LAHORE

Department of Management Sciences

Syllabus BBA Program

Year – 1 (1st Semester)

Course Title: Introduction to Management

Objective:
Develop the role and significance of managers and management. Introduce the basic theories,
techniques, and tools used in various areas of management, and to illustrate them with examples
from the business world. Develop analytical and decision-making skills in business situations.
Emphasis will be on the integration of basic management skills for understanding and resolving
business problems.

Learning Outcomes:
• The course encompasses the theoretical and practical aspects of business and
management which students will encounter in life. Conceptually, it offers focus areas and
perspectives ranging from the planning of a small business to the broader roles of
management, finance, employment relations, marketing and the impact of the global
business environment.
• Through the incorporation of contemporary business theories and practices the course
provides rigor and depth and set an excellent foundation for students in future
employment.

Module Titles:
1. Introduction to Management: What is meant by Organization, The management Process,
what Managers Actually do, work methods, managerial roles, managerial knowledge, skills
and performance, managerial job types, managing in the twenty-first century.
2. The History and Evaluation of Management: Classical viewpoint, behavioral view point,
Quantitative management viewpoint, contemporary viewpoint
3. Environment and Organizational Culture: Understanding Competitive Environments and
organizational cultures, types of external environments, analyzing environmental conditions,
managing environmental elements, the internal environment.
4. Decision Making: Managerial decision making, managers as decision makers, steps in
effective decision making process, overcoming barriers to effective decision making process,
managing diversity
5. Planning: establishing organizational goals and plans, the overall planning process, the
nature of organizational goals, linking goals and plans, management by objective
6. Organizational Structure: Basic elements of organizational structure, types of structure,
contrast structures, contingency factors, and traditional organization design.
7. Motivation: Early theories of motivation, contemporary theories of motivation, skill at
motivating employees, current issues in motivation.
8. Creating and Managing Teams: Groups and group development, turning groups into
effective teams, what are teams? How team work can be done. Group Behaviors and
conflicts. What is meant by Staffing?
9. Controlling: Control as management function, the control process, level of controls, types of
controls, managerial approaches to implementing controls, assessing control systems

Text Books/Readings
1. Stephen P. Robbins & Mary Coutler, Management, International Edition.
2. K M Bartol, & DC MARTIN, Management, International Edition, New York: McGraw-
Hill,Inc.,1994
3. W B Werther, and K Davis, Personnel Management and Human Resources, New York:
McGraw-Hill, Inc., Book Company, 1985
4. Koontz O Donnel, Management Latest Edition.
5. Mejia Balkin, Cardy, Management, Fourth Edition. McGraw Hill.
 LAHORE COLLEGE FOR WOMEN UNIVERSITY, LAHORE

Department of Management Sciences

Syllabus BBA Program

Year – 1 (1st Semester)

Course Title: Principles of Accounting-I

Course Objective:
Introduce students accounting fundamentals with a view to understand the technicalities of the
accounting cycle. Develop an understanding of the financial statements and their analysis.
Illustrate how the information needed by the users of accounting information could be gleaned
from the financial statements. Develop a broad overview of the subject.

Learning Outcomes:
After the completion of this course the students will be able to
• Understand the basic principles of both financial accounting and management accounting
and their applications.
• Acquire the knowledge and techniques which will assist students in the performance of
both financial and management accountancy functions in industry and commerce.
• Acquire the basic skills necessary for the pursuit of a recognized accountancy
qualification.

Module Titles:
• Accounting Information: A means to an end, Accounting from a User’s perspective,
Types of accounting information, Accounting systems, determining information needs,
the cost of producing accounting information, basic functions of an accounting system.
• Decision making by external parties: external users of accounting information,
objectives of external financial reporting, characteristics of externally reported
information, Decision making by internal parties: internal users of accounting
information, objectives of management accounting, characteristics of management
accounting information, Integrity of accounting information.
• Basic financial Statements: Statement of financial position: Balance sheet, assets,
liabilities, Owner’s equity, the accounting equation, and the effects of business
transactions: illustrations, Effects of business transactions on the accounting equation.
 • Income Statement, Statement of cash flows: Relationships among financial statements,
Forms of business Organization: Sole proprietorships, Partnerships, Corporations,
Reporting ownership equity in the balance sheet, the use of financial statements by
outsiders: the need for adequate disclosure, Management’s interest in financial
statements.
• The Accounting Cycle: Capturing Economic Events: The role of accounting records:
Ledger, The use of accounts, Debit and Credit entries, Double entry accounting, and
Recording transactions in ledger accounts: Examples and case studies.
• The Journal: Posting journal entries to the ledger accounts: Net Income: revenue,
expense, the accrual basis of accounting, debit and credit rules for revenue and expense,
investments and withdrawals by the owner : Illustrations
• The Accounting cycle, the trial balance, uses and limitations of trial balance, Adjusting
Entries: a step in accounting cycle, preparing financial statements: The income statement,
the statement of owner’s equity, the balance sheet, the statement of cash flows, closes
temporary equity accounts, after closing trial balance.
• Adjusting entries: Types of adjusting entries, adjusting entries and accounting
principles, the concept of materiality, effects of adjusting entries, drafting notes that
accompany financial statements, the work sheet, uses of work sheet.
• Accounting for Merchandising Activities: Merchandising companies, the operating
cycle of a merchandising company, income statement, what accounting information does
a merchandising company need, General Ledger accounts, and Subsidiary ledgers.
• Approaches used in accounting for merchandising transactions: Perpetual inventory
systems, periodic inventory systems, Transactions related to purchases: credit terms and
cash discounts, transactions related to sales: sales returns and allowances, sales discounts
delivery expenses, accounting for sales taxes
• Introduction to Peachtree Software (Service Industries)

Text Books/Readings:
1. Walter Meigs & Robert Meigs, Accounting the Basis for Business Decision, Eleventh
Edition, McGraw-Hill, Inc (Latest Edition)
2. Meigs and Meigs, Accounting for Business Decision, Latest Edition
3. Frank Wood’s: Business Accounting 1, Latest Edition
4. William J. Bruns, Accounting concepts and cases
5. Professor Muhammad Ammanullah Khan: Financial Accounting, Latest Edition.
 LAHORE COLLEGE FOR WOMEN UNIVERSITY, LAHORE

Department of Management Sciences

Syllabus BBA Program

Year – 1 (1st Semester)

Course Title: IT in Business-I

Course Objective:
This is the elementary course of computer sciences to give an introduction of computer
fundamentals and commonly used application programs as Word, Excel, Power point and Access
in an interesting, logical and informative manner. Main focus of the lab work will be on Excel
and Access.

Learning Outcomes:
The student will be able to:
• Explain the functions of a computer. Determine the scope and applications of computers
in industry.
• Evaluate appropriate applications for commonly available software used in computer
systems.
• Evaluate appropriate applications for commonly available peripherals used in personal
computer systems.
• Demonstrate the ability to operate a personal computer.
• Analyze the computer needs of a selected workplace situation to specify computer system
components appropriate to the requirements of that situation.

Module Titles:
• Introduction: Definition and characteristics of computers, Evolution of computers,
Computers generations and Classifications.
• Input Devices: Keyboard, Pointing and Draw Devices, Source data entry & Scanning
Devices, Voice recognizing Devices, Visio-Input System.
• Output Devices: Monitors, Printers, Plotters, Multimedia Projector and Voice Response
Systems.
• Basic Computer Organization: Input unit, Output Unit, Storage Unit, ALU, Control
Unit and CPU.
• Processor and Memory: The Central Processing Unit, Machine cycle, Processor
Evolution, System clock, Main Memory Organization, Memory Capacity, RAM, ROM,
Cache Memory, and Registers.
• Number Systems: Non-positional number systems, Positional Number systems and
Conversion from one number system to another, Fractional Numbers.
• Computer Codes: BCD code, EBCDIC code and ASCII code, Collating Sequence.
• Computer Arithmetic: Binary Arithmetic: Addition, Subtraction, Division and
Multiplication.
• Storage Devices: Sequential and Direct access Storage Devices, Magnetic Disk, Optical
Disk, Removable Storage Devices and Storage Hierarchy.
• Final project:
• Microsoft Office: Microsoft Word, Microsoft Power Point and Microsoft Excel
• MS Excel
o Create workbook and spread sheet using different formula, functions.
o Charts: How to Sort Data in Excel, Create an Excel Chart, Move and Resize your
Chart, Chart Styles and Layouts, Chart Titles and Series Titles, Chart Layout
Panel, The Format Chart Panel, Create a Pie Chart in Excel, Format Pie Chart
Segments, Create a 2D Line Chart, Format your Axis Titles
o Conditional logic in excel: IF function, CountIF function, Conditional
formatting, SumIF function
o Data Analysis in excel: Data Analysis in spread sheet, Basic sort, Auto filter,
Creating subtotal, Pivot Table, Goal seeking and data validation
• MS Word
o Creating a Basic Document: The Word Environment, Get Help Using Word,
Enter Text, Save a New Document, 7 Previews a Document, Print a Document.
o Editing and Formatting Document: Navigate in a Document ,Insert Text ,Select
Text ,Create an AutoText Entry ,Move and Copy Text ,Delete Blocks of Text
,Undo Changes ,Find and Replace Text. Change Font and Size, Apply Font Styles
and Effects, Change Text Color, Highlight Text, Copy Formats, Clear Formatting,
Find and Replace Text Formatting. Set Tabs, Change Paragraph Alignment,
Indent Paragraphs, Add Borders and Shading, Apply Styles, Create Lists, Change
Spacing Between Paragraphs and Lines.
o Proofing a Document: Use the Thesaurus, Check Spelling and Grammar, Create
a New Default Dictionary, Check Word Count, Modify a Document in Print
Preview.
o Adding Tables :Create a Table ,Enter Data in a Table ,AutoFormat a Table,
Convert Text to a Table
o Inserting Graphic Elements: Insert Symbols and Special Characters, Insert a
Clip Art Picture, Add a Watermark.
 o Controlling Page Appearance: Set Page Orientation, Change Page Margins,
Apply a Page Border, Add Headers and Footers, Insert a Page Break.
o Managing Lists: Sort a List, Restart a List, Create an Outline Numbered List,
And Customize List Appearance.
o Customizing Tables and Charts and Formatting: Sort a Table, Modify Table
Structure, Merge or Split Cells, Position Text in a Table Cell, Apply Borders and
Shading, Perform Calculations in a Table, Create a Chart from a Word Table,
Modify a Chart. Modify Character Spacing, Add Text Effects, Control Paragraph
Flow.
o Working with Custom Styles: Create a Character or Paragraph Style, Modify an
Existing Style, Create a List Style, and Create a Table Style.
o Modifying Pictures: Set Picture Contrast or Brightness, Crop a Picture, Wrap
Text around a Picture.
o Creating Customized Graphic Elements: Draw Shapes and Lines, Insert
WordArt, Insert Text Boxes, Create Diagrams.
o Controlling Text Flow: Insert Section Breaks, Insert Columns, and Link Text
Boxer. Run a Macro, Create a Macro, Modify a Macro, Customize Toolbars and
Buttons, Add Menu Items.
o Automating Document Creation: Create a Document Based on a Template
,Create a Document by Using a Wizard ,Create or Modify a Template Change the
Default Template Location ,Insert a Macro Button Field in a Template.
o Performing Mail Merges: The Mail Merge Process, Perform a Merge on
Existing Documents, Merge Envelopes and Labels, Use Word to Create a Data
Source.
• MS Power Point
o An Orientation to PowerPoint and Presentation: The PowerPoint
Environment, Orientation to Views, Navigate Through a Presentation, Edit Slide
Text, Save the Presentation, Run a Slide Show. Create a New Presentation,
Change Background Color, Add Slides to a Presentation, Enter Text, Create a
Presentation from a Microsoft Word Outline.
o Formatting Text Slides adding tables: Apply Character Formats, Align Text,
Change Line Spacing, and Change Indents. Create a Table, Format Tables; Insert
a Table from Microsoft Word.
o Charting Data: Create a Column Chart, Edit Chart Data, Change Chart Type,
and Insert a Chart from Microsoft Excel.
o Modifying Objects: Resize Objects, Copy and Duplicate Objects, Move Objects,
Changing Object Orientation, Format Objects, Group and Ungroup Objects,
Change the Order of Objects.
o Adding Images to a Presentation: Add Clip Art, Add a Picture from a File,
Draw Lines and Shapes, Insert WordArt.
 o Preparing to Deliver a Presentation : Spell Check ,Arrange Slides ,Add
Transitions ,Create Speaker Notes ,Send a Presentation to Microsoft Word ,Print
the Presentation ,Package a Presentation for CD.
o Creating a Custom Design Template: Define Design Template Characteristics,
Create a Custom Color Scheme, Set Up a Slide Master, Format Custom Bullets,
Add Footer, Modify the Notes Master, Save a Custom Design Template.
o Adding Organization Charts and Diagrams: Working with Organization
Charts, Update an Organization Chart, Applying a Chart Layout, Create a
Diagram, Draw a Flowchart.
o Adding Special Effects: Add Sound and Movies, Add Animation, Emphasize
Objects, Set a Motion Path, Set the Order of Effects.
o Creating Web Presentations: Create a Group Home Page with the AutoContent
Wizard, Hyperlink to a Web Page, Publish as a Web Page.
o Collaborating in PowerPoint: Set Password Protection, Work with Comments,
Send a Presentation for Review, Merge Revision Copies, And Apply Reviewer
Changes.
o Delivering a Presentation: Hyperlink Within PowerPoint, Add an Action
Button, Set Up a Custom Show, Annotate a Presentation, Working with
Narrations and Slide Timings, Set Up a Slide Show to Repeat Automatically.

Text Books/Readings:
1. “Introduction to Computers” by P.K. Sinha.
2. “Computers for Beginners” by V.P. Jaggi, Sushma Jain.
3. “Computer and Computer Applications” by Neville J. Ford.
 LAHORE COLLEGE FOR WOMEN UNIVERSITY, LAHORE

Department of Management Sciences

Syllabus BBA Program

Year – 2 (3rd Semester)

Course Title: Money and Banking

Course Objective:
Overview of basic concepts of money and its value, credit and financial institutions, use of
currency and its implications in an advanced society, role of money in the market with special
attention to current developments in the banking industry, negotiable Instruments, Credit
Creation, Letter of Credit and E-Banking.

Learning Outcomes:
By the end of this course students will be able to:
• Understand the role of money, banks and other forms of financial intermediation
• Recognize the affects that commercial banking institutions on the community, the
economy, and the individual.
• Differentiate between various banking products and services (i.e. loans, investments).
Identify the function of the Central Bank in the Country.
• The students will learn about differentiation of modern tools used in E- Banking.

Module Titles:
1. Introduction to Money: Evolution of Money, the Concepts of Money, Functions,
Importance and Role of Money, The Distinction between Money and Credit, Money as an
Asset, Concept of near money, Economic disadvantages of Money, Principles and methods
of Note Issue, Introduction of barter system.
2. Value of Money: Quantity theory of money, assumptions, criticism.
3. Money Market and Capital Market: Introduction, Functions, segments, instruments,
distinction between money and capital market.
4. Foreign Exchange: Introduction, Determination of exchange rate, factors, exchange rate
system, kinds, instruments, objective, and methods of foreign exchange.
5. Introduction to Banking: Origin and evolution of commercial Banking, Concept and its
Functions, Types of Banks. Bank Accounts
6. Central Bank: Origin, Objectives, and Functions of central Bank, difference of commercial
and central bank, state Bank of Pakistan roles and function.
7. Credit Creation: Process, Limitations, of Credit Creation and the factors in Credit analysis.
8. Letter of Credits: Kinds, Advantages, Procedures, Discrepancies, and Important Terms of
Letter Of Credit, Problems faced by Pakistani Exporters.
9. Principles of Lending: Forms of Lending, Cash Finance, Overdraft Loans, Bridge and
Participation Loans. Purchase and Discounting of Bills.
10. Securities for Advances: Classification of Securities; Banker’s Lien, Pledge, Hypothecation,
Guarantees, Indemnity.
11. Theories of Islamic Finance: Musharka, Mudarba, Ijara, Istisna, Bai-Salam, Murabah,
Muswama
12. E- Banking: Introduction, Perspectives and products of E- Banking, Issues and Future of E-
Banking.
13. Prudential Regulations: Limit on Banks’ exposure to a single person, Limit on Banks’
exposure against contingent liabilities, Payment of dividend, prudential regulation related to
Asset Management, Guarantee, Facilities to Private Company and Customer due diligence.

Text Books/Readings:
1. Riaz Ahmed Mian, Money Banking & Finance.
2. Ail Israr H. Siddiqui, Practice and Law of Banking in Pakistan, Royal Book Co, Karachi.
3. Muhammad Irshad, Money & Banking, Naveed Publication, Lahore.
4. M Saeed Nasir, Money & Banking, Kitab Markaz, Faisalabad.
 LAHORE COLLEGE FOR WOMEN UNIVERSITY, LAHORE

Department of Management Sciences

Syllabus BBA Program

Year – 2 (3rd Semester)

Course Title: Business Law

Course Code: Maj/MGT-203

Course Objective:
The objective of this course is to provide the students a background in important aspects of law,
and keep them informed regarding changes and developments in the law.

Learning Outcomes:
The student will acquire the knowledge and understanding of:
• The legal environment in which businesses operate in the domestic and international
market place.
• Practical application of the principles and concepts of the system of justice within the
business community.
• Practical implications of the law of business.

Module Titles:
• Contract and its kinds: Introduction, definition, essentials, kinds, and the difference
among types of contract.
• Offers and Acceptance: Definition, Essentials and termination of offer and acceptance.
Effect of losing letter of acceptance.
• Consideration and Object: Definition, essentials, and exceptions of consideration.
doctrine of privity of contract, Unlawful consideration and objects.
• Capacity of Parties: Minor, persons of unsound mind, Disqualified persons.
• Free Consent: Introduction, and definition of consent and free consent. Definition and
effects of Coercion, undue influence, Misrepresentation, Fraud, Mistake.
• Discharge of Contract: Discharge by performance, Discharge by agreement, Discharge
by subsequent impossibility, Discharge by lapse of time, Discharge by operation of law,
Discharge by breach of contract.
• Indemnity and Guarantee: Contract of Indemnity, Contract of Guarantee, Kinds of
Guarantee, Rights of Surety, Discharge of Surety from Liability.
 • Bailment and Pledge: Contract of Bailment, Pledge or Pawn
• Contract of Agency: Agent and Principal, Essentials of Agency, Kinds of Agents,
Creation of Agency, Duties of Agent, Rights of Agent , Rights of Principal, Termination
of Agency
• Contract of Sale of Goods: Definition, and Essentials of sales of good, Distinction
between sale & agreement to sale, kinds of good, effect of perishing of goods, fixation of
price.
• Conditions and Warranties: Definition and distinction of conditions and warranty,
express and implied conditions and warranty.
• Transfer of Property: Rules of Transfer of Property, transfer of title by non- owner.
• Rights of unpaid seller: Definition, features and rights of unpaid seller. Buyer's rights
against seller. Auction sale.
• Negotiable Instruments: Nature of Negotiable Instruments, Definitions of Parties of
Negotiable Instruments, Presentation of Negotiable Instruments, Definition of
negotiation, Assignment and Endorsement, Dishonor of Negotiable Instruments by Non-
Acceptance and Non-Payment.

Text Books/Readings:
1. Khalid Mahmud Cheema, Business Law, Syed Mobin Mahmud & Co., 1999
2. Khawaja Amjad Saeed: Mercantile and Industrial Law in Pakistan
 LAHORE COLLEGE FOR WOMEN UNIVERSITY, LAHORE

Department of Management Sciences

Syllabus BBA Program

Year – 2 (3rd Semester)

Course Title: Principles of Marketing

Course Code: Maj/MGT-205

Course Objective:
Primary goal is to develop expertise for solving marketing issues in business. Develop Strategy
for promoting and right placement of products. Interpret relevant, micro and macro-level
indicators, apply marketing “rules”, develop marketing plan, and make adjustments based on the
market feedback.

Learning Outcomes:
The student should be able to:
• Demonstrate knowledge of the evolution of the marketing concept; be able to contrast
with the production, product and sales oriented business philosophies from which it has
evolved. To gain an insight into its likely future development, particularly in relation to
global, technological and ethical dimensions.
• Identify the main tasks and concepts associated with marketing planning and the
marketing management process and to be able to formulate, implement, manage, monitor
and control marketing policies and plans.
• Identify the micro and macro environmental factors and the internal company factors,
such as structure, organization and culture that may impact on company’s marketing
effectiveness, in both a domestic and international context.
• Appreciate that marketing is just as importantly applied within an organization as it is
without, and that ‘internal marketing’ programs can be effective in helping to create the
right corporate ‘spirit’ and ‘culture’ in order to achieve true customer focus and
marketing orientation.

Module Titles
• Marketing: Creating and Capturing Customer Value: What is marketing?
Understanding the Marketplace and Customer Needs, Designing a Customer Driven
 Marketing Strategy , Preparing an Integrated Marketing Plan and Program, Capturing
Value from Customers, The Changing Marketing Landscape.
• Company and Marketing Strategy: Partnering to Build Customer Relationships:
Companywide Strategic Planning : Defining Marketing’s Role, Planning Marketing,
Partnering to Build Customer Relationships, Marketing Strategy and the Marketing Mix,
Managing the Marketing Effort.
• Analyzing the Marketing Environment: The Company’s Microenvironment, The
Company’s Macro environment.
• Consumer Markets and Consumers Buyer Behavior: Model of Consumer Behavior,
Types of Buying Decision Behavior, the Buyer Decision Process.
• Customer Driven Marketing Strategies: Target market strategies, Differentiation and
positioning strategy.
• Products, Services and Brands: Building Customer Value. What is a product ,
Product and service Decisions, Branding Strategy: Building Strong Brands, Service
Marketing.
• New Product Development and Product Life – Cycle Strategies : New Product
development strategies , Managing New Product Development , Product Life Cycle
Strategies.
• Pricing Strategies: New Product Pricing Strategies, Product Mix Pricing Strategies.
• Managing Retailing and Wholesaling: Retailing, Wholesaling.
• Communicating Customer Value: Integrated Marketing Communication Strategy.
The Promotion Mix, Integrated Marketing Communication.

Project: Students are expected to launch a new product and identify various concepts
read in the course and associate those concepts with their newly developed product.

Text Books/Readings:
1. Philip Kotler, Principles of Marketing, Millennium Edition. A south Asian Perspective.
(13th Edition)
2. William J. Stanton, “Markting”, 13th Edition.
3. Jegdesh Sheth and Dennis E. Garrett: Marketing Management: A Comprehensive Reader,
South Western Publishing.
 LAHORE COLLEGE FOR WOMEN UNIVERSITY, LAHORE

Department of Management Sciences

Syllabus BBA Program

Year – 2 (3rd Semester)

Course Title: Macro Economics

Course Code: Min/Eco-201

Course Objective:
The objective of this course is to provide the students a good understanding of principles of
Macro Economics and explain its relevance and importance to the students of business world.

Learning Outcomes:
After completing the program the student should be able to
• Explain the determination of the equilibrium levels of national income in terms of the
simple Keynesian macroeconomic model.
• Describe the functions of money and the role of the banking system in the creation of
money.
• Explain the relationship between the money supply, growth and inflation. Understand and
interpret the main objectives of government macroeconomic policy and the rationale for
the various policies used to achieve these objectives. Employ the aggregate supply and
demand model to analyze the likely effects of fiscal and monetary policy upon output,
employment, the price level, and the balance of payments.
• Explain the fundamental principles of comparative advantages and specialization and
their relevance to international trade. Explain the terms of trade, balance of trade and
balance of payments accounts.

Module Titles:
• An introduction to macroeconomics: What is macroeconomics? Why do we need
macroeconomics? Key macroeconomic phenomena: output and income, employment,
unemployment and the labor force, Inflation and the Price level, the interest rate, the
balance of payments, cycles and trends.
• Measuring macroeconomic variables: Natural output concepts, National Income
accounting: gross domestic product, interpreting national income measures
 • Introduction to the theory of national income determination: Key assumptions, what
determines aggregate expenditure? Equilibrium national income, changes in national
income.
• National income in an open economy with government: Government spending and
taxes, net exports, equilibrium national income, the income- expenditure approach, the
augmented saving-investment approach, changes in aggregate expenditure.
• National income and the price level in the short run.
• Exogenous changes in the price level, equilibrium national income and the price level,
changes in national income and the price level.
• National income and the price level in the long run: Induced changes in factor prices, the
Long run consequences of aggregate demand shocks, National income in the short and
long run.
• The nature of money and monetary institutions: The nature of money, what is money,
the origins of money, modern money, monetary institutions and markets.
• The role of money in macroeconomics: The supply of money and the demand for money,
monetary equilibrium and aggregate demand, aggregate demand, the price level, and
national income.
• The balance of payments and exchange rates: The balance of payment accounts, the
meaning of payments balances and imbalances, the determination of exchange rates.
• Inflation: Inflation in the macro model, supply shocks, Demand shocks, the Philips curve
with respect to short run and long run.
• Business cycles: Characteristics of business cycles, theories of the cycles, cyclical
controversies.

Text Books/Readings:
1. Mc Connell & Brue, Economic, Mc Graw Hill, Inc (Latest Edition)
2. An Introduction to Positive Economics By R.G.Lipsey and K.A.Chrystal, ELBS 1995
3. Samuelson and Nordhaus, Economics, McGraw Hill, New York. (Latest Edition)
4. Dornbusch and Fischer Macroeconomics, McGraw Hill, New York. (Latest Edition)
 LAHORE COLLEGE FOR WOMEN UNIVERSITY, LAHORE

Department of Management Sciences

Syllabus BBA Program

Year – 2 (3rd Semester)

Course Title: Introductory Psychology

Course Code: Min/Psy-203

Course Objective:
The course will provide an insight and understanding of the discipline of Psychology. It
highlights the importance of Psychology in everyday life, helping the students acquire a new
vision of their own and others behavior while sharpening their observation.

Learning Outcomes:
A primary objective of the "introductory" course is simply that:
• To introduce students to the subject matter of the discipline and to familiarize them with
the vocabulary and concepts of human psychology.
• Psychology is the study of human experience: the thoughts, feelings, and behaviors that
we experience as we interact with our world.
• In this course students will see how research has been applied to test intuitive
assumptions about human life.
• They will find that many of their beliefs about human existence are scientifically
supported; but they will also find many beliefs are refuted by the evidence.

Module Titles:
• Introduction to Psychology: Introduction & Definition of Psychology, Schools of
Psychology, Areas of specialization within Psychology
• Methods of Psychological Research: Observation, Experimentation, Case Study,
Survey
• Learning: Classical conditioning, application of classical conditioning in everyday life,
how classical conditioning is used by marketing managers, Operant Conditioning
(Reinforcement and Punishment, types of reinforcement and punishment, application in
organizational settings)
• Memory: Definition & processes of memory (encoding, storage, retrieval), Stages of
memory (sensory, short term, long term memory), Measurement of memory
 • Cognition: thinking and reasoning, Problem solving
• Work Motivation: Nature of motivation, Classification of motives, Measurement of
motives, Application in organizational settings
• Personality: Definition, Personality assessment, use of personality assessment by
organizations
• Work Attitudes: job satisfaction, organizational commitment, organizational citizenship,
and retaliation, Psychological contracts, organizational justice
• Stress Management: stress, coping strategies, promoting health and wellness, Employee
assistance programs.

Text Books/Readings:
1. Feldman, R. S. (2005). Understanding psychology (7th ed). New York: McGraw Hill
2. Bano, S. (2012). A textbook of psychology. Lahore. She publishers.
3. Shahnaz, R. (2011). An approach to psychology. Lahore: Bukhari printing press
 LAHORE COLLEGE FOR WOMEN UNIVERSITY, LAHORE

Department of Management Sciences

Syllabus BBA Program

Year – 3 (5th Semester)

Course Title: Statistical Inferences

Course Objectives:
The main objectives of the course are to enhance students’ competency in application of
statistics to solve business management problems and to improve their level of quantitative
sophistication for further advanced business analysis.

Learning Outcomes:
After completing this course, the students will be able to understand various sampling
techniques, estimation procedures, various distribution tests which would help them in the
research methodology.

Module Titles:
• Sampling and Sampling Distributions: Introduction to sampling, Probability sampling,
Non probability sampling.
• Testing Hypothesis: Introduction to hypothesis testing, Null or alternative hypothesis,
Type-I and Type-II errors, General procedure for testing hypothesis, Tests based on
normal distribution about Mean when variance is known and when unknown, testing
hypothesis about difference between two population means, testing hypothesis about a
population proportion with large sample size, testing hypothesis about difference between
two populations, relationship between confidence interval and tests of hypothesis.
• The Students t- Distribution: introduction to t-distribution, confidence interval
estimates of mean from small sample, testing hypothesis about mean of normal
population when variance is unknown and sample size is small, testing hypothesis about
difference of means of two normal populations with unequal variances, testing hypothesis
about difference of means of two normal populations with equal variances, testing
hypothesis about two means with paired observations.
• The Chi- Square Distribution: Introduction, Confidence interval estimate of a variance
population, testing hypothesis about variance of a normal population, testing hypothesis
 about p’s of the multinomial distribution, Introduction to Pearson’s Chi-square test for
Goodness of fit.
• F- Distribution and Statistical Inference: introduction of F-distribution, confidence
interval for the variance ratio, testing hypothesis about the equality of two variances.
• Analysis of Variance: Introduction to one way analysis of variance and two way analysis
of variance

Text Books/Readings:
1. Prof. Sher Muhammad Chaudhry, Statistical Inference ,Ilmi Kitab
Khana
2. Dr. Afzal Beig & Miraj Din Mirza, Statitical Inference, The Carvan Book House. 1996

LAHORE COLLEGE FOR WOMEN UNIVERSITY, LAHORE

 Department of Management Sciences

Syllabus BBA Program

Year – 3 (5th Semester)

Course Title: Research Methods for Business

Course Objectives:
This course is designed to give an overview of the principles and methods of business research:
identification of research question, development of theoretical framework and model, securing
the respondents, making a test investigation, sampling, collecting data, types and errors of
collected data, tabulating and analyzing the information, interpreting the findings and stating the
conclusion through a series of class projects. Practical experience is offered to the students on
how research techniques and procedures are applied to solve the business problems. The course
will also help the students in understanding the importance of the business research as a
management decision tool and in dealing with various business-related theoretical and applied
problems.

Learning Outcomes:
On completion of this course students will be able to
• Recognize the importance of research as a first step in Business Studies.
• Translate basic/applied business issues into appropriate academic research questions.
• Understand the links between the issues being investigated and the method of
investigation.
• Use SPSS software for statistical analysis and interpretation
• Understand and apply the skills required to design and conduct research studies using
quantitative methods.
• Acquire the ability to interpret research results and establish the substantive meaning and
implications of the findings for managerial practice.

Modules Titles:
• Defining Research, Business research, types of research---- Applied and basic research,
Manager and research, the manager and the consultant researcher, Knowledge about
research and managerial effectiveness, Ethics and Business research.
• The hallmarks of scientific research, the hypothetico-Deductive Method, Alternative
approaches to research.
 • The broad problems area, preliminary information gathering, research proposal,
managerial implications, ethical issues in preliminary stages of investigation.
• Literature survey, reasons for literature survey, conducting the literature survey, writing
up the literature survey or the literature review, Problem definition, managerial
implications, ethical issues.
• The need for a theoretical framework, types of variables, The theoretical frame work,
hypothesis development, managerial implications
• The research design, Purpose of the study, types of investigation, extent of researcher
interference with the study, Study settings, Unit of analysis, time horizon of study,
managerial implication.
• Measurement of Variables, Operational definition, international dimensions of
operationalization
• The four types of scales, Rating Scale, Ranking Scale, Goodness of measure, Validity
and Reliability.
• Sources of Data, Data Collection Methods, Questionnaires and Questionnaire Design,
Structured and Unstructured interviews, Observational Studies, Multi methods and multi
sources of data collection, setting where from data are collected, international dimensions
of surveys, Managerial Implications, Ethics in data Collection.
• Sampling, Population, Element, Population Frame, Sample, Subject, Sampling, Reasons
for sampling, Representative of the sample, probability Sampling, Non Probability
Sampling, Sampling in cross cultural research, issues of precision and confidence in
determining sample size, Precision and confidence Trade off, Sample Data and
hypothesis Testing, Sample Size, Efficiency testing, Sampling in Qualitative Studies,
Managerial Relevance.
• Data Analysis and Interpretation, Preparing data for Analysis, Data analysis and
interpretation, use of several data analytic techniques, Descriptive Statistics, Inferential
Statistics

Final Project:
• Topic chosen for research should be focused and narrowed down for research from broad
problem area. Final Project should be based on application of complete research process.
Research project should incorporate following contents:
• Creative and Interesting Title
• Introduction (Identifying the Theme, Significance of Study, Identification of Research
Question)
• Literature Review (Providing Background and Context of Study, Evidence from studies
addressing the Selected Problem for the Research)
• Theoretical Framework
• Research Design
• Data Analysis and Discussion
 • Recommendation and Conclusion
Note: Your sources must be reputable and reliable. Text should follow APA format.

Text Books/Readings:
1. Research Methods for Business by Uma Sekaran Latest Edition
2. Business research methods by Donald. R. Cooper, Pamela S Schindler
3. Davis Cobenra Business Research for decision Making.
 LAHORE COLLEGE FOR WOMEN UNIVERSITY, LAHORE

Department of Management Sciences

Syllabus BBA Program

Year – 3 (5th Semester)

Course Title: Entrepreneurship

Course Objective:
This course is designed to assist students in evaluating the business skills and commitment
necessary to successfully operate an entrepreneurial venture and review the challenges and
rewards of entrepreneurship. Most of the jobs are created by small businesses in the world, the
particular problems and experiences encountered in starting and developing new enterprises are
clearly worth studying. This course of Entrepreneurship has been designed to provide the
participants with an overall understanding of the concept of entrepreneurship and small business
management.

Learning Outcomes:
This course will help students to understand:
• Creative and innovative thinking, market opportunity analysis, ability to source, acquire
and manage financial resources, business/project planning competencies required for a
successful business
• Familiarity with the range of organizational support available to assist with the new
enterprise development within country and the local community, Communicate new ideas
effectively, using a variety of media

Module Titles:
• Entrepreneurship: Entrepreneurship definitions, historical perspectives, four dimensions
of venture creation (individuals, organization, Environment, process), decision to become
an entrepreneur, entrepreneurship importance, process, myths, characteristics of
successful entrepreneur
• What makes entrepreneurs entrepreneurial: Effectual reasoning, how expert
entrepreneurs make decisions in uncertainty by ‘controlling the future’
• Recognizing opportunities and Generating Ideas: Idea vs. Opportunity, essential
qualities of an opportunity, observing trends, solving a problem, finding gaps in the
marketplace, window of opportunity, techniques for creating new ideas, encouraging and
protecting new ideas
 • Feasibility analysis: Feasibility analysis and role of feasibility in developing successful
business ideas, product/service feasibility analysis, Industry/Target market feasibility
analysis, Organizational Feasibility, Financial feasibility
• Industry and Competitor analysis: Industry Analysis, competitor analysis, the role of
industry and competitor analysis in occupying a unique position in an industry
• Value innovation: A new mantra of value creation, the strategy canvas, four-action
framework
• Developing an Effective business model: Business model, definitions and basic
components of a business model, business model analysis
• Marketing Challenges for Entrepreneurial Ventures: Building a brand and venture
identity, guerilla marketing principles, select a market and establishing a position, selling
benefits rather than features, the 4Ps of marketing for new ventures
• Assessing a New Venture’s Financial Strength and Viability: Financial objectives of
entrepreneurial ventures, financial statements and forecast, pro forma financial
statements, sources of funding for new ventures
• Franchising: franchising, how does franchising works, establishing a franchise system,
buying a franchise
• Developing an effective business plan: What is a Business Plan? Pitfalls to Avoid in
Planning, Benefits of a Business Plan, Developing a Well- Conceived Business Plan,
Elements of a Business Plan, Updating the Business Plan, Presentation of the Business
Plan: The “Pitch”.

Final Project:
• Develop a creative business idea and a business plan for a startup Business. Final Project
should be based on application of concepts learned during the coursework. Business Plan
should incorporate following contents:
• Executive Summary
• Product/service feasibility analysis
• Industry/Target market feasibility analysis
• Organizational Feasibility
• Financial feasibility
• Business Model
• Risks and Contingency Approach
• Social and Economic Benefits
Text Books/Readings:
1. Entrepreneurship by Robert D.Hisrich/Michael P.Peters/Dean A.Shehperd
2. Entrepreneurship – Theory Process Practice, Donald F. Koratko 8th Edition
3. P.N. Singh: Entrepreneurship for Economic Growth
4. Peter F. Drucker: Innovation and Entrepreneurship
5. Barringer, Bruce R. and Ireland, D. Entrepreneurship Successfully Launching New
Ventures, 3rd Edition, Prentice Hall, 2010
6. Timmons, J., New Venture Creation – Entrepreneurship for 21st Century, 7th Edition,
McGraw: Hill International, 2007
7. A conceptual framework for describing the phenomenon of new venture creation by
William Gartner (1985)
8. What makes entrepreneurs entrepreneurial, by Saras Sarasvathy
9. The bird in hand principle start with what you have, by Sara Sarasvathy
10. The crazy quilt principle, by Sara Sarastvathy
11. The lemonade principle, by Sara Sarasvathy
12. Blue Ocean Strategy: From Theory to Practice, by Kim and Mauborgn
 LAHORE COLLEGE FOR WOMEN UNIVERSITY, LAHORE

Department of Management Sciences

Syllabus BBA Program

Year – 3 (5th Semester)

Course Title: Human Resource Management

Course Objective:
Human resource management is about the managerial and leadership processes, which enable
people to give of their best in today’s turbulent working scenarios. To that end, the syllabus
content is less concerned with the academic study of human and organizational behavior, but
concentrates more on the development of effective, pragmatic, yet innovative solutions to the
issues surrounding the need to maximize people’s productivity, efficiency and effectiveness.

Learning Outcomes:
To develop the student’s knowledge and understanding of:
• Individual differences, especially in such fields as learning, personality, motivation and
attitudes, with particular reference to the relevance of such differences for recruitment,
selection, deployment, development, and employee performance in an organizational
setting.
• The changing nature of the ‘psychological contract’ between organizations and their
employees, together with the implications for employability, flexible working,
commitment, and managerial leadership.
• Each major dimension of human resource management in practice, i.e., human resource
planning, recruitment, selection, induction, training/development, reward systems, and
people review/appraisal.
• Techniques for effective communication in all work-related situations, i.e., with
subordinates and with seniors, through collective representational procedures, and with
teams.

Module Titles:
• Introduction to HRM: What is HRM? Why HRM is important? Human resource
functions, Human resource department, Meeting present human resource requirements
• Job analysis: Job Description, Job Specification, Methods and Problems of Job Analysis,
Job Design, its scope & depth, Sociotechnical approach to Job design, the physical work
environment, Alternative work schedules.
 • Human Resource Planning: How HRP relates to Organizational planning, Steps in HRP
process, Tools & techniques of HRP
• Recruitment & Selection: Recruitment, Personnel requisition form, Sources of qualified
personnel, effectiveness of recruitment methods, Realistic job previews, Organizational
inducements in recruitment, Equal employment opportunity. The Selection process,
Selection tests, Validation of Selection procedures, Reliability, Uniform guidelines on
employee selection procedures.
• Orientation & Employee Training: Orientation, Training employees, Methods of
training, Evaluating training, Principles of learning
• Career Development: Importance of career development, Career growth, Implementing
career development, Career self-management and career counseling.
• Performance Management Systems: Understanding performance, Performance
management, definition & uses of performance appraisal, Performance appraisal
methods, Errors & ways to overcome errors in performance appraisals
• Compensation Management: Defining the system of compensation, Selection of
rewards, Relating rewards to performance, Job satisfaction & rewards, Employee
compensation, The Role of manger in reward system.

Text Books/Readings:
1. Human Resource Management, Latest edition by Lloyd L. Byars & Leslie W. Rue
2. By Luis R. Gomez Mejia, David B. Balkin, Robert L. Cardy, Managing Human
Resources, (Latest ed.)
3. Keith Davis, William B Werith, Human Resource Management, Latest Edition Mc-
Graw Hill International Edition

LAHORE COLLEGE FOR WOMEN UNIVERSITY, LAHORE

Department of Management Sciences

 Syllabus BBA Program

Year – 3 (5th Semester)

Course Title: Introduction to Sociology

Course Objective:
The course is designed to provide the basic understanding of both the process and challenge of
scientific observation and analysis of social behavior. The course is aimed to cultivate the habit
of scientific analysis of social data among the students.

Learning Outcomes:
The central objective of this course is to:
• Provide a general introduction to the main perspectives and organizing concepts within
sociology in a manner that will engender a questioning attitude toward contemporary
society and social issues.
• The course is also designed to explain and illustrate both the process and the boundaries
inherent in the social construction of reality. Throughout the course, the importance of
developing critical analysis through logically constructed argument will be accented.

Module Titles:

1. The Sociological Perspective: Sociology as a Science, Development of Sociology,

Perspectives in Sociology : Evolutionary, Interactionist, Functionalist, Conflict and
Comparison of various perspectives
2. The Science of Sociology Begin: Theory: Gerhard Lenski: Society and Technology,
Karl, Marx: Society and Conflict, Max Weber: The Rationalization of Society, Emile
Durkheim: Society and Function, Critical Review: Four Visions of Society
3. Culture and “Society”: What is Culture?, Culture and Society, Social and Cultural
Development, The Elements of Culture, Cultural Diversity, Theoretical Analysis of
Culture
4. Socialization and Self Construction: Meaning of Personality, Factors in development of
Personality, Socialization and Self, Socialization through roles and status, ascribed and
achieved status and role. Role strain
5. Social Control: social control, Social control through socialization, Social deviation,
Juvenile Delinquency
6. Groups and Social Structure: Social Groups; Groups and individuals, kinds of groups,
group dynamics,
 7. Social institutions: Institutional concept, Development of institutions, Family. Religion,
Education, Politics and Government
8. Stratification and Status: What Is Social Stratification?, Social Class, Significance of
Social Class, Functional and Conflict theories of Social Class
9. Social Mobility: Nature of Social Mobility, Mobility Determinants and Prospects
10. Social and Cultural Change: Theories and Process of Social Change, Factors in rate of
change, resistance to and acceptance of social change and its consequences
11. The Sociological Perspective: Sociology as a Science, Development of Sociology,
Perspectives in Sociology : Evolutionary, Interactionist, Functionalist, Conflict and
Comparison of various perspectives
12. The Science of Sociology Begin: Theory: Gerhard Lenski: Society and Technology,
Karl, Marx: Society and Conflict, Max Weber: The Rationalization of Society, Emile
Durkheim: Society and Function, Critical Review: Four Visions of Society
13. Culture and “Society”: What is Culture?, Culture and Society, Social and Cultural
Development, The Elements of Culture, Cultural Diversity, Theoretical Analysis of
Culture
14. Socialization and Self Construction: Meaning of Personality, Factors in development of
Personality, Socialization and Self, Socialization through roles and status, ascribed and
achieved status and role. Role strain
15. Social Control: social control, Social control through socialization, Social deviation,
Juvenile Delinquency
16. Groups and Social Structure: Social Groups; Groups and individuals, kinds of groups,
group dynamics,
17. Social institutions: Institutional concept, Development of institutions, Family. Religion,
Education, Politics and Government
18. Stratification and Status: What Is Social Stratification?, Social Class, Significance of
Social Class, Functional and Conflict theories of Social Class
19. Social Mobility: Nature of Social Mobility, Mobility Determinants and Prospects
20. Social and Cultural Change: Theories and Process of Social Change, Factors in rate of
change, resistance to and acceptance of social change and its consequences

Text Books/Readings:
1. Paul B. Horton & Chester L. Hunt, Sociology, Latest edition, Mc-Graw Hill International
Edition.
2. Sociology by John J. Macionis (Latest Edition)
 LAHORE COLLEGE FOR WOMEN UNIVERSITY, LAHORE

Department of Management Sciences

Syllabus BBA Program

Year – 4 (7th Semester)

Course Title: Strategic Management

Course Objectives:
The objective of this course is to investigate the role of strategy in achieving organizational
success in commercial environments. It examines the nature of organizational objectives,
capabilities and strategies and, in particular, the role of corporate and business strategies as
determinants of superior performance. Students use all the knowledge acquired from prior
business courses, coupled with new strategic-management techniques learned, to chart the future
direction of different organizations. This course also addresses corporate social responsibility in
strategic management.

Learning Outcomes:
At the completion of this course students will be able to:
• Analyse and evaluate an organization in its context from a strategic perspective.
• Determine appropriate strategic directions for an organization; define and recommend a
course of action that is consistent with the recommended strategic direction.

Module Titles:
• Nature of Strategic Management
• The Nature of Strategic Management
• Strategy Formulation
• The Business Vision and Mission
• The External Assessment
• The Internal Assessment
• Strategies in Action
• Strategy Analysis and Choice
• Strategy Implementation
o Implementing Strategies: Management and Operations Issues
• Strategy Evaluation
o Strategy Review, Evaluation, and Control
• Key Strategic Management Topics
 o Business Ethics/ Social Responsibility /Environmental Sustainability.

Text Books/Readings:
1. Strategic Management (2011) by Fred R. David, 13th Edition. PHI Learning Private
Limited
2. Hubbard, G and P Beamish, 2011 “Strategic Management: Thinking, Analysis, Action”,
4th Ed, Pearson Australia. (H&B)
3. Grant, R, 2011 “Contemporary Strategy Analysis”, 7th Ed, Wiley (RG)ement & Business
Policy By Tom Wheelen & J. Hunger
 LAHORE COLLEGE FOR WOMEN UNIVERSITY, LAHORE

Department of Management Sciences

Syllabus BBA Program

Year – 4 (7th Semester)

Course Title: Financial Institutions

Course Objective:
This course introduces the theory and practice of financial markets to students who are largely
unfamiliar with financial operations. The course covers the money markets and capital markets
tools and techniques for doing business in financial markets. The introduction to the role of
central banks and its working in distinction to other commercial banks it also enables students to
get in hand knowledge about their activities in supply of funds.

Learning Outcomes:
After the completion of this course, students will be able to:
• Analyze financial markets
• Conduct trend analysis.
• Understand basics of financial markets
• Make calculation associated with risk and return.

Module Title:
• Why study financial markets and institution: Debt Markets and Interest Rates, the
Stock Market, the Foreign Exchange Market, financial institutions
• Overview of the financial system: Functions of financial markets, structure, function of
financial intermediaries, risk sharing, Asymmetric Information: Adverse Selection and
Moral Hazard, types of financial intermediaries, ensuring the Soundness of Financial
Intermediaries
• Interest rate mean and its role in valuation: Measuring interest rate, four Types of
Credit Market Instruments, Yield to Maturity, the distinction between nominal and real
interest rate, the distinction between interest rate and return, Reinvestment Risk
• Interest rate changes: Determinants of Asset demand, supply and demand in bond
market, changes in equilibrium interest rate
• Monetary policy: tools, goals, strategy and tactics: The federal reserve balance sheet,
the market for reserve and federal fund rate, tools of monetary policy, discount policy,
reserve requirements, other goals of monetary policy, inflation targeting
 • The Money Market: The money market defined, the purpose, participants, money
market instruments, treasury bills, Federal Funds, Repurchase Agreements, Negotiable
Certificates of Deposit, Commercial Paper, Banker’s Acceptances, Eurodollars,
comparing money market securities
• The Bond market: Purpose of capital market, capital market participant and trading,
types of bonds, treasury notes and bonds, municipal bonds, corporate bonds, financial
guarantee for bonds, current yield calculation, finding the value of coupon bonds
• The stock market: Investing in stocks, computing the price of common stock, how
market sets security prices, errors in valuation, stock market indexes, buying foreign
stocks
• The mortgage Market: What are mortgage, characteristics, types of mortgage loans,
mortgage lending institutions, loan servicing
• Banking and Management of financial institution: The Bank Balance sheet, basic
banking, general principles of banking management, measuring bank performance

Text Books/Readings:
1. Fundamentals of Financial Institutions & Markets by Mishkin, 11th edition
2. Foundation s of Financial Markets and institutions by Frank Fabozzi, Fran Jones, 4th
edition
3. Modern Financial Market and institutions by Glen Arnold A practical perspective.
 LAHORE COLLEGE FOR WOMEN UNIVERSITY, LAHORE

Department of Management Sciences

Syllabus BBA Program

Year – 4 (7th Semester)

Course Title: Management Information Systems

Course Objective:
The course is designed to provide the basic understanding to the upcoming Business and IT
professionals to help make them understand the use of information systems. Managers and
executives must possess excellence in handling and working of Computer systems. This course
seeks to develop the necessary skills needed for the student seeking her place in the executive
world.

Learning outcomes:
• This course is designed to introduce students to computer-based information systems and
their role in business organizations.
• Topics to be covered include a discussion of the nature of information and its
contribution to the strategic, managerial, and operational aspects of business, the role of
information technology in business process reengineering.
• The planning, analysis, design, and implementation needed achieve successful
information systems, and telecommunications - that underlie these systems. However, the
emphasis of the course will be on the managerial used of computer information systems,
not the technology by itself.

Module Titles:
• Introduction the concept of management: What is management? management function,
Management Roles, Management Skills
• Management Information System : introduction of management information system
,Types of management information system ,Uses of management information system
• Challenges in MIS
• CBIS: Introduction of CBIS, Data, Information, System, Information System, Based
Computers, Working of a CBIS, Sub-System of Computer-Based Information System,
CBIS Contribution
 • Network Computing: Types of Networks ,Internet, The World Wide Web, Network
Applications, E-Learning and Distance Learning, Telecommuting
• System Approach
• Data and knowledge management: Managing Data, The Database Approach, Database
Management Systems, Data Warehousing, Data Visualization, Knowledge Management
• Types of computer: analog computer. Digital computer, Hybrid computer
• Information Resource management: introduction of IRM, Benefits of implementing an
IRM Strategy
• Responsibilities of a CIO
• Acquiring IT applications: Planning for and Justifying IT Applications, Strategies for
acquiring IT Applications, Traditional Systems Development Life Cycle, Alternative
Methods and Tools for Systems Development, Outsourcing and Application Service
Providers, Vendor and Software Selection
• Impact of IT on organizations, individuals and society
• Multinational Issues in MIS

Final Project:
Students are required to make the MIS System of any organization. A project is assigned to a
group of 3, 4 students. Submission of written document and presentation will be taken at the end
of semester

Text Books/Readings:

1. Management Information Systems, 2nd ed. By Thomas Case and Charles Parker
2. Management Information Systems by Ovais Ahmed
3. James O’ Brein: Mangement Inmformation System
4. Raymond Mcloed, Jr. published: Magement Information Sdystems, Prentice Hall
 LAHORE COLLEGE FOR WOMEN UNIVERSITY, LAHORE

Department of Management Sciences

Syllabus BBA Program

Year – 4 (7th Semester)

Marketing Specialization I

Course Title: International Marketing

Course Objective:
This course provides an opportunity for learning about marketing in the international context.
Students will experience the customer value creation cycle from market intelligence to the
selection of markets and customers, through to the actual delivery of products and services.
Major emphasis of this course will be on developing international marketing strategies and the
application of the marketing concepts in the global context. Develop relevant international
marketing skills for planning and expanding business activities in global markets, by providing
students with the opportunity to deepen their understanding of a country and the business
opportunities that it offers, and finally preparing a comprehensive and compelling international
market entry strategy.

Learning Outcomes:
Upon successful completion of this course, the student should be able:
• To learns basic terms, concepts, and principles of international marketing.
• Develops an awareness of international market environment and global marketing
practices
• Assess a country's market potential, Identify and develop an international market entry
strategy.
• Analyze a firm's marketing mix and adapt it for new foreign markets to maximize profit
potential.
• Appreciate the international business cultural etiquette in greetings and negotiations
• Explain the various ways an organization can build and maintain a competitive advantage
in the global market arena.

Module Titles:
 • Introducing the basic concepts, Definition of International marketing, the International
marketing task, Self-reference Criterion, Ethnocentrism and Development of Global
awareness. Defining the stages of International marketing involvement and the three
international marketing management concepts: Domestic Market Expansion,
Multidomestic Market, and Global Marketing. (CHAP1)
• Understanding the dynamic environment of international trade and the competitive
challenges and opportunities confronting today's international marketer. Detailed study of
topics of Balance of payments & Protectionism. The importance of the creation of the
World Trade Organization (WTO), the successor to GATT, the International Monetary
fund and the World Bank are explored. (CHAP2)
• Assessing the cultural environment of global marketing, recognition of cultural
differences, impact of culture on human behavior, Ethics and social responsibility,
balance between corporate profits and the social and ethical consequences of
International Manager’s decisions.
• Assessing global market opportunities, segments within markets, market segments across
country markets, understanding market behavior within and across different cultural
contexts, Multicultural research and qualitative and quantitative research and a discussion
of the Internet as a tool in the research task.
• Developing Global Marketing Strategies, planning and organizing for global marketing.
Collaborative relationships, including strategic alliances, the importance of relational
collaborations among firms, suppliers, and customers in the success of the global
marketer. Benefits of such collaborations in the areas of technology, innovations,
productivity, capital, and market access that strengthen a company's competitive position.
• Focusing the product and services management, reflecting the differences in strategies
between consumer and industrial offerings and the growing importance in world markets
for both consumer and business services. The competitive importance in today's global
market for quality, innovation, and technology
• Analyzing Price escalation and ways it can be lessened, countertrade practices, and price
strategies to employ when the dollar is strong or weak relative to foreign currencies.
• Agreements of WTO
Final Project:
Students are expected Prepare a “Country Notebook of any country” and are expected to do
Cultural, Economic, Competitive Market and Premilinary Marketing plan Analysis in detail.
Detailed information on various topics and supplementary material is available in part six of Text
Book.

Text Books/Readings: International Marketing 11th Edition by Philip R. Cateora

LAHORE COLLEGE FOR WOMEN UNIVERSITY, LAHORE

 Department of Management Science

Syllabus BBA Program

Year – 4 (7thSemester)

Human Resource Management Specialization 1

Course Title: Performance Management

Course Objective
This course addresses the issues regarding employee motivation and management of their
performance, performance measurement and devising appropriate tools to assess employees’
performance and ways to align performance with the organization’s strategic objectives. Course
is designed to expose students to the methods, theories and issues regarding employee
performance and making them able to use right strategies at right time to motivate employees to
enhance organizational performance. Design and implementation of performance management
systems will be the core area to be addressed.

Learning Outcomes
Upon successful completion of this course, the student will have reliably demonstrated the ability
to:
• Explain performance management system including criticisms of the process and
suggestions to improve it.
• Develop key performance areas and indicators for individual employees in the light of
their job descriptions and strategic role in the company
• Identify and use behaviors, values, objectives and results in performance management
systems
• Handle issues in trying to develop and assess performance
• Manage and handle employee performance & development
• Identify and communicate appropriate actions with employees (e.g. training and
development, wage increase, promotion, bonus etc.) based on their performance strengths
and weaknesses.
• Develop and implement performance management system for organization.

Module Titles:

• The process of Performance Management: Focus on performance management

cycles.KPI, KRA and KPA and their measurement.
 • Performance management and rewards system in context
• Performance management and strategic planning
• Performance Management system and choosing a measurement approach
• Measuring results and behaviors
• Gathering performance information
• Implementing a Performance management system
• Performance management and employee development
• Reward system and legal issues
• Related case studies

Final Project:
The project is mandatory for qualifying the final term paper and is comprises of a
comprehensive report or a presentation or both of Performance management system
implemented in any company operating in public or private sector.

Text Books/Readings:
1. Performance Management ,3rd edition (2013) by Herman Aguinis
2. Grote. D. (2011). How to be good at performance appraisals. Boston, MA: Harvard
University Press.
3. Grote. D. (1996). The Complete guide to performance appraisals. AMACOM Books.
4. Amstrong. M. (2009). Amstrong’s Handbook of performance management. An evidence
based guide to delivering high performance. 4th Edition. Kogan Page
 LAHORE COLLEGE FOR WOMEN UNIVERSITY, LAHORE

Department of Management Sciences

Syllabus BBA Program

Year – 4 (7th Semester)

Marketing Specialization II

Course Title: Sales Management

Course Objective:
The focus of this course is on the specific skills required by the modern Sales Manager to achieve results through the efforts of
To broaden the appeal of selling and management of sales as a
the sales team - the essence of management.
profession for marketing graduates, and to give those who opt for a mainstream marketing career
an understanding of these areas, thereby making them more effective and multi-skilled marketing
people.

Learning Outcomes:
It is intended that the student will:
• Understand the role and importance of selling as an element of the marketing mix.
• Have a framework for making an effective and planned sales call in a number of different
sales situations.
• Understand the impact of strategic planning on selling and sales management.
• Ability to develop the Sales Force Time and Territory Management, Quotas,
Compensation, Motivation, Leading Controlling.

Module Titles:
• Introduction to Selling & Sales Management: Introduction, The Sales Management
Process, and Total Quality Management, The Field Sales Manager’s job.
• Strategic Planning & Budgeting: Strategic Management Planning, Strategic Marketing
Planning, Strategic Sales Force Decisions, The Sales Budget, Quality Sales Management,
And Ethical Situations.
• Personal Selling: Basic Types of Selling Approaches, Preinteraction Phase, The
Interaction Phase, The Post interaction Phase, Ethical Situations and Sales force
Automation
• Account Relationship Management: Organizational Purchasing Process, Buying
Center, Building Relationships, Relationship Binders, And Ethical Situations
 • Territory Management: Sales Force Productivity, Locating and Qualifying Prospects,
Minimum Account Size, Account Analysis and Time Allocation, Managing Territory
Profitability, Territory Coverage, Personal Time Management, Management’s Role.
• Recruiting and Selecting Personnel: Planning Cycle, Recruiting, Selecting Prospects,
Validating the Hiring Process
• Sales Training: Why Train Salespeople, Planning for Sales Training, Developing the
Training Program, Evaluating Sales Training, Follow-Up
• Organization: Organizational Principles, Specialization, Major Accounts Program,
Telemarketing and Number of Salespeople

Final Project:
• Introduction of Organization and sales department
• Hierarchy of department
• Territory Management and Selling approaches
• Customer categorization and issue handling
• Hiring and Training Programs for Employee
• Employee Incentive and compensation Programs
• Recommendations
• Conclusion
Note: Organization to be chosen should be practicing above concepts.

Text book/Readings
Sales management, Concepts & Cases (Eighth edition) by Douglas J. Dalrymple & William L.
Corn

Sales Management: Theory and Practice By Bill Donaldson (Third edition)

 LAHORE COLLEGE FOR WOMEN UNIVERSITY, LAHORE

Department of Management Sciences

Syllabus BBA Program

Year – 4 (7thSemester)

Human Resource Management Specialization II

Course Title: Organizational Change and Development

Course Objectives:
This course treats the contemporary theory and practice of organization development while also
focusing on organizational culture. Organizations face many challenges and pressures, the most
significant of which is survival and survival requires constant adaptation, innovation and change.
This course offers insights and applications pertinent to organizations around the globe. The
course examines the organization development process, including intervention strategies, and the
role of organization development in creating the changes that improve individuals, teams, and
organizations. This is a practical course that addresses the issues, basic theories and methods
associated with organizational change and development in contemporary organizations.

Learning Outcomes:
After completion of course students will:
• Understand the role of organization development in anticipating and effecting change in
organizations.
• Understand and make use of OD as a diagnostic and intervention process, particularly in
terms of the roles and styles of the OD practitioner.
• Examine the use of the OD process in developing excellence in individuals in a real
organization.
• Examine the use of the OD process in developing high performance teams in a real
organization.
• Compose an OD diagnostic (and potentially also implementation) report based upon
experience with a real organization.
 Module Titles:
• Introduction to organization development: Organization development defined,
Growth and relevance of organization development, Short history of organization
development, Evolution in organization development, Role of the organizational
development (OD) practitioner
• The nature of planned change: Cultural change, Theories of planned change,
General model of planned change, Different types of planned change, Critique of
planned change, Resistance to change
• Diagnosis Process: Diagnosis defined, Diagnosis process.
• Designing interventions: What are effective interventions, How to design effective
interventions, Types of interventions, OD intervention strategies
• Interpersonal and group process approaches: Process consultation, third-party
interventions, team building, empowerment and interpersonal interventions
• Structural Interventions- restructuring organizations: Structural Design, Downsizing,
Reengineering, employee involvement, work design: The Engineering Approach, The
Motivational Approach, The Sociotechnical Systems Approach
• Human Resource Management Interventions: Goal Setting, Rewards Systems,
managing workforce diversity, employee wellness interventions
• Strategic Change Interventions –transformational change: Transformational Change,
Integrated Strategic Change, Culture Change.

Final Project:
Students are required to:
• Select an organization which has undergone changes in its business/operations/structure,
or any aspect of change studied during the course
• Analyze the organization with help of PEST Analysis/Porter’s model.
• What changes were undertaken and why?
• What strategies/model it adopted for the change process?
• What are the positive or negative outcomes of change initiative?
• What conclusion and recommendations would students deduce about the selected change
initiative in light of coursework?

Textbooks/Readings:
1. Cummings, T. G. & Worley, C. G. Organization development and change : South-
Western Cengage Learning, Latest edition.
2. Brown, D. R., & Harvey, D. An experiential approach to organization development.
Pearson/Prentice-Hall: Upper Saddle River, NJ., Latest edition.
 LAHORE COLLEGE FOR WOMEN UNIVERSITY, LAHORE

Department of Management Sciences

Syllabus BBA Program

Year – 4 (7th Semester)

Finance Specialization II

Course Title: Taxation Management

Course Objective:
The basic objective of this course is to provide students an overall view of the economic
structure of the country and to explain the salient features of Federal, Provincial and Local
taxation Laws. This course intends to develop skill in understanding the application of the above
legislation and to educate the students about exemptions under the tax along with enabling the
students to plan and manage the taxation matters in the best possible manner.

Learning Outcomes:
After successful completion of the course, students will be able to;
• Familiarize with the Income Tax Laws in Pakistan.
• Understand the important elements and aspects of tax system and authorities.
• Equip with necessary skills to deal with the situations concerning the field of taxation.
• Submit tax return for the latest tax year.

Module Titles:
• History of Income Taxation in Pakistan
• Terminologies of income tax
• Income exempt from tax
• Heads of Income: Salary, Income from Business or Profession, Income from, House
Property, Income from Capital Gains, Income from Other Sources
• Calculation of Tax: Tax rates, Rebates, Exemptions, Deductions
• Assessment procedure
• Practical Problems

Final Project:
Students will be required to submit a hypothetical return for the latest tax year.
Text Books/Readings (Latest EdiCtions)
1. Income Tax: Principles and Practice, by Muhammad Muazzam Mughal
2. Income Tax: Problems & Solutions by Luqman Baig
3. Synopsis of taxes in Pakistan, by Munawer Hussain Mirza
 LAHORE COLLEGE FOR WOMEN UNIVERSITY, LAHORE

Department of Management Sciences

Syllabus BBA Program

Year – 4 (7th Semester)

Course Title: Investment & Portfolio Management

Course Objectives:
The course is designed to provide good understanding of the field of investment. The objective
of the course is to study the risk and return components pertaining to any organization. It
provides a comprehensive coverage of basic concepts, theories, applications and decision-
making rules in financial investments. In particular, the course focuses on the analysis of stocks,
bonds, options and other derivative securities. Additionally, the course will examine the role and
performance of portfolio managers, mutual funds and other investment companies. The course
will also focus on composition of diversified and efficient portfolios.

Learning Outcomes:
By the end of this course, students will be able to:
1. To understand the operations of financial markets;
2. To know the basic theoretical foundations of portfolio theory,
3. To analyse the various types of assets including equities, fixed income securities, and
derivatives;
3. To have a deeper understanding of investment alternatives
4. To perform risk analysis.
5. To select the optimal investment strategy.

Module Titles:
1. Introduction to Investments: Investment Basics, Risk and Return, Trade-Off between Risk
and Return, Efficient Market Hypothesis, Individual & Institutional Investors.
2. Investment Alternatives: Money Market Securities, Fixed Income Securities, Equity
Securities, Direct & Indirect Investment, Mutual Funds
3. Derivative Securities: Forwards, Futures, Options, Option Strategies
4. Securities Trading: Brokerage Accounts, Order Types, Margin, Short Sales
5. Risk & Return: Measurement of Risk & Return of Individual Securities and Portfolio.
Portfolio Construction: Portfolio Risk & Return, Markowitz Portfolio Theory, Efficient
Frontier, Capital Allocation Line and Capital Market Line, Sharpe Ratio, Single & Multi –
 Index Model, Diversification.
6. Investment Theories: Capital Assets Pricing Model, Arbitrage Pricing Theory, Security
Market Line
7. Security Markets in Pakistan

Final Project:
The Investment Activities/Operations Incorporated by Different Investment Companies of
Pakistan (Insurance Companies, Investment Trusts, Mutual Funds/Pension Funds Companies,
Banks)
1. Introduction
2. Type of Investment (Direct, Indirect) and Investment Activities
3. Investment Products (Mutual, Load/No Load Funds, Derivatives & Hybrid Securities)
4. Concluding Remarks on Companies Operations

Text Books/Readings (Latest Editions)

1. Investment Analysis and Management by Charles P. Jones
2. Investment by Mandel, L. and Thomas J. O’Brian.
3. William F. Sharpe Gordon. Investment
4. Robert A. Haugen. Modern Investment Theory
5. Lawrence J. Gitman. Fundamentals of Investment.