Please submit a brief note supporting the options chosen

above for innovation, improvement and scalability.

There have been millions and billions of species on earth, most of them extinct. And humans
have no reason to survive, but they do, and not only that, but they thrive, thrived to the
extent that we dominate this world. The reason behind that, two of them: -
One, we are social animals. We banded together when the forces of nature were against us.
And look how far we have we have got; we are connected to almost everyone in this world,
just a few clicks away, at a level never before. So, you would assume that the future of
humanity even brighter. But it does not look that way. In fact, it looks quite the opposite. It
seems, humans are on a verge of war, war of opinion, the world is all about ‘us versus
them’, and what is the biggest perpetrator of this conflict of thoughts on such a level? Social
Media. And the biggest evidence we saw in COVID19 times, the time when we thought to
change this.
The second reason behind humans dominating the planet (and hopefully beyond!) is
CURIOSITY. We are curious by nature, our curiosity to know our surroundings, learn and do
experiment, our innovativeness to defend ourselves against the hard blow of nature.
Originated in the year 2020 wherein almost the whole world was forced to get locked inside
the house and life going on as it is, social interaction and learning fields received a huge
setback with zero access to friends, family, school & college etc., at the same time making
social media available throughout the day, ZEROS steps in to provide a platform balancing
Zero access and infinite access to the social medias. Zeros excels where no one else does,
bringing the two most essential elements of human nature that have ensured the
survivability of humanity, the ability to socialize, and the curiosity of everything, all at one
place.

What is the problem the startup is solving?

Interactive Content can work miracles for your content marketing strategy. Interactive
Content Marketing is more engaging, gives you more insights into your customers and can
have higher conversion rates as compared to traditional content. However, interactive
content comes with its own set of challenges. Customer behavior is dynamic, and you have
to be on your toes to understand what resonates with customers, what their preferences
are and how their expectations change. Predicting human behavior is quite a challenge as
behaviors spring from psychological makeup, social factors, one’s personal history,
economic status, genetics, external factors, etc.
As interactive content is a relatively new form of marketing, there is limited information on
how and where to use it effectively. Marketers are also uncomfortable with the technical
aspects, and how to incorporate interactive content in content strategy and prospect
management process. Marketing teams are tasked with creating massive amounts of
content, and the fear is – if the content is of higher quality, will it resonate well with
customers? The other problem is that the existing static content doesn’t provide them with
enough data on how customers are engaging with the content. How many people read the
content once they download it or if they found it valuable? So, it becomes difficult to
decipher what customers want to see and what drives them away or how much is too much.
Creating interactive content is a resource and budget intensive task: you need tools,
technology, staff training, customer understanding – and all of this has a cost. Most
companies either don’t have the budget or tweak their existing budgets. So, getting a
marketing budget for interactive content isn’t easy.

How does your company propose to solve this Problem?

Our interface is a Made in India platform to provide alternatives to Indian public to move
away from international social network platforms. Our learning outcomes are as follows:
 Product that Plans day with positive energy and user centric correct information.
 Social Interaction.
 Create a sense of time investment.
 Market place to sell purchase content.
 Concept Validation of content and event.
 Product that helps to develop logical and lateral thinking.
 Product that helps Users to Connect, Learn and recreate.
Our coding is done in Core Dot Net which helps to provide push notifications like mobile
app. Zeros excels where the rest of the social media platform fail, keeping the negativity out
of our minds and feeding them with positivity and optimism about the future of humanity.
Zeros excels where the typical ed-tech platforms fail, in community learning. Zeroes does
not isolate you from your peers in your path of learning, but instead brings you and your
friends together, towards a successful and positive life. Knowledge grows with sharing;
hence we created a platform to learn, express and share the knowledge with others. Zeros is
a platform where individuals can not only learn but also contribute to the community by
giving them full-fledged opportunities to be a professional through various creative dealings
be it in the field of writing, photography, art etc.
What is the uniqueness of your solution?

In these times more specifically in COVID times where anyone with an access to internet
connection is easily prone to negativity or widespread fear or anything that accentuates
feelings undesirable and contrary to mental peace through various social platforms, it leads
you completely aloof in misery with no one to connect to, with no vibes to catch to hence
creating a dilemma and a need to balance both equally. Zeros aspires to create window that
would attract only positive learning and healthy investment of our time, teach you major
skills also letting you share with others as well what all you created with your knowledge
hence leading to confidence building. Hence this sums up as to “why zeros”. We believe in
innovating. We can confidently say that nobody else would have created such a platform
where analytics and learning play most important roles; providing all under one social media
platform.
In this fast-moving world, where technology is growing not linearly but exponentially, social
media requires a significant change. This has been accelerated by the sudden outbreak of
covid-19 as it has affected around more than 600 million people all over the world. Hence,
our utmost key highlights are:
 The perfect blend of right set of social media features with completely new approach
towards community learning.
 Providing a platform to develop logical and lateral thinking by providing content to
practice analytical and creative skills.
 The platform provides ample information and features to plan and start your day
with positive energy.
 The platform will have a unique feature of validation of all content to eradicate
negative energy.

How does your company generate revenue?

Our platform is also a marketplace for content creators where they can sell their content
and look for further good opportunities. We are revolutionizing the global content creation
landscape the best way we know, by melding humans with technology. We have started by
creating a platform to bring in content creators to fulfil the ever-increasing content needs
across domains, genres and boundaries. The creative professionals’ industry hasn’t
significantly changed in the last 30 years. Agencies have predominantly played their
conventional roles and the emergence of freelancers has been scattered and unorganized.
We are looking at disrupting the entire content creation industry at scale and creating a
stronger, qualitative, and more organized ecosystem for content creators. We are creating
high-quality remote talent workforces across Content Writers, Graphic Designers, Video
Makers, Content Strategists, Audio Artists, and we eventually aim to cover each and every
creative professional involved in the marketing domain.
The challenge is taking our own photos and videos. Even if we have the skills, time and the
equipment, it's incredibly difficult to do by ourselves. This is why we need Zeros. We need to
connect with ours, collaborate with others. Zeros is a platform that eliminates the hassles of
finding creative talent. Create a profile, search for a creator, and book your shoot. As a
creator, it’s the perfect place to find your first clients and build a portfolio or grow your
existing business. As passionate creators, it’s our goal to serve and inspire creators to create
more of the content we all love.
Just like how other social media platforms generate revenue by advertising, our company
generates in the same but in a better way. We also aim to start subscriptions plan within a
year. We are firmly rooted in the local economic and social fabric. We work exclusively in
the online content, photo and video market (player, producer, distributor, media). Our
publishers are strictly selected and apply a strict deontological charter. We use short
marketing circuits for our advertising. Managed service, or programmatic, we are agnostic in
terms of platforms.