Gentrification in Media Spaces: Hollywood Perspective
Gentrification in Media Spaces: Hollywood Perspective
Because of its single-reality definition, gentrification has been demonized for its support
of the class, standard, and most importantly displacement. As gentrification continues to cause
displacement, this study aims to go beyond the conventional negative Marxist analysis of the
notion. Incorporating the concept into media studies, it is utilized as a metaphor to analyze
how film economics are changing in modern liberal times, this study proposes the notion of
prior studies to determine how much gentrification has been mentioned in the media. This study
focuses on the American film industry, also known as Hollywood, to better comprehend its
transformation. Also, gentrification is analyzed in terms of class conflict and aesthetics changes
places where production and consumption take place. Henceforth, the cinematic form (mise-en-
scene, cinematography, editing, sound, etc.) as a framework was used to analyze two recent films
which are; Boys State by Amanda McBaine and Jesse Moss, which displays a miniature of
contemporary political theatre, and the second one is The Boys in the Band (2020) by Mart
Crowley, a reimagining of the stars, and queer 2018 Broadway run, which celebrated its 50 th
anniversary and was critically lauded. Both are American drama film that shows how the film
industry is specifically participating in the gentrification process. Therefore, the present study
answers the research question that in what ways media industries might engage in the
gentrification process, as well as how gentrification describes the shifts changing the American
cinema industry.
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In 1965, Ruth Glass invented the term “gentrification”. which is still used today. Even
though it depicts the introduction and sustaining of aesthetics in a specific space, it continues to
be criticized for its introduction of class inequality and displacement. Reinvestment and
rehabilitation contribute attractiveness and value to gentrified areas, notwithstanding the stigma
attached to them. Rather, it is a steady process that does not occur suddenly or overtake
individuals who are affected unnoticed. Affecting class, standard, and aesthetics in formalized
areas is gentrification. As a result, the procedure is beneficial to both new and current
enterprises.
It is currently rare to see “urban studies” in media studies because it was originally
associated with racial bias. A neighborhood's development into an ideal metropolis for the elite
and professionals is referred to as gentrification, and it gives meaning to the political and
economic changes that restructure media industries and the effects this has on those who work in
the industry. However, Hollywood's gentrification is the subject of the current study, which aims
to investigate and explain the recent changes in Hollywood. Also, the American film industry is
called Hollywood.
consumption, but the situation was far worse before that. A new rail line was added to Southern
California in 1909 when Pacific Electric Rail purchased the railroad, allowing for the sprawl we
see today, connecting Hollywood and Los Angeles (Banham, 1971). Due to the presence of
transit and Hollywood's inability to deal with its water and sewage problems, Hollywood was
annexed by Los Angeles in 1910. “Love Among the Roses” was filmed in the same year that
Hollywood established its first cinema theatre, “The Idle Hour” (the name was later altered).
This optimism in the economic benefits of movies led a film firmly to purchase the Blondeau
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Tavern, a vast vacant space. The company had a good start. Seeing a flourishing industry and a
climate that permitted year-round production, several filmmakers moved west and established
structures were neglected and allowed to decay drastically. But in the early 1970s, a brand-new
movie theatre was opened in Hollywood, which was the first in over 30 years (a duplex porno
theater). Yet, a big gang problem arose in the neighborhood, which was not surprising to
everyone. Hollywood's economy was decimated by this trifecta. Yet again, in 1976, the rest of
Los Angeles' property values were skyrocketing, commercial property in Hollywood was selling
for the same price 35 years earlier. The lowered property values and social acceptance/apathy
opened the door for a wave of new inhabitants to move in. Hollywood became home to an
LGBTQ community, and the first gay pride march in Los Angeles was held on Hollywood
Boulevard in the 80s. The long-time residents of Hollywood found themselves on the losing end
of a culture war by the early twenties, much to their dismay. Along Hollywood Boulevard, it was
surrounded by department stores, offices, banks, and theatres. The result was that Hollywood
became a cultural sanctuary, with its principal streets, such as Hollywood Boulevard,
However, gentrification in this study does not have to be viewed as a wholly negative
phenomenon, as it appears on the surface of the study's findings (Ezepue, 2010). The benefits of
Hollywood's gentrification can be seen in two ways, according to a study: Industry and its
participant's profit, while the state's economy and state's economy benefit from this as well. For
the industry, gentrification studies are significant since they show potential winners and losers in
the process. The United States government, which is diversifying its economy, will also gain.
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Considering that gentrification is a term that is not often studied in media scholarship, it is vital
to understand its history to apply it effectively. Its stigma as a single-reality description of class
separation and dislocation persists, despite its stigmatization in cinematic studies and the context
of current Hollywood transition, as this study analyzes. According to this study, Hollywood’s
gentrification is being evaluated in terms of its benefits and repercussions for the industry as well
as its participants, customers, and the nation's political economy. The visual analysis of two
films, Boys State (2020) and The Boys in the Band (2020), was used as a tool for this research
project.
region that was previously occupied by people of lower socioeconomic status is now being
into an area that was formerly occupied by a lower-class neighborhood could be the result of this
phenomenon in urban regions. In the media, gentrification is related to the transfer of talent and
into a space that was previously held by non-professionals, and the process begins from the top
down. Despite the fact that the media is flooded, if not paralyzed, by players who are too
comfortable to make a change, new creativity enters or is exposed in this environment. This
viewpoint gave rise to the old vs. new Discussions in the entertainment sector continue to
polarize rather than unite the players. Determining that these movements are unavoidable in a
dynamic film economy is why this study is so vital to put an end to such arguments.
Arts like film contribute to or are related to neighborhood redevelopment (Grodach et al.,
2014). “Hollywood was once a dangerous place, but now it's filled with fantastic clubs,
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restaurants, and boutiques”, writes Marcy (2007). “The revitalization is built on refurbishing
existing theatres and establishing new ones, as well as the presence of fashion merchants”, he
says. It also shows how art and media may support gentrification from a fashion standpoint, he
then added. Gentrification is aided and abetted by the arts and media, which are both gentrified
themselves. According to Huber (2012), the media play an important role in the gentrification
process and should not be undervalued, given that people rely on media sources for information.
The media's role in gentrification was also explored by Huber (2012), rather than the
well as time frames. This, according to Ganti (2012), is a thoughtful and mindful endeavor by the
film business to better comprehend and reflect their target viewers. As the film industry becomes
more gentrified for economic reasons, it must become more formalized. She also notes that film
academies and industry corporatization were important advances in Indian filmmaking. Indian
establishing new companies, according to the report (Ganti, 2012). Due to this, there were and
continues to be more funds available for film financing. Filmmaking becomes more affordable as
a result of such corporatization, which also spreads risk, decreasing its impact on filmmakers.
can be explained by this fact. After the sector transformed (particularly in finance and
organization), Freeman observes that raising capital is no longer viewed as the key barrier or
limitation. Gentrification has resulted in previously mass-produced films being repurposed for
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the common people and classes, or perhaps only for the “specialized classes”. When audiences
transition from mainstream audiences to specialist audiences or nobility, the same reaction
occurs. These changes are seen as a sign of creative maturity and industrial development because
audience relocation is invisible. If the goal is to achieve what Lees (2012) calls a “global city
status”, this is an ideal that is attractive to both the media and the economy. Ginia (2017), on the
other hand, contends that the gentrification of America's political economy altered the
Keeping in mind, cinematic gentrification, both of the selected films, Boys State and The
Boys in the Band are based on my interest that also fulfills the present criteria, examines film's
most important formal elements: set design, cinematography (camerawork and editing), and
sound, as well as its narrative structure and content (Corrigan and White, 2004). This technique
is used to depict the gentrification process and how the second movie based on its theme of
LGBTQ+ rights found a place on Netflix and is now a part of Netflix. Starting from the first
movie, Boys State, the first element mis-en-scene refers to aspects of a film that are set up before
filming begins and then used in certain ways once filming begins (Corrigan and White, 2004).
Directed by Amanda McBaine and Jesse Moss, the documentary, Boys State, gave me a
nagging absence that pervades the entire film and distracts the audience (Figure 1). There's a
lineage of documentarians (from Jean Rouch and Edgar Morin to Robert Greene and Khalik
Allah) who integrate this implicit work into the published one. This isn't a new phenomenon, but
it's a common one. While this may seem like a good idea, in theory, it is dependent on the
consequences of each particular film. In "Boys State", the absence of such underlying activity
makes the picture feel insufficient, and the iceberg is considerably more important to the tip of
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action than the creators recognized or disclosed. This absence is more obvious and more present
than the actions onscreen. There is a hermetic quality to it that makes the film seem finished
before it started.
annual high school event, which is a type of Model U.N. for American politics, which gives the
documentary its title (Figure 2). As the name implies, it is gender-specific (there is also a Girls
State). Eleven hundred students are divided into two groups, Federalists and Nationalists, cipher-
monikers with no platform or beliefs attached, in the one McBaine and Moss film sets in Austin,
Texas. Parties elect a leader, who then creates and passes a platform on which their candidates
for office (selected in primaries) can compete. Finally, there is a general election among the
entire group to select the winning candidates for each party's offices (the highest office in the
For the duration of the event, McBaine and Moss follow Boys State's signature-gathering
efforts on petition forms to platform debates to intraparty elections to primaries and runoffs to
campaigning on election day and beyond (Figure 3). Despite this, footage from outside the
competition's limits dilutes any impression of concentrated and closely focused observation of
the event at hand. The video follows four pupils, not only at Boys State but also at home and in
their surroundings. The filmmakers met and cast three of them before production began. A self-
described "politics junkie" and conservative, Ben Feinstein, discusses his situation as a double
amputee (he had meningitis at the age of three) and speaks proudly of overcoming his disability;
disability". It seems to me that we are all individuals, right? "Like, I don't think of myself as a
white person; I think of myself as Ben Feinstein, an American, right?" In the words of his
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mother, “Future president”. he responds. "I am a progressive guy, and I'm in a room full of
primarily conservative folks," says Steven Garza, who is Hispanic and believes his mother was
undocumented at one time. In addition to wearing a Beto O'Rourke T-shirt to the event, he
expresses a preference for a non-gendered “People's State”. A Republican Senate page from a
seemingly privileged family, Robert MacDougall, applies to only one college, West Point, but
eventually realizes that his genuine political ideas are at variance with those of his peers and his
environment. It appears that the fourth participant has caught the attention of the filmmakers in
the course of the action: In Chicago, a Black student named René Otero grew up in a "bubble"
where “everyone thought alike and was outraged at the same person”. His goal at Boys State is to
be a "delegate for Black people here," and he claims he has never seen so many white people in
his lifetime.
"Boys State" is devoid of this casting procedure and the criteria that go along with it, both
for the students as well as the filmmakers. No sense of the transactional value for the four boys
(or for the American Legion), no sense of what went on behind the scenes in terms of what could
or couldn't be shown, no sense of the terms and conditions of their agreement with the Legion (or
with the students, the students are under the supervision of their guardians). The four characters,
according to the filmmakers, wear wireless microphones, which require the crew's daily
engagement to prepare them. Was the experience like for these students? As a result of being
videotaped, what do the other 996 pupils think? When it comes to the cameras, how does the
entire gang feel about it? When it came to filming, did the other pupils have to agree?
Moreover, the filmmakers' ability to cast is impressive in its own way, as well. Steven,
Robert, and Ben, who were all pre-selected to play "main characters" by the filmmakers, win
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major roles in the simulation: Steven and Robert become the gubernatorial candidates who face
off in the Nationalist primary runoff, while René and Ben become the party chairs of the
Nationalist and Federalist parties, respectively. To put it another way, they would have ended up
with the same set of boys had McBaine and Moss entered the Boys State whirlpool unprepared
with no previous casting. Their insight is excellent, but their reluctance to reveal their true goals
The producers' clever way of obtaining comments from their interviewees adds to the
sense of trickery. Interviews with all four principals, conducted in an empty meeting room during
the event, are interwoven throughout "Boys State". There are no questions from the filmmakers,
no challenges or pushbacks, and no intervention to bring up topics they'd like to hear about from
the participants. The hole produced by the filmmakers' invisibility (and inaudibility) obliterates
the facts and events, the characters being shown, and the stakes of the competition.
"Boys State" is by no means the first or the only documentary that relies on meticulous
and extensive casting to create a compelling story or character. Also, Claude Lanzmann's
"Shoah," which I consider to be the best documentary ever made, was based on years of
detective work and background interviews to discover the people that Lanzmann interviewed for
the film. Although Lanzmann's stance on the participants became apparent once the camera
started rolling; he is on video with many of them, vocally questioning and challenging others.
Even humorously, Lanzmann termed one of them an "actor". However, even though he did not
include the background process, he did include his own "direction" of these "actors"—and their
perspective on their own involvement—in the film. McBaine and Moss, on the other hand, fall
into the trap of TV journalism: they convey the sense of documenting without experiencing,
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without even thinking. Even if they aren't aware of it, their assumptions and presuppositions, the
premises on which they build their plot, and their preconceived beliefs that drove their choices,
are embedded in the film. 'Boys State' currently tries to retain impartiality, but ends up obscuring
subjectivity.
The plot of The Boys in the Band (2020) is divided into two acts: in the first act, the film
opens in Michael's New York apartment. In preparation for the celebration, Michael has music
playing, drinks on hand, and is wrapping a present. Donald's entrance sets the scene for the rest
of the story. Donald has been invited to the party despite though he has never met the guest of
honor. On Saturday nights, after seeing his therapist, he visits Michael's apartment, where he
spends the night before returning to the Hamptons the following morning. Donald's therapist, on
the other hand, was unable to make it that evening, so he arrived earlier than scheduled. Michael
offers him perfumed soap, his own toothbrush, and hair spray that he bought for him to use
during his weekly visits. There is a long talk about their life before the guests come.
Act 2 opens with Emory putting ice on his swollen lip, as Alan sits on the couch with his
hands over his ears. As Harold ages, he becomes depressed and enjoys drug use. Since then,
despite his promise to Donald, Michael has begun to drink and smoke once more. Hank follows
Alan out of the room to keep an eye on him. He also tells to him that Harold is keeping a hidden
stash of pills—"Hundreds of Nembutal and Sectionals"—to kill himself when he gets too old and
loses his youthful appearance. A short time later, the lights are turned out, and the Cowboy gives
Harold his birthday cake, which he enjoys while opening his gifts. After the presents have been
opened, they turn on the music, and the men are once again dancing when Alan enters the room.
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Aside from that, The Boys in the Band has an easy-to-follow framework and focuses on a
single theme, which keeps readers guessing as to what will happen next. Alan McCarthy's
readiness to admit to himself and others that he is gay is at the center of all of the discoveries that
come out on the night of Harold's birthday party. "Great heaves and sobs" are described as his
first cry, indicating his sexual orientation. That's not his way at all." Later, when Alan shows
there, it's evident that he knows (or at least has a fairly good notion) that everyone at the party is
gay, yet he doesn't leave. As though scared by the sight of a man who is comfortable acting
points to Alan coming out as homosexual, right up to Michael's disclosure that Alan had engaged
Preliminary scenes define Michael's personality and actions. After Alan reconciles with
his wife and leaves, Michael remains on stage, struggling to cope with the changes Alan's
presence has wrought in his life. Michael's relationship to what Alan knows and doesn't know,
and how Alan thinks about himself, is at the heart of the drama. Although Michael is the play's
main character, Alan's actions determine his character and how he interacts with the other
As a result of this, The Boys in the Band uses a language that is full of puns, sly insults,
and references to films, plays, and literature. When a group of visitors gathers at a party, there is
“Emory: (Loud aside to Michael.) I think they’re going to have their first fight.
Larry: (Leans on landing) The first one since we got out of the taxi.
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Emory: With an orchid behind my ear and big wet lips painted over the lipline.
Donald: Oh, please.
Emory: (crossing to Donald) What have you got against Maria? She was a good woman”. (The
This kind of wording reflects Mart Crowley's writing style, his manner of keeping people
amused every time they watch his play. It's not uncommon for authors to use the same verbal
style for all of the characters in their dialogue, and this is considered as a symptom that the writer
lacks the imagination to create different styles for each character in their conversation. Although
the speaking style is inconsistent in this play, it does assist to give the audience a sense of the
tight-knit, cohesive worldview of this particular LGBT group. Because the Cowboy does not
"understand" many of the sophisticated references, he is left out of the situation even if he is gay.
Despite their physical acceptance of the Cowboy, the other characters make fun of his simplicity
Moreover, even though the revival of The Boys in the Band corresponds with the rise of
LGBT culture, it appears improbable that this new critical sensibility could account for the play's
newfound popularity. When it comes to queer theory, theatrical performance has a marginal and
sometimes dismissed position, with the focus primarily on television, film, and "daily life"
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performances. Judith Butler's influential theory of performativity, one of the most frequently
terminology that suggests an attachment to the stage, but rarely discusses live performance. To
define a "critically queer" performativity against the traditions of theatrical performance, Butler
refers to it as "the stage". Additionally, typical mimetic theatre, and there is no mimesis more
conventional than the fourth-wall realism of The Boys in the Band, pretends explicitly to make
visible the "reality" of its gay characters, and would more likely draw the rebuke of a queer
commentary. Critics have noted that even in the most well-intentioned gay plays, homosexuality
is more often than not used as a plot device to solve a storyline difficulty to move the plot
forward. Any theatre that rejects the idea of a fixed identity outside its depiction would seem to
call for a new form or performance style of presentation. Even though a materialist analysis of
the history of realism and its reception, such as Elin Diamond's theory of "unmade" mimesis,
might refine such a broad critique, The Boys in the Band exemplifies this tendency when
Michael has a nervous breakdown and Donald goes on an alcoholic binge at the end of the film.
There was no irony or criticism in the revival; it was played "straight" (as it were).
The characters in The Boys in the Band, while similar in some areas, are also black and
white, nelly and butch, conservative and free-thinking, Catholic and Jewish, city-dwellers and
suburbanites... the list could go on (Figure 7). They are a diverse group of people that seem to
have little in common. They don't even seem to like each other a lot of the time! “The same old
weary fairies you've seen around since day one,” Michael tells Donald in the opening scene
(Figure 4). “If there's one thing I'm not ready for, it's five screaming queens shouting ‘happy
birthday”, he said half-jokingly earlier. There is only one memorable line dance movement in the
entire party. The rest of it is a continual stream of hateful remarks that crescendo to an
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uncomfortable pitch. All of these characters have one thing in common: they're gay (Figure 5).
More than that, the WPA and Lucille Lortel theatres didn't just bring together homosexual men
on stage, but also in the audience. Darkened rooms masked spectators' differences, allowing
them to identify not with the characters' closet lives, but rather with their minority LGBT
identity, as well as the strength of their male friendships, even when they were formed under
duress (Figure 6). As a result, The Boys in the Band cultivated a clear-cut and unambiguous
In 2020, it will be interesting to see how this play was received by audiences that are
unfamiliar with it. It's not just because of its rhythm, its bitchy one-liners, and its “secretly gay
homophobes are the worst offenders” chronicle strength that Crowley's dialogue is likely to
sound strangely familiar to them. Since the play premiered, it's also been transformed into
hundreds and even thousands of other plays and television programs. Our experience of watching
The Boys in the Band, today is like discovering a long-lost very exceptional event of
determination and elegance, complete with celebrity stunt casting! If I say this negatively, my
goal is to show how much Crowley's DNA has permeated into other spheres of culture
(Betancourt, 2017).
Although he has created a cast of archetypes, his characters prefer to reveal their
personalities as soon as they enter the room. Then there's the enjoyable vindictiveness they have
with each other. With rising LGBT demonstration increases anger with their portrayals of life
that is extra romanticized, too clean, crafted to display us as role models or ideals, we would be
stripped of our complexity and humanity if we do so. Another example is ignoring our own lives
in favor of a fictitious heterosexual audience (Figure 7). Consequently, Crowley did not create
the egocentric kings of The Boys in the Band to mirror our finest personalities, but rather to
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apprehend and show somewhat basic about our genuine selves at a time when most homosexual
men were still hiding. And yet his findings were and remain unappealing (Bomer conspicuously
excepted). A generation of gay media depictions, from New Queer Cinema to The Golden Girls,
has left us with a different picture of hopelessness and self-loathing, but The Boys and the Band,
a 52-year-old film now, don't leave us with the same. Too much time has passed since it was first
introduced to the world. Despite its unique capacity to express its artistic moment at the time, the
caustic aspect of its characters was tempered over time, as well as by its innumerable imitations.
As a well-preserved artefact from a dreadful period, this film’s content let Crowley play
alone, without trying to imbue it with current analogies or meta-meaning. Right on cue! It doesn't
need to be current since it's so brutal in its attack on homosexual men's inner lives. However, it
will continue to be relevant for the remainder of the time that we live on this earth. Thus, the
media industry's role in gentrification may be seen in the acceptance of culture over time and the
stripped of its informalities and assimilated into a formal economic system. When it comes to
Hollywood, the term gentrification has been used sparingly. As a whole, the production values,
visual aesthetics, and narrative substance of Hollywood films have improved significantly, but
this hasn't been explored using any idea other than the present study, which is an attempt to make
a difference in film studies. Filmmakers in the so-called "new wave" are bringing
professionalism to the industry, as well as a change in target demographic and bigger budgets,
according to Patch (2004). His description of the process, however, does not include the word
restricted, he acknowledges that “there are plans to construct more rigorous entrance points and
social benefits won over the years by a restricted elite of cinema practitioners” (Patch, 2004). It
was for this reason that this research focused on Hollywood's gentrification. A similar process of
gentrification was used to illustrate how the industry is changing. Giani's investigation of
this study, Hollywood is evolving in ways that are creating class divisions in production,
distribution, and consumption. Informal business activities are impacted by the industry's
interactions with international and corporate institutions, such as the Bank of Industry, Netflix,
and Apple. However, this is simply a transient phenomenon, according to this study. To remain
relevant in the industry, filmmakers also make a concerted effort to become more competent or
obtain current information. As a result, the competition is becoming more intense, and new
chances are opening up for both newcomers and established industry players. Note that
gentrification in the film business doesn't take place in the same manner that it does in urban
growth.
in the regeneration of industries, no matter how restricted. As a result of this perspective, the
individuality is reflected in this perspective, which also represents the changing situations in
economic and social progressions within the field. Also, it encourages the use of collectivism, an
uncommon feature of the film industry. With this technique, we can examine how Hollywood's
social and economic environment has changed as a result of gentrification. According to modern
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liberalism, this study is a favorable critique of gentrification, a process that builds parallel
It's also hypothesized in this study that the media business would be impacted by
gentrification to various degrees and was claimed that the media sector could undergo
gentrification due to new experts moving in or improving established players. When people,
corporations, and governments reinvest to limit disinvestment in mature film industries such as
shifting of production, distribution, and consumption as a result of regulations and the migration
of economic capitals. For future research investigation, to see whether the gentrification process
in Hollywood will continue to have a lasting influence can be considered as the main subject to
investigate.
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Marcy, M. (2007). Hurry to Hollywood: Will the rapid gentrification of L.A.’s most famous
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Appendix
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