Scribd
Upload
113 views5 pages

Social Media As An Effective Tool To Promote Business

This document presents the concept paper for a research study on the effectiveness of social media in promoting a business. The study aims to determine how social media impacts product, price, promotion, and place. It will survey 30 respondents with experience using social media for business promotion. The literature review found that social media allows user-generated content sharing and can be an effective promotional tool if providing timely customer information. The research objectives are listed along with definitions of key terms and a proposed 2-week timeline.

Uploaded by

Hannah Gwyneth Bala
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
113 views5 pages

Social Media As An Effective Tool To Promote Business

This document presents the concept paper for a research study on the effectiveness of social media in promoting a business. The study aims to determine how social media impacts product, price, promotion, and place. It will survey 30 respondents with experience using social media for business promotion. The literature review found that social media allows user-generated content sharing and can be an effective promotional tool if providing timely customer information. The research objectives are listed along with definitions of key terms and a proposed 2-week timeline.

Uploaded by

Hannah Gwyneth Bala
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 5

Introduction and Statement of the Problem

Social Media Marketing has become the hottest medium of promotion for most of
the companies irrespective of the private sector or public sector. Most of the
entrepreneurs micro or small, medium or big, are using social media for promotion as
well as for lead generation. Entrepreneurs have realized the power of social media and
its role in building brand image and customer relationship. Social media has
transformed the way of communication between companies and their clients. There are
many tools and techniques which company can implement in order to promote the
business. As more and more new technologies are available, business houses willing to
adopt them will gain big leverage over its competitor.

This study aims to know how effective a social media as a tool in promoting a
business in terms of product, price, promotion, and place. It is important to know if it is
applicable or not because it can help the entrepreneurs in promoting a business.

Value of the Study

The study is beneficially to the following:

Entrepreneurs. This study will help them to know how the social media as an
effective tool to promote their businesses.

Customers. It will help the customers to know the product that entrepreneurs
promoting through social media.

A Preliminary Literature Review

Kalpana and Haenlein, (2010), defined social media, as a group of internet


based applications that build on ideological and technological foundation of web 2.0
and allow the creation and exchange of user generation content.

Basher et al. (2012) in their empirical research, based on Delhi and NCR,
concluded that social marketing as a promotional tool, will be effective only if it will
provide concrete and timely information wanted by the customers with an aim to bridge
the gap between expectation and reality.
Research Objectives

This study aims to determine the Effectiveness of Social Media in Promoting a


Business in terms of:

a) Product
b) Pricing
c) Promotion
d) Place

Statement of the Problem

This study also sought to further answer the following:

1. How effective social media in promoting a business in terms of:


a) Product
b) Pricing
c) Promotion
d) Place

Research Hypothesis

There is no significant effect on social media in promoting a business.

Research Methodology

Research Design

The descriptive method of research was used to determine Effectiveness of


Social Media in Promoting a Business.

According to Manuel et.al Medel (1976), descriptive research involves the


description, recording, analysis and interpretation of the present nature, composition, or
process of phenomena. The focus is on the prevailing conditions, on how a person,
group, or thing behaves or functions at the time of the study.

Respondents of the Study

There will be thirty (30) respondents who has an experience in promoting a


business in social media.
Data Collection

Data used will be primary data collected by use of questionnaires/score board to


be filled by the respondents who has an experience in promoting a business in social
media. The question will be broad and detailed seeking to know how effective social
media in promoting a business.

Defination of Terms

Business. The practice of making one's living by engaging in commerce.

Effectiveness. The capability of producing a desired result or the ability to


produce desired output. When something is deemed effective

Place. A portion of space available or designated for or being used by someone.

Pricing. The process whereby a business sets the price at which it will sell its
products and services.

Product. The item offered for sale.

Promotion. Refers to any type of marketing communication used to inform target


audiences of the relative merits of a product, service, brand or issue, most of the time
persuasive in nature.

Social Media. Websites and applications that enable users to create and share
content or to participate in social networking.

Timeline

The study is expected to be completed in 2 weeks with the following as the


timeline for each part of the study:

 Title : 1 day
 Introduction, Statement of the Problem, Value of the Study and Literature
Review: 2 days
 Research Hypothesis, Methodology, Definition of Terms, Timeline and
Cititations : 3 days.
Citations

 https://journalofbusiness.org/index.php/GJMBR/article/view/2673/2574
 https://jour425.media.illinois.edu/analysis.pdf
 https://www.google.com/search?
q=social+media+definition&safe=active&sxsrf=ALeKk01ssEtNF7LPT9
 https://www.google.com/search?
q=promotion+definition&safe=active&sxsrf=ALeKk03RaOfB
 https://www.google.com/search?
q=product+definition&safe=active&sxsrf=ALeKk03M0K0kIXy0wAKsZOnT
QgoPxVGn
 https://www.google.com/search?
q=pricing+definition&safe=active&sxsrf=ALeKk00OMwubtr6btjoTvqBC
 https://www.google.com/search?
q=Place+definition&safe=active&sxsrf=ALeKk00NAMZskKG2QMd1RbQQ
Bl4Ak4Je3g%3A1616955812838&ei=p
 https://www.google.com/search?
q=effectiveness+definition&safe=active&sxsrf=ALeKk015urT-
 https://www.google.com/search?
q=business+definition&safe=active&sxsrf=ALeKk00ffXwqPuibD8PziUnGm
0oLxbwWpw
%3A1616955739745&source=hp&ei=W8lgYJOeK4OtoASPrK
EFFECTIVENESS OF SOCIAL MEDIA IN PROMOTING A BUSINESS

A Concept Paper
Presented to Ms. Charmie E. Banta
L. Bernardo Memorial High School
Luisiana, Laguna

In Partial Fulfilment
For the Requirement in Research Project
Accountancy and Business Management

Bala, Hannah Gwyneth R.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy