College of Business Administration

Department of Management
Course: Fundamental of Innovation & Entrepreneurship
Semester: Summer Academic Year 2020-2021

Project 2: Team Based

Point of View Project

Green Tech

Worth 30%
Due Date 5th July 2021
Instructor: Dr. Mohammad
Nisar

#ID Student Name Written Report Presentation

Mark Mark
U19105953 Hamda BinKhadim
U19101723 Amna Jassim Alzareef
U19105209 Lamis Ahmed
U18192817 Sumaya Ibrahim
U19102763 Maryam Faisal
U18100661 Kholoud Abdalla
Total Mark

Group 6

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Table of Contents
EXECUTIVE SUMMARY ……………………………………………………………………………………………………………………………3
STRATEGIC PLANNING ……………………..…………………………………………………………………………….………….4
 Vision …………………………………………………………………………………………………………………4
 Mission ………………………………………………………………………………………………………………4
 Key success ………………………………………………………………………………………………………..4
 Objective ……………………………………………………………………………………………………………5
 Operational …………………………………………………………………………………………………..…..5
 SWOT analysis ……………………………………………………………………………………………………6
 Equipment …………………………………………………………………………………………………………7
MANAGEMENT STRUCTURE …………………………………………………………………………………………………….…7
 The owner and the shareholders .………………………………………………………………………8
 Human Resource Manager ………………………………………………………………………………..8
 Financial Manager ……………………………………………………………………………………………..9
 Procurement Manager ………………………………………………………………………………………9
 Technical Manager ……………………………………………………………………………………………9
 Marketing Manager …………………………………………………………………………………………10
 Personnel Plan …………………………………………………………………………………………….…..10
 Ownership Form ……………………………………………………………………………………………..10
MARKETING PLAN ……………………………………………………………………………………………………………..……11
 Product or Service Offerings …………………………………………………………………………….11
 Pricing Strategy ………………………………………………………………………………………………..11
 Sales and Distribution ………………………………………………………………………………………12
 Advertising and Promotion ………………………………………………………………………………13
FINANCIAL PLAN………………………………………………………………………………………………………………….……13
 Initial Required Funds ………………………………………………………………………………………14
 Operating Capital ……………………………………………………………………………………………..14
 Income & Loss Statement Projections ………………………………………………………………14
 Cash Flow Projections ………………………………………………………………………………………15
 Balance Statement Projections ………………………………………………………………………..16
REFERENCES………………………………………………………………………………….…………………………………….……18

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 EXECUTIVE SUMMARY

We have developed to become experts in electronic device life cycle solutions,

including asset disposal, secure data destruction, and e-waste recycling, since our founding in

1995. We assist businesses in properly disposing of electronic equipment in a secure, long-

term, and cost-effective manner. We begin by evaluating device life cycle needs, then strive

to secure the entire disposal process from beginning to end, ensuring that nothing is left

susceptible. Electronic devices are treated to safely delete any remaining data, maximize

value recovery, and reduce environmental effect. Our Solutions give you piece of mind by

ensuring that your data and electronics recycling is done in an environmentally friendly

manner. You also profit from the value that we can recover from reusable and recyclable

components and materials. Secure media and device collection, certified data destruction,

electronic device refurbishing and end-of-life recycling, and sustainability reporting are some

of our specialties.

Goals & Objectives, we foresee a future in which our people and world are safe and

waste-free, thanks to a circular economy. Our objective is to lead the circular economy by

providing secure and long-term electronics recycling solutions to our clients.

Our idea is two-fold: first, make media and information technology disposal easier so

that remaining data on devices can be securely deleted. Second, to help safeguard our people

from the consequences of climate change, reduce CO2 emissions by extending the life cycle

of devices as well as recovering valuable resources from e-waste recycling.

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 STRATEGIC PLANNING
Vision

As the pandemic hit, we’ve seen the importance of technology as most

organizations were obligated to switch to working and studying from home using laptops,

tablets and even mobile phones which was a huge shift for a lot of people who were used to

in person interactions and using paper rather than technology. Thus, we wanted to create an

environmentally friendly company “Green Tech” that helps other organizations by improving

their quality of work by helping them reduce waste and switching from using paper to tablets

and laptops as well as an app that helps employees communicate, comes in all of the devices.

Mission

Our mission is to encourage people to be more cautious and aware of how

wasting paper is harming our planet and environment and using technology is more efficient

in the long run. Hence, “Green Tech” focuses on providing all kinds of companies,

businesses and organizations with all sorts of technology.

Key success factors

The main key success factor is to provide devices that are simple and easy to

use. Initially, we want to schedule meetings with the companies prior handing them their

devices and asking them more about their company and what they’re looking for; is it an

interior design company that need sketch book for drawing? Those will receive tablets with

smart pencils and an app installed in it for sketching.

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 The second key success factor is to create a business, creative and skilled

departments and hire highly skilled people in each department with excellent abilities and

great communication skills to help people figure out what they exactly need in a device.

Lastly, we would like to try to make the pricing as low as we can especially

for new business and companies that are just starting to ensure that our intention with this

business is not to make a lot of money but spread awareness on this topic.

Objectives

• To provide high quality technology with reasonable prices

• To create a friendly and learning experience for our costumers

• To create an app that is simple and easy to use

Operational Plan

The purpose of an operational plan is to ensure that “Green Tech” is

profitable company, which provides the best experience and service to the customers.

Therefore, the main point of the operations is to find reliable suppliers that offer high quality

of products; to ensure that our workers demonstrate high level professionalism and provide

them with the necessary training; to ensure the daily operations of the business are not

distorted by delays in raw product delivery.

“Green Tech” operational plan will have clear milestones with action steps

in order to track the performance in operations accordingly with the marketing and finance

objectives.

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 SWOT Analysis

SWOT analysis is going to help us define weakness and strong points of our

business, as well as to know if there might possibly be threats and opportunities for the

business. Therefore, SWOT analysis of “Green Tech” will allow to position the business so

as to maximize its strength, leverage on the available opportunities, mitigate the risks and be

prepared to confront the threats.

Strengths:

• It’s an environmentally friendly company that is helping other companies be

more environmentally friendly.

• With covid and still a lot of companies working from home having tech

devices is a must

Weaknesses:

• Strong competitors

• Many companies already are environmentally friendly

Opportunities:

• Develop a client relationship culture.

• Increase our target audience and customers base by cooperating with various

brands and companies.

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 Threats:

• It’s very pricy to launch a tech business

• A lot of companies won’t be interested to work with a teach company as they

already have an IT department that could easily help with the same thing

Equipment

To ensure a smooth business we the following equipment

• Computers, tablets and smart phones for each employee working in Green

Tech

• Devices for the companies working with us

• Recycling bin

• Security system

• Offices and meeting rooms

MANAGEMENT STRUCTURE

The Green Tech Company will be headed by the CEO who the owner and the

shareholders will choose. The owner and the shareholders are entitled to any information the

company will have, profits, and provision of resources required to fund the company

activities. The management team will comprise the technical manager, procurement manager,

human resource manager, financial manager, and marketing manager.

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 T h e O w n e r a n d t h e S h a r e h o ld e r s
Human Resource
Manager

Financial Manager

Procurement
Manager

Technical Manager

Marketing
Manager

The owner and the shareholders

The owner and the shareholder are responsible for selecting the Chief Executive

Officer who will head all the Green Tech company activities and management activities. The

primary purpose of the owner and the shareholders is to ensure the progress of the company’s

overall goals. Since the main goal of the company is to reduce wastes by helping other

organizations switch from paper to laptops/ iPad and coming up with an application that can

be installed in employees phones to aid in communication, the owner and the shareholders

are in a form of partnership in achieving this agenda. The chosen CEO needs to have strong

management and leadership skills as he will make the company’s important decisions with

the help of the other five managers and give the company its direction. He or she will also

need technical knowledge of the process involved in switching from paper to laptops and the

application to provide insights to the other managers on the way forward.

Human Resource Manager

The human resource manager will be responsible for handling all the human relations

in the organization. This includes issues present among the company employees and issues

encountered while managing other employees from the organizations the company is

providing service to. They will ensure that healthy communication, partnership and relations

run the company and proper training and development programs are organized and

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implemented for all the stakeholders. The manager will also handle grievances and conflicts

present in the company.

Financial Manager

The manager will handle all the matters concerning all the financial operations

undertaken by the company. He will oversee all account operations and keep proper financial

records for accountability. He will also calculate the profits and losses encountered in any of

the company’s operations and identify the financial strengths and weaknesses of the

company. Through this, the manager will advise the company on the direction to take to

ensure that it is successful.

Procurement Manager

The manager will have the responsibility of overseeing the company’s sourcing

capabilities and the supply chain. He or she will ensure that the organization has the right

stock to supply to other organizations regarding the laptops/iPad and the application to be

installed. It is their responsibility to ensure that the suppliers and all the other stakeholders

involved in supply and logistics are working in unity. The burden of transport and order

planning, tracking, receiving and delivery will be handled by this manager.

Technical Manager

The technical manager will handle all the technical requirements of the company.

This involves acquiring employees with the skills needed to meet the company’s aim with the

help of the human resource manager. He or she will be responsible for which laptop or iPad is

best for use in helping the partnered organizations switch from paper. He will also ensure that

the developed application meets all the set standards and functions efficiently and effectively.

He or she will also handle all technical matters and work with the procurement manager to

ensure that partnered organization receives all the technical support they need.

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 Marketing Manager

This manager’s work will involve searching for new and retaining organizations that

will partner with the company in ensuring that the company is benefiting from offering its

services in the switch from paper to laptop goal and use of an application to help employees

communicate. They will also identify gaps and opportunities that the company can fill and be

successful. It is also the work of this manager to research new online trends and technological

advances to help the company achieve its mission and vision.

Personnel Plan

The Green Tech Company will employ most of its employees full-time and a part of

them being part-time employees. The orders present will dictate part times employees at work

and the arrangement of shifts and workflow. The company’s outsourcing process or service

will be determined by the technical and the human resource manager, and communication

should be done prior to the CEO and the rest of the managers. The human resource manager

will work together with all the other managers in hiring or laying off employees required in

the different departments.

Ownership Form

The company will function as a Private Company in all its operations. The owner and

the shareholders have the patent rights to the application and are entitled to profits made in

the company. The owner and the shareholders will provide all the funds required for the

company’s progress. They are entitled to the company’s information and all the decisions

taken by the management team.

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 MARKETING PLAN

Product or Service Offerings

• Our company “Green Tech” sells smart devices, such as (laptops, tablets,

smart pencils etc.) to other companies to encourage using green technology that helps the

environment. Not only that, our company “Green tech” offer an app within these devices that

help companies communicate with each other. The benefits behind choosing to purchase and

work with “green tech” is reducing the amount of waste that comes from using papers that

could harm trees therefore have serious long-lasting damages on the environment, as well as

reducing the amount of money spent on purchasing papers. What makes our company the

best out of other competitive companies is that our product is efficient and very well

thoughted, were it not only serve our customers but the planet as well, through reducing

wastes and etc.

Pricing Strategy

• our pricing strategy will be based on business institutions that will need our

help, however if there is any company that is just starting and would like to buy from us we

will offer them lower prices, and that because our company aims to help rather than only

profit.

• Our target is business companies

• List of products: -

 here listed our products with two prices one for capable companies and the

other (in red) for companies who have just started.

Image Name Price

o 2021 Apple iPad
Pro (11-inch, Wi- o 3,025 AED
Fi, 128GB) -
o 2,525 AED
Space Grey (3rd
Generation)

o Microsoft Surface o 7,999 AED

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 Laptop 4 Super-
Thin 13.5 Inch
Touchscreen Laptop
(Blue) – Intel 11th
o 7,499 AED
Gen Quad Core i5, 8
GB RAM, 512 GB
SSD, Windows 10
Home, 2021 Model

o Apple MacBook Pro

(13-inch, Apple M1
chip with 8-core o 5,328 AED
CPU and 8-core
o 4,828 AED
GPU, 8GB RAM,
512GB SSD) - Space
Grey

o Microsoft Surface
Pro 6 (LGP-00006),
2 in 1 Laptop, Intel
Core i5-8250U, 12.3 o 3,638 AED
Inch, 128GB SSD, o 3,138 AED
8GB RAM, Intel
UHD Graphics,
Windows 10, Silver

Sales and Distribution

 Our company selling method is wholesale, where we purchase from

manufacturing companies the devices and then we develop and improvise our app in

these devices. Our products will be packaged in a secondary packaging, to make sure the

products are secured very well, however if the products to be shipped then we use tertiary

packaging for that. If the products are ordered outside the UAE, then it will be shipped by

shipping boats. As for the payment buyer can use both cash and card.

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 Advertising and Promotion

 Medias we use:-

 Email(GreenTech@gmail.com)

 Instagram, twitter, and Facebook(@Green_Tech)

 Website(www.GreenTech.com)

 Marketing materials our company use:-

 business cards

 Social networking

 Brochures

 Our approximate budget for advertising and promotion is :- 5,000 AED

FINANCIAL PLAN

The financial plan section is considered one of the most important section in the

business plan, especially when we need financing or when we want to attract an investor. In

our project developed an estimate of the financial position of the future and positive

expectations for profit and find quick solutions to the obstacles and threats that we may face.

and we must always adjust the ratio of exchange and profits for a newly emerging company

and audit the accounts well to avoid loss.

The smart devices provided by our company are expected to range between 3,025

AED and 7,999 AED.

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 Initial Required Funds:

Leasehold 30,000 AED

Devices 500,000 AED

Initial required funds will be paid by financing through bank loans, competitions or

investments, and many other options available.

Operating Capital:

Legal and Accounting Fees 5,000 AED

Advertising and Promotions 5,000 AED

Income & Loss Statement Projections

The expected profit and loss statement is presented in Table 1.

Payroll expenses reflect the annual salaries of a management team of 2 people and 4

employees. And the appointment of a marketing support specialist and accountant. In the

fourth year, we will enlarge our company, open many branches, and hire more workers. The

expected sales are about 10 devices per day in the first year, and from 30 to 50 per day in the

second and third year.

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Table 1

Projected profit and loss statement.

2022 2023 2024
Sales 5,000,000 AED 9,900,000 AED 12,000,000 AED
Cost of Sales 1,444,800 AED 5,638,020 AED 9,888,500 AED
Payroll 500,000 AED 900,000 AED 1,000,000 AED
Marketing promotion 5,000 AED 5,000 AED 3,000 AED
Legal cost 5,000 AED 5,000 AED 3,000 AED
Equipment 50,000 AED 10,000 10,000
Depreciation 2,000 AED 2,000 AED 1,000 AED
Leasehold 30,000 AED 30,000 AED 30,000 AED
Other 1000 AED 1000 AED 100 AED
Profit 300,000 AED 900,000 AED 2,000,000 AED

The company will not make a profit from the first year gradually and after that the

profit begins to increase. Then we can contract with stronger companies to provide us with

stronger and newer devices with guarantees. The largest amount of profit is expected in the

third world, after which the company has grown, and we have contracted with larger partners.

From there, we begin to repay the loan, as well as seek to expand the company to a broader

scope and more branch. In the fourth year, it is possible that the company will not make a

profit as in the third year due to the expansion of the company and the employment of more

employees.

Cash Flow Projections

“Green Tech” will generate sales into cash and will ensure a steady cash flow.

Repayment of bank loan will start after the 3rd year of using money.

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Table 2
Cash flow projections
2021 2022 2023

Cash Sales 2,000,000 AED 3,000,000 AED 5,000,000 AED

Cash Spending 1,779,300 AED 1,819,220 AED 2,227,200 AED

Cash balance 90,000 AED 500,000 AED 1,000,000 AED

Balance Statement Projections

The following balance sheet Table 3 shows the projected assets and liabilities over the

next three years of operation, with the focus being placed on increasing net worth.

Table 3
Balance sheet
2022 2023 2024

Cash 100,000 AED 500,000 AED 2,00,000 AED

Long-term assets 60,000 AED 60,000 AED 60,000 AED

Accumulated 5,000 AED 5,000 AED 5,000 AED

depreciation
Current liabilities 100,000 AED 100,000 AED 100,000 AED

Earnings 300,000 AED 900,000 AED 2,000,000 AED

Total liabilities and 50,000 AED 500,000 AED 400,000 AED

equity

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 The company's net worth will improve year after year as profits increase. However,

the company's net worth may drop in the fourth year as a factor of its development and the

hiring of more employees. The financial strategy guarantees that the business runs smoothly.

Both the financier and the owner will keep track of changes in the budget and generate a

financial statement each month to ensure that our business enters the region of profitability

and sustainability. Green Tech's management team is open to unforeseen changes in the early

years of operation. Because of the Covid-19 pandemic, businesses are experiencing massive

issues, and they must be open to and prepared for any adjustments that our market and

customers may seek. The management team will make every effort to achieve financial

stability, at which time money will be invested in expansion and modernization operations.

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 REFERENCES

 Back, G., Partners, C., Disposal, I., Destruction, S., Recycling, E., & Recycling, F. et al.

(2021). About Greentec E-Waste Recycling in Toronto | Greentec. Retrieved 4 July 2021, from

https://greentec.com/about/

 Patel, K. (2021). 11+ Benefits of Adopting Green Technology For Your Business.

Retrieved 4 July 2021, from https://www.greengeeks.com/blog/11-benefits-of-adopting-

green-technology-for-your-business/

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