Saint Rose of Lima Catholic School

SOUR-WRAPPED LUMPIA

(Business Plan)

Proposed by:

Garcia, Wendell Ace

Proposed to:
 Table of Contents

I. Introduction

A. The Business Concept and Business Model

B. The Business Goals: Vision, Mission, Objectives and Performance Targets

C. The Business Offering and Justification

II. Executive Summary

III. Business Proponents: Organizers with their Capabilities

IV. The Target Customers and the Main Value Proposition of the Customer

V. The Market, Market Justification Based on the Industry Dynamics and the Macro Environmental
Factors

VI. The Product and Service Offerings

I. Introduction

Proposed Name of the Project

"Sour-wrapped Lumpia" is the proposed name of the product. It contains a combination two words
which is sour(refers to the type of our sauce) and wrapped which pertains to the wrapper or wrapping
process of encasing the ingredients. We decided to combine these two because when you read the
words as one you will notice that it sounds like "sarap" in Filipino which means delicious.

The Business Concept and Business Model

Sour-wrapped Lumpia is a small finger food business that will be launched by its proponents-the Group
9. Since lumpiang shanghai is currently one of the trends in terms of snack we desire to implement a
business of lumpia that will sustain the craving of many Filipinos. This business plan will lay out our goals
and tasks to make this project successful and create enough market shares to succeed in this highly
competitive market.

The Business Goals: Vision, Mission, Objectives and Performance Targets

Vision:

To be the most profitable finger food business through a quality made lumpia and serve more customers
with delicious product.

Mission:

To offer reasonably priced quality lumpia, increase customer satisfaction and prepare it in a clean
environment.

Objectives:

•To provide quality finger food at reasonable price with exemplary service

•To be the best selling lumpia business in Nabua, Camarines Sur

•To attract more customers and sell more lumpia

Performance Targets

The business in the field of food, dishes and snacks are booming at the moment. In order to achieve a
defendable position in this environment, Sour-wrapped Lumpia must concentrate on the following
tasks:

•Secure that there is an increase of sales and better than the previous one.
•Expand our customer based on the location of the business to retain a sufficient level of profitability.

The Business Offering and Justification

Sour-wrapped Lumpia offers a comprehensive package of services designed to allow the client to work
with one another. Some of the servicea Sour-wrapped Lumpia offers are:

•site preparation

•cook

•utility installation

•seller

II. Executive Summary

Sour-wrapped Lumpia will offer a reasonably priced quality lumpia, for only Php. 5 proportion to its
production. The business will be managed and operated by its proponents, Garica, Wendell Ace and his
stuffs. During its launching date on October 30 on on this year in lined with the special occasion at
Barangay Rizal and the site is a nice location because it covers a large number of customers and
consumers. The estimated income is ₱1000 in total and the gross profit will be ₱250 when it is subtract
by the operating costs which is ₱750.

III. Business Proponents: Organizers with their Capabilities

The proponent of this project/business is Garcia, Wendell Ace. The proponent will present widely the
capabilitiea of the business.

IV. The Target Customers and the Main Value Proposition of the Customer

We will be concentrating on the customers that will provide us with the greatest profit, in other words
those customers desiring to taste lumpiang shanghai.

Our product covers a large number of customers. The target customers of Sour-wrapped lumpia are the
visitor and locals at the Barangay. This area is sorrounded by a sufficient size of target customers,
sufficient paying capacity, and has sufficient interest to purchase the product being offered by our
business.
V. The Market, Market Justification Based on the Industry Dynamics and the Macro Environmental
Factors Affecting the Opportunities and Threats in the Market, The Size, Potential and Realistic Share of
the Market

Barangay Rizal, Santa Rosal is currently booming in terms of businesses. This constitutes an attractive
market for Sour-wrapped Lumpia.

Project Location

The proposed location of the business is in the vicinity of Barangay Rizal, Santa Rosa. It will be known
and patronize if it is located in areas which are accessible and where people most likely to go.

Macro Environmental Factors

ECOLOGICAL ENVIRONMENT

Macro Environmental ECONOMICAL

Ecological Environment

The natural environment encompasses all living things and non-living things occuring naturally on earth.

Changes:

•Scarcity of the raw material, ingredients

Effect:

•increased price of ingredients(pork, carrots, garlic onion)

Social Environment

This section includes the cultural environment. A cultural environment is a set of beliefs, practices,
customs, and behaviors that are found to be common to everyone that is living within a certain
population.

•rehabilitations
•reluctance of young generation to join the industry

Economical Environment

The economical environment consists of external factors in a business market and the broader economy
that can influence a business.

•investments increased

•increment of per capital income

VI. The Product and Service Offerings

Sour-wrapped lumpia offers a comprehensive package of services designed to allow the customer to
work with one another. Some of the services offers are:

•cook

•site preparation

•utility installation

•permitting

•renovations