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Tata Motors Ent Tam Sam Som

Tata Motors has expanded its global and domestic presence over the decades since 1961 through exports and establishing a network of over 8,400 touchpoints across 125 countries. In India, Tata Motors aims to increase its total addressable market from the current 70% to 90% by 2020 by launching new vehicle platforms and expanding into new locations through additional dealerships. The company is also focusing on improving its brand perception. To better serve customers, Tata Motors is enhancing the coverage and capacity of its network of authorized service centers and workshops across India to provide sales, service and spare parts support.

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ABHISHEK CHHETRI Jaipuria Jaipur
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624 views10 pages

Tata Motors Ent Tam Sam Som

Tata Motors has expanded its global and domestic presence over the decades since 1961 through exports and establishing a network of over 8,400 touchpoints across 125 countries. In India, Tata Motors aims to increase its total addressable market from the current 70% to 90% by 2020 by launching new vehicle platforms and expanding into new locations through additional dealerships. The company is also focusing on improving its brand perception. To better serve customers, Tata Motors is enhancing the coverage and capacity of its network of authorized service centers and workshops across India to provide sales, service and spare parts support.

Uploaded by

ABHISHEK CHHETRI Jaipuria Jaipur
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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TATA MOTORS

TOTAL SUBSET OF MARKET


TOTAL ADRESSABLE MARKET

With over 8.5 million Tata branded vehicles addressed globally, Tata Motors
is among the select companies in the world to offer an extensive portfolio to
its consumers. Tata Motors have expanded internationally a footprint over
exports since 1961. In passenger vehicles the company has a strong
existance in the hatchback and the sedan segment, Ranging throughout
SUV’s and MUV’S. In commercial vehicles, Tata Motors delivers a vast
range of vehicles that are customized for local conditions and meet the
highest standards for quality, safety, environment norms and user comfort.
Today, the Tata Motors group have existence in over 125 countries, with a
worldwide network comprising over 8,400 touch points. Tata Motors has
R&D centres in UK, Italy, India and South Korea. With vast global
experience, the company brings deep understanding of customer
expectations from diverse markets, and is well positioned to cater to ever
changing automotive norms and consumer trends across the globe.

How TATA MOTORS expanded network and grabed


more market share from close competitors In India.

 Remarkable success of vehicles such as Nexon and Tiago, Tata


Motors has lined up plans to increase its total addressable market to
90% by 2020.
 Company accured TAM of around 70%, is betting on its two new
platforms — Alfarc and Omegarc ( Deliver 7-8 products/variants
ensuring greater coverage and sizeable economies of scale)
 By Addressing more markets comes with a plan of increasing
number of dealerships at untouched locations
 By Improving remarkably in brand perception

PAGE 1
SERVIVEABLE AVAILABLE MARKET
Tata Motors is continuously enhancing the coverage and capacity of its
network to cater to the increasing needs of our ever-growing customer base.
The 3S services implies complete Sales, Service and Spares experience to
our customers owning Tata Motors' complete range of commercial vehicles.
time is of essence, and hence, our 212+ Mobile Workshops and 513+
container workshops across India, provide onsite service to vehicles, cutting
down on time and cost of repair. We also have a Mobile Service Van where
customers can avail quick services at their doorstep.
Tata Motors on Friday inaugurated 70 new sales outlets across the Southern
India region, which contributes about 28% to the passenger vehicle segment
volumes.
While it contributes about 28% to the industry overall, for us the
contribution is slightly higher,” he said. “We enjoy our highest market share
in this part of the country of about 12.1% with Kerala at almost 17% and in
other States, it is in excess of 10%,” Mr. Amba added.

He said that these outlets were spread across 53 cities and had been
strategically mapped to key emerging markets of the Southern region. These
showrooms will be home to the company’s ‘New Forever’ range of
passenger vehicles, including its electric vehicles portfolio. The new
additions take the total number of the company’s outlets in Southern India,
including Karnataka, Tamil Nadu, Pondicherry, Telangana, Andhra Pradesh
& Kerala, to 272, and total retail footprint in India to 980 outlets.

PAGE 2
Asked how the sales are expected to grow with the new outlets, Mr. Amba
said, “It is tough to put a number. The year has been a bit wonky started with
a lockdown... It is almost as if the industry wants to grow, the customer
wants to buy, but we keep hitting a wall and there is always something or the
other to be seen is whether things that are happening around the world are
able to support the supply chain of this industry.

SERVICE OBTAIABLE MARKET


Tata Motors, which has firmly re-established itself in the No.3 slot in India’s
competitive passenger vehicle market, will remain sharply focused in high
growth segments of the automobile market that have helped the firm
command a high market share even with a relatively smaller portfolio of
models. Encouraged by the turnaround in the passenger vehicle business in
terms of volumes, market share and brand recall, the Tata Group flagship is
no longer been in a hurry to forge joint ventures or enter technical
collaborations the past couple of years focus will be to present in those parts
of the industry where there is growth and scale. That is how we have
selected the products carefully in our portfolio so that we are ready to ride
the wave of the growth.

PAGE 3
For this reason, Tata Motors has been able to command a higher market
share even with fewer models compared to players that are below it with
more products it will be a more efficient portfolio.
With the current range, including
Tiago, Tigor, Safari, Nexon and Harrier, Tata Motors addresses 63 per cent
of the automobile market in India. Chandra said with the launch of the
Hornbill, a subcompact SUV that will be positioned below the Nexon and is
expected to go on sale later this fiscal, the firm will be able to cover a wide
spectrum of the market.

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For all your vehicle maintenance and repair needs, we have
a network of Tata Motors authorized workshops spread
across India. A Tata Authorized workshop gives you best-in-
class service for your Tata vehicle. Few key benefits are
highlighted below:

State-of-the-art pneumatically automated service center


State-of-the-art diagnostic system, available only with
authorized network to ensure accurate diagnosis and best
performance of your vehicle
Qualified and trained technicians, team leaders, service
advisors, expert diagnosticians and trainers and customer
relationship officers
100% assurance – Only genuine spare parts used
Warranty, AMC and extended warranty facility
Specially blended lubricants approved by Tata Motors for
your car
6 months warranty on workmanship for all kinds of repairs*
6 months warranty on spare parts*
Comprehensive AC repairs conducted using modern AC
charging machines
Tata motors insurance policy and claims facility
Best-in-industry market competitive labour charges
Computerized wheel aligners and balancers with product
alignment readings
Tata motors-approved value added products like anti-rust,
interior and exterior enrichment
Road Side Assistance facility

PAGE 8
Comprehensive accidental repairs conducted by experts with
long lasting paints

PAGE 9

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