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Financial Services) - 6th Sem. (2519) Paper: BVC602 Marketing of Financial Services Time Allowed: 3 Hrs

This document appears to be an exam for a course on marketing of financial services. It contains three sections. Section A includes 12 multiple choice questions worth 1 mark each about topics like the marketing mix for services, pricing, channel management, product diversification, and promotion mix components. Section B has 4 long answer questions worth 10 marks each, covering topics like product life cycles of financial products, pricing factors, product mix strategies, and branding stages. Section C also has 4 long answer questions worth 10 marks each regarding indirect channel factors, promotion means, business correspondence models, and channel member roles in the financial industry.

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Shivangi Singh
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95 views1 page

Financial Services) - 6th Sem. (2519) Paper: BVC602 Marketing of Financial Services Time Allowed: 3 Hrs

This document appears to be an exam for a course on marketing of financial services. It contains three sections. Section A includes 12 multiple choice questions worth 1 mark each about topics like the marketing mix for services, pricing, channel management, product diversification, and promotion mix components. Section B has 4 long answer questions worth 10 marks each, covering topics like product life cycles of financial products, pricing factors, product mix strategies, and branding stages. Section C also has 4 long answer questions worth 10 marks each regarding indirect channel factors, promotion means, business correspondence models, and channel member roles in the financial industry.

Uploaded by

Shivangi Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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a2zpapers.

com
Sr. No. 3792
Exam.Code: 110106
Subject Code : 2789

Bachelor of Vocation (Banking & Financial Services) - 6th Sem.


(2519)
Paper: BVC602
Marketing of Financial Services
Time allowed: 3 hrs. Max. Marks: 50
SECTION-A

Attempt any 10 questions out of 12. Each question carries 1 mark.


Ql.
a.
Service marketing mix
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b.
Importance of pricing
c.
Channel management
d.
MKIS
e.
Role of agents in bank marketing
f.
Banking Vs Insurance products
g.
Packaging V s packing
h.
Enlist any 5 financial services
Product diversification
J. Define DSA
k. Role of tele-marketing
1. Components of Promotion mix

SECTION-B

Attempt any two questions out of four. Each question carries 10 marks.

Q2. Analyse the product life cycle of financial products?


Q3. Discuss the various factors influencing pricing decisions?
Q4. Discuss the product mix strategy of banking products?
Q5. Discuss the stages in process of branding of financial products?
SECTION-C

Attempt any two questions out of four. Each question carries 10 marks.

Q6. Discuss the factors which influence the indirect channels of bank products?

Q7. Analyse the various means of promotion of financial services?

Q8. Explain the business correspondence model in banking promotion?

Q9. Explain the role of various channel members in financial industry?

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3792(2519)100

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