Punyashlok Ahilyadevi Holkar Solapur University, Solapur

NAAC Accredited-2015
‘B’ Grade (CGPA 2.62)

Name of the Faculty: Commerce & Management

CHOICE BASED CREDIT SYSTEM

Syllabus: Principles of Marketing

Name of the Course: B.Com. I ( Sem–I & II )

(Syllabus to be implemented from w.e.f. June 2019)

(Subject to modifications that will be made from time to time)

 Punyashlok Ahilyadevi Holkar Solapur University, Solapur

Choice Based Credit System, Syllabus

B.Com.Part-I

Principles of Marketing
(w. e. f. June-2019)

1. Titiel of Course :- B.COM. PART – I

2. Name of the Paper :- Principles of Marketing

3. Objective of the Course : - To understand the different marketing concepts

in global scenario
To inculcate the effective marketing skills
4. Advantage of the Course :- It helps to create self-employment.
5. Eligibility of Course :- Higher secondary Examination Pass
6. Duration of the Course :- 01 Year
Sem I - Six months
Sem II – Six months
7. Medium of Instructions :
i) Marathi
ii) English

8. Structure of the Course :- Total Marks : 100

Sem. I : 40 Marks (University Assessment ) +10 (College Assessment)
Sem. II : 40 Marks (University Assessment ) + 10 (College Assessment)
 Punyashlok Ahilyadevi Holkar Solapur University, Solapur

Choice Based Credit System Syllabus

B.Com.Part-I

Principles of Marketing
(w. e. f. June-2019)

Paper Code No. Lectures per week : 04

Course No. Total Lectures : 60
Total Marks : 100
---------------------------------------------------------------------------------------------------------------
SEMESTER I
Unit Name of the Topic Details Lectures /
No. Periods
1 Introduction - Meaning
- Definitions
- Nature and scope of marketing 18
- Importance of Marketing
- Selling v/s Marketing
- Marketing Strategies
2 Market and - Meaning of Markets
Market - Types of Markets 20
Segmentation - Market Segmentation - Meaning
- Bases for Market Segmentation
- Global Maketing
3 Marketing Mix a) Product
- Concept of Product 12
- Consumer & Industrial goods
- Packaging- Functions of Packaging
- Branding and Trademarks.
- Concept of Product Life Cycle.
4 b) Price -
- Importance of Price 10
- Factors affecting price of product and
Service
 SEMESTER II

Unit Name of the Topic Details Lectures /

No. Periods
a) Distribution
- Meaning
5 Marketing Mix - Types of Distribution Channels 08
- Factors affecting distribution
Channels
b) Promotion
- Methods of Promotion 08
- Meaning
- Definition - - 10
6 Consumer Behavior - Importance of Consumer Behavior
- Factors affecting Consumer Behavior
- Consumer Protection Act 1986 - its
Features, Definition of Consumer.
A) E- Business.
- Meaning of E- business. 16
- Scope
- Types of E- Business.
- Advantages of E- Business.
- Limitations of E- Business.
B) Tele Marketing or Tele Shopping.
7 Recent Trends in - Meaning of Tele Marketing.
Marketing - Procedure of Tele Marketing
Transactions.
- Features of Tele Marketing.
C) Digital Mobile Marketing
- Meaning
- Mobile Apps used for Digital
Marketing
D) Virtual Marketing.
- Meaning of Virtual Marketing.
- Characteristics of Virtual Marketing.
- Importance of Virtual Marketing
8 Marketing Marketing Information System : 14
Information System - Definition, purpose, scope and
Components of Marketing Information
System
Marketing Research - meaning
Importance and application of
marketing research.
 B.Com Part – I
Principles of Marketing
Suggested Readings

1) Philip Kotler :- Marketing Management Englewood cliffs Prentice Hall, N. J. New

Delhi.
2) William M. Pride & :- Marketing & O.C. Ferrel Houghton Mifflin Boston.
3) Markchannd & B. :- An Introduction to Marketing Vardharajan Vikas Publishing
House, S. Ansari Road, New Delhi.
4) Mohammad Amanatnallh :- Principles of Modern Marketing Kalyani
Publications - New Delhi.
5) Dr. C. N. Sontakki :- Marketing Management Kalyani Publications – New Delhi.
6) Rustom S. Davan :- Modern Marketing Management.
7) S. A. Sherlekar :- Marketing Management Himalayan Publishing House.