MOB Unit - 1 6
MOB Unit - 1 6
INSTITUTE OF TECHNOLOGY
DEPARTMENT
OF
MBA
INTRODUCTION:
One of the most important activities in a business is the management of 4M’s – men,
machines, material, and money. The term ‘management can be interpreted directly in
different contexts. Hence, it is difficult to define. In one context, it may comprise the
activities of executives and administrative personnel in an organization, while in another, it
may refer to a system of getting things done. In a broad perspective, management can be
considered as the proper utilization of people and other sources in an organization to
accomplish desired objectives. With increasing global competition, changes in the world of
technology, changing business practices and increasing social responsibility of organizations,
the role of managers has become all the more significant.
Organizations have a variety of goals. They usually direct their energies and
resources to achieve these goals. A profit-oriented business firm, for example, return-on-
investment goal; a hospital would have goal Centred around patient care; and an educational
institution would establish goals for teaching, research, and social service. Organization
process human as well as non- human resources (plant, equipment, land, money, etc.) that are
put to you in the service of specific goals. Management is the force that unifies human as well
as non-human resources in the service of organizational goals. It is a process of getting results
with and through people.
Management is needed whenever people work together in an organization the
managerial functions must be performed by anyone who manages organized efforts, whether
it is a business enterprise, religious organization, military outfit for a social Institutions- such
as planning, organizing, directing and controlling. These functions are performed at all levels
in an organization, regardless of its type or size. The services of Management are essential in
all cooperative endeavors.
MEANING OF MANAGEMENT:
Management is the art of getting things done through others. Management is to plan,
organize, direct and control the resources of the organization for obtaining common
objectives or goals. It is related to resources like material, money, machinery, methods,
manufacturing, and marketing.
DEFINITION OF MANAGEMENT:
Peter F. Drucker defines, "Management is an organ; organs can be described and defined
only through their functions".
William Spiegel, "Management is that function of an enterprise which concerns itself with
direction and control of the various activities to attain business objectives. Management is
essentially an executive function; it deals with the active direction of the human effort."
Henry Fayol, "To manage is to forecast and plan, to organize, to compound, to co-ordinate
and to control."
Harold Koontz says, "Management is the art of getting things done through and within a
formally organized group."
J.N. Schulze, "Management is the force which leads guides and directs an organization in the
accomplishment of a pre-determined object."
Charles Reynold, "Management is the process of getting things done through the agency of a
community. The functions of management are the handling of community with a view of
fulfilling the purposes for which it exists."
NATURE OF MANAGEMENT:
An analysis of the various definitions of management indicates that management has certain
characteristics. The following are the salient characteristics of management.
2. Management also implies skill and experience in getting things done through
people: Management involves doing the job through people. The economic function
of earning profitable returns cannot be performed without enlisting co-operation and
securing positive response from “people”. Getting a suitable type of person to execute
the operations is a significant aspect of management. In the words of Koontz and
O’Donnell, “Management is the art of getting things done through people in formally
organized groups”.
11. Management implies good leadership: A manager must have the ability to lead
and get the desired course of action from the subordinates. According to R. C. Davis,
“management is the function of executive leadership everywhere”. Management of
the high order implies the capacity of managers to influence the behavior of their
subordinates.
12. Management is dynamic and not static: The principles of management are
dynamic and not static. It has to adapt itself according to social changes.
13. Management draws ideas and concepts from various disciplines: Management
is an interdisciplinary study. It draws ideas and concepts from various disciplines like
economics, statistics, mathematics, psychology, sociology, anthropology, etc.
16. Management need not be owners: It is not necessary that managers are owners
of the enterprise. In joint-stock companies, management and owners (capital) are
different entities.
17. Management is intangible: It cannot be seen with the eyes. It is evidenced only
by the quality of the organization and the results, i.e., profits increased productivity,
etc.
SCOPE OF MANAGEMENT:
The scope of management is too wide to be covered in a few pages. Herbison and Myres have
yet tried to restrict it under three broad groups, viz.
1. Economic Resource
2. System of Authority
3. Class or Elite
Let us understand each of them one by one.
1. Economic Resource: Business Economics classifies the factors of production into
four basic inputs, viz. land, labor, capital, and entrepreneur. By the use of all these
four, basic production can be done. But to turn that into a profitable venture, effective
utilization of man, money, material, machinery, and methods of production has to be
ensured. This is guaranteed by the application of management fundamentals and
practices. The better is the management of an enterprise, the higher is its growth rate
in terms of profit, sales, production, and distribution. Thus management itself serves
as an economic resource.
2. System of Authority: As already discussed, management is a system of authority. It
formalizes a standard set of rules and procedures to be followed by the subordinates
and ensures their compliance with the rules and regulations. Since management is a
process of directing men to perform a task, authority to extract the work from others is
implied in the very concept of management.
3. Class or Elite: Management is considered to be a distinct class that has its own value
system. Managerial class often referred to as a collective group of those individuals
that perform managerial activities is an essential component of each organization.
The importance of the class has become so huge that the entire group of managers is
known as “management” in every organization.
Basis of Manageme
differenc Administrati
on nt
e
Nature Determination of objectives & broad Implementation of plans &
of work policies (thinking) policies (doing)
It takes major decisions and is a wider term It takes the decision within
Scope than management the framework of
administration.
Level of It is a top management function It is a lower-level management function
Authorit
y
It consists of managerial personnel
Status It consists of the owners of an enterprise with specialized knowledge who
may be the employees.
Nature of Generally, it is used in relation to It is used mainly in business firms
organizatio government, military, educational and which have economic motives.
n religious organization
Its decisions are generally influenced by Its decisions are influenced by
Influence external factors such as social, political, legal, internal factors such as values,
etc. beliefs, and opinions.
PURPOSE OF MANAGEMENT:
IMPORTANCE OF MANAGEMENT:
5. Management is situational:- Management does not advise the best way of doing
things. Effective management is always situational. A manager has to apply
principles, approaches, and techniques of management after taking into consideration
the existing situations.
FUNCTIONS OF MANAGEMENT
Planning: Planning is the process of making decisions about the future. It is the
process of determining enterprise objectives and selecting future courses of action
necessary for their accomplishment. It is the process of deciding in advance what is to
be done, when and where it is to be done, how it is to be done and by whom. Planning
provides direction to enterprise activities. It helps managers cope with change. It
enables managers to measure progress toward the objectives so that corrective action
can be taken if progress is not satisfactory. Planning is a fundamental function of
management and all other functions of management are influenced by the planning
process.
Organizing: Organising is concerned with the arrangement of an organization’s
resources – people, materials, technology, and finance in order to achieve enterprise
objectives. It involves decisions about the division of work, allocation of authority
and responsibility and the coordination of tasks. The function increases in importance
as a firm grows. A structure is created to cope with problems created by growth.
Through this formal structure, the various work activities are defined, classified,
arranged and coordinated. Thus, organizing refers to certain dynamic aspects: What
tasks are to be done? Who is to do them? How the tasks are to be grouped? Who is to
report to whom? Where the decisions have to be made?
Staffing: Staffing is the function of employing suitable persons for the enterprise. It
may be defined as an activity where people are recruited, selected, trained, developed,
motivated and compensated for manning various positions. It includes not only the
movement of individuals into an organization but also their movement through
(promotion, job rotation, transfer) and out (termination, retirement) of the
organization. Staffing involves selection of the right man for the right job. It has four
important elements:
Directing: The function of guiding and supervising the activities of the subordinates
is known as directing. Acquiring physical and human assets and suitably placing them
on jobs does not suffice; what is more important is that people must be directed
towards organizational goals. This work involves four important elements:
media, etc. Jobs of top-level are complex and stressful demanding long hours of
commitment towards organisation.
(g) Welfare and survival of the organization.
MANAGERIAL ROLES:
To achieve results, they shift gears and restructure and reorganize things continually. The
diverse roles played by managers in discharging their duties have been summarised by Henry
Mintzberg in the late 1960s, under three broad headings: interpersonal roles, informational
roles, and decisional roles. Let us understand them one by one.
1. Interpersonal roles: Three interpersonal roles help the manager keep the
organization running smoothly. Managers play the figurehead role when they perform
duties that are ceremonial and symbolic in nature. These include greeting the visitors,
attending social functions involving their subordinates (like weddings, funerals),
handing out merit certificates to workers showing promise, etc. The leadership role
includes hiring, training, motivating and disciplining employees. Managers play the
liaison role when they serve as a connecting link between their organization and
others or between their units and other organizational units. Mintzberg described this
activity as contacting outsiders who provide the manager with information. Such
activities like acknowledgments of mail, external board work, etc., are included in this
category.
3. Decisional roles: There are four decision roles that the manager adopts. In the role
of entrepreneur, the manager tries to improve the unit. He initiates planned changes to
adapt to environmental challenges. As disturbance handlers, managers respond to
situations that are beyond their control such as strikes, shortages of materials,
complaints, grievances, etc. In the role of a resource allocator, managers are
responsible for allocating human, physical and monetary resources. As negotiators,
managers not only mediate in internal conflicts but also carry out negotiations with
other units to gain advantages for their own unit.
2. Analytical Skills: [Decision making] Analytical skills mean the ability to work out a
complex problem or situation into component. Analytical skills are required for
solving problems and decision making. This is also helpful for evaluation of
performance and arriving at judgment.
3. Human relation Skills: Human relation skills represent the ability to understand the
behavior of people, their problems, their needs, working conditions and motivation to
people. These skills are essential in directing the people and for better coordination.
4. Administrative Skills: It involves the implementation of the plan and use of available
resources to get the desired output that is profit and to regularize a performance in
orderly manner. It is also helpful in the coordination of activities.
5. Technical Skills: These skills are essential for first-line managers. He requires
knowledge of a job, ability to apply the methods and techniques of job. He is
responsible for providing technical guidance and instructions to subordinates.
The origin of Evolution management can be traced back to the days when man started living
in groups. History reveals that strong men organized the masses into groups according to
their intelligence, physical and mental capabilities. Evidence of the use of the well-
recognized principles of management is to be found in the organization of public life in
ancient Greece, the organization of the Roman Catholic Church and the organization of
military forces. Thus management in some form or the other has been practiced in the various
parts of the world since the dawn of civilization. With the onset of the Industrial Revolution,
however, the position underwent a radical change. The structure of industry became
extremely complex. At this stage, the development of a formal theory of management became
absolutely necessary. It was against this background that the pioneers of modern management
thought laid the foundations of modern management theory and practice.
The formal study of management is largely a twentieth-century phenomenon, and to some degree, the rel
F.W. Taylor and Henry Fayol are generally regarded as the founders of scientific
management and administrative management and both provided the bases for science and art
of management.
Taylor's Scientific Management: Frederick Winslow Taylor well-known as the founder of
scientific management was the first to recognize and emphasize the need for adopting a
scientific approach to the task of managing an enterprise. He tried to diagnose the causes of
low efficiency in industry and came to the conclusion that much of waste and inefficiency is
due to the lack of order and system in the methods of management.
He found that the management was usually ignorant of the amount of work that could be
done by a worker in a day as also the best method of doing the job. As a result, it remained
largely at the mercy of the workers who deliberately shirked work. He, therefore, suggested
that those responsible for management should adopt a scientific approach in their work, and
make use of "scientific method" for achieving higher efficiency. The scientific method
consists essentially of
Observation
Measurement
Experimentation and
Inference.
He advocated thorough planning of the job by the management and emphasized the necessity
of perfect understanding and co-operation between the management and the workers both for
the enlargement of profits and the use of scientific investigation and knowledge in industrial
work. He summed up his approach in these words:
Science, not the rule of thumb
Harmony, not discord
Co-operation, not individualism
Maximum output, in place of restricted output
The development of each man to his greatest efficiency and prosperity.
Methods Study: The management should try to ensure that the plant is laid out in the
best manner and is equipped with the best tools and machinery. The possibilities of
eliminating or combining certain operations may be studied.
Motion Study: It is a study of the movement, of an operator (or even of a machine)
in performing an operation with the purpose of eliminating useless motions.
Time Study (work measurement): The basic purpose of time study is to determine
the proper time for performing the operation. Such a study may be conducted after
the motion study. Both time study and motion study help in determining the best
method of doing a job and the standard time allowed for it.
Fatigue Study: If a standard task is set without providing for measures to eliminate
fatigue, it may either be beyond the workers or the workers may overstrain
themselves to attain it. It is necessary, therefore, to regulate the working hours and
provide for rest pauses at scientifically determined intervals.
Rate-setting: Taylor recommended the differential piece wage system, under which
workers performing the standard task within prescribed time are paid a much higher
rate per unit than inefficient workers who are not able to come up to the standard set.
2. Planning the Task: Having set the task which an average worker must strive to perform
to get wages at the higher piece-rate, necessary steps have to be taken to plan the production
thoroughly so that there are no bottlenecks and the work goes on systematically.
Materials: The efficiency of a worker depends on the quality of materials and the
method of handling materials.
The Route Clerk: To lay down the sequence of operations and instruct the
workers concerned about it.
The Time and Cost Clerk: To send all information relating to their pay to the
workers and to secure proper returns of work from them.
The Speed Boss: To ensure that machines are run at their best speeds and proper
tools are used by the workers.
The Repair Boss: To ensure that each worker keeps his machine in good order
and maintains cleanliness around him and his machines.
4) Unity of Command:-Each employee should receive order from single superior. In the
organization structure it should be clearly stated that who is responsible to whom? &
who should receive order from whom?
5) Unity of Direction:- According to this principle each group of activity with some
objective must have one head. There is a difference between unity of command &
unity of direction. The direction is concerned with planning & unity of command is
concerned with reporting.
8) Order:- Fayol has suggested that at one position one person should be appointed.
Each person must have an appropriated position in organization.
10) Scalar Chain:-(Straight line & Command) It shows the straight line of authority
from highest level to lower level for communication. The scalar chain is the extract of
organization chart & shows the responsibility or position of everybody in an
organization.
11) Stability of Tenure:-Effort must be made to keep the employee stuck to organization
so that the labor turnover can be low by keeping check on administrative cost of
organization. Care must be taken to satisfy the staff otherwise there will be bad effect
& loss of labor.
12) Equity:-Equity is combination of justice & kindness; equity in treatment & behavior
is liked by everyone & it brings loyalty in the organization.
13) Initiative:- Within the limits of authority & discipline managers should encourage
their employees for taking initiative. Initiative is concern with thinking. Thinking
leads to execution of plan. The initiative increases energy on the part of human
beings.
14) Esprit De Corps:-This is a French term. It means manager is like a captain of a team
who is responsible to maintain high morale between all workers. It may be possible
through effective communication among all persons in organization. His
understanding & differences in opinions should not be harmful. The best way of
taking such situation is to establish dialogue between parties. The participation of
workers in the process of decision making is important.
RECENT TRENDS IN MANAGEMENT:
Recent trends in management refer to the latest managerial practices that managers use to
effectively manage their employees. As the market situation evolves, the managerial trends
also evolve and change. These changes are subject to the market conditions of that time
period. The most popular recent trends in management are
PLANNING: AN INTRODUCTION:
1. Based on futurity: “Planning is a trap laid down to capture the future” (Allen). “Planning
is deciding in advance what is to be done in future” (Koontz). “Planning is informed
anticipation of future” (Haimann). “Planning is ‘anticipatory’ decision-making” (R.L.
Ackoff).
“Planning is deciding in advance what to do, how to do it, when to do it and who is to do it.”
(Koontz and O’Donnell)
It is deciding in the present, what is to be done in future. It is the process of thinking before
doing. A plan is a specific, documented intention consisting of an objective and an action
statement. The objective portion is the end, and the action statement represents the means to
that end. Stated another way, objectives give management targets to shoot at, whereas action
statements provide the arrows for hitting the targets. Properly conceived plans tell what,
where and how something is to be done.
MEANING:
In simple word planning is deciding in advance what to do, how to do, when to do & who is
to do it. Planning is a bridge between present & future. It is an intellectual process & thinking
before doing.
Planning bridges the gaps from where we are to & where we want to go. Planning involves
the selection was the course of action to achieve desired result. In this change planning is
projected course of action.
DEFINITIONS: -
3) According to ‘George Terry’:-“The selection & relating of facts & the making & using
of assumptions regarding the future in the visualization & formulation of proposed activities
believed necessary to achieve the desired results.”
NATURE OF PLANNING:
1. Objectives oriented: The main purpose of a plan is to accomplish the objectives of the
organization.
3. Directed towards efficiency: The plan is said to be efficient, when the objectives are
accomplished.
4. It is flexible and dynamic: Planning leads to the adoption of a specific course of action
and the rejection of other possibilities. Management is dynamic as well as flexible because
future is unpredictable, and when future cannot be moulded to confirm to the course of
action, flexibility has to be ingrained.
OBJECTIVES OF PLANNING:
1) Planning & Objectives: Planning is object oriented. Every plan must contribute for
accomplishment of group objectives. If objectives are not decided planning will be of no use.
2) Efficiency of Plan: Efficiency is the ability to minimize the use of resources in achieving
organizational objectives. Efficiency of plan is measured by its contribution to objective as
economical as possible. Planning should be done in such a way that maximum results will be
obtained at minimum cost.
4) Planning & Decision Making: Decision making is a process of selecting a better course
of action from available alternatives. Decisions are taken about the use of organizational
resources. It is an important part of planning. Decision making is wider term. It includes
organizing, directing, controlling & co-ordination.
5) Planning is essential at each level: This figure clearly indicates the nature of planning
is different at each level. Planning is done in all types of organizations & in all departments.
• Long Term
Middle Level
Strategic
• B.O.D. •Medium Term • Short Term Operative
• M.D •Purchase Manager • Supervisor Foreman
• G.M. •Production Manager
•Sales Manager Lower Level
Top Level
•Finance Manager
Administrative
•R. & D. Manager
6) Planning & Controlling: Planning is flexible & it is continuous process. It is never
ending activity. On the basis of feedback, controlling function changes. Planning is looking
ahead & controlling is looking back. Planning means fixing objectives & preparing budget.
Controlling involves comparison of actual results with planned result.
Feedback
process. Once the objectives are fixed it is necessary to finalize objectives for various
department.
E.g. 1. Increase sales by 30% or 40%.
Provide better working conditions to workers.
Reduction in cost of production by 25%.
LIMITATIONS OF PLANNING:
TYPES OF PLANNING
The process of planning may be classified into different categories on the following basis:
a. Formal planning.
b. Informal planning.
a. Strategic planning.
b. Intermediate planning.
c. Operational planning.
(iv) Use:
a. Standing plans
b. Single-use plans.
a. Formal Planning:
Planning is formal when it is reduced to writing. When the numbers of actions are large it is
good to have a formal plan since it will help adequate control.
The term formal means official and recognised. Any planning can be done officially to be
followed or implemented. Formal planning is aims to determine and objectives of planning.
It is the action that determine in advance what should be done.
Advantages:
3. Economy,
6. Future plan.
b. Informal Planning:
An informal plan is one, which is not in writing, but it is conceived in the mind of the
manager.
Informal planning will be effective when the number of actions is less and actions have to
be taken in short period.
Short term planning is the planning which covers less than two years. It must be formulated
in a manner consistent with long-term plans. It is considered as tactical planning. Short-term
plans are concerned with immediate future; it takes into account the available resources only
and is concerned with the current operations of the business.
These may include plans concerning inventory planning and control, employee training,
work methods etc.
Advantages:
3. Easy to Gauge.
Disadvantages:
b. Long-Term Planning:
Long-term planning usually converse a period of more than five years, mostly between five
and fifteen years.
It deals with broader technological and competitive aspects of the organisation as well as
allocation of resources over a relatively long time period.
Short-term planning covers the period of one year while long term planning covers 5-15 years. In
between there may be medium-term plans.
Planning consists of several individual plans or components of planning, which are usually bound
together.
(i) Forecasting.
(ii) Objectives.
(iii) Policies.
(iv) Programmes.
(v) Strategies.
(vi) Schedules.
(vii) Procedures.
(ix) Budgets.
i. Forecasting:
ii. Objectives:
Objectives are the ends toward which activity is aimed— they are the results to be achieved.
They represent not only the end point of planning but also the end toward which organising,
staffing, leading and controlling are aimed.
iii. Policies:
So, policies act as guides to thinking and action of subordinates in the organisations. It
should be clearly prescribed and understandable by all.
iv. Programmes:
It refers to the course of action of work to be carried out in proper sequence for the purpose
of achieving specific objectives.
v. Strategies:
Konnoz and Heinz Weihrich defined strategies as “a general programme of action and
deployment of resources to attain comprehensive objectives” or ” the determination of
the basic long-term objectives of an enterprise “and the adoption of courses of action and
allocation of resources necessary to achieve these goals
vi. Schedules:
Fixing a time sequence for every operation is known as schedules. Normally it forms part of
programming a part of action plan.
vii. Procedures:
Procedures are plans that establish a required method of handling future activities.
They are guides to action, rather than to thinking and they detail the exact manner in which
certain activities must be accomplished. They are chronological sequences of required
actions.
viii. Rules:
Rules spell out specific required actions or non-actions, following no direction. They are
usually the simplest type of plan.
ix. Budgets:
Definition:
According to Melwin, “Administration is a decision making process & authority is
responsible factor for making decisions & ascertainment of decisions is carried out or not. In
a business whether the enterprise is small or large, decisions are important.
Terry – “Decision making is the selection based on some criteria from two or more possible
alternative.”
“Decision making is a rational process including all those investigative, creative, diagnostic
and evaluative activities which take place while making a decision.
On the basis of above definitions the main characteristics of decision making may be started
as follows.
i) Decision making is a process of making a rational choice or selecting one of the various
alternative courses of action.
ii) Decision making is necessary only when different alternative solutions are available.
iii) Decision making is a purposeful activity.
iv) Decision making involves the commitment of resources and reputation of the organization.
v) Decision making is always related to the situation or environment.
Development of
Selection of Alternative
Defining the Problem Criteria for
cessful
SucionSolut
Identification of Resources
Collection of Data Implement Decisions
1) Defining the Problem:- Defining the problem is the problem half solved. Sufficient
timing should be spent on defining the problem. It is very difficult to define the problem. The
manager is responsible for defining the problem.
E.g.: - Like a doctor, he has to take into account all the symptoms before giving a medicine.
A manager must carefully diagnose the problem & should tackle it tactfully.
2) Collection of Data:- Information can be collected from internal sources as well as external
sources. Right decisions depend upon the quality of information collected by the
management.
3) Analysis of the Problems:- Subject to systematic study depth information should
collected & it should be classified properly. Information is based on facts, speculation&
assumption. Normally 98% information should be based on facts, 2% on speculation, 0%
assumption.
4) Finding causes of problems:- This is the most important aspect of understanding the
problem. It is complicated process to find out the exact cause is very essential.
8) Selection of Alternatives:- In order to select the best alternative following points should
be considered i.e. risk, economy, time, availability of resources.
TYPES OF DECISIONS:
1) Major Decision & Minor Decision:- Decision may be major or minor. Major decision
includes purchase of raw material, flow of production process.
E.g.: - Major decisions are:- Location of plant, schedule of production, etc.
E.g.: - Minor decisions are:- Purchase of stationary.
3) Group Decisions & Personal Decisions :- Group decisions are known as ‘Organizational
Decisions’ which are related with formulating of policies. These decisions are taken by BOD,
Shareholders, MD & all committee members. On the other hand, Personal Decisions are
taken by Manager as an individual & not as a member. Normally in sole proprietary
organization, personal decision is taken.
4) Policy Decisions & Operating Decisions :- Policy Decisions are taken by Top Level
Management such as to give bonus to employee, expansion of plan, change of product line
etc. On the other hand, operating decisions are taken by middle or lower management such as
follow up production process, calculation of bonus etc.
5) Long Term & Departmental Decisions :- In long term decisions, the period of decisions
are more than 1 year. These decisions are taken by top level management. It involves risk.
E.g. Plant expansion, diversification, replacement of machinery, change in technology etc.
Departmental Decisions are related with departments. It is taken by Departmental Heads such
as production department, sales department, purchase department, finance department.
In the decision making process three specific techniques have proved valuable. These
are marginal analysis, financial analysis and the Delphi decision making techniques.
It has been observed that there is a current emphasis on competitive analysis. Various
disciplines have contributed to research and development of application of
mathematical techniques. The significance of their contribution depends essentially on
the management attitude behind them.
Techniques are only aid to judgment and not substitute for judgment. Experience,
experimentation, research and analysis also come into play in making decisions.
Planning and control are closely inter-related and they determine the accuracy of
decision making. Control function ensures that objectives are met. It specifically
considers ‘Progress’ towards and achievement of the end result, evaluation of the
process used and ‘Validation’ of the end result. Hence, in decision making is
important to set up control system.
DECISION-MAKING
1. Directive decision-making
A directive decision-maker typically works out the pros and cons of a situation based on what they already know.
Directive decision-makers are very rational and have a low tolerance for ambiguity. Their decisions are rooted in
their own knowledge, experience, and rationale, rather than going to others for more information. The upside to
this style is decision-making is quick, ownership is clear, and it doesn’t require extra communication. However,
directive decisions can sometimes be made impulsively, without all the necessary information.
A leader needs to sense the situation, categorize it as a scenario that calls for a direct decision and respond
appropriately. Make sure there are best practices in place for recurring processes. When classifying the situation,
remember to ask yourself: Is this my decision to make, and do I have all the required information to make this
decision? Delegate if necessary, but remember to communicate in clear, direct language. It’s a leader’s job to
understand when extensive, interactive communication is unnecessary and to make direct decisions based on the
information they already have.
2. Analytic decision-making
Analytic decision-makers examine much information before taking action. For example, analytic leaders rely on
direct observation, data, and facts to support their decisions. However, unlike directive decision-makers, an
analytic decision-maker will seek information and advice from others to confirm or deny their own knowledge.
These decision-makers have a high tolerance for ambiguity and are very adaptable, but they like to control most
aspects of the decision process. This style is a well-rounded approach to decision-making but can be time-
consuming.
Analytic decisions are helpful in situations where there may be more than one right answer. Use this style of
decision-making to solve problems where the cause-and-effect relationship is discoverable but not immediately
apparent. Primarily, you’re using this approach to explore several options or solutions and using fact-based
management to guide appropriate action.
Unlike directive decision-making, leaders need to analyze all the information available to them before deciding on
a course of action. It’s beneficial to assemble a team of industry experts to assist with analytic decisions; however,
leaders need to consider conflicting advice and ideas openly. At the same time, leaders need to consider the
viewpoints of non-experts in order to make the most of the analytic decision-making process.
3. Conceptual decision-making
The conceptual decision-making style takes a more social approach compared to the directive or analytic
methods. Conceptual decision-makers encourage creative thinking and collaboration and consider a broad array of
perspectives. These decision-makers are achievement-oriented and like to think far into the future when making
important decisions.
Apply conceptual decision-making to problems that involve many competing ideas. This style of decision is best
suited for situations characterized by unpredictability and suited to creative and innovative approaches. In these
scenarios, you find there is no immediate solution, but patterns emerge over time. Using a conceptual style of
decision-making accounts for long-term planning and unknown variables.
A leader’s role in conceptual decision-making
For conceptual decision-making to be effective, leaders need to create an environment that encourages
experiments designed to reveal instructive patterns over time. As well, leaders need to make a point of increasing
interaction and communication. Create groups of people who can contribute innovative ideas and help with the
development and delivery of complex decisions. Patience is key, and leaders need to give themselves time for
reflection.
4. Behavioral decision-making
Behavioral decision-makers try to make sure everyone works well together. Like the conceptual style, behavioral
decision-making is group-oriented; however, rather than brainstorming potential solutions, the group is given the
options available to them. From there, the group discusses the pros and cons of each choice. This style of
decision-making considers many different outlooks and opinions in the process.
Like conceptual decision-making, the behavioral style requires proactive communication. This style takes a more
introspective approach by discussing solutions that have worked in the past rather than trying to reveal new
patterns.
Leaders need to open up lines of communication in this style of decision-making. Again, create groups of people
who can contribute their opinions and encourage democratic discussions. When employing the behavioral
decision-making style, don’t just impose a course of action. Instead, look at what decision creates the most
harmony within the organization.
ORGANIZING
Organization defines the relationship between person to person, position to position, job to
job and so on. It specifies orderly communication between various levels of responsibilities.
It defines their authority and responsibility in a formal manner.
Definitions:
It is often define as, “A collective entity of people who continuously engaged in same activity
on a sustained basis to achieve an objective or objectives.”
ORGANISATION STRUCTURE:
An organisation structure shows the authority and responsibility relationships between the
various positions in the organisation by showing who reports to whom. Organisation involves
establishing an appropriate structure for the goal seeking activities. It is an established pattern
of relationship among the components of the organisation. March and Simon have stated that-
"Organisation structure consists simply of those aspects of pattern of behaviour in the
organization that are relatively stable and change only slowly." The structure of an
organisation is generally shown on an organisation chart. It shows the authority and
responsibility
relationships between various positions in the organisation while designing the organisation
structure, due attention should be given to the principles of sound organisation.
The formal organisation refers to the structure of jobs and positions with clearly defined
functions and relationships as prescribed by the top management. This type of organisation is
built by the management to realise objectives of an enterprise and is bound by rules, systems
and procedures.
Everybody is assigned a certain responsibility for the performance of the given task and given
the required amount of authority for carrying it out. Informal organisation, which does not
appear on the organisation chart, supplements the formal organisation in achieving
organisational goals effectively and efficiently. The working of informal groups and leaders
is not as simple as it may appear to be. Therefore, it is obligatory for every manager to study
thoroughly the working pattern of informal relationships in the organisation and to use them
for achieving organisational objectives.
FORMAL ORGANISATION:
When the managers are carrying on organising process then as a result of organising process
an organisational structure is created to achieve systematic working and efficient utilization
of resources. This type of structure is known as formal organisational structure.
Formal organisational structure clearly spells out the job to be performed by each individual,
the authority, responsibility assigned to every individual, the superior- subordinate
relationship and the designation of every individual in the organisation. This structure is
created intentionally by the managers for achievement of organisational goal.
1. Delay in Action: While following scalar chain and chain of command actions get delayed
in formal structure.
2. Ignores Social Needs of Employees: Formal organisational structure does not give
importance to psychological and social need of employees which may lead to demotivation of
employees.
3. Emphasis on Work Only: Formal organisational structure gives importance to work only;
it ignores human relations, creativity, talents, etc.
INFORMAL ORGANISATION:
In the formal organisational structure individuals are assigned various job positions. While
working at those job positions, the individuals interact with each other and develop some
social and friendly groups in the organisation. This network of social and friendly groups
forms another structure in the organisation which is called informal organisational structure.
The informal organisational structure gets created automatically and the main purpose of
such structure is getting psychological satisfaction. The existence of informal structure
depends upon the formal structure because people working at different job positions interact
with each other to form informal structure and the job positions are created in formal
structure. So, if there is no formal structure, there will be no job position, there will be no
people working at job positions and there will be no informal structure.
1. Fast Communication: Informal structure does not follow scalar chain so there can be
faster spread of communication.
2. Fulfills Social Needs: Informal communication gives due importance to
psychological and social need of employees which motivate the employees.
3. Correct Feedback: Through informal structure the top level managers can know the
real feedback of employees on various policies and plans.
4. Strategic Use of Informal Organisation: Informal organisation can be used to get
benefits in the formal organisation in the following way:
The knowledge of informal group can be used to gather support of employees and
improve their performance.
Through grapevine important information can be transmitted quickly.
By cooperating with the informal groups the managers can skillfully take the
advantage of both formal and informal organisations.
FUNCTIONAL ORGANISATION:
In the functional organisation work is divided according to specific function. Every specialist
has authority to issue orders relating to specific functions of his department. Identical
function of various departments are grouped together & headed by specialist.
Routine Clerk: He is the person who determines the method of work. He is expert
technician. He determines complete lay out of work. E.g.: How raw material should
be processed & in what stages.
Instruction Card Clerk: This person implements work according to the plan
prepared by routine clerk instructions are prepaid in writing in advance. These
instructions are prepaid for each job. This person has close contacts with workers.
Time & Cost Clerk: This clerk has contact with routine clerk & instruction card
clerk. He determines the schedule for different types of jobs. He determines
requirement of material for each job.
Disciplinarian: This person is responsible for the maintenance of piece orders &
discipline. His main job is to see that workers attend work on time and that they
complete their job within the scheduled time.
Gang Boss: It is the person who comes directly in to contact with the workers. He is
responsible for implementation of the work i.e. making the workers work according to
pre-determined standards. He looks after the lay-out of machines. He arranges for
machinery & tools.
Speed Boss: The main function of speed boss is to see how quickly & skillfully the
work can be done. He provides necessary instructions. He also gives demonstration on
the machines. Speed boss is regarded as instructor teacher for the workers.
Repair Boss: Repair boss is responsible for maintenance for machinery tools &
equipment. There are damages, depreciations, wear& tear of mechanical equipments.
The main job of Repair Boss is to keep all machineries & tools in working condition.
Inspector: This inspector carefully analyses & examines actual performance and
compares it with standard. He prepares report about performance of different workers
on different jobs. He rejects those jobs which are not up to standard.
DIVISIONAL STUCTURE:
Divisional Stucture, as the name suggests perceives an enterprises as the integration of
independent divisions. We must note that such structure is adopted in large and complex
enterprises which handle diverse products. This is beacause although an organization
produces a homogeneous set of prodcts, it can deal in a wide variety of differentiated
products. Again, the organization does this deal with complexity.
The divisional structure is a type of organizational structure that groups each organizational
function into a division. ... Each division contains all the necessary resources and functions
within it to support that product line or geography (for example, its own finance, IT, and
marketing departments).
Advantages of Divisional Structure:
1. Development of Skills: Handling all aspects relating to a product line enhances various
skills in a divisional head and thus makes him worthy of promotion to next higher level.
2. Accountability: Performance measurement of each division is easily possible since the
divisional heads are accountable for profits. This further helps in fixing responsibilities and
taking appropriate remedial action in case of poor performance.
3. Quick Decision Making: Each division acts as an autonomous unit; hence divisional
structure promotes flexibility and quick decision making.
4. Easy Expansion: Under divisional structure, new divisions can be easily added without
interrupting the working of other divisions. Thus, it facilitates growth and expansion of the
enterprise.
GEOGRAPHICAL STUCTURE:
Geographical organisational structure suits businesses that have offices or units in different
regions or geographical areas. This form of structure enables businesses to:
Have a reporting and functional system across multiple locations.
Operate separate sites according to local demand but still be directed by business
policy. Depending on the size of the business, each geographic unit may report to an
executive who oversees several locations. Alternatively, it may report directly to top
management located at the business' headquarters. The reporting structure can adapt to the
size and industry of the business.
Advantages Of Geographical Structure
A geographical structure can offer a number of operational and strategic advantages, including:
It makes sense to divide an organisation by region if different cultures, rules, languages and
customer preferences exist in the area where the business operates. Logistics relating to
shipping, resources and staff also sometimes make geographical structure a good choice.
Geographic organisational structure suits mainly industries like retail and hospitality,
transportation and other businesses that need to be near sources of supply and customers (eg
for deliveries, production or on-site support).
CUSTOMER BASED STRUCTURE:
Customer based structure is also not free from drawbacks. For instance, it creates the
difficulty of co-ordination between the departments organized on this basis and those
organized on other bases. Greater emphasis to need of the customers may lead to less than
optimum use of space, equipment and specialized personnel.
MATRIX ORGANIZATION:
Matrix organisation is hybrid structure. It is the combination of two structure i.e. functional
department & project structure. Project team is created for specific project with high degree
of technical skill and functional structure is permanent characteristic of matrix organisation.
Matrix organisation has two dimensional structures. It is the combination of project structure
and traditional functional department. The project manager is responsible for the success of
particular project. He has authority over the members of project staff. Such project has
definite time duration. Matrix organisation is originated in defense & aerospace industries in
U.S.A.
Matrix organisation has been defined as ‘Any organisation that employees a multiple
command system, that include not only the multiple command structure & behaviour pattern.
Sometimes matrix & project structures are considered to be same. However there is
difference between these two. In project organisation the person who is the head of the
project is completely responsible for that project. Matrix organisation is applied when
organisation has large number of small projects and resources are diverted to other project.
1) Flexible & better response: It is the combination of traditional & project structure. So it
can be easily changed according to changes in marketing condition, technology etc. which is
helpful for the progress of the project. Effective information system helps to response
quickly.
2) Motivation: The project staff is motivated as the members are focuses directly for the
completion of particular project. It helps to increase communication, coordination & co-
operation.
3) Avoidance of duplication: Each project is assigned the physical resources and personnel
as per the requirement & duplication is avoided. Functional department provides support to
project manager to balance between time, cost & performance.
4) Proper environment for professionals: A proper environment helps the professionals to
complete the job in time & make maximum contribution. Maximum contribution helps
decision making process smoothly & helps in better control with proper chain.
1) Problem of co-ordination: Conflicts may arise between team members & functional
heads. Working relationship is not clearly balanced.
2) Complex organizational relationship: In matrix organisation, organizational relationship
becomes very complex. Apart the formal relationship, informal relationship will also arise,
that will create the problem of co-ordination.
3) Conflicts & problems of co-ordination: The problem of co-ordination violates the
principle of unity of command. Each employee has two bosses 1) Functional 2) Project
manager. Multiple flow of authority create problem of co-ordination.
4) Low moral: The success or failure of functional group depends upon its performance in
the project. This may lead to emphasis on own group & on own function only. Therefore it
will lead to conflicts between functional groups.
5) Time consuming process: Matrix organization is time consuming it requires major
organizational changes which may give rise to number of problems. Re-organisation may
lead to harm to the status and security of he employee. It will lead to delay in decision.
6) Lack of clarity: In matrix organisation there is multiplicity of vertical and horizontal
relationship. This will lead to decrease in efficiency and increase in the cost of project.
7) Violation of scalar principle: The scalar principle is also violated as there is no proper
balance between functional and project manager. Working relationship is not clearly defined.
VIRTUAL ORGANIZATION:
Based on this concept, virtual organization has been defined as follows – “Virtual
Corporation is a temporary network of independent companies—supplies, customers, even
erstwhile rivals—linked by information technology to share skills, costs, and access to one
another’s markets. It has neither central office nor organization chart; it has no hierarchy, no
vertical Integration.”
Thus, virtual organization is a temporary alliance between two or more organizations that
band together to undertake a specified venture. Recently, in telecommunication sector in
India, many virtual organizations have been created to provide different services.
The basic reason behind creating a virtual organization is to generate synergy through
temporary alliances. Creating synergy is the process of putting two or more elements together
to achieve a sum total greater than the sum total of individual elements separately. The
synergistic effect is generated in virtual organization because of the complementarity of
competences of different partners. Some companies can do something very well but struggle
with most others.
Other companies can do very well in those areas in which the first group of companies feels
handicapped. If both these types of companies put their efforts jointly to undertake any
project, their combined strengths could lead to much better results than what individual
companies could have achieved separately. However, management scholars have divided
opinions over
the effectiveness of virtual organizations because of the kind of trust that is required in
creating such organizations.
Often, clash of interest generates much sooner than expected. For example, one of the virtual
organizations created by Intel, USA and a Japanese company could not work properly
because the Japanese company was not able to complete its part of the project, leaving Intel
with a major product delivery problem. Intel was not happy about that venture and decided
not to participate in any such venture.
A boundary less organization, the term coined by Jack Welch, former chairman of GE (USA),
seeks to eliminate vertical and horizontal boundaries in the organization as well as the
boundaries between the organization and its customers and suppliers. It deemphasises chain
of control, span of control, and rigid departmentation. Instead, it has limitless span of control
without the existence of hierarchical control. Departments are replaced by self-managing
teams.
It relies heavily on information technology. Therefore, some people tend to call it T-form
(technology-based) organization. Boundary less organization has self-managing teams but it
differs from a team-based organization. A team-based organization is comparatively more
structured as compared to a boundary less organization. Further, a boundary less organization
differs from a virtual organization in the sense that the former is a kind of structure that an
organization may adopt while the latter is an alliance between two or more organizations to
achieve certain specified objectives.
i. In the boundary less organization, vertical boundaries are removed through flattening of
organizational hierarchy. Status and rank are minimised.
ii. Cross-hierarchical teams which include top executives, middle managers, supervisors, and
operative employees adopt participative decision making. These teams collectively share the
responsibility of decision outcomes as against individual responsibility in traditional
organizations.
v. In order to develop multi skills among employees, emphasis is put on horizontal transfer,
just as is the case with job rotation. Through this way, the horizontal boundaries are also
minimised.
vi. When fully operational, the boundary less organization also breaks down barriers to
external constituents such as customers, suppliers, regulators, and others with whom the
organization deals, by linking them to the organization.
However, the boundary less organizations should not be treated as panacea for all
structural ills because they have their own drawbacks which are follows:
i. The concept and practice of boundary less organizations is quite new. Therefore,
organizational members do not find these very comfortable in comparison to traditional
hierarchical systems. Even the earliest adopter of this concept, GE, has not yet achieved this
boundary less status. However, this can be treated as an operational problem which can be
overcome through experience over the period of time.
ii. Boundary less organizations use computer networks extensively. These networks may
include Internet, extranet, and intranet. Through these networks, people of boundary •less
organizations communicate across intra-organizational and extra-organizational boundaries.
These networks are not fully reliable at all times.
The most important problem is in the form of network security. Computer networks are
susceptible to attack from network hackers, viruses, and other types of mischiefs either for
making money or just for fun. Though some of these problems may be overcome by
installing appropriate security devices, computer networks do not remain fully safe. In spite
of both these problems, boundary less organization is in practice and their popularity is
increasing day-by- day.
CHAIN OF COMMAND:
The chain of command is a common term for the vertical reporting an authority relationship
in organization chart. The chain of command is the unbroken line of authority that ultimately
links each individual with the top organizational position through a managerial position at
each successive layer in between.
The concept of chain of command stems from two basic principles: unity of command and
the scalar principle. Unity of command means that an individual should have only one boss at
any given point in time. The scalar principle states that there should be a clear line of
authority from position of ultimate authority at the top to every individual in the organization.
The assignment of tasks and responsibilities that define the jobs of individuals and
units.
The clustering of individual positions into units and units into departments and larger
units to form an organization's hierarchy.
The various mechanisms required to facilitate vertical coordination, such as the
number of individuals reporting to any given managerial position and the degree of
delegation of authority.
The various mechanisms needed to foster horizontal coordination, such as task forces
and interdepartmental teams.
There is a limit to the number of persons or activities that a manager can effectively manage.
Span of management indicates the number of people who can be effectively managed by one
executive.
Span of management refers to the number of subordinates for whose activities an executive
should be held responsible.
Definitions:
Manager’s span of control is a statement or expression or the limitation of the number of
subordinates or activities that he can manage properly.
It is clear that there is a limit to the number of persons that can be supervised by one boss.
The span of control should be minimum as far as possible. The number of subordinates
depends upon manager’s ability, his job, the complexity of the duties of subordinates, the
nature and importance of the work to be supervised etc.
DELEGATION:
Many companies fail in their specific businesses because of their lack of effective delegation.
Delegation is not just telling an employee to answer a call or to fill out some paperwork for a
manager or make him do such easy task; rather, it is about assigning challenging jobs.
The reason why most companies find it hard to delegate difficult tasks is the lack of
confidence in their employees. Delegation is very important for a business to prosper.
Effective delegation allows you to trim down your tasks so that you can concentrate on the
major areas of your business. Now the question is: What is delegation?
MEANING OF DELEGATION:
Delegation is the process by which the manager assigns a portion of his total workload to
others. Effective delegation permits managers to tackle higher-priority duties while helping to
train and develop lower-level managers. Thus delegation is a process whereby a superior
passes to a subordinate part of his or her own authority to make decisions.
A manager alone cannot perform all the tasks assigned to him. In order to meet the targets,
the manager should delegate some tasks or duties to subordinates, since management means
getting work done through others. Delegation of Authority means division of authority and
powers downwards to the subordinate. Delegation is about entrusting someone else to do
parts of your job. Delegation of authority can be defined as subdivision and sub-allocation of
powers to the subordinates in order to achieve effective results. Some of the important
features of delegation may be listed thus:
DECENTRALIZATION:
Complete decentralization is not possible because a manager cannot delegate all his authority
without surrendering his position as a manager whereas, complete centralization is also not
possible except in one man enterprise.
1. Philosophy of Top Management: The leadership style, attitudes, values and beliefs of the
top management team have a bearing on the degree of decentralization. Some firms are
highly centralized, whereas others are highly decentralized because of the character and
philosophy
of the top management. For instance, if Tata Group Companies have registered a phenomenal
growth over the years, it is partly because of the operational freedom and autonomy the
various units in the group enjoy. TATAs provide only the direction and spell out the major
policies.
3. The cost and Impact of the Decisions: Managers may not be willing for decentralization
where the commitment involved in the decisions is very high. As a rule of thumb, the greater
the cost involved, the more likely it is that the decision will be made at the upper levels. We
often find situation in organizations where managers seek the approval of superiors when the
expenditure involved exceeds a certain limit.
4. Company Size and Rate of Growth: It is very difficult to manage a large organization
efficiently with decision-making authority concentrated in one or few people/levels at the top.
Further, as an organization grows in size and complexity, the need for decentralization is
obviously felt. Top management cannot continue to hold a tight grip over the several aspects
of the growing organization. This is the principal reason why organizations often engage in
reorganizing their units and operations as they grow in size. The necessary autonomy is given
to the units or departments so that top management can concentrate itself with more
important tasks such as strategic planning and policy formulation.
EMPOWERMENT:
Jay Conger defines empowerment as "creating conditions for heightened motivation through
the development of a strong sense of personal self-efficacy". This means sharing power in
such a way that individuals learn to believe in their ability to do the job. When people share
power in this way, they may empower others—that is, transfer power to them. Empowerment
is easy to advocate but difficult to put into practice. Conger offers some guidelines:
1. Managers should express confidence in employees and set high performance
expectations.
2. Managers should create opportunities for employees to participate in decision making.
3. Managers should remove bureaucratic constraints that stifle autonomy.
4. Managers should set inspirational or meaningful goals.
UNIT -02
CONTROLLING
INTRODUCTION:
The concept of control is often confused with lack of freedom. The opposite of control is not
freedom but chaos or anarchy. Control is fully consistent with freedom. In fact, they are
interdependent.Without control, freedom cannot be sustained for long. Without freedom,
control becomes ineffective. Both freedom and accountability are embedded in the concept of
control.
MEANING OF CONTROL:
Control is the process through which managers assure that actual activities conform to
planned activities. According to Breach, "Control is checking current performance against
predetermined standards contained in the plans, with a view to ensuring adequate progress
and satisfactory performance."
According to Billy E. Goetz, "Management control seeks to compel events to conform plans".
According to Robert N. Anthony, "Management control is the process by which managers
assure that resources are obtained and used effectively and efficiently."
In the words of Haynes and Massie, "Fundamentally, control is any process that guides
activity towards some predetermined goal. The essence of the concept is in determining
whether the activity is achieving the desired results".
In the words of J. L. Massie, "Control is the process that measures current performance and
guides it towards some predetermined goals."
In the words of Henry Fayol, "Control consists in verifying whether everything occurs in
conformity with the plan adopted, the instructions issued and the principles established. Its
object is to find out the weakness and errors in order to rectify them and prevent recurrence.
It operates on everything, i.e., things, people and actions".
From the above definitions it is clear that the managerial function of control consists in a
comparison of the actual performance with the planned performance with the object of
discovering whether all is going on well according to plans and if not why. Remedial action
arising from a study of deviations of the actual performance with the standard or planned
performance will serve to correct the plans and make suitable changes. Controlling is the
nature of follow-up to the other three fundamental functions of management. There can, in
fact, be not controlling without previous planning, organising and directing. Controlling
cannot take place in a vacuum.
IMPORTANCE OF CONTROLLING:
Importance of Controlling Control is an indispensable function of management. Without
control the best of plans can go awry. A good control system helps an organisation in the
following ways:
1. Accomplishing organisational goals: The controlling function measures progress
towards the organisational goals and brings to light the deviations, if any, and
indicates corrective action. It, thus, guides the organisation and keeps it on the right
track so that organisational goals might be achieved.
2. Judging accuracy of standards: A good control system enables management to
verify whether the standards set are accurate and objective. An efficient control
system keeps a careful check on the changes taking place in the organisation and in
the environment and helps to review and revise the standards in light of such changes.
3. Making efficient use o f resources: By exercising control, a manager seeks to reduce
wastage and spoilage of resources. Each activity is performed in accordance with
predetermined standards and norms. This ensures that resources are used in the most
effective and efficient manner.
4. Improving employee motivation: A good control system ensures that employees
know well in advance what they are expected to do and what are the standards of
performance on the basis of which they will be appraised. It, thus, motivates them and
helps them to give better performance.
5. Ensuring order and discipline: Controlling creates an atmosphere of order and
discipline in the organisation. It helps to minimise dishonest behaviour on the part of
the employees by keeping a close check on their activities. The box explains how an
importexport company was able to track dishonest employees by using computer
monitoring as a part of their control system.
6. Facilitating coordination in action: Controlling provides direction to all activities
and efforts for achieving organisational goals. Each department and employee is
governed by predetermined standards which are well coordinated with one another.
This ensures that overall organisational objectives are accomplished.
1. Establishing standards.
2. Measuring and comparing actual results against standards.
3. Taking corrective action.
Establishing Standards:
The first step in the control process is to establish standards against which results can be
measured. The standards the managers desire to obtain in each key area should be defined as
far as possible in quantitative terms. Standards expressed in general terms should be avoided.
Standards need to be flexible in order to adapt to changing conditions. The standard should
emphasis the achievement of results more than the conformity to rules and methods. If they
do not do so, then people will start giving more importance to rules and methods than to the
final results. While setting the standards, the following points have to be borne in mind:
The standards must be clear and intelligible. If the standards are clear and are
understood by the persons concerned, they themselves will be able to check their
performance.
Standards should be accurate, precise, acceptable and workable.
Standards are used as the criteria or benchmarks by which performance is measured in
the control process. It should not be either too high or too low. They should be
realistic and attainable.
Standards should be flexible i.e., capable of being changed when the circumstances
require so.
The second step in the control process is to measure the performance and compare it with the
predetermined standards. Measurement of performance can be done by personal observation,
by reports, charts and statements. If the control system is well organised, quick comparison of
these with the standard figure is quite possible. This will reveal variations.
After the measurement of the actual performance, the actual performance should be
compared with the standards fixed quickly. A quick comparison of actual performance with
the standard performance is possible, if the control system is well organised. While
comparing the actual performance with the standards fixed, the manager has to find out not
only the extent of variations but also the causes of variations. This is necessary, because some
of the variations may be unimportant, while others may be important and need immediate
corrective action by the manager.
After comparing the actual performance with the prescribed standards and finding the
deviations, the next step that should be taken by the manager is to correct these deviations.
Corrective action should be taken without wasting of time so that the normal position can be
restored quickly. The manager should also determine the correct cause for deviation. Taking
corrective action can be achieved in the following way:
The manager should try to influence environmental conditions and external situations
in such a way as to facilitate the achievement of goals.
He should review with his subordinates the instructions given earlier so that he may be
able to give clear, complete and reasonable instructions in future.
There are many external forces which cannot be adjusted by the manager. They have
to be accepted as the facts of the situation, and the executives should revise their plans
in the light of these changing forces.
TYPES OF CONTROL:
Most control methods can be grouped into one of the two basic types:
1. Past-oriented controls.
2. Future-oriented controls.
3. Concurrent Control.
1. Past-oriented Controls: These are also known as post-action controls and measure
results after the process. They examine what has happened in a particular period in the
past. These controls can be used to plan future behaviour in the light of past errors or
successes.
2. Future-oriented Controls: These are also known as steering controls or feed-forward
controls and are designed to measure results during the process so that action can be
taken before the job is done or the period is over. They serve as warning-posts
principally to direct attention rather than to evaluate, e.g., Cash flow analysis, funds
flow analysis, network planning etc.
3. Concurrent Control: Concurrent control takes place while an activity is in progress.
It involves the regulation of ongoing activities that are part of transformation process
to ensure that they conform to organizational standards. Concurrent control is
designed to ensure that employee work activities produce the correct results.
Concurrent controls monitor ongoing employee activity to ensureconsistency with
quality standards. These controls rely on performance standards, rules, and
regulations for guiding employee tasks and behaviors.
Their purpose is to ensure that work activities produce the desired results. As an
example, many manufacturing operations include devices that measure whether the
items being produced meet quality standards. Employees monitor the measurements;
if they see that standards are not being met in some area, they make a correction
themselves or let a manager know that a problem is occurring.
Since concurrent control involves regulating ongoing tasks, it requires a thorough
understanding of the specific tasks involved and their relationship to the desired and
product. Concurrent control sometimes is called screening or yes-no control, because
it often involves checkpoints at which determinations are made about whether to
continue progress, take corrective action, or stop work altogether on products or
services.
3. This requires more thought in the systems design but allows more flexibility of
operations and makes it possible to operate a system using unpredictable components
and undetermined input. Still, the design and effective operation of control are not
without problems.
4. The objective of the system is to perform some specified function. The purpose of
organizational control is to see that the specified function is achieved; the objective of
operational control is to ensure that variations in output are maintained within
prescribed limits. It is difficult thing to design a system that contains all of the
elements of control.
7. The same problem applies to machines and equipments associated with human
involvement, when output is not in specific units.
9. Subjective inputs may be transferred into numerical data, but there is always the
danger of an incorrect appraisal and transfer, and the danger that the analyst may
assume undue confidence in such data after they have been quantified.
Let us suppose, for example, that the decisions made by an executive are rated from 1
to 10, 10 being the perfect decision. After determining the ranking for each decision,
adding these, and dividing by the total number of decisions made, the average’
ranking would indicate a particular executive’s score in his decision-making role. On
the basis of this score, judgments—which could be quite erroneous— might be made
about his decision-making effectiveness.
One executive with a ranking of 6.75 might be considered more effective than another
who had a ranking of 6.25, and yet the two managers may have made decisions under
different circumstances and conditions. External factors over which neither executive
had any control may have influenced the difference in “effectiveness”
3. The most serious problem in information flow arises when the delay in feedback is
exactly one-half cycle, for then the corrective action is superimposed on a variation
from norm which, at that moment, is in the same direction as that of the correction.
This causes the system to overcorrect, and then if the reverse adjustment is made out
of cycle, to correct too much in the other direction, and so on until the system
fluctuates (“oscillates”) out of control.
UNIT -03
INTRODUCTION
haviour: Introduction, definition, fundamental principles of OB, contributing disciplines, challenges and opportunities. Evolu
INTRODUCTION:
All organizations, be the business, educational or government, are social systems. They are
run by people. The functioning of an organization depend upon how people work or behave
in the organization. Human behaviour in organizations is highly unpredictable. It is
unpredictable because it arises from people’s deep-seated needs and value systems. However,
it can be partially understood in terms of the framework of behavioral science, management
and other disciplines. There is no idealistic solution to organizational problems. All that can
be done is to increase our understanding and skills so that human relations at work can be
enhanced.
Organizational Behavior is concerned with the study of human behaviour at work. It is the
field of study that investigates the impact that individuals, groups and structure have
on behavior within organization. It is the study and application of knowledge about how
people act within organizations. It is a human tool for human benefit. It applies broadly to the
behavior of people in all types of organizations, such as business, government, schools
and services organizations.
OB covers the core topics of motivation, leadership behavior and power, interpersonal
communication, group structure and process, learning, attitude development and
perception, change process, conflict, job design and work stress.
DEFINITION:
Organisational behaviour can then be defined as: "The study of human behaviour in
organisational settings, the interface between human behaviour and the organisational
context, and the organisation itself."
According to Raman J. Aldag, “Organizational behaviour i a branch of social science that eek
to build theories that can be applied in predicting ,understanding and controlling behaviour
in work organization.
There are four key elements in organizational behavior. There are people, structure,
technology and the environment. Each o f the four elements o f organizational behavior will
be considered briefly.
1. People: People make up the internal social system of the organization. They
consist of individuals and groups, and large groups as well as small ones.
People are the living, thinking, feelings beings who created the organizations.
It exists to achieve their objectives. Organizations exist to serve people.
People do not exist to serve organizations. The work force is one of the critical
resources that need to be managed. In managing human resources.
2. Structure: Structure defines the official relationships of people in
organizations. Different jobs are required to accomplish all of an
organization’s activities. There are managers and employees, accountants
and assemblers. These people have to be related in some structural way so that
their work can be effective. The main structure relates to power and to
duties. For example, one person has authority to make decisions that affect
the work of other people.
3. Technology: Organizations have technologies for transforming inputs and
outputs. These technologies consist of physical objects, activities and process,
knowledge, all of which are brought to bear on raw materials, labour and
capital inputs during a transformation process. The core technology is that
set of
productive components most directly associated with the transformation
process.
4. Environment: All organizations operate within an external environment. A
single organization does not exist alone. It is part of a larger system that
contains thousand of other elements. All these mutually influence each other
in a complex system that becomes the life style of the people. Individual
organization, such as a factory or school cannot escape from being influenced
by this external environment. It influences the attitudes of people, affects
working conditions, and provides competition for resources and power. Every
organization interacts with other members of its environment. The
interactions allow the organization t o acquire raw material, hire employees,
secure capital, obtain knowledge, and build, lease or buy facilities and
equipment. Since the organization process a product or service for
consumption by the environment, it will also interact with its customers.
The unique way in which each person sees, organizes and interprets things.
Selective perception cause misinterpretation.
Hunger for a change to chare what they know and to learn from the experience.
Organizations need to provide opportunities for meaningful involvement – employee
empowerment.
Nature of organization:
social structure in general refer to entities or groups in definite relation to each other,
to relatively enduring patterns of behavior and relationship within social systems, or
to social institutions and norms becoming embedded into social systems in such a way
that they shape the behavior of actors within those social systems. Social systems can
be said to be the patterns of behavior of a group of people possessing similar
characteristics due to their existence in same society.
Formal and informal social systems.
The idea of a social system provides a framework for analyzing organizational
behavior issues. It helps make OB problems understandable and manageable.
Mutual interest:
CONTRIBUTING DISCIPLINES:
A. Psychology: Psychology is the study of human behavior which tries to identify the
characteristics of individuals and provides an understanding why an individual
behaves in a particular way. This thus provides us with useful insight into areas such
as human motivation, perceptual processes or personality characteristics.
B. Sociology: Sociology is the study of social behavior, relationships among social
groups and societies, and the maintenance of social order. The main focus of attention
is on the social system. This helps us to appreciate the functioning of individuals
within the organization which is essentially a socio-technical entity.
C. Social psychology: Social psychology is the study of human behaviour in the context
of social situations. This essentially addresses the problem of understanding the
typical behavioral patterns to be expected from an individual when he takes part in a
group.
D. Anthropology: Anthropology is the science of mankind and the study of human
behaviour as a whole. The main focus of attention is on the cultural system, beliefs,
customs, ideas and values within a group or society and the comparison of behaviour
among different cultures. In the context of today's organizational scenario. It is very
important to appreciate the differences that exist among people coming from different
cultural backgrounds as people are often found to work with others from the other
side of the globe.
E. Political Science: Although frequently overlooked, the contributions of political
scientists are significant to the understand arrangement in organizations. It studies
individuals and groups within specific conditions concerning the power dynamics.
Important topics under here include structuring of conflict, allocation of power and
how people manipulate power for individual self-interest etc.
Scientific management approach was developed by F.W. Taylor at the beginning of the 20 th
century. This theory supported the use of certain steps in scientifically studying each element
of a job, selecting and training the best workers for the job arid making sure that the workers
follow the prescribed method of doing the job. It provided a scientific rationale for job
specialization and mass production. His assumption was that employees are motivated largely
by money. To increase the output, Taylor advised managers to pay monetary incentives to
efficient workers.
Yet, his theory was criticized by many employers and workers. Workers objected to the
pressure of work as being harder and faster. Critics worried that the methods took the
humanity out of labor, reducing workers to machines responding to management incentives.
Therefore, Taylor's view is now considered inadequate and narrow due to the points given by
the critics.
Bureaucratic Approach:
While scientific management was focusing on the interaction between workers and the task,
we researchers were studying how to structure the organization more effectively. Instead of
trying to make each worker more efficient, classical organization theory sought the most
effective overall organizational structure for workers and managers.
The theory's most prominent advocate, Max Weber, proposed a 'bureaucratic form' of
structure, which he thought would work for all organizations. Weber's idea! Bureaucracy
was, logical, rational and efficient. He made the naive assumption that one structure would
work best for all organizations.
Henry Ford, Henry Fayol and Frederick W. Taylor, the early management pioneers,
recognized the behavioral side of management. However, they did not emphasize the human
dimensions. Although there were varied and complex reasons for the emerging importance of
behavioral approach to management, it is generally recognized that the Hawthorne studies
mark the historical roots for the field of organizational behaviour.
Hawthorne Studies:
Even, as Taylor and Weber brought attention with their rational, logical approaches to more
efficient productivity, their views were criticized on the ground that both approaches ignored
worker's humanity.
The real beginning of applied research in the area of organizational behaviour started with
Hawthorne Experiments. In 1924, a group of professors began an enquiry into the human
aspects of work and working conditions at the Hawthorne plant of Western Electric
Company, Chicago. The findings of these studies were given a new name 'human relations'
the studies brought out a number of findings relevant to understanding human behaviour at
work. The Human element in the workplace was considerably more important. The workers
are influenced by social factors and the behaviour of the individual worker is determined by
the group.
Hawthorne studies have been criticized for their research methods and conclusions drawn.
But their impact on the emerging field of organizational behaviour was dramatic. They helped
usher in a more humanity centered approach to work.
ORGANIZATIONAL BEHAVIOUR
Personality:Meaning, formation, determinants, traits of personality, big five and MBTI, personality attributes influencing OB
Perception:Meaning,Process of perception, factors influencing perception, link between perception and individual decision
Attitude: Meaning,Formation, components of attitudes, relation between attitude and behaviour.
PERSONALITY
INTRODUCTION:
People tend to have a general notion that personality refers to a personal appearance with
charming smile, or outlook. But psychologists view the concept as dynamic in nature
concerned with growth and development of a person’s whole psychological system.
Personality can be defined as the consistent psychological patterns within an individual
that affect the way they interact with others and the situations they encounter. Personality is
defined as relatively stable and enduring characteristics that determine our thoughts, feelings
and behavior. Personality is a complex phenomenon and there are various perspectives of
personality construct. One common and simple definition of Personality is: It is the
consistent psychological patterns within an individual that affect the way they interact with
others and the situations they encounter.
MEANING:
The word personality is derived from a Greek word “persona” which means “to speak
through.” Personality is the combination of characteristics or qualities that forms a person’s
unique identity. It signifies the role which a person plays in public. Every individual has a
unique, personal and major determinant of his behavior that defines his/her personality.
Personality means how a person affects others and how he understands and views himself as
well as the pattern of inner and outer measurable traits and the person-situation interactions
(Fred Luthans).
According to Stephen P. Robbins, personality is the sum total ways in which an individual
reacts and interacts with others. It may be defined as those inner psychological characteristics
that both determine and reflect how a person responds to his environment.
By personality Ogburn means “the integration of the socio psychological behaviour of the
human being, represented by habits of action and feeling, attitudes and opinions.”
Personality can be defined as those inner psychological characteristics that both determine
and reflect how a person responds to the environment.
FORMATION:
Infancy: During the first two years of life, an infant goes through the first stage: Learning
Basic Trust or Mistrust (Hope) . Well-nurtured and loved, the infant develops trust and
security and a basic optimism. Badly handled, the infant becomes insecure and learns "basic
mistrust."
Toddlerhood: The second stage occurs during early childhood, between about 18 months to
two years and three to four years of age. It deals with Learning Autonomy or Shame (Will) .
Well-parented, the child emerges from this stage with self-confidence, elated with his or her
newly found control. The early part of this stage can also include stormy tantrums ,
stubbornness, and negativism, depending on the child's temperament.
Preschool: The third stage occurs during the "play age," or the later preschool years from
about three to entry into formal school. The developing child goes through Learning Initiative
or Guilt (Purpose) . The child learns to use imagination; to broaden skills through active play
and fantasy; to cooperate with others; and to lead as well as to follow. If unsuccessful, the
child becomes fearful, is unable to join groups, and harbors guilty feelings. The child depends
excessively on adults and is restricted both in the development of play skills and in
imagination.
School age: The fourth stage, Learning Industry or Inferiority (Competence) , occurs during
school age, up to and possibly including junior high school. The child learns to master more
formal skills:
At this stage, the need for self-discipline increases every year. The child who, because of his
or her successful passage through earlier stages, is trusting, autonomous, and full of initiative,
will quickly learn to be industrious. However, the mistrusting child will doubt the future and
will feel inferior.
Adolescence:
The fifth stage, Learning Identity or Identity Diffusion (Fidelity) , occurs during adolescence
from age 13 or 14. Maturity starts developing during this time; the young person acquires
self- certainty as opposed to self-doubt and experiments with different constructive roles
rather than adopting a negative identity, such as delinquency. The well-adjusted adolescent
actually looks forward to achievement, and, in later adolescence, clear sexual identity is
established. The adolescent seeks leadership (someone to inspire him or her), and gradually
develops a set of ideals to live by.
DETERMINANTS:
1. Heredity : Human behaviour is partly affected by heredity. The parent's qualities are
passed on to the children through the molecular structure of genes located in the
chromosomes. In our day to day life, so many times we use the term "Like father like son" as
"Like Mother like daughter".
2. Environment : All personality traits are not determined by heredity. Environment also
plays a very important role in the development of personality of a person. Environment
comprises of culture, family, social and situational factors.
(a) Culture: Culture is sum total of learned believes, values and customs. Cultural
factors determine now a person acts whether independently or dependently. Culture
establishes norms, attitudes and values that are passed along from generation to
generation.
(b) Family: Families influence the behaviour of a person especially in the early
stages. The nature of such influence will depend upon the following factors :
(d) Situational: Situational factors also play a very important role in determining the
personality of a person. Life is a collection of experiences. Some of the events and
experiences can serve as important determinants of his personality.
TRAITS OF PERSONALITY:
Personality traits are the enduring features that define an individual’s behavior. A personality
trait is a unique feature in an individual. Psychologists resolved that there are five major
personality traits and every individual can be categorized into at least one of them. These five
personality traits are −
Extrovert
Neurotic
Open
Agreeable
Conscientious
BIG FIVE AND MBTI:
I. Openness to Experience: Openness flashes the level of intellectual curiosity,
creativity and a preference for novelty and variety within a person. It can also be
elaborated as the scope to which an individual is imaginative or independent, and
portrays a personal preference for a variety of activities over a scheduled routine.
Some debate may occur regarding how to interpret the openness factor, which is also
known as "intellect" rather than openness to experience.
It is basically the extent to which an individual is original, has immense interests, and
willingly takes risk.
With respect to the prescribed Myers Briggs type of indicator, preferences include eight
leadership styles −
E or I (Extraversion or Introversion)
S or N (Sensing or iNtuition)
T or F (Thinking or Feeling)
J or P (Judgment or Perception)
We combine the bias to give our Myers Briggs personality type. Say for example, our
preferences is for E and S and T and J, so it leads to personality type of ESTJ. In the same
way, there are sixteen Myers Briggs personality types that can be generated by combining
these four letters together.
When we put these four letters together, we get our personality type code, and there are
sixteen combinations. For example, INTJ implies that we prefer Introversion, Intuition,
Thinking and Judging (remember, this implies preferences only - an INTJ also uses
Extraversion, Sensing, Feeling and Perception).
The way a person communicates with people around and links with others socially is called
social interaction. Who are we, how do we communicate with people? In order to answer
these question we classify individuals and their preferences to direct their energy into two
types Extraversion & Extrovert, Introversion & Introvert.
For example − Archana is a nerdy girl and takes time to mingle up with others and is
considered as an introvert while Alka is a very outgoing person and gels easily with
everyone, so she is considered as an extrovert.
Everything we see, we hear we process them in our brains. Now how do we prefer to process
information? On what basis? To answer this question, we need to understand how to we
choose to transform our information.
We can collect information in two different ways, using two different information gathering
functions − Sensing and Intuition.
Sensing: If we choose to deal with facts, what we know, to have clarity or to describe
what we see, then our preference is for Sensing. This is denoted by the letter "S".
Intuition: If we choose to deal with ideas, look into the unknown, to generate new
possibilities or to engage what isn't obvious, then our preference is for Intuition. This
is denoted by the letter "N" (the letter I has already been used for Introversion).
For example − If I say that I believe something good is going to happen then it is just
an intuition as I am basing my statement without any evidence rather on just a feeling.
However, when I say that according to today’s weather forecast it is going to rain,
then this is sensing as I have an evidence to support my statement.
There are two main types of functions through which we prefer to make our decisions.
Style of decision making is nothing but the way we prefer to organize our life. It is done by
either Perceiving or by Judging.
Prof. Saritha Assistant Professor, Don Bosco Institute of Technology, Bangalore Page 103
PO exam and plans her life where all her actions will help her achieve her dream job.
This attitude is judging.
After getting a brief about the personality types, let us take a look at the 16 types of personality.
MEANING:
Other senses − They approve perception through body, like balance, acceleration,
pain, time, sensation felt in throat and lungs etc.
Of the social world − It permits people to understand other individuals and groups of
their social world. Example − Priya goes to a restaurant and likes their customer
service, so she will perceive that it is a good place to hang out and will recommend it
to her friends, who may or may not like it. Priya’s perception about the restaurant is
good.
PROCESS OF PERCEPTION:
Perceptual process are the different stages of perception we go through. The different stages
are :
Receiving
Selecting
Organizing
Interpreting
Receiving: Receiving is the first and most important stage in the process of perception. It is
the initial stage in which a person collects all information and receives the information
through the sense organs.
Selecting: Selecting is the second stage in the process. Here a person doesn’t receive the data
randomly but selectively. A person selects some information out of all in accordance with his
interest or needs. The selection of data is dominated by various external and internal factors.
Internal factors − The factors that influence the perception of an individual internally
are psychological requirements, learning, background, experience, self-acceptance,
and interest.
Interpreting: Finally, we have the process of interpreting which means forming an idea
about a particular object depending upon the need or interest. Interpretation means that the
information we have sensed and organized, is finally given a meaning by turning it into
something that can be categorized. It includes stereotyping, halo effect etc.
FACTORS INFLUENCING PERCEPTION:
i) Projection: The perceiver tries to project his personality attributes in others is known
as projection. For e.g. if the perceiver is a, then he treats the perceived to be a talkative
though this may not be true.
ii) Mental makeup: Sometimes the perceiver has pre set notion in his mind about certain
objects, events and people. The moment he has to deal or act upon those events, he already
knows how to act or react as he has made his mental set up to deal with such situations.
iii) Stereotyping: It is a tendency to judge people based on the perception of the group to
which he belongs. We tend to attribute favorable or unfavorable characteristics to the
individual based on upon widely held generalization about the group. For instance, we
perceive that Japanese in general are hard working, quality conscious and industrious, and
based on that we generalize that all Japanese are like that, but in reality it may not be so.
There are some Japanese who may not possess the above mentioned characteristics.
iv) Halo Effect: It is tendency to draw a general overall impression about an individual based
on single striking characteristics. For instance, if a person speaks English fluently, we
tend to assume that that person is very knowledgeable, intelligent, smart, clever etc. hard
working, smart etc.
vi) Recency Effect: Recency effect is the effect that the recent event has on the
perceiver. During performance appraisal, the employees are rated on the basis of their latest
performance. The earlier performance is ignored. This is not the satisfactory method so
it leads to error in perceptual error.
Status of the perceived: Generally status overpowers the actual characteristic. When
perception is made about a person who has high status in terms of position or
wealth, he is generally perceived to be high on ranking than a person with low
status.
Closeness with the perceived: If a person is close to another person in
relationship, the perceived will be ranked high because of this relationship even
though, in a particular situation, he may have behaved negatively.
Factors related to the situation: Situation plays an important role in forming
perception about a person. A person sitting in a five star hotel is perceived differently
than a person sitting in a small hotel.
This model is seldom actually used: it’s more of a goal than a practical method.
Bounded Rationality:
MEANING:
FORMATION:
The formation of Attitudes are learned. Individuals acquire attitudes from several sources but
the point to be stressed is that the attitudes are acquired but not in herited. Our responses to
people and issues evolve over time. Two major influences on attitudes are direct experience
and social learning.
2. Social Learning: In social learning, the family, peer groups and culture shape an
individual's attitudes in an indirect manner. Substantial social learning occurs through
modelling, in which individuals acquire attitudes by merely observing others. For an
individual to learn from observing a model, four processes must take place:
The learner must focus attention on the model.
The learner must retain what was observed from the model.
Behavioural reproduction must occur; that is, the learner must practise the
behaviour.
The learner must be motivated to learn from the model.
COMPONENTS OF ATTITUDES:
1. Cognitive component;
2. Affective component; and
3. Behavioural component.
Cognitive Component: This component includes the beliefs an individual has about
a certain person, object, or situation. The belief that "discrimination is wrong" is a
value
statement. Such an opinion is the cognitive component of an attitude. Learned beliefs,
such as "you need to work long hours to get a head in this job", lead to attitudes that
have an impact on behaviour in the work place. The cognition component of an
attitude, reflects a persons perceptions or beliefs. Cognitive elements are evaluative
beliefs and are measured by attitude scales or by asking about thoughts. The statement
"I believe Japanese workers are industrious, "reflect the cognitive component of an
attitude. The cognitive component sets the stage for the more critical part of attitude -
its affective component.
Affective Component: This component refers to the person's feelings that result from
his or her beliefs about a person, object or situation. A person who believes hard work
earns promotions may feel anger or frustration when he or she works hard but is not
promoted. The affective component becomes stronger as an individual has more
frequent and direct experience with a focal object, person or situation. Affect is the
emotional component of an attitude.
It refers to an individual's feeling about something or someone. Statements such as "I
like this" or "I prefer that" reflect the affective component of an attitude. Affect is
measured by physiological indicators such as galvanic skin response (changes in
electrical resistance of skin which indicate emotional arousal) and blood pressure.
These indicators show changes in emotions by measuring physiological arousal. If an
individual is trying to hide his or her feelings, this might be shown by a change in
arousal.
Behavioural Component: This component refers to the individual's behaviour that
occurs as a result of his or her feeling about the focal person, object or situation. An
individual may complain, request a transfer, or be less productive because he or she
feels dissatisfied with work. The behavioural component of an attitude refers to an
intention to behave in a certain way toward someone or something.
For example, our attitudes towards women in management may be inferred from an
observation of the way we behave toward a female supervisor. We may be supportive,
passive or hostile depending on our attitude. The behavioural component of an
attitude is measured by observing behaviour or by asking a person about behaviour or
intentions.
RELATION BETWEEN ATTITUDE AND BEHAVIOUR:
1. Attitude is defined as a person’s mental tendency, which is responsible for the way he
thinks or feels for someone or something. Behavior implies the actions, moves,
conduct or functions or an individual or group towards other persons.
2. A person’s attitude is mainly based on the experiences gained by him during the
course of his life and observations. On the other hand, the behavior of a person relies
on the situation.
3. Attitude is a person’s inner thoughts and feelings. As opposed to, behavior expresses a
person’s attitude.
5. Attitude is defined by the way we perceive things whereas behavior is ruled by social
norms.
INTRODUCTION:
Motivation originally comes from the Latin root word ‘movere’ which means to move. It is
derived from the word motive. Motive may be defined as an inner state of our mind that
activates and directs our behaviour. Motivation may be defined as the process that motivates
a person and induces him to continue the course of action for the achievement of goal.
MEANING:
According to Steer & Porter, “Motivation is the force that energizes behaviour, gives
direction to behaviour and underlies the tendency to persist.”
According to George R. Terry, "Motivation is the desire within an individual that stimulates
him or her to action”.
In the words of Robert Dublin, it is "the complex of forces starting and keeping a person at
work in an organization". Viteles defines motivation as "an unsatisfied need which creates a
state of tension or disequilibrium, causing the individual to move in a goal directed pattern
towards restoring a state of equilibrium, by satisfying the need."
On the basis of above definitions, the following observations can be made regarding
motivation:
This theory was produced in order to answer the question “What motivates an individual”.
Every second need comes to force when the first need is satisfied completely. Maslow
explained the hierarchy of needs by grouping them into two: deficiency needs and growth
needs.
Physiological Needs: Every individual needs to take care of the basic requirements
required to sustain. These requirements include food to eat, clothing to wear and
shelter to live in. These necessities are relatively independent of each other but are
finite.
Social Needs: We have all heard that man is a social animal, we want to be there with
those people where we are loved and we are accepted as we are; nobody wants to be
judged. This is a common requirement every human desires.
This theory helps managers to think about encouraging their employees by identifying
employee needs. In short, it presents motivation as constantly changing force,
expressing itself to the constant need for fulfilment of new and higher levels of needs.
Esteem: Esteem means the typical human desire to be accepted and valued by others.
People often involve in a profession or hobby to gain recognition, earn fame and
respect. According to Maslow, the needs of humans have strict guidelines - the
hierarchies rather than being sharply separated, are interrelated. This means that
esteem and the consequent levels are not strictly separated but are closely related.
Clayton Alderfer has proposed an alternative hierarchy of needs - called the ERG Theory of
Motivation. The letters E, R and G stand for Existence, Relatedness and Growth.
Existence Needs: These needs are all the various forms of physiological and material
desires, such as hunger, thirst and shelter. In organizational settings, the need for
pay, benefits, and physical working conditions are also included in this category.
This category is comparable to Maslow’s physiological and certain safety needs.
Relatedness Needs: These needs include all those that involve interpersonal
relationships with others in the workplace. This types of need in individuals depends
on the process of sharing and mutuality of feelings between others to attain
satisfaction. This category is similar to Maslow’s safety, social and certain ego-
esteem needs.
Growth Needs: These needs involve a person’s efforts toward creative or personal
growth on the job. Satisfaction of growth needs results from an individual engaging
in tasks that not only require the person’s full use of his or her capabilities, but
also may require the development of new capabilities. Maslow’s self-actualization
and certain of his ego esteem needs are comparable to those growth needs.
ERG theory is based upon three major propositions:
i) The less each level of need has been satisfied, the more it will be desired (need
satisfaction). For example, the less existence needs (pay) have been satisfied on
the job, the more they will be desired.
ii) The more lower level needs have been satisfied, the greater the desire for higher
level needs (i.e., desire strength) For example, the more existence needs have
been satisfied for the individual worker (pay), the greater the desire for
relatedness needs (satisfying interpersonal relationships)
iii) The less the higher level need have been satisfied, the more the lower level
needs will be desired (i.e., need frustration) for example, the less growth
needs have been satisfied (challenging work), the more relatedness needs will
be desired (satisfying interpersonal relationships).
(a) Alderfer highlighted that once an individual’s higher level need is not fully
satisfied or encounters difficulty in fulfilling these needs resulting in frustrations
and disappointment, the person will exhibit a strong desire to regress to a
lower level needs where he/she finds more comfort and satisfaction.
(b) Alderfer further stated that an individual may have an intention to fulfill more than
one need at the same time. In other words, individuals may be working towards
fulfilling both their relatedness needs and growth needs or their existence and
related needs simultaneously.
This finding suggests that satisfaction and dissatisfaction are at opposite ends of a single
scale. Employees would, therefore, be satisfied, dissatisfied or somewhere in between.
Herzberg identified two sets of factors responsible for causing either satisfaction or
dissatisfaction. The factors influencing satisfaction are called motivation factors or
motivators, which are related specifically to the job itself and the factors causing
dissatisfaction, are called hygiene factors, which are related to the work environment in
which the job is performed.
Motivator:
• Achievement
• Recognition
• Advancement
• The work itself
• The possibility of personal growth
• Responsibility
• Company policies
• Technical supervision
• Interpersonal relations with supervisor
• Interpersonal relations with peers
• Interpersonal relations with subordinates
• Salary • Job security
• Personal life
• Work conditions
• Status
Motivating Factors:
The presence of motivating factors always ensures job satisfaction and happiness among
the employees. They are: achievement, recognition, responsibility, advancement, growth
and the work itself. These motivating factors are relating to the work content factors.
availability of motivation factors.
Hygiene Factors:
The other set, which leads to dissatisfaction, is the hygiene factors such as salary,
company policy, supervision, status, security and working conditions. These hygiene factors
are relating to the work contextual factors. Herzberg argued that improvement in the
hygiene factors would only minimize dissatisfaction but not increase satisfaction and
motivation.
THEORY X AND Y:
Our management style is firmly influenced by our beliefs and assumptions about what
encourages members of our team like: If we believe that our team members dislike work,
then we tend towards an authoritarian style of management. However, if we assume that
employees take pride in doing a good job, we tend to adopt a more participative style.
Douglas McGregor, the eminent social psychologist, divides management style into
two contrasting theories −
Theory X
Theory Y
Theory X:
This theory believes that employees are naturally unmotivated and dislike working, and this
encourages an authoritarian style of management. According to this theory, management
must firmly intervene to get things done. This style of management concludes that workers −
Disfavor working.
Abstain responsibility and the need to be directed.
Need to be controlled, forced, and warned to deliver what's needed.
Demand to be supervised at each and every step, with controls put in place.
Require to be attracted to produce results, else they have no ambition or
incentive to work.
McGregor observed that X-type workers are in fact mostly in minority, and yet in mass
organizations, such as large scale production environment, X Theory management may be
needed and can be unavoidable.
Theory Y:
This theory explains a participative style of management, that is, distributive in nature. It
concludes that employees are happy to work, are self-motivated and creative, and enjoy
working with greater responsibility. It estimates that workers −
Take responsibility willingly and are encouraged to fulfill the goals they are given.
Explore and accept responsibility and do not need much guidance.
Assume work as a natural part of life and solve work issues imaginatively.
In Y-type organizations, people at lower levels are engaged in decision making and have
more responsibility.
Motivation:
Theory X considers that people dislike work, they want to avoid it and do not take
responsibilities willingly. While, Theory Y considers that people are self-motivated, and
sportingly take responsibilities.
Management Style and Control:
Work Organization:
Theory X employees are specialized and the same work cycle continues. In Theory Y, the
work tends to be coordinated around wider areas of skill or knowledge. Employees are also
motivated to develop expertise, and make suggestions and improvements.
Theory X-type organizations work on a ‘carrot and stick’ basis, and performance assessment
is part of the overall mechanism of control and compensation. Coming to Theory Y-type
organizations, appraisal is also regular and crucial, but is usually a separate mechanism from
organizational controls. Theory Y-type organizations provide employees frequent
opportunities for promotion.
Application:
Admitting the fact that Theory X management style is widely accepted as inferior to others, it
has its place in large scale production procedure and unskilled production-line work. Many of
the principles of Theory Y are widely accepted by different types of organization that value
and motivate active participation.
Theory Y-style management is appropriate for knowledge work and licensed services.
Licensed service organizations naturally develop Theory Y-type practices by the nature of
their work, even high structure knowledge framework, like call center operations, benefit
from its principles to motivate knowledge sharing and continuous improvement.
The Job Characteristics Model( J. Richard Hackman & Greg Oldham) - jobs are described in
terms of five core dimensions:
Skill variety: Degree to which a job requires a variety of different activities so
the worker can use a number of skills and talent.
Task identity: Degree to which a job requires completion of whole work and
identifiable piece of work.
Task significance: Degree to which a job affects the lives or work of other people.
Feedback: Degree to which carrying out work activities generates direct and
clear information about your own performance.
Flextime:
Reduced absenteeism.
Increased productivity.
Reduced overtime expenses.
Lessening in hostility toward management.
Reduced traffic congestion around work sites, elimination of tardiness.
Increased autonomy and responsibility for employees that may increase
employee job satisfaction.
Job Sharing:
Telecommuting:
Work remotely at least two days per week Employees who do their work at home
at least two days a week on a computer that is linked to their office.
INTRODUCTION
Man is by nature a social animal. It is impossible for him to work in isolation of all the other people
around him. Moreover, in the world today, it has become almost imperative for a professional to
work in consonance with other professionals around.
Organisations are nothing but a group of many professionals working together to achieve a common
goal. Different departments comprise of smaller groups to work over a project/goal/ objective.
Thus it is quite obvious that the organisations are existent and successful only because of the
existence and success of the various task groups and project teams existing inside them.
4.1 Group Meaning or definition
We define "group" as more than two employees who have an ongoing relationship in which they
interact and influence one another's behaviour and performance.
4.2 Group Behaviour
The behaviour of individuals in groups is something more than the sum total of each acting in his or
her own way. In other words, when individuals are in groups, they act differently than they do when
they are alone.
4.3 Types of Groups
Groups can be either formal or informal.
1. Formal Groups: A formal group is set up by the organisation to carry out work in support of
the organisation's goals. In formal groups, the behaviours that one should engage in are stipulated by
– and directed toward – organisational goals. Examples include a book- keeping department, an
executive committee, and a product development team. Formal groups may be command groups or
task groups.
(a) Command Group: A command group consists of a manager and the employees who report
to him or her. Thus, it is defined in terms of the organisation's hierarchy. Membership in the group
arises from each employee's position on the organisational chart.
(b) Task Group: A task group is made up of employees who work together to complete a
particular task or project. A task group's boundaries are not limited to its immediate hierarchical
superior.
It can cross command relationships. A employee's membership in the group arises from the
responsibilities delegated to the employee – that is, the employee's responsibility to carry out
particular activities. Task group may be temporary with an established life span, or they may be open
ended.
2. Informal Groups: An organisation's informal groups are groups that evolve to meet social or
affiliation needs by bringing people together based on shared interests or friendship. Thus, informal
groups are alliances that are neither formally structured nor organisationally determined. These
groups are natural formations in the work environment that appear in response to the need for social
contact. Many factors explain why people are attracted to one another. One explanation is simply
proximity; when people work near one another every day, they are likely to form friendships. That
likelihood is even greater when people also share similar attitudes, personalities, or economic status.
(a) Friendship Groups: Groups often develop because the individual members have one or more
common characteristics. We call these formations 'friendship groups'. Social alliances, which
In interpreting behaviour of a particular group, it is important to recognize not only a broad pattern of
development but also the unique characteristics of the particular group and the circumstances that
contribute to (or detract from) its development. The way in which a particular group develops,
depends in part on such variables as the frequency with which group members interact and personal
characteristics of group members. However, it is generally believed that groups pass through a
standard sequence of five stages.
1. Forming: When a group is initially formed, its members cannot accomplish much until they
agree on what their purpose is, how they will work together and so on. Answering such questions
brings group members face to face with the first obstacle to maturity: uncertainty, anxiety, and
Note: For permanent groups performing is the last stage where as for temporary groups
adjourning is the last stage.
Group Dynamics
Definition:
Group Dynamics can be understood as a process, wherein the attitude and behaviour of a member
influence the behaviour of another or other members of the group, either by choice or circumstances.
Factors such as individual personality, cultural traditions and social situations, often affect the group
dynamics.
Group Dynamics is associated with groups, which means that if there exists a group, the members of
such group tend to interact, change and adjust themselves according to the changing circumstances
and their relationship with one another.
Changes occur continuously in a group, i.e. entry and exit of members, change in leadership,
type of task assigned, etc.
Group dynamics are affected by rigidity or flexibility.
Group organization leads to group effectiveness, participation, cooperation and coordination of
members, as well as boosts morale.
Groups tend to continuously restructure, adjust and readjust members, so as to release stress,
eliminating conflicts, better decision making and problem-solving, which affects the group members.
4.4 What is Group Behavior?
Therefore, group behavior in organizations tends to follow the organizational norms and rules
wherein the employees are expected to be disciplined, follow orders, and work to the requirements of
the organization rather than their own whims and fancies.
On the other hand, organizations such as Google and Facebook are less hierarchical and less
1. Organizational Culture
2. Availability of Talent
3. Workplace Environment
4. Tools and Resources
5. Market Trends and Forces
As a project manager, one of your most important concerns will be how to guide your team to
achieve set goals. To achieve those goals, you’ll be expected to demonstrate strong leadership skills,
carefully manage the dynamics of your team, organize and motivate them, and ensure important
4.2 TEAMS
Groups Teams
Individual accountability.
Individual and mutual accountability.
Read More: What is Group?
Come together to share information and Frequently come together for discussion, decision
perspectives. making, problem-solving, and planning.
Focus on individual goals. Focus on team goals.
Produce individual work products. Produce collective work products.
Define individual roles, responsibilities, and tasks to
Define individual roles, responsibilities,
help the team do its work; often share and rotate
and tasks.
them.
Groups do not need to focus on specific Teams require the coordination of tasks and
outcomes or a common purpose. activities to achieve a shared aim.
Individuals in a group can be entirely Team members are interdependent since they bring
disconnected from one another and not to bear a set of resources to produce a common
rely upon the fellow members at all. outcome.
Project Teams
• Advantages:
• Acceptable to traditional managers • Flexibility for assigned personnel • Top management
controls projects, stays out of daily activities • Disadvantages: • Dual reporting • The team leader is
usually unable to choose who will be on the project • Difficult performance appraisal
• Contract Teams • Contract teams are outsourced teams that are tied down by a contract and
brought in to complete a part of a project. After the project is completed and the contract has ended,
the client can cut all ties to the team, no questions asked.
• Advantages: • Easy employment of experts • A team can use the existing management structure •
No need for client training • Disadvantages: • Difficult assessment of project progress for the client •
Difficult to resolve political and organizational issues • The client is the only judge of success
• Self-managed Teams • Typically, members of self-managed teams are employees of the same
organization who work together, and even though they have a wide array of objectives, their aim is to
reach a common goal. • There is no manager nor authority figure, so it is up to members to determine
For Example Organizations that had the most success with its virtual teams is Automattic, best
known by their company, WordPress. Over 100 employees in 43 different countries use Wordpress
plugin P2 that enables them to communicate with each other in real-time. Also, when a new
employee gets on board he receives $2.000 stipend to improve his home office, gets the latest
Macbook, and an open “time off” policy to use take free time whenever they need. • It may seem a
little farfetched, but this policy is one of the key factors behind Automatic’s success: Wordpress is
now used by 27.5% websites globally.
• According to the Manager’s guide to virtual teams, virtual teams are characterized by three
For instance, if accounting department received a task to make an annual financial report by a certain
date, they will most likely devise a timeline, delegate tasks, and keep track of deadline just like any
other project team.
4.2.8 Reasons for Team failure :
In spite of the best intentions of the organization, as well as the best efforts put in by the team
members, teams still fail. Team failure is due to various reasons.
These reasons can be further divided into broadly five categories:
Environmental Influences
Goals
Roles
Processes
Relationships
Environmental Influences:
The team members may be placed at different location making it difficult for them to meet
frequently. Hence a solution needs to be found to resolve this issue. Communication is vital for any
team to work well. Physical distances can always be overcome with the use of technology.
The team is not given adequate resources in order to do its job. You cannot expect an employee to
work with his hands tied, can you?
Team efforts can be recognized. This is a key human trait. Appreciation is a big morale booster for
Module-5
Organizational Power
German sociologist, Max Weber defined power as "the probability that one actor within a social
relationship will be in a position to carry out his own will despite resistance.“
Along similar lines, Emerson suggests that "The power of actor A over actor B is the amount of
resistance on the part of B which can be potentially overcome by A.
" Power appears to involve one person changing the behavior of one or more other individuals –
particularly if that behavior would not have taken place otherwise.
Meaning of Power
Power is the potential ability to influence the behaviour of others. It is, in other words, "the capacity
that A has, to influence the behaviour of B, so B does something he would not otherwise do"
(Robbins).
It is the ability to make things happen or get things done the way you want. Power may involve use
of one's potential that need not be actualised to be effective.
Example: A football coach has the power to bench a player who is not performing up to par. The
coach seldom has to use this power because players recognise that the power exists and work hard to
keep their starting positions.
Power also represents one's dependency. The greater B's dependence on A, the greater is A's power in
the relationship. A person can have power over you only if he controls something you desire. Where
an employee is not dependent on the supervisor for receiving rewards then, truly speaking, the
supervisor has no power over such employee.
Essentially, leaders achieve goals, and power is a means of facilitating their achievement
Leadership involves the goals of the leaders and followers - Power does not
Leadership focuses on downward influence (leader - subordinate) - Power does not
Bases of Power
Formal Power
Coercive Power
Power that is based on fear.
Reward Power
Compliance achieved based on the ability to distribute rewards that others view as valuable.
Legitmate Power
The power a person receives as a result of his or her position in the formal hierarchy of an
organization.
Information Power
Power that comes from access to and control over information
Personal Power
Expert Power
Influence based on special skills or knowledge.
Referent Power
Influence based on possession by an individual or desirable resources or personal traits.
There is much more to managing than simply taking charge. Even if employees settled for being
ordered around, attaining a competitive advantage depends on manager's skills at bringing out the
best in their employees.
This enlightened view of management implies that power comes not only from having a job that
gives you the right to issue orders, but from other sources as well.
Managers therefore need to recognize multiple sources of power. These sources may be interpersonal
or structural.
The degree of power wielded by a particular group/individual also depends on the structure of
work activities and communications in the organisation.
individual's power base on three variables:
ability to reduce uncertainty,
lack of substitutes and
centrality of activities to achieve organisation's objectives.
key resources: Human capital, raw materials, supplies and equipment, money and technology.
Those who are able to reduce uncertainty have power in the organisation.
Basic ways of reducing uncertainty are:
(a) Resource Control: Groups or individuals gain resource control when they acquire hard-to-get
resources and maintain access to them.
In these cases, groups that have resource control can reduce uncertainty for other groups by
providing access to the necessary resources.
(b) Information Control: The organisation members who can provide needed information
have power because they can reduce uncertainty for others. Changes in technology
and organisational structures are intensifying the importance of information power.
Hence a person's power may be more closely related to his or her ability and willingness to share
information with those who can apply it toward maintaining a competitive advantage.
(c) Decision-making Control: The groups and individuals who make decisions about the
use of resources also have relatively great power. Logically, the decision makers
can reduce uncertainty by making and communicating decisions affecting others in
the organisation. Those who gain the power from decision-making control are the
ones who make decisions about basic policies and practices such as, what the
organisation will produce and who its target market will be.
Thus, groups and individuals in a central position are generally more powerful than those at the
periphery.
These people have command of key information
and other resources, and others in the organisation are likely to be aware of what they
control and how they affect the organisation.
Decreased job satisfaction, increased anxiety, increased turnover, and reduced performance
Defensive Actions: Reactive and protective behaviors to avoid action, blame, or change
Impression Management
The process by which individuals attempt to control the impression others form of them.
Techniques include conformity, excuses, apologies, self-promotion, flattery, favors, and association.
UNIT 5 Contd.
Organizational Culture -Definitions of Organisational Culture, Strong Versus Weak Culture,
Characteristics, Types, Levels, Dimensions, Creating Organizational Culture, Changing
Organizational Culture.
Organisational culture
Organizational culture is the set of assumptions, beliefs, values and norms that are shared by the
members of an organization.
It may be consciously created by its key members, or it may have simply evolved overtime.
It represents a key element of the work environment in which employees perform their jobs.
Definitions
It can also be defined as the specific collection of values and norms that are shared by people and
groups in an organisation and that control the way they interact with each other and with stakeholders
outside the organisation.
There are different types of organisational culture in the corporate world. This depends on the way of
working, strategy formulated by an organisation, and also its core values.
Very widely known are two categories namely – strong and weak.
But here, we pertain to different classification. While different theorists and different companies even
Most companies or corporations in their style or plan can fall into one of these four general types, viz.
Clan Culture
Hierarchy Culture
Adhocracy Culture
Market Culture
Clan Culture: This type of culture is visible in those organisations which are very friendly place to
work where people share a lot of themselves.
It is like an extended family.
Hierarchy Culture: This type of culture is visible in those organisations which are much formalized
structured place to work. Procedures govern what people do.
Adhocracy Culture: This type of culture is visible in those organisations which are dynamic
entrepreneurial and creative places to work. People stick their necks out and take risks.
Market Culture: This type of culture is visible in those organisations which are results oriented
organisations whose major concern is with getting the job done. People are competitive and goal-
oriented.
The organisations world over require a strong organisational culture. This happens because a strong
organisational culture:
The first is thickness of culture which is measured by the number of important shared
assumptions.
The second dimension is extent of sharing. In strong cultures, layers and layers of beliefs are
shared.
The third determinant of the cultural strength of an organisation is clarity of ordering.
One of the most important factors that affect the strength of an organisational culture are:
Freedom for risk-taking within appropriate limits: Both the extremes–an excessive, reckless risk-
taking and a stifling, fearful control have the potential to threaten any organisation. Freedom to risk
new ideas flourishes best within appropriate limits.
Courage and persistence in the face of difficulty: The playing field is not always level, or life fair, but
healthy cultures remain both realistic about the challenges they face and unintimidated and
undeterred by difficulty
A fierce commitment to "do it right": Mediocrity is easy; excellence is hard work, and there are many
temptations for shortcuts. A search for excellence always inspires both inside and outside an
organisation.
Unquestioned integrity and consistency: Dishonesty and inconsistency undermine trust.
Organisations and relationships thrive on clarity, transparency, honesty, and reliable follow-through.
A willingness to tolerate and learn from mistakes: Punishing honest mistakes stifles creativity.
Learning from mistakes encourages healthy experimentation and converts negatives into positives.
Pursuit of collaboration, integration, and holistic thinking: Turf wars and narrow thinking are deadly.
Drawing together the best ideas and practices, integrating the best people into collaborative teams,
multiplies organisational strength.
Importance
Schein suggests that organisational culture is even more important today than it was in the past.
Increased competition, globalization, mergers, acquisitions, alliances, and various workforce
developments have created a greater need for:
Coordination and integration across organisational units in order to improve efficiency, quality, and
speed of designing, manufacturing, and delivering products and services.
Product innovation
Strategy innovation
Process innovation
If organisations are to consciously create and manage their cultures, they must be able to take their
employees into consideration.
There are problems that managers face when they go about the business of changing organisational
culture.
Changing organisational culture takes patience, vigilance, and a focus on changing the parts of an
organisational culture that managers can control:
Behaviours: One way of changing a corporate culture is to use behavioural addition or behavioural
substitution to establish new patterns of behaviour among employees.
Behavioural Addition: Behavioural Addition is the process of having managers and employees
perform new behaviours that are central to and symbolic of the new organisational culture that a
company wants to create.
Behavioural Substitution: Behavioural substitution is the process of having managers and
employees perform new behaviours central to the "new" organisational culture in place of behaviours
that used to be central to the "old" organisational culture.
Visible Artifacts: These need to change keeping the new corporate culture in mind.
Forces for Change in Organisations
Plant closing, business failures, mergers and acquisitions, and downsizing have become
common experiences for most organisations.
Adaptiveness, flexibility and responsiveness are terms used to describe organisations that will
succeed in meeting the competitive challenges that businesses face.
In the past, organisations could succeed by claiming excellence in one area — quality, reliability or
cost. But this is not the case today. The current environment demands excellence in all areas.
Some of these are external, arising from outside the company, whereas others are internal arising
from sources within the organisation.
External Forces:
When the organisation's general or task environment changes, the organisation's success often rides
on its ability and willingness to change as well.
Technological Change:
Rapid technological innovation is a major force for change in organisations, and those who fail to
keep pace can quickly fall behind.
It is perhaps the greatest factor that organisations reckon with.
According to C. Handy, "the rate of technological changes is greater today than any time in the past
and technological changes are responsible for changing the nature of jobs performed at all levels in
the organisation".
For example, the substitution of computer control for direct supervision is resulting in wider spans of
control for managers and flatter organisations.
Globalization:
The global economy means competitors are likely to come from across the ocean.
The power players in the global market are the multinational and trans- national organisations.
This has led companies to think globally.
There are no longer any mental distinctions between domestic and foreign operations.
Globalization of an organisation means rethinking the most efficient ways to use resources,
disseminate and gather information and develop people.
Social and Political Changes: A firm's fate is also influenced by such environmental pressures as
social and political changes.
Many new legal provisions in the corporate sector get introduced every time that affects
organisations.
Employees face ethical dilemmas in their daily work lives. The need to manage ethical behaviour has
brought about several changes in organisations. Most centre on the idea that an organisation must
create a culture that encourages ethical behaviour.
Society expects organisations to maintain ethical behaviour both internally and in relationship with
other organisations. Ethical behaviour is expected in relationships with customers, environment and
society. These expectations may be informal or they may come in the form of increased legal
Example: For Tata Iron and Steel Company, foreign investors (suppliers of capital) are a new force
for change. In the past, Tata emphasized the creation of jobs in its community of Jamshedpur, a city
in eastern India.
Tata’s 78,000 workers receive lifetime employment, along with free housing, education and medical
care. The company, in turn has benefited from a complete lack of strikes in 60 years.
But investors interested in Tata have asked how the company might improve its profit margin of only
3.7 percent. (Note: Tata’s managing director Jamshed Irani, “We will now be forced to balance
loyalty against productivity).
Internal Forces: Besides reacting to or anticipating changes on the outside, an organisation may
change because someone on the inside thinks a new way of doing things will be beneficial or even
necessary.
Pressures for change that originate inside the organisation are generally recognizable in the form of
signals indicating that something needs to be altered.
One of the most frequent reasons for major changes in an organisation is the change of executives at
the top. No two managers have the same styles, skills or managerial philosophies.
Managerial behaviour is always selective so that a newly appointed manager might favour different
organisational design, objectives procedures and policies than a predecessor. Changes in the
managerial personnel are thus a constant pressure for change.
Declining Effectiveness:
Some companies react by instituting layoffs and massive cost cutting programmes, whereas others
view the loss as symptomatic of an underlying problem, and seek out the cause of the problem.
A workforce that seems lethargic, unmotivated, and dissatisfied is a symptom that must be addressed.
This symptom is common in organisations that have experienced layoffs. Workers who have escaped
a layoff may find it hard to continue to be productive. They may fear that they will be laid off as well
and may feel insecure in their jobs.
Deficiencies in the Existing System: Another internal pressure for organisational change is the
loopholes in the system. These loopholes may be unmanageable spans of control, lack of
The resignation of a key decision maker is one crisis that causes the company to rethink the
composition of its management team and its role in the organisation.
Employee Expectations:
Changes in employee expectations also can trigger change in organisations. These forces may be:
Employees' desire to share in decision-making.
Employees' demand for effective organisational mechanism.
Higher employee expectation for satisfying jobs and work environment.
Employees' desire for higher wages.
Forms of Change
Change has become the norm in most organisations. Adaptiveness, flexibility and responsiveness are
terms used to describe the organisations that will succeed in two basic forms of change in
organisations that will succeed in meeting the competitive challenges that businesses face.
Planned Change: Planned change is change resulting from a deliberate decision to alter the
organisation.
It is an intentional, goal-oriented activity. The goals of planned change are:
First, it seeks to improve the ability of the organisation to adapt to changes in its environment.
Second, it seeks to change the behaviour of its employees.
The Role of Change Agents: Change in organisations is inevitable, but change is a process that can be
managed.
The individual or group that undertakes the task of introducing and managing a change in an
organisation is known as a change agent. Change agents can be of two types:
Internal Change Agents: Change agents can be internal, such as managers or employees who are
appointed to oversee the change process.
Internal change agents have certain advantages in managing the change process. They are:
They know the organisation's past history, its political system, and its culture.
Internal change agents are likely to be very careful about managing change because they must live
with the results of their change efforts.
There are also disadvantages of using internal change agents. They are:
They may be associated with certain factions within the organisation and may easily be accused of
favouritism.
Internal change agents may be too close to the situation to have an objective view of what needs to be
done.
External Change Agents: Change agents can also be external, such as outside consultants. They
bring an outsider's objective view to the organisation.
External change agents have certain advantages:
Resistance to Change
As the manager contemplates and initiates change in the organisation, one phenomenon that is quite
likely to emerge anytime in the change process is the resistance to change. People often resist change
in a rational response based on self-interest.
Resistance to change doesn't necessarily surface in standardized ways. Resistance can be overt,
implicit, immediate, or deferred. It is easiest for management to deal with resistance when it is overt
and immediate. The greater challenge is managing resistance that is implicit or deferred
Participation: It is difficult for individuals to resist a change decision in which they participated.
Prior to making a change, those opposed can be brought into the decision process. When employees
are allowed to participate, they are more committed to the change.
Empathy and Support: Another strategy for managing resistance is providing empathy and support to
employees who have trouble dealing with the change. Active listening is an excellent tool for
identifying the reasons behind resistance and for uncovering fears. An expression of concerns about
the change
Negotiation: Another way to deal with potential resistance to change is to exchange something of
value for a lessening of the resistance. Where some persons in a group clearly lose out in a change,
and where groups have considerable power to resist, negotiation and agreements are helpful. It
becomes relatively easy to avoid major resistance through negotiation. Negotiation as a tactic may be
necessary when resistance comes from a powerful source.
Manipulation and Co-optation: Manipulation refers to covert influence attempts. Twisting and
distorting facts to make them appear more attractive, withholding undesirable information and
creating false rumours to get employees to accept a change are all examples of manipulation. It
involves giving individuals a desirable role in design or implementation of change.
Task
Suggest three measures to handle resistance to change in an organisation which employs people
usually in their 40s.
Coercion: Coercion is the application of direct threats or force on the resisters. They essentially force
people to accept a change by explicitly or implicitly threatening them with the loss of their jobs,
promotion possibilities and transferring them. Coercion is mostly applied where speed is essential in
implementing change and the change initiator possesses considerable power.
Stress Management
Definitions, Understanding Stress, Relation between Stress and Performance, Level, Signs and
Symptoms of Stress, Types of Stress, Causes of Stress, Managing Stress.
Ivancevich and Matteson define stress simply as “the interaction of the individual with the
environment”.
They give a more detailed definition of stress as “an adaptive response, motivated by individual
differences and/or psychological processes that are a consequence of any external (environmental)
action, situation, or event that places excessive psychological and/or physical demands on a person”.
Causes of Stress
Let us examine the causes of stress now. The factors contributing to stress are called stressors.
Stressors exist in the environment and they make a physical or emotional demand on the person.
Stressors emanate from both within the organization and outside which can be classified as external
stressors, organizational stressors, group stressors and individual stressors
Organizational Stressors
In the physical environment of an organization, you find stressors
in the form of high temperature, excessive noise, lack of privacy, poor
lighting, safety hazards and poor quality of air. A study observed that in a
noisy plant, level of stress significantly decreased when they were supplied with ear protectors.
Group Stressors
As you are aware, within an organization, there are several groups that function at different levels.
A number of stressors arise at group levels which are discussed below.
Lack of Group Cohesiveness:
Interpersonal Stressors
Interpersonal stressors like group competition, ineffective supervision, office politics, and other
conflicts are many in the organizations.
The more an employee is required to interact with other people, the more is the scope for stress.
As you are aware, in banks and call centers, the employees experience a lot of stress because of the
uncooperative customers and high targets to be achieved
Individual Stressors
At individual level, there are many factors that contribute
to stress, most of which are role related. Role related stressors include
conditions where employees have difficulty in understanding, reconciling,
or performing the various roles in their lives. The four main role-related
stressors are role conflict, role ambiguity, workload, and task control
Role Conflict
Role conflict occurs when people face competing demands. Interrole
conflict exists when employees have two roles to play which are
conflicting. For example, people in supervisory cadre in organizations face
this kind of conflict as they have to meet the expectations of management
on the one hand and the expectations of workers on the other
Role Ambiguity
Role ambiguity exists when employees are uncertain about their
job duties, performance expectations, level of authority, and other job conditions.
This ambiguity tends to occur when people enter new situations like joining as a manager in an
organization accepting a foreign assignment.
This is because they are uncertain about task and social expectations that go with the new positions.
Workload
Workload is a well-known job stressor.
But you remember that work under-load, receiving too little work or having tasks that do not
sufficiently use your talents, is also a possible stressor.
Now -a-days, employees have either too much to do in too little time, or they work too many hours
on the job. Long work hours may lead to unhealthy lifestyles, which, in turn, cause heart disease,
back pain or eye sight.
For instance, work overload is a problem in most of the software organizations in India
You have already understood that individuals differ in their personality characteristics.
Psychological Consequences
Stress results in various psychological consequences like job
dissatisfaction, moodiness, and depression. Emotional fatigue is another psychological consequence
of stress which is called job burnout.
Job Burnout
Burnout is the process of emotional exhaustion, depersonalization,
and reduced personal accomplishment resulting from prolonged exposure
to stress. The term “job burnout” was not known 50 years ago; but it’s a much talked about
phenomenon these days.
• removing the stressors that cause unnecessary tension and job burnout.
• support. Many firms have flexible timings with regard to the hours, days,
• Removing the stressor may be an ideal solution, but that is not always possible.