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Mba 2nd Yr Marketing Analytics

This document contains instructions for a marketing analytics exam, divided into three sections. Section A contains 5 short answer questions, Section B contains 2 out of 3 long answer questions, and Section C contains 2 out of 3 long answer questions. The exam covers key topics in marketing analytics including differences between primary and secondary data, Porter's five forces analysis, PESTEL analysis, characteristics and advantages/disadvantages of marketing analytics. Students are given 1 hour and 30 minutes to complete the exam worth a total of 30 marks.

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Abhishek Garg
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322 views1 page

Mba 2nd Yr Marketing Analytics

This document contains instructions for a marketing analytics exam, divided into three sections. Section A contains 5 short answer questions, Section B contains 2 out of 3 long answer questions, and Section C contains 2 out of 3 long answer questions. The exam covers key topics in marketing analytics including differences between primary and secondary data, Porter's five forces analysis, PESTEL analysis, characteristics and advantages/disadvantages of marketing analytics. Students are given 1 hour and 30 minutes to complete the exam worth a total of 30 marks.

Uploaded by

Abhishek Garg
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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(Roll No.

to be filled in your Answer Book)


Roll No.
Paper Code: KMBN MK02

FIRST SESSIONAL EXAM-2021-22


SUBJECT: MARKETING ANALYTICS
M.B.A 2nd year
Time: 1:30 HRS MM: 30

SECTION - A
Attempt all questions: (2 * 5= 10)
1 Write full form of PESTEL
2 write four examples of primary data.
3 write four examples of secondary data.
4 which type of data is known as first hand data.
5 Porter five force was given by whom?

SECTION -B
Attempt any two questions: (5*2=10)
1 Difference between primary data and secondary data.
2 Write a note on porter five force analysis?
3 Explain what is PESTEL?
4 Write a detail note on marketing analytics.

SECTION -C
Attempt any two Question: (5*2 = 10)

1 What are the characteristics of marketing analytics?

2 What are the advantages of marketing analytics?

3 What are the disadvantages of marketing analytics?

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