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Course Outline

This document outlines the course Agritech 121: Agricultural Marketing at Masbate Polytechnic and Development College. The course covers topics such as the definition of markets and marketing, the importance of agricultural marketing, different types of markets, marketing functions, market intermediaries, measures to improve marketing, factors that influence supply and demand, the costs associated with marketing, price stabilization, risks in marketing, international trade agreements and more. The course aims to provide students with an understanding of agricultural marketing and commerce.

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Robelyn Fababier Verano
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53 views2 pages

Course Outline

This document outlines the course Agritech 121: Agricultural Marketing at Masbate Polytechnic and Development College. The course covers topics such as the definition of markets and marketing, the importance of agricultural marketing, different types of markets, marketing functions, market intermediaries, measures to improve marketing, factors that influence supply and demand, the costs associated with marketing, price stabilization, risks in marketing, international trade agreements and more. The course aims to provide students with an understanding of agricultural marketing and commerce.

Uploaded by

Robelyn Fababier Verano
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Republic of the Philippines

Commission on Higher Education


REGION V
MASBATE POLYTECHNIC AND DEVELOPMENT COLLEGE, INC.

AGRITECH 121
Agricultural Marketing
COURSE OUTLINE
1. Market and Marketing – Meaning – Definitions – Components of market
– Market structure – Meaning – Components – Market conduct – Market
performance
2. Agricultural Marketing – Meaning – Definition – Scope – Subject
matter – Importance of Agricultural Marketing in economic
development.
3. Classification of markets – On the basis of location, Area of coverage,
time span, volume of transaction, nature of transaction, number of
commodities, degree of competition, nature of commodities, stage of
marketing, extent of public intervention, type of population served,
accrual of marketing margins
4. Marketing functions – Meaning – Assembling – Grading and
standardization – Transportation – Storage – Processing – Packing –
Distribution – Buying and Selling – Financing – Risk bearing –
Marketing intelligence
5. Market functionaries – Producers – Middlemen (Merchant middlemen,
Agent middlemen, Speculative middlemen, Processors, Facilitative
middlemen)- problems in marketing of agricultural commoditieS
6. Remedial measures-Regulated markets-definition-important features of
regulated markets, functions, progress and defects
7. Producers surplus- Meaning- Marketable surplus- Marketed surplus
importance- factors influencing marketable surplus- Marketing
channels- Definition
8. Market integration-definition-types of market integration-horizontal,
vertical and conglomeration-making efficiency-meaning-definitions
technical or physical or operational efficiency-pricing or allocative
efficiency
9. Marketing cost-margins-price spreads-factors affecting the costs of
marketing-reasons for higher marketing costs of agricultural
commodities- ways of reducing marketing costs for farm products.

Address: Batuila, Baleno, Masbate


Email Account: mpdc.baleno@gmail.com
Mobile No.: 09519559278
Republic of the Philippines
Commission on Higher Education
REGION V
MASBATE POLYTECHNIC AND DEVELOPMENT COLLEGE, INC.

10. Characteristics of agricultural product prices-agricultural price


stabilization-need for agricultural price policy- commission for
Agricultural cost and Prices (CACP)- administered prices- minimum
support price, procurement price and issue price.
11. Risks on marketing-meaning-types of risks- measures to minimize
risks- speculation-hedging-future trading-meaning-commodities for
future trading-services rendered by a forward market-dangers of forward
markets-contract farming/contract farming-Price forecasting
12. International trade-definition-difference between international
and inter-regional trade- free trade vs protection
13. The General Agreement on Trade and Tariffs(GATT)- World
Trade Organization (WTO) Agreement on Agriculture (AOA)-Market
access –Aggregate Measures of support (AMS)- export subsidies-
Sanitary and Phyto-sanitary measures(SPS)-Trade Related Intellectual
Property Rights(TRIPS).

Prepared by:

MS. ROBELYN F. VERANO


Instructor

Address: Batuila, Baleno, Masbate


Email Account: mpdc.baleno@gmail.com
Mobile No.: 09519559278

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