Scribd
Upload
540 views4 pages

Review of Related Literature

The document reviews literature related to online systems and e-commerce. It discusses how researchers used materials like books, articles, and theses to expand their knowledge and guide their study. The information gathered focused on the development of e-commerce and its advantages. Security measures and techniques for attracting and convincing online customers to make purchases are also examined. Finally, the literature looks at how e-commerce has emerged in the Philippines, though local firms have yet to fully utilize its potential to compete domestically and globally.

Uploaded by

Jonas Roble
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
540 views4 pages

Review of Related Literature

The document reviews literature related to online systems and e-commerce. It discusses how researchers used materials like books, articles, and theses to expand their knowledge and guide their study. The information gathered focused on the development of e-commerce and its advantages. Security measures and techniques for attracting and convincing online customers to make purchases are also examined. Finally, the literature looks at how e-commerce has emerged in the Philippines, though local firms have yet to fully utilize its potential to compete domestically and globally.

Uploaded by

Jonas Roble
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 4

REVIEW OF RELATED LITERATURE

For further understanding of the study, the researchers made use of different reading materials

related to the online system. These materials such as books, magazines, newspapers, thesis and

other web articles are essential in broadening the knowledge of the researchers. These will also

guide the researchers to achieve their target objectives by getting ideas on other related studies

and make improvements as possible. The information gathered by the researchers focuses on the

development of e-commerce or online marketing and its advantages to the economy, consumers

and businesses. Security measurement information in terms of payment and customers privacy to

be considered in developing an online system are also obtained. The researchers also sum up the

different techniques on how to gain web visitors and eventually convince them to purchase the

products based on some surveys gathered by the past studies.

Foreign

The web has become an opportunity for the marketers to add value to products and services. The

phenomenal growth and rising of the popularity of the internet and the World Wide Web have

become a key to attract more consumers and businesses to engage the benefits of Electronic

Commerce (E-commerce). The E-commerce is sited as any form of business transaction in which

the parties interact electronically rather than by physical contact(Aldin, Brehmer & Johansson,

2004). This has transformed the traditional commerce and enhanced sales and exchanges of

merchandise and information . it is not just considered as single entity of technology but a

combination of technologies where applications, processes, business strategies are necessary to

do business electronically. The availability of goods and services with the click of a mouse is

changing the global setting. Consideration of the websites design and operations are dependent

upon the nature of business activities and target consumers. According to Burleson (2005), a
website must be simple and focused to site to succeed. One that is easy to build, maintenance-

free, low cost, trustworthy, and a powerful traffic-builder and customer-converter. Having the

right tool and right product alone doesn’t ensure the success of the website. To be effective, the

Website must be designed with the target audience as foremost consideration. Website designers

must balance design considerations and capabilities with client objectives and consumer’s level

of understanding in the modern technology(Geissler,2001).

It is critical for companies to know how do they attract customers to their website, engage them

to turn into paying customers and also retain them in returning to your website. 8nline

communications techniques used to achieve goals of brand awareness, familiarity and

favorability and to influence purchase intent by encouraging users of digital media to visit a web

site to engage with the brand or product and ultimately to purchase online or offline through

traditional media channels such as by phone or in-store (Chaffney,2009).

Local

In the Philippines, E-commerce is mostly implemented by a major retailers and multinational

corporations for bank to bank exchange. A number of Business to consumer transactions have

emerged through the years such as auctions, online shopping and online banking(Lacson,

Pasadilla,2006). This just shows that Filipino businesses welcome this new opportunity in selling

good since 16% of the population is using Internet. This new marketing strategy will not only

benefit those big companies but also the small businesses who cannot afford to advertise their

products. Just by creating a website in a very affordable cost would make the business grow in

terms of sales and enhanced the company image as well.


Philippine firms have yet to fully tap the potentials of e-commerce that will help them to

compete in domestic and global markets. In the process of preparing themselves to conduct e-

commerce, these firms will be changing the way they do business. These changes are expected to

have an impact on the welfare of Philippine workers. Most efforts to measure the economic

effects of e-commerce including those on worker’s welfare have focused on the U.S. and Europe,

who are considered to be leaders in e-commerce.(Roberto,2002) In general, it discuss the

changes in the nature of work from the back office is likely within the sectors performing

services employment demand for these industry, they may be focused away from agents and blue

collared workers, toward higher management and executive staff.

As Filipino entered the twenty-first century, local e-commerce transaction reached Php 1 billion.

It shows that there is at least one billion transaction sales growth annually. If this trend continues,

figures can reached up to Php 20 billion as more business conduct online transactions. If

significant economic growth takes place in the next 10 years, these estimates may even double or

triple(Toral,2004).

One indisputable benefit of e-commerce is its ability to reduce transaction costs. For consumers

or buyers, this is most likely to take the form of lower search cost and better information on

products and prices. There could be drastic savings in production and delivery cost of electronic

or digital goods as well.(Lee,2006)

Information and Communication Technology (ICT) has become and will continue to be an

integral part of the day to day life of every Filipino across all levels of our society. The

occurrence of communication technology around the world necessitates that government get on

a cohesive and coordinated strategy on how to prepare its citizens to survive, live and thrive in a
digital world. (The Philippine Digital Strategy Transformation 2.0: Digital Empowered Nation

2011 ) The main objective of the paper is to have a competitive society where everyone has a

reliable, affordable and secure information access in the Philippines.

https://www.academia.edu/30710329/Chapter_2_REVIEW_OF_RELATED_LITERATURE_A

ND_STUDIES

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy