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Acknowledgement

This document contains Pradeep Dash's declaration that he conducted a dissertation project at Bata India Limited from March 1st to April 30th to fulfill requirements for his MBA degree from Bangalore University, under the guidance of his professor. It also includes an acknowledgement section thanking various individuals who supported and guided his project work, and an executive summary stating that the research analyzed customer relationship management at Bata India Limited through a survey of 50 customers. The analysis found that customers prioritize design, brand, quality and price when purchasing shoes and are generally satisfied with Bata's products and services, but want more trendy designs.

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Ramanuj Patel
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54 views3 pages

Acknowledgement

This document contains Pradeep Dash's declaration that he conducted a dissertation project at Bata India Limited from March 1st to April 30th to fulfill requirements for his MBA degree from Bangalore University, under the guidance of his professor. It also includes an acknowledgement section thanking various individuals who supported and guided his project work, and an executive summary stating that the research analyzed customer relationship management at Bata India Limited through a survey of 50 customers. The analysis found that customers prioritize design, brand, quality and price when purchasing shoes and are generally satisfied with Bata's products and services, but want more trendy designs.

Uploaded by

Ramanuj Patel
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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DECLARATION

I, PRADEEP DASH, hereby declare that I have carried out my dissertation at Bata India
Limited, Yashwantpur, and Bangalore- 22 from 1-03-10 to 30-4-10 and have submitted the
report towards partial fulfillment of the requirement of MBA course of Bangalore
University, Bangalore. Under the guidance of Asst. Prof.MR.S.HANUMAPRASAD, this
report has not been submitted for the award of any other Diploma, Degree or any other title.

Date: PRADEEP DASH


Place: BANGALORE (Reg. No – 08QZCM6064)
ACKNOWLEDGEMENT

“The successful completion of any task would be incomplete without mentioning the people
who made it possible and whose constant guidance and encouragement secured our success.”

I consider it is privilege to express a few words of gratitude and respect to all of those who
guided and inspired me in the completion of this project work.

First of all I thanks to Mr. Amit Majumdar Manager, Personnel & Administration of Bata
India Limited, Yashwantpur branch, Bangalore for granting me permission to do the project
and also I would like to express my deep gratitude to Mr.Sarit Padhi (Assistant HR), for
providing me with his valuable suggestion and sprang his valuable time from his busy
schedule to help me in doing this project.

I express my sincere gratitude to Mr. M.B.Shivkumar, chairman and Dr.Radha.S, Director


of Bangalore Institute of Management Studies for given me all the support required for the
successful completion of project.

I am grateful to my guide Asst.Prof.MR S. Hanuma Prasad, for his kind support and
guidance throughout my project work.

A heartfelt thanks is extended to my parents and my friends for their assistance given to me
in completing the project.

I also thank all the respondents who have cooperated in providing the requisite information.

Date: PRADEEP DASH


Place: Bangalore (Regn.No.08QZCM6064)
EXECUTIVE SUMMARY

With the changing scenario of business around the globe, organizations have quickly and
effectively synergized with the dynamic of the modern business. Their orientation, their
focus, their process and above all, their ways of marketing and sales management everything
has involved.

The research is quantitative and it has been presented by qualitative variables, the sampling
method was adopted and the sample size of 50 customers was taken. The data has been
tabulated and analyzed and inferences drawn. Table were made using statistical tool based on
which graphs are drawn for clear comprehension for data collected from the samples survey.
The analysis and the inferences were made of the varied option produced, which shows the
“Customer Relationship Management in Bata India Limited”. While purchasing the
shoes, they give primary importance to design, brand, color, quality, comfort and price etc.
Social factors like friends, relatives, also contribute indirectly to customer relations.
According to rating by 50 customers, Bata is doing the best in performance, quality vice.
Overall customers are satisfied with footwear. And they are happy with services offered in
showroom. But at the same time, the customers wanted some new and trendy design to be
added to the products.

Based on these inferences, conclusions are drawn. This conclusion point out towards the
recommendation for creating and making Bata footwear more attractive by further
improvements in design.

Every business organization depends on the customers for survival, the question is how to
create and maintain customer satisfaction. Every business communicates with their clients in
many different ways, especially in our technology rich and information based society. How
we treat all this information is where CRM plays a very crucial role.

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