Scribd
Upload
343 views2 pages

MM Case Study

The document discusses Microsoft's "I'm a PC" marketing campaign in response to Apple's marketing portraying PC users differently than Mac users. It notes that by acknowledging and addressing Apple's campaign, Microsoft is able to put their own spin on it and continue serving customers as they want while also getting people talking about Microsoft. It shows Microsoft took a potential threat from Apple and turned it into an opportunity.

Uploaded by

Kazzandra Diapolet
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
343 views2 pages

MM Case Study

The document discusses Microsoft's "I'm a PC" marketing campaign in response to Apple's marketing portraying PC users differently than Mac users. It notes that by acknowledging and addressing Apple's campaign, Microsoft is able to put their own spin on it and continue serving customers as they want while also getting people talking about Microsoft. It shows Microsoft took a potential threat from Apple and turned it into an opportunity.

Uploaded by

Kazzandra Diapolet
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 2

1. Evaluate Microsoft’s strategy in good and poor economic times.

People who buy Macs have fundamentally different personalities than those who
favor PCs, according to Apple's marketing strategy. By responding to Apple's
marketing, Microsoft can put its own spin on things and continue to serve their
customers the way they want. It also gets people talking about Microsoft; the fact
that they didn't sit on their hands and chose to capitalize on the PC stereotype
shows that they have guts. Microsoft cleverly turned a potential threat into a
potential opportunity. With its new goods and services, Microsoft continues to run
"Apple vs. Microsoft" marketing efforts.

2. Discuss the pros and cons of Microsoft’s most recent “I’m a PC” campaign.
Is Microsoft doing a good thing by acknowledging Apple’s campaign in it’s
own marketing message? Why or why not?

People who buy Macs have fundamentally different personalities than those who
favor PCs, according to Apple's marketing strategy. By responding to Apple's
marketing, Microsoft can put its own spin on things and continue to serve their
customers the way they want. It also gets people talking about Microsoft; the fact
that they didn't sit on their hands and chose to capitalize on the PC stereotype
shows that they have guts. Microsoft cleverly turned a potential threat into a
potential opportunity. With its new goods and services, Microsoft continues to run
"Apple vs. Microsoft" marketing efforts.

3. Evaluate Walmart’s new marketing campaign and tagline. Did the company
make the right decision to drop “Always Low Prices.” as a tagline? Why or
why not?

Between 2000 and 2007, negative backlash and Target's reemergence pushed
Walmart to take a different approach, initiating new measures to boost sales and
restore its image. Consumers' demands and desires were in flux during the
recession. During times of instability and commotion, everyone was under
pressure, and all customers were changing. Walmart's catchphrase, "Always Low
Prices. Always," was a tried-and-true marketing approach that no longer rang
true with customers. The new and improved Walmart was reflected in the phrase
"Save Money. Live Better." which replaced the "Always Low Prices. Always."
slogan. The new and improved Walmart reflected this by adopting the phrase
"Save Money. Live Better." Walmart's new motto made it clear that they were not
only still offering low costs, but that they were also making a difference in
people's lives. They made the right decision to eliminate their old tagline since it
helped Wal-Mart recoup customers throughout the recession, increase sales, and
enhance stock prices by demonstrating Walmart's commitment to assisting
families.

4. Walmart does very well when the economy turns sour. How can it protect
itself when the economy is on the rise? Explain.

To stay competitive, retailers across the country must constantly change their
business strategies and tactics. In a bad economy, Walmart thrives because it
can predict changes in consumer behavior when they cut and reallocate
spending. This gives customers confidence in Walmart and its products and
services. When the economy improves, Walmart can safeguard itself by keeping
a robust marketing intelligence system in place. When the economy is improving,
training and motivating salespeople to notice and report new changes could be
beneficial. They should be aware of how the company's product, services,
prices, and communications are viewed in comparison to those of competitors.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy