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Entrepreneur Individual Assignment

Mark Gavin and his sister started a stationery business in 2001. In 2007 they launched a 'green line' of stationery made from recycled materials. Their products focused on sustainability and were well received. The business has grown over time through adapting products based on trends and developing new technologies.

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Siti Munirah Binti Zainudin
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28 views8 pages

Entrepreneur Individual Assignment

Mark Gavin and his sister started a stationery business in 2001. In 2007 they launched a 'green line' of stationery made from recycled materials. Their products focused on sustainability and were well received. The business has grown over time through adapting products based on trends and developing new technologies.

Uploaded by

Siti Munirah Binti Zainudin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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PROFILE OF ENTRERPENEUR

(PROFIL USAHAWAN)

1. Name : Mark Gavin

(Nama)

2. Age :

(Umur)

3. Name of company : Ecojot

(Nama syarikat)

4. Country of birth : South Africa

(Negara kelahiran)

5. Highest level of education :

(Pendidikan tertinggi)

6. Family background :

(Latar belakang keluarga)

2
8. How did the entrepreneur start the business?
(Bagaimana usahawan tersebut memulakan perniagaan ini?)

Mark Gavin and his sister, Carolyn Gavin had been making paper products
since 2001. In 2007 they recognized that green products were important, so
they eliminated paper with virgin fibers and high gloss varnishes to 100%
post-consumer paper and matte finishes. Mark Gavin and his sister thought
that it was great timing as the world was starting to realize that our
resources are finite and we need to change our habits if we want the kids to
inherit a viable way of life.

Carolyn Gavin state that it was actually Mark Gavin’s idea to produce a
‘green line’ of stationery using 100% post-consumer recycled paper,
vegetable based inks, glues and bio-degradable packaging. They launched on
May 2007 at the New York Stationery Show and it was an immediate and
wonderful success. Recycling and environmental awareness at that time was
new and exciting and they were right there in the thick of things. Since then,
it’s been up and down and they had to tailor products and designs as the
years passed by. Now they are doing lots of foil stamping, tons of
inspirational quotes, useful and practical day planners, desk pads and they
also have an amazing app in development, which will make their products
even more useful and fun.

3
8. How did the entrepreneur start the business?
(Bagaimana usahawan tersebut memulakan perniagaan ini?)

Mark Gavin and his sister, Carolyn Gavin had been making paper products since
2001. In 2007 they recognized that green products were important, so they eliminated
paper with virgin fibers and high gloss varnishes to 100% post-consumer paper and
matte finishes. Mark Gavin and his sister thought that it was great timing as the world
was starting to realize that our resources are finite and we need to change our habits if
we want the kids to inherit a viable way of life.

Carolyn Gavin state that it was actually Mark Gavin’s idea to produce a ‘green line’ of
stationery using 100% post-consumer recycled paper, vegetable based inks, glues and
bio-degradable packaging. They launched on May 2007 at the New York Stationery
Show and it was an immediate and wonderful success. Recycling and environmental
awareness at that time was new and exciting and they were right there in the thick of
things. Since then, it’s been up and down and they had to tailor products and designs as
the years passed by. Now they are doing lots of foil stamping, tons of inspirational
quotes, useful and practical day planners, desk pads and they also have an amazing app
in development, which will make their products even more useful and fun.

4
10. Personal and company’s achievements in terms of recognition, awards and related
matters.
(Pencapaian peribadi dan syarikat dari sudut pengiktirafan, anugerah dan perkara
berkaitan)

5
14. In your opinion, what are the important entrepreneurial traits possessed by
the entrepreneurs that make him/her successful.
(Pada pendapat anda, apakah ciri-ciri keusahawanan yang dimiliki oleh
usahawan tersebut yang menjadikan beliau berjaya di dalam perniagaannya.)

6
Ecojot – Interview. (n.d.). Retrieved from
https://www.bfellicious.com/2014/04/09/ecojot-interview/.
Interview. (n.d.). Retrieved from
https://www.bfellicious.com/2014/04/09/ecojot-interview/.

7
Interview: Mark Gavin – Ecojot. (2011, July 11). Retrieved from
https://citizenkid.wordpress.com/2011/07/11/interview-mark-gavin-
ecojot/.
Ecojot – Interview. (n.d.). Retrieved from
https://www.bfellicious.com/2014/04/09/ecojot-interview/.

7. Nature of the business / Business activities


(Jenis perniagaan/ Aktiviti perniagaan)
8. How did the entrepreneur start the business?
(Bagaimana usahawan tersebut memulakan perniagaan ini?)
9. Implementation of the business / Modus operandi of the business
(Perlaksaan perniagaan/ “Modus operandi” perniagaan)
10. Personal and company’s achievements in terms of recognition, awards and
related

8
matters.
(Pencapaian peribadi dan syarikat dari sudut pengiktirafan, anugerah dan
perkara berkaitan)
11. What are the challenges faced by the entrepreneur in doing this business?
(Apakah cabaran yang dihadapi oleh usahawan dalam menjalankan perniagaan
ini?)
12. How does he/she overcome the challenges?
(Bagaimana beliau menangani cabaran tersebut?)
13. How does the business help to solve sustainability issues?
(Bagaimana perniagaan ini dapat membantu menyelesaikan isu kemampanan?)
14. In your opinion, what are the important entrepreneurial traits possessed by
the entrepreneurs that make him/her successful.
(Pada pendapat anda, apakah ciri-ciri keusahawanan yang dimiliki oleh
usahawan tersebut yang menjadikan beliau berjaya di dalam perniagaannya.)

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