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Link Building Strategy

The document provides tips for an effective link building strategy. It recommends focusing on quality over quantity by getting links from high authority websites and using relevant anchor texts. Maintaining links by fixing broken links that redirect to relevant pages is also advised. Specific link building tactics discussed include writing shareable content, building broken links to replace competitors, writing guest posts, tracking brand mentions, link exchanges, and influencer outreach. Content creation is highlighted as the top strategy for generating backlinks, with stories using original data, expert interviews, and guides to niche topics cited as the best content types.

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Vaziha Khan
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307 views2 pages

Link Building Strategy

The document provides tips for an effective link building strategy. It recommends focusing on quality over quantity by getting links from high authority websites and using relevant anchor texts. Maintaining links by fixing broken links that redirect to relevant pages is also advised. Specific link building tactics discussed include writing shareable content, building broken links to replace competitors, writing guest posts, tracking brand mentions, link exchanges, and influencer outreach. Content creation is highlighted as the top strategy for generating backlinks, with stories using original data, expert interviews, and guides to niche topics cited as the best content types.

Uploaded by

Vaziha Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Focus on quality in link building

● Get links from the websites with high domain authority


● Make sure search engines doesn’t ignore the links (NoFollow -links)
● Use relevant anchor texts to improve the visibility with relevant keywords
● Point links to the pages which visibility you want to improve
● Maintain linking profile by fixing broken links. Those broken links should always be
301 redirected to relevant pages such as the closest category.

Link Building Strategy

● Using Competitor Backlinks.


● Guest Posting – I can hear you sighing already!
● Broken Link Building – It’s not about telling tales.
● Influencer Marketing – Stroking egos for interest.
● Data-Driven Content – It’s fact, not fiction.
● Brand Mentions – Reclaim your name.
● Content Syndication – Everybody wins.
● Newsjacking – What people are interested in.

1. Write shareable content


Content creation is the number one strategy for generating backlinks. The problem is that
90% of web pages get absolutely no traffic. If your content gets no traffic, nobody is
backlinking to it.That’s why 75% of marketers say they generate content that’s specifically
designed to net backlinks.According to Irina Nica, HubSpot’s Senior Marketing Manager of
Product Awareness and resident backlink expert, the three best types of content to attract
backlinks are:
● Stories backed by original data
● Expert interviews and thought-leadership pieces
● Ultimate guides to niche topics.

2. Build broken links


A slightly sneaky strategy, this backlink tactic undercuts your competition, filling their
outdated shoes.

3. Write guest posts


Guest posting is a very popular backlink strategy. In fact, 75% of SEO professionals build
backlinks with guest posts. The thing about guest posts is that they not only help create
backlinks, they also build your persona as a trusted authority on a niche subject. Plus, you
get the chance to infiltrate a new audience and show them the value of your brand.

4. Listen for brand mentions


If you listen across the internet for mentions of your brand or products, you can find any
unlinked brand mentions and chase them to gain a backlink.It’s a common strategy — nearly
half of all marketers chase brand mentions for backlinks. It’s pretty simple to do if you use
the right tools.
5. Link exchanges
28% of SEO professionals exchange links to bolster their backlinking strategy. It’s a great tit-
for-tat tactic. You offer to scratch someone’s back and they’ll scratch yours in return.This
tactic is relatively straightforward. Find a list of complementary websites that have a similar
target audience to you but aren’t in direct competition.

6. Influencer outreach
By leveraging influencers, you can build backlinks and market to a new audience. Not only
that, but influencers also serve as social proof by endorsing your products to followers.
That’s why 40% of marketers are using influencer outreach as a strategy. Don’t feel like you
need celebrity-level influencers to help boost your backlinking strategy. In fact, influencers
with smaller followings tend to get the highest engagement rates.

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