Scribd
Upload
66 views3 pages

Problems in Business Statistics

The document analyzes the correlation between marketing strategies and customer satisfaction using survey data. A Pearson correlation of r = 1.7069 was found. A t-test was conducted and tcal of 6.11856 was greater than tcrit of 2.0484071, so the null hypothesis of no correlation was rejected. There is a significant positive relationship between marketing strategies and customer satisfaction.

Uploaded by

Bella Maria
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
66 views3 pages

Problems in Business Statistics

The document analyzes the correlation between marketing strategies and customer satisfaction using survey data. A Pearson correlation of r = 1.7069 was found. A t-test was conducted and tcal of 6.11856 was greater than tcrit of 2.0484071, so the null hypothesis of no correlation was rejected. There is a significant positive relationship between marketing strategies and customer satisfaction.

Uploaded by

Bella Maria
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

CORRELATION ANALYSIS

PROBLEM 1
Given TWO DATASETS:

A. MARKETING STRATEGIESas X variable (Survey Output)

CUSTOMER SATISFACTIONas Y variable (Survey Output)

Using these datasets, you perform a CORRELATION ANALYSIS using the guide
questions below:

1. What is the value of the Pearson r? refer to table 2


Answer: r = 1.7069

2. Is there a significant relationship between the marketing strategies and customer


satisfaction? Determine whether the correlation is significant using an =0.05.

The following steps and solution show if there a significant relationship between the
marketing strategies and customer satisfaction using an =0.05.

Step 1: State the Hypotheses


Ho: r = 0; (The correlation is 0 or there is no significant correlation between the
marketing strategy and customer satisfaction).
H1: r ≠ 0; (The correlation is not equal to zero or there is a significant correlation
between the marketing strategy and customer satisfaction).
Step 2. Specify the Decision rule

Degrees of freedom n1+n2-2 = 30 – 2 = 28. Using the t-distribution table, with α=


0.052 tail and 28 df, the;

tcrit= 2.0484071

Step 3. Calculate the test-statistic.

n−2 30−2 30−2


tcal= r =
√ 2
=
1−r 1−( 1 .7069 ) 2
=
1−2.91350761
=¿6.11856

tcal = 6.11856

Step 4. Make a decision

Since the tcal (6.11856) is greater (greater/less) than tcrit (2.0484071), hence, we
(reject/do not reject) the null hypothesis that the correlation is zero. The
computed t-value exceeded the required value for significance at the .05
probability level.

Step 5. Interpretation
This will lead us to say that there is a real correlation or significant relationship
between the marketing strategy and customer satisfaction on the survey output .

3. Fill-in the table below and provided discussion.

Table 2. Correlation Matrix of the marketing strategies and customer


satisfaction,n=30
Marketing Strategies
Product Price Place OVERALL

Customer 0.6071963 0.560657 0.539042 1.7069


Satisfaction

*p<0.05

Discussion
Reflected in Table 2 is the correlation matrix of the marketing strategy and
customer satisfaction. The result revealed a (positive) and (significant)
relationship between the indicators of marketing strategy and customer
satisfaction(r=1.7069 or high correlation) and the hypothesis was tested at 0.05
level of significance.Hence, the (rejection,)of the null hypothesis.

Note: Choose the appropriate word (indicated in red marks) based on statistical results.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy